internet rulezz 2013 - all about facebook

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WWW.ETARGET.EU SK | CZ | HU | RO | BG | RS | HR | AT | PL FB PAID ADVERTISING PERFORMANCE Martin Horvath, ETARGET

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My presentation frol Internet Rulezz Conference 2013 - All about Facebook.

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Page 1: Internet Rulezz 2013 - All about Facebook

WWW.ETARGET.EU SK | CZ | HU | RO | BG | RS | HR | AT | PL

FB PAID ADVERTISING PERFORMANCE Martin Horvath, ETARGET

Page 2: Internet Rulezz 2013 - All about Facebook

WWW.ETARGET.EU SK | CZ | HU | RO | BG | RS | HR | AT | PL

FB NEKONVERTUJE ČI?

PRVÝ PLÁN: ●  INZERÁT ●  PRODUKT

●  PREDAJ

●  SKLAMANIE

Page 3: Internet Rulezz 2013 - All about Facebook

WWW.ETARGET.EU SK | CZ | HU | RO | BG | RS | HR | AT | PL

ANALYKIKS

●  KONVERZIA 1% ●  100 ĽUDÍ ●  KÚPIL 1

BEŽNÉ ČÍSLA

99 ODIŠLO

Page 4: Internet Rulezz 2013 - All about Facebook

WWW.ETARGET.EU SK | CZ | HU | RO | BG | RS | HR | AT | PL

●  KOĽKO TRVÁ NÁKUPNÝ PROCES?

SCANER

●  AKO UPRAVIŤ MIND SET?

●  AKO PRACOVAŤ SYSTEMATICKY?

ZÁKLADNÉ OTÁZKY:

Page 5: Internet Rulezz 2013 - All about Facebook

WWW.ETARGET.EU SK | CZ | HU | RO | BG | RS | HR | AT | PL

KROK PRVÝ: BLIND ADS

VÝSLEDOK:

●  GENERUJEME LEAD

●  SIDEBAR, FEED

●  MIND SET NASTAVENÝ

●  VŠEOBECNÉ PDF

●  ACTIVITIES, INTERESTS...

CR 30%

Page 6: Internet Rulezz 2013 - All about Facebook

WWW.ETARGET.EU SK | CZ | HU | RO | BG | RS | HR | AT | PL

KROK DRUHÝ: SPOZNAJME SA

VÝSLEDOK:

●  SIDEBAR, FEED

●  PRODUKT PREDSTAVENÝ

●  FBX RETARGETING

●  PRODUKTOVÝ MANUÁL

●  AUDIENCES

CR 40%

Page 7: Internet Rulezz 2013 - All about Facebook

WWW.ETARGET.EU SK | CZ | HU | RO | BG | RS | HR | AT | PL

KROK TRETÍ: KONVERZIA

VÝSLEDOK:

●  SIDEBAR, FEED

●  PLATIACI ZÁKAZNÍK

●  FBX RETARGETING 2

●  REGISTRAČNÝ BONUS ●  TIME LIMITED

●  FB AUDIENCES 2

CR 37%

Page 8: Internet Rulezz 2013 - All about Facebook

WWW.ETARGET.EU SK | CZ | HU | RO | BG | RS | HR | AT | PL

FINAL RESULT

4,4% CR

●  PROCES 14 DNÍ ●  VYTVORENÉ 4 SEGMENTY ●  CROSS CHANNEL AKTIVITY

Page 9: Internet Rulezz 2013 - All about Facebook

WWW.ETARGET.EU SK | CZ | HU | RO | BG | RS | HR | AT | PL

ZHRNUTIE

1.

2

3

4

1. AKVIZÍCIA UŽÍVATEĽOV ●  FB ADS ●  DISPLAY ●  ETARGET PPC ●  ETARGET RTB

2. TRPEZLIVOSŤ ●  FB AUDIENCES ●  FB RETARGETING ●  ETARGET RTB BANERY ●  ETARGET RETARGETING ●  NEWSLETER ●  DISPLAY RETARGETING

3. BONUS ●  FB AUDIENCES ●  FB RETARGETING ●  ETARGET RTB BANERY ●  ETARGET RETARGETING ●  NEWSLETER

4. KONVERZIE ●  REGISTRÁCIA ●  PLATBA

Page 10: Internet Rulezz 2013 - All about Facebook

WWW.ETARGET.EU SK | CZ | HU | RO | BG | RS | HR | AT | PL

ĎAKUJEM A DOBRÚ CHUŤ