internet strategy in the web 2.0 era
DESCRIPTION
Björn Jeffery from Good Old held a presentation on how to create an internet strategy in the web 2.0 era. Held in Malmö at the Business to Buttons conference.TRANSCRIPT
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PresentationBjörn Jeffery
CEO & Internet strategist at Good Old
Our offer: strategy and development within digital media
Clients include: Sydsvenskan, Veckorevyn.com, Broström
contact: [email protected], +46 (0)70-5661946
AgendaIntroduction /
Incentives for interaction /
Your web presence /
Conclusion /
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“External collaboration plays a key role in nearly 50 percent of
P&G's products. We've collaborated with outside
partners for generations but the importance of these alliances
has never been greater”A. G Lafley, Chairman of the Board and
Chief Executive Officer, Proctor & Gamble
contact: [email protected], +46 (0)70-5661946
Web 2.0 - still?Yes, it’s still about interaction /
On your sites, and on other sites /
Today I’ll give a few tools to use when getting it right /
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Complete strategyYour sites /
External sites /
Social media /
Advertising /
SEO/SEM /
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Blue oceanWho are your customers? /
Are there other target groups that you want to reach? /
Where can you add value to your customers? /
contact: [email protected], +46 (0)70-5661946
Defining your success
Loads of traffic is not loads of success
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Parameters to useBlog posts /
Comments /
Response time /
Incoming links /
SEO-ranking /
contact: [email protected], +46 (0)70-5661946
PoliciesTransparency /
Control /
Information on/from other sites /
Level of engagement /
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ResourcesWhat’s our budget? /
How many hours a week can we use? /
How would our ideas change if we had more? /
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Start tradingIncentives for interaction can be seen as internet currency /
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Conversion rateWhat currency can you offer that costs the least, and gives the most? /
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Learn!Make your visitors leave a trail while they surf your site /
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Let go!Let (some of) your data free /
You don’t know where it might end up /
And that’s a good thing! /
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“TripAdvisor is the life blood of agrotourism industry. A couple of bad reviews there you may as well
close up shop.
That’s what took down the Stalk Inn. One of the cutest little asparagus
farms you’ll ever see."Dwight Schrute, The Office
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Reality checkThere may be hundreds of sites more important to your business than yours /
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Adding valueFind the discussions /
Find where you can add value - if you can’t, don’t do it. /
Find the right tone of voice /
contact: [email protected], +46 (0)70-5661946
ConclusionSet your own goals /
Find your internet currencies /
Internet strategy goes beyond your own site /
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The end
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