internet user profile 2543
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รายงานผลการสำรวจกลุ่มผู้ใช้อินเทอร์เน็ตในประเทศไทย ปี พ.ศ. 2543TRANSCRIPT
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543
Internet User Profile of Thailand 2000
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√“¬ß“πº≈°“√ ”√«®°≈àÿ¡ºŸâ„™âÕ‘π‡∑Õ√å‡πÁµ
„πª√–‡∑»‰∑¬ ªï 2543Internet User Profile of Thailand 2000
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√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543
Internet User Profile of Thailand 2000
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘
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√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543
Internet User Profile of Thailand 2000
‚¥¬ ”π—°ß“π‡≈¢“πÿ°“√§≥–°√√¡°“√‡∑§‚π‚≈¬’ “√ π‡∑»·Ààß™“µ‘
ISBN 974-7360-58-6
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Copyright 2001 by‹:National Electronics and Computer Technology CenterNational Science and Technology Development AgencyMinistry of Science Technology and Environment,73/1 NSTDA Building, Rama VI Road, RatchathewiBangkok 10400 ThailandTel. (662) 644-8150..9 Fax. (662) 644-8137..8, (662) 644-8129
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»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”π—°ß“πæ—≤π“«‘∑¬“»“ µ√å·≈–‡∑§‚π‚≈¬’·Ààß™“µ‘°√–∑√«ß«‘∑¬“»“ µ√å ‡∑§‚π‚≈¬’·≈– ‘Ëß·«¥≈âÕ¡73/1 Õ“§“√ «∑™. ∂ππæ√–√“¡∑’Ë 6 ‡¢µ√“™‡∑«’ °√ÿ߇∑æœ 10400‚∑√»—æ∑å 644-8150..9 µàÕ 600 ‚∑√ “√ 644-6653http://www.nitc.go.the-mail: [email protected]
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Internet User Profile of Thailand 2000
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Internet User Profile of Thailand 2000
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Internet User Profile of Thailand 2000
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Internet User Profile of Thailand 2000
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ë æ.». 2535 °àÕµ—È߇§√◊Õ¢à“¬‰∑¬ “√ ¿“¬„µâ°“√¥”‡π‘π°“√¢Õߧ≥–∑”ß“π‰∑¬ “√ ´÷Ëß„πµÕπ‡√‘Ë¡·√°π—Èπ ª√–°Õ∫¥â«¬‡π§‡∑§ ·≈– ∂“∫—πÕÿ¥¡»÷°…“Õ’° 5 ·Ààߧ◊Õ ¡À“«‘∑¬“≈—¬∏√√¡»“ µ√å AIT®ÿÓ≈ß°√≥å¡À“«‘∑¬“≈—¬ ¡À“«‘∑¬“≈—¬ ߢ≈“π§√‘π∑√å ·≈–¡À“«‘∑¬“≈—¬‡°…µ√»“ µ√å ‰∑¬ “√‡ªìπ‡§√◊Õ¢à“¬‡æ◊ËÕ π—∫ πÿπ°“√»÷°…“ §âπ§«â“ ·≈–«‘®—¬ ®÷ß¡ÿàß„Àâ∫√‘°“√‡©æ“–·°à°≈ÿà¡π—°«‘™“°“√ π—°«‘®—¬ ·≈–ºŸâÕ¬Ÿà „π·«¥«ß°“√»÷°…“ °“√∫√‘°“√Õ‘π‡∑Õ√å‡πÁµ Ÿàª√–™“™π„π«ß°«â“߬—߉¡à‡°‘¥¢÷Èπ
ë æ.». 2538 Õ‘π‡∑Õ√å‡πÁµª√–‡∑»‰∑¬ (Internet Thailand) ºŸâ „Àâ∫√‘°“√Õ‘π‡∑Õ√å‡πÁµ‡™‘ßæ“≥‘™¬åÀ√◊Õ ISP √“¬·√°¢Õߪ√–‡∑»‰∑¬∂Ÿ°°àÕµ—Èߢ÷Èπ ‚¥¬°“√√à«¡∑ÿπ√–À«à“߇π§‡∑§ °“√ ◊ËÕ “√·Ààߪ√–‡∑»‰∑¬·≈–Õߧ尓√‚∑√»—æ∑å·Ààߪ√–‡∑»‰∑¬ π—∫‡ªìπ®ÿ¥°”‡π‘¥¢Õß∫√‘°“√Õ‘π‡∑Õ√å‡πÁµ‡™‘ßæ“≥‘™¬å ”À√—∫ª√–™“™π∑—Ë«‰ª
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543
Internet User Profile of Thailand 2000
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘
”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
7
‚¥¬æ∫«à“°√–· §«“¡π‘¬¡„πÕ‘π‡∑Õ√å‡πÁµ„π√–¬– 2-3 ªï∑’˺à“π¡“ ‡æ‘Ë¡¢÷ÈπÕ¬à“ß√«¥‡√Á«·≈–µàÕ‡π◊ËÕß ‡ÀÁπ‰¥âßà“¬∑’Ë ÿ¥ ®“°®”π«π√â“π„Àâ∫√‘°“√Õ‘π‡∑Õ√å‡πÁµ À√◊Õ∑’Ëπ‘¬¡‡√’¬°°—π«à“ Õ‘π‡∑Õ√å‡πÁµ§“‡øÉ (Internet Cafe) ´÷Ëߺÿ¥¢÷Èπ√“«¥Õ°‡ÀÁ¥„π™à«ßªï‡¥’¬« ∑—Èß„π°√ÿ߇∑æœ ·≈–‡¡◊Õß„À≠àÀ≈“¬·Ààß ·≈–‡¡◊ËÕæ‘®“√≥“®“°¥—™π’ ”§—≠∑’Ë „™â«—¥°“√‡µ‘∫‚µ·≈–§«“¡·æ√àÀ≈“¬¢ÕßÕ‘π‡∑Õ√å‡πÁµ Õ“∑‘‡™à𠧫“¡°«â“ß™àÕß —≠≠“≥√–À«à“ߪ√–‡∑»®”π«πºŸâ „Àâ∫√‘°“√ (Internet Service Provider: ISP) ®”π«π‚¥‡¡π —≠™“µ‘‰∑¬ (.th) œ≈œµà“ß°Á™’È „Àâ‡ÀÁπ‚¥¬™—¥‡®π«à“ §«“¡π‘¬¡„πÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»π—Èπ‰¥â¢¬“¬µ—«‡æ‘Ë¡¢÷ÈπÕ¬à“ß¡“°¡“¬ ¥—ß¡’√“¬≈–‡Õ’¬¥ª√“°Øµ“¡‡π◊ÈÕÀ“∑’Ë𔇠πÕ¢â“ß≈à“ßπ’È
ë §«“¡°«â“ß™àÕß —≠≠“≥√–À«à“ߪ√–‡∑» (International Bandwidth)
À“°®–‡ª√’¬∫‡∑’¬∫°“√ ◊ËÕ “√∫πÕ‘π‡∑Õ√å‡πÁµ‡ªìπ°“√®√“®√∫π∑âÕß∂π𠧫“¡°«â“ß™àÕß —≠≠“≥À√◊Õ bandwidth °Á®–‡ªìπ‡ ¡◊Õ𧫓¡°«â“ߢÕß∂ππ ‡¡◊ËÕæ‘®“√≥“·ºπ∑’Ë‚§√ß √â“ßÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ (¥Ÿ¿“æ„πÀπâ“ 4) ®–‡ÀÁπ‡ â𠓬µà“ßÊ ´÷Ë߇ªìπ —≠≈—°…≥å·∑π™àÕß —≠≠“≥ ‚¬ß„¬¢«—°‰¢«à ‚¥¬¡’§à“§«“¡°«â“ß„πÀπ૬ Mbps (‡¡°–-∫‘µ åµàÕ«‘π“∑’) À√◊Õ Kbps (°‘‚≈∫‘µ åµàÕ«‘π“∑’) °”°—∫Õ¬Ÿà ™àÕß —≠≠“≥µà“ßÊ ‡À≈à“π—Èπ “¡“√∂·∫à߉¥â‡ªìπ 2 ª√–‡¿∑ §◊Õ
ë ™àÕß —≠≠“≥¿“¬„πª√–‡∑» ∑”Àπâ“∑’ˇ™◊ËÕ¡ºŸâ „Àâ∫√‘°“√√“¬µà“ßÊ ‡¢â“‰ª∑’Ë»Ÿπ¬å·≈°‡ª≈’ˬπ —≠≠“≥¿“¬„πª√–‡∑» ÷Ëß¡’¥â«¬°—π 2 ·Ààߧ◊Õ NIX¢Õß°“√ ◊ËÕ “√·Ààߪ√–‡∑»‰∑¬ (° ∑.) ·≈– IIR ¢Õ߇π§‡∑§ ·∑π¥â«¬«ß√’·π«πÕπ 2 «ßµ√ß°≈“ß¿“æ
ë ™àÕß —≠≠“≥√–À«à“ߪ√–‡∑» ´÷ËßÀ¡“¬∂÷ß™àÕß —≠≠“≥∑’Ë«‘Ëß®“°ºŸâ „Àâ∫√‘°“√Õ‘π‡∑Õ√å‡πÁµ (Internet Service Provider: ISP) √“¬µà“ßÊ ÕÕ° Ÿàµà“ߪ√–‡∑»‚¥¬µ√ß (·∑π¥â«¬ —≠≈—°…≥å∑àÕ ’‡∑“¥â“π≈à“ߢÕß¿“æ) À√◊ÕÕÕ°µà“ߪ√–‡∑»ºà“π Internet Gateway ¢Õß° ∑. (·∑π¥â«¬«ß√’„π·π«µ—Èß∑“ߥâ“π√‘¡´â“¬¢Õß¿“æ)
™àÕß —≠≠“≥√–À«à“ߪ√–‡∑»π—Èπ π—∫‡ªìπ¥—™π’ ”§—≠∑’Ë „™â«—¥°“√‡®√‘≠‡µ‘∫‚µ¢ÕßÕ‘π‡∑Õ√å‡πÁµ„π·µà≈–ª√–‡∑» ‡π◊ËÕß®“°‡ªìπ¥—™π’∑’Ë “¡“√∂«—¥§à“‰¥âÕ¬à“ß·πàπÕπ ·¡à𬔷≈–„πÀ≈“¬ª√–‡∑» √«¡∑—Èߪ√–‡∑»‰∑¬ √“§“§à“‡™à“™àÕß —≠≠“≥√–À«à“ߪ√–‡∑»¡’√“§“ Ÿß®π‡ªìπ√“¬®à“¬√“¬°“√ ”§—≠¢ÕߺŸâ „Àâ∫√‘°“√·µà≈–√“¬ °“√¢¬“¬™àÕß —≠≠“≥‚¥¬∑—Ë«‰ª®÷ß¡—°¡’¢÷ÈπµàÕ‡¡◊ËÕ¡’§«“¡µâÕß°“√„™â®√‘ß ∑”„À⧫“¡°«â“ß™àÕß —≠≠“≥√–À«à“ߪ√–‡∑» “¡“√∂‡ªìπ¥—™π’∑’Ë –∑âÕπ„Àâ‡ÀÁπ∂÷ߧ«“¡π‘¬¡„πÕ‘π‡∑Õ√å‡πÁµ‰¥â¥’
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543
Internet User Profile of Thailand 2000
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘
”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
8
‡«≈“ §«“¡°«â“ß™àÕß —≠≠“≥ (Mbps)
¢“‡¢â“ ¢“ÕÕ°
¡°√“§¡ 2544 316.375 215.437
∏—𫓧¡ 2543 267.5 170.062
惻®‘°“¬π 2543 265 167.562
µÿ≈“§¡ 2543 254.5 165.063
°—𬓬π 2543 228.25 161.25
‘ßÀ“§¡ 2543 224.25 161.25
°√°Æ“§¡ 2543 203.75 153.75
¡‘∂ÿπ“¬π 2543 205.75 155.75
情¿“§¡ 2543 201.75 155.75
‡¡…“¬π 2543 199.25 153.25
¡’π“§¡ 2543 202.25 148.25
°ÿ¡¿“æ—π∏å 2543 153.25 101.25
¡°√“§¡ 2543 118.25 66.25
3 ‡π§‡∑§‰¥â√«∫√«¡·≈–∫—π∑÷°¢âÕ¡Ÿ≈§«“¡°«â“ß™àÕß —≠≠“≥√–À«à“ߪ√–‡∑»·≈–¿“¬„πª√–‡∑»‰«âÕ¬à“ßµàÕ‡π◊ËÕß µ—Èß·µà‡¥◊Õπ°—𬓬π 2535 ‡ªìπµâπ¡“ ºŸâ∑’Ë π„® “¡“√∂ ◊∫§âπ¢âÕ¡Ÿ≈π’È √«¡∑—ÈߢâÕ¡Ÿ≈ ∂‘µ‘·≈–¥—™π’¥â“πÕ‘π‡∑Õ√å‡πÁµ∑’Ëπà“ π„®Õ◊ËπÊ ‰¥â∑’Ë Internet Information Resource Center (IIRC) ¢Õ߇π§‡∑§ (www.nectec.or.th/internet)
„π™à«ß‡«≈“ 1 ªï∑’˺à“π¡“ §◊Õ®“°‡¥◊Õπ¡°√“§¡ 2543 ∂÷߇¥◊Õπ¡°√“§¡ 2544§«“¡°«â“ß™àÕß —≠≠“≥√–À«à“ߪ√–‡∑»¢Õ߉∑¬ ”À√—∫ —≠≠“≥¢“‡¢â“ ¢¬“¬¢÷Èπ∂÷ß√âÕ¬≈–167.5 §◊Õ®“° 118.25 Mbps ‡ªìπ 316.375 Mbps „π¢≥–∑’Ë™àÕß —≠≠“≥¢“ÕÕ°¢¬“¬¢÷Èπ√âÕ¬≈– 225.2 §◊Õ®“° 66.25 Mpbs ‡ªìπ 215.437 Mbps ¥—ß· ¥ß„πµ“√“ß∑’Ë 1 ·≈–·ºπ¿Ÿ¡‘∑’Ë 1 3
µ“√“ß∑’Ë 1 §«“¡°«â“ß™àÕß —≠≠“≥√–À«à“ߪ√–‡∑»
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543
Internet User Profile of Thailand 2000
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘
”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
9
·ºπ¿Ÿ¡‘∑’Ë 1 §«“¡°«â“ß™àÕß —≠≠“≥√–À«à“ߪ√–‡∑»
ë ®”π«π°“√®¥∑–‡∫’¬π™◊ËÕ‚¥‡¡π —≠™“µ‘‰∑¬
∂‘µ‘°“√®¥∑–‡∫’¬π™◊ËÕ‚¥‡¡π —≠™“µ‘‰∑¬ À√◊Õ∑’Ë≈ß∑⓬¥â«¬ .th π—È𠇪ìπÕ’°¥—™π’Àπ÷Ëß∑’Ë™’È „Àâ‡ÀÁπ∂÷ߧ«“¡π‘¬¡„πÕ‘π‡∑Õ√å‡πÁµ∑’Ë·æ√àÀ≈“¬¢÷Èπ‚¥¬‡¥àπ™—¥ ºŸâ „Àâ∫√‘°“√®¥∑–‡∫’¬π™◊ËÕ‚¥‡¡π —≠™“µ‘‰∑¬§◊Õ Thailand Network Information Center À√◊Õ∑’Ë¡—°‡√’¬°°—π¬àÕÊ«à“∑’‡Õ™π‘° (THNIC) „πªí®®ÿ∫—π ∑’‡Õ™π‘° ‡ªî¥„Àâ∫√‘°“√®¥∑–‡∫’¬π„π 7 À¡«¥ ¥—ßµàÕ‰ªπ’È
ë co.th ”À√—∫Õߧå°√∏ÿ√°‘®∑’Ë®¥∑–‡∫’¬π„πª√–‡∑»‰∑¬ (Commercial)ë ac.th ”À√—∫ ∂“∫—π°“√»÷°…“¢Õ߉∑¬ (Academic)ë go.th ”À√—∫Àπ૬ߓπ√“™°“√‰∑¬ (Government)ë net.th ”À√—∫Àπ૬ߓπ‰∑¬∑’Ë „Àâ∫√‘°“√Õ‘π‡∑Õ√å‡πÁµÀ√◊Õ‡§√◊Õ¢à“¬ (Network Provider)ë or.th ”À√—∫Õߧå°√‰∑¬∑’ˉ¡à· «ß°”‰√ (Organization)ë mi.th ”À√—∫Àπ૬ߓπ∑“ß∑À“√¢Õß°Õß∑—æ‰∑¬ (Military)ë in.th ‡ªìπÀ¡«¥Õ‘ √–∑’ËÕߧå°√À√◊Õ∫ÿ§§≈°Á “¡“√∂¢Õ®¥‰¥â ‚¥¬‰¡à¡’°Æ‡°≥±å∫—ߧ—∫
§ÿ≥ ¡∫—µ‘‡™àπÀ¡«¥Õ◊ËπÊ (Individual/Incorporation)
300
350
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200
150
100
50
0
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543
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2543
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Internet User Profile of Thailand 2000
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘
”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
10
µ“√“ß∑’Ë 2 · ¥ß„Àâ‡ÀÁπ∂÷ß®”π«π°“√®¥∑–‡∫’¬π™◊ËÕ‚¥‡¡π —≠™“µ‘‰∑¬ ®–‡ÀÁπ‰¥â«à“Õ—µ√“°“√®¥∑–‡∫’¬π‡æ‘Ë¡¢÷Èπ¡“°„π∑ÿ°Ê ªï ·≈–„πªï∑’˺à“π¡“ §◊Õ‡¥◊Õπ∏—𫓧¡ 2542 ∂÷߇¥◊Õπ∏—𫓧¡ 2543 ®”π«π™◊ËÕ‚¥‡¡π∑’Ë®¥∑–‡∫’¬π‡æ‘Ë¡®“° 3,834 ™◊ËÕ ‡ªìπ 6,515 ™◊ËÕ(¢âÕ¡Ÿ≈ ≥ «—π∑’Ë 25 ∏—𫓧¡ 2543) ´÷Ëß· ¥ß„Àâ‡ÀÁπ∂÷ßÕ—µ√“°“√¢¬“¬µ—« √âÕ¬≈– 70Õ¬à“߉√°Áµ“¡ ‡¡◊ËÕ‡ª√’¬∫‡∑’¬∫°—∫ª√–‡∑»‡°“À≈’ ÷Ë߇ªìπª√–‡∑»Àπ÷Ëß„π‡Õ‡™’¬ ∑’Ë¡’°“√‡µ‘∫‚µ¢ÕßÕ‘π‡∑Õ√å‡πÁµ·∫∫°â“«°√–‚¥¥ æ∫«à“ ‡¡◊ËÕª≈“¬ªï 2543 ¡’™◊ËÕ‚¥‡¡π —≠™“µ‘‡°“À≈’ (.kr)∑’Ë®¥∑–‡∫’¬πÕ¬Ÿà¡“°∂÷ß 493,691 ™◊ËÕ
„πª√–‡∑»‰∑¬„πªí®®ÿ∫—𠇪ìπ∑’Ëπà“‡ ’¬¥“¬«à“ ¡’Àπ૬ߓπÀ√◊Õ∫ÿ§§≈‰∑¬Õ’°‡ªìπ®”π«π‰¡àπâÕ¬∑’Ë¡‘‰¥â „™â™◊ËÕ‚¥‡¡π —≠™“µ‘‰∑¬ ·µà „™â™◊ËÕ‚¥‡¡π “°≈ ‚¥¬‡©æ“–Õ¬à“߬‘Ëß .com ”À√—∫‡«Á∫‰´µå¢Õßµπ ‡æ√“–πÕ°®“°ªí≠À“°“√√—Ë«‰À≈¢Õ߇ߑπµ√“ÕÕ°πÕ°ª√–‡∑»·≈â«®”π«π™◊ËÕ‚¥‡¡πª√–®” —≠™“µ‘π—Èπ ¬—ß‡ªìπ¥—™π’µ—«Àπ÷Ëß ´÷Ëßπ—°≈ß∑ÿπµà“ß™“µ‘Õ“®„™âæ‘®“√≥“∂÷ß·π«‚π⡧«“¡‡®√‘≠∑“߇»√…∞°‘®¢Õߪ√–‡∑»π—ÈπÊ Õ¬à“߉√°Áµ“¡ °√–· §«“¡π‘¬¡„π.com §ß‡ªìπ‡√◊ËÕß∑’ËÀ≈’°‡≈’ˬ߉¥â§àÕπ¢â“߬“°
µ“√“ß∑’Ë 2 ®”π«π™◊ËÕ‚¥‡¡π —≠™“µ‘‰∑¬
·À≈àߢâÕ¡Ÿ≈: THNIC
À¡«¥ 6/40 1/41 6/41 12/41 6/42 12/42 6/43 12/43
co.th 372 767 1,170 1,730 2,165 2,927 3,727 4,747
ac.th 72 156 190 230 265 313 337 420
or.th 56 89 118 160 182 217 261 309
go.th 43 70 79 88 101 108 124 209
net.th 15 17 17 18 20 21 24 23
mi.th 0 2 2 4 4 6 6 7
in.th - - - - 52 242 527 800
√«¡ 558 1,101 1,576 2,230 2,789 3,834 5,006 6,515
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543
Internet User Profile of Thailand 2000
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘
”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
11
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Internet User Profile of Thailand 2000
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Internet User Profile of Thailand 2000
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Internet User Profile of Thailand 2000
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4 ·À≈àߢâÕ¡Ÿ≈: §—¥≈Õ°®“°‡Õ° “√ Knowledge-Based Industries in Asia, OECD 2000 (µ—«‡≈¢∑’Ë· ¥ß‡ªìπ ∂‘µ‘¢Õßªï §.». 1999)5 ·À≈àߢâÕ¡Ÿ≈: Õߧ尓√‚∑√»—æ∑å·Ààߪ√–‡∑»‰∑¬6 ·À≈àߢâÕ¡Ÿ≈: §—¥≈Õ°®“°‡Õ° “√ Knowledge-Based Industries in Asia, OECD 2000 (µ—«‡≈¢∑’Ë· ¥ß‡ªìπ ∂‘µ‘¢Õßªï §.». 1999)
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- ®”π«π‡§√◊ËÕߧա摫‡µÕ√å à«π∫ÿ§§≈ (Personal Computer: PC) µàÕª√–™“°√ 100 §π ¢Õߪ√–‡∑»‰∑¬¡’ª√–¡“≥ 4.04 ‡§√◊ËÕßµàÕª√–™“°√100 §π ÷Ëßπ—∫‡ªìπ‡ªÕ√å‡ Áπµå∑’˧àÕπ¢â“ßπâÕ¬¡“° ‡¡◊ËÕ‡∑’¬∫°—∫„π ‘ߧ‚ª√å39.09 ‡§√◊ËÕß ‡°“À≈’ 18.13 ‡§√◊ËÕß ·≈–¡“‡≈‡ ’¬ 9.45 ‡§√◊ËÕßµàÕª√–™“°√ 100 §π ‡ªìπµâπ 6
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Internet User Profile of Thailand 2000
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7 ·À≈àߢâÕ¡Ÿ≈: „πªí®®ÿ∫—π ∑ÿ°ª√–‡∑»∑’Ë®–‡™◊ËÕ¡µàÕ°—∫Õ‘π‡∑Õ√å‡πÁµµâÕ߇ ’¬§à“«ß®√ ◊ËÕ “√ (InternationalLeased Circuit) ‡µÁ¡«ß®√‰ª¬—ß∑«’ªÕ‡¡√‘°“‡Àπ◊Õ ∑”„À⺟⠄Àâ∫√‘°“√Õ‘π‡∑Õ√å‡πÁµÀ√◊Õ ISP „πª√–‡∑»„πÕ‡¡√‘°“‡Àπ◊Õ ‰¡àµâÕß√—∫º‘¥™Õ∫§à“„™â®à“¬„π à«ππ’È µâπ∑ÿπ°“√∫√‘°“√®÷ߵ˔°«à“ª√–‡∑»Õ◊ËπÊ ®÷ß “¡“√∂„Àâ∫√‘°“√‰¥â „π√“§“∑’Ë∂Ÿ°°«à“
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ë °“√‡√àߺ≈—°¥—π°“√ÕÕ°°ÆÀ¡“¬‡°’ˬ«°—∫‡∑§‚π‚≈¬’ “√ π‡∑»∑’Ë ”§—≠ ‰¥â·°à °ÆÀ¡“¬‡°’ˬ«°—∫Õ“™≠“°√√¡∑“ߧա摫‡µÕ√å (Computer Crime Law) °ÆÀ¡“¬‡°’ˬ«°—∫°“√§ÿ⡧√ÕߢâÕ¡Ÿ≈ à«π∫ÿ§§≈ (Data Protection Law) °ÆÀ¡“¬‡°’ˬ«°—∫°“√‚Õπ‡ß‘π∑“ßÕ‘‡≈Á°∑√Õπ‘° å (Electronic Funds Transfer Law) ·≈–°ÆÀ¡“¬‡°’ˬ«°—∫§«“¡ª≈Õ¥¿—¬¢ÕߢâÕ¡Ÿ≈ (Encryption Law)
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‡™◊ËÕ¡µàÕ°—∫Õ‘π‡∑Õ√å‡πÁµ (Internet Bandwidth Financing) ‡ªìπ‰ªÕ¬à“߬ÿµ‘∏√√¡
¡“°¢÷Èπ°«à“∑’ˇªìπÕ¬Ÿà „πªí®®ÿ∫—π 7
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Internet User Profile of Thailand 2000
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘
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∑—Èßπ’È ‡æ◊ËÕ„Àâ°“√æ—≤π“¡’§«“¡ Õ¥§≈âÕß°—∫∫√‘∫∑¢Õß —ߧ¡‰∑¬Õ¬à“ß·∑â®√‘ß §«√«“ß°√Õ∫„π°“√æ—≤π“‚¥¬¬÷¥ª√—™≠“ 燻√…∞°‘®æՇ撬ßé ¢Õßæ√–∫“∑ ¡‡¥Á®æ√–‡®â“Õ¬ŸàÀ—« ‚¥¬„À⧫“¡ ”§—≠°—∫°“√æ—≤π“∑’Ë¡’§«“¡ ¡¥ÿ≈ —ߧ¡¡’§ÿ≥¿“æ ¡’§«“¡‡¢â¡·¢Áß æ÷Ëß擵—«‡Õ߉¥â·≈–¡’√–∫∫¿Ÿ¡‘§ÿâ¡°—π∑’Ë¥’ ‚¥¬∑’Ë “¡“√∂·¢àߢ—π°—∫ºŸâÕ◊Ëπ‰¥â ·≈–æ√âÕ¡∑’Ë®–√—∫°—∫°“√‡ª≈’ˬπ·ª≈ßµà“ßÊ ∑’Ë®–‡°‘¥¢÷Èπ‰¥â ÷Ëß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ „π∞“𖇪ìπ ”π—°ß“π‡≈¢“πÿ°“√§≥–°√√¡°“√‡∑§‚π‚≈¬’ “√ π‡∑»·Ààß™“µ‘ ®–‰¥âº≈—°¥—π„Àâ¡’°“√æ‘®“√≥“„πª√–‡¥Áπµà“ßÊ ∑’ˇªì𧫓¡∑â“∑“¬‡À≈à“π’È „π§≥–°√√¡°“√‡∑§‚π‚≈¬’ “√ π‡∑»·Ààß™“µ‘ ·≈–§≥–Õπÿ°√√¡°“√∑’ˇ°’ˬ«¢âÕß Õ“∑‘ §≥–Õπÿ°√√¡°“√¥â“ππ‚¬∫“¬Õ‘π‡∑Õ√å‡πÁµ ”À√—∫ª√–‡∑»‰∑¬ §≥–Õπÿ°√√¡°“√‡æ◊ËÕæ—≤π“°ÆÀ¡“¬‡∑§‚π‚≈¬’ “√ π‡∑» §≥–Õπÿ°√√¡°“√‡©æ“–°‘®‡æ◊ËÕ°“√æ—≤π“ e-Thailand ‡ªìπµâπ ‡æ◊ËÕ°”Àπ¥π‚¬∫“¬·≈–¡“µ√°“√‡™‘ß√ÿ°∑’ˇÀ¡“– ¡ ”À√—∫ª√–‡∑»‰∑¬µàÕ‰ª
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√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543
Internet User Profile of Thailand 2000
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘
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µ“√“ß ∂“π¿“æ¢Õ߇§√◊Õ¢à“¬‚∑√»—æ∑å·≈– ¿“æ°“√‡™◊ËÕ¡µàÕÕ‘π‡∑Õ√å‡πÁµ¢Õߪ√–‡∑»‰∑¬
®”π«π ¥—™π’ ∑’Ë¡“®”π«πºŸâ „™âÕ‘π‡∑Õ√å‡πÁµ ª√–¡“≥ 2.3 ≈â“π§π, 3.6 §π µàÕ Ÿµ√°“√§”π«≥¢Õß„πª√–‡∑»‰∑¬ (ª√–¡“≥°“√) 惻®‘°“¬π 2543 ª√–™“°√ 100 §π æ≈‡√◊Õµ√’ª√– “∑ »√’º¥ÿß®”π«π‡§√◊ËÕߧա摫‡µÕ√å 1,127,550 ‡§√◊ËÕß, 18.19 ‡§√◊ËÕß µàÕ ¡“§¡∏ÿ√°‘®„πª√–‡∑»‰∑¬ (ª√–¡“≥°“√) ª√–¡“≥°≈“ߪï 2543 ª√–™“°√ 1,000 §π §Õ¡æ‘«‡µÕ√å‰∑¬®”π«π™◊ËÕ‚¥‡¡π —≠™“µ‘‰∑¬ 6,515 ™◊ËÕ, ∏—𫓧¡ THNIC (∑’‡Õ™π‘°)(.th) 2543®”π«π‡§√◊ËÕߧա摫‡µÕ√å 71,995 ‡§√◊ËÕß, 1.1 ‡§√◊ËÕß µàÕ Internet Information¿“¬„µâ™◊ËÕ‚¥‡¡π —≠™“µ‘‰∑¬ 情¿“§¡ 2543 ª√–™“°√ 1,000 §π Resource Center,(.th) ∑’ˇ™◊ËÕ¡µàÕ°—∫ ‡π§‡∑§ (www.nectec.Õ‘π‡∑Õ√å‡πÁµ or.th/internet)§«“¡‡√Á«√«¡«ß®√ —≠≠“≥ ¢“‡¢â“ 316.375 Mbps, Internet Information√–À«à“ߪ√–‡∑» ¢“ÕÕ° 215.437 Mbps, Resource Center,(International Bandwidth) ¡°√“§¡ 2544 ‡π§‡∑§ (www.nectec
.or.th/internet)®”π«π‚√߇√’¬π∑’ˇ™◊ËÕ¡µàÕ°—∫ 2,184 ·Ààß, 5.8% ¢Õß‚√߇√’¬π www.school.net.th‡§√◊Õ¢à“¬ SchoolNet ¡°√“§¡ 2544 ∑—ÈßÀ¡¥®”π«π¡À“«‘∑¬“≈—¬ 82 ·Ààß, ¡‘∂ÿπ“¬π 2543 ∑∫«ß¡À“«‘∑¬“≈—¬∑’ˇ™◊ËÕ¡µàÕ°—∫Õ‘π‡∑Õ√å‡πÁµ (¡À“«‘∑¬“≈—¬¢Õß√—∞ 24,
∂“∫—π√“™¿—Æ 36,¡À“«‘∑¬“≈—¬‡Õ°™π 22)
®”π«π‡«Á∫‰´µå¢Õß 19 °√–∑√«ß ·≈– ”π—°∫√‘°“√‡∑§‚π‚≈¬’°√–∑√«ß ∑∫«ß °√¡ 158 °√¡ “√ π‡∑»¿“§√—∞,
‡π§‡∑§®”π«π‡≈¢À¡“¬‚∑√»—æ∑å 7.66 ≈â“π‡≈¢À¡“¬, 12.3 ‡≈¢À¡“¬ µàÕ ∑»∑.ª°µ‘ ¡’π“§¡ 2543 ª√–™“°√ 100 §π®”π«π‡≈¢À¡“¬‚∑√»—æ∑å 5.22 ≈â“π‡≈¢À¡“¬, 8.4 ‡≈¢À¡“¬ µàÕ ∑»∑.
. ª°µ‘ ∑’Ë¡’ºŸâ‡™à“·≈â« ¡’π“§¡ 2543 ª√–™“°√ 100 §π®”π«π‡≈¢À¡“¬‚∑√»—æ∑å 2.56 ≈â“π‡≈¢À¡“¬, 4.1 ‡≈¢À¡“¬ µàÕ ∑»∑.‡§≈◊ËÕπ∑’Ë ¡’π“§¡ 2543 ª√–™“°√ 100 §π
(‚¥¬ ∑»∑. ·≈–‡Õ°™π1.39 ° ∑. ·≈–‡Õ°™π1.17)
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543
Internet User Profile of Thailand 2000
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18
·À≈àß∑’Ë¡“: Internet Information Resource Center, ‡π§‡∑§ (www.nectec.or.th/internet)
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√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543
Internet User Profile of Thailand 2000
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘
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ºŸâ „Àâ∫√‘°“√Õ‘π‡∑Õ√å‡πÁµ‡™‘ßæ“≥‘™¬å (ISP) „πª√–‡∑»‰∑¬
ISP Address
A-NET A-NET Co., Ltd.23 ANEW BuildingSoi Charoen Nakorn 14Charoen Nakorn Road, KlongsanBangkok 10600Tel: 861-1555 Fax 861-1544e-mail: [email protected]
Asia Access INET (Thailand) Co., Ltd.1043 Phaholythin Road, PhayathaiBangkok 10400Tel 617-3990 - 9 Fax. 6170935e-mail: [email protected]
Asia Infonet Asia Infonet Co., Ltd.17th Floor, Fortune Town Building,1 Ratchadapisek Road, Din DeangBangkok 10320Tel: 641-1800 Ext. 4710-3Fax: 641-1808, 641-1830e-mail: [email protected]
CS Com C.S. Communications Co., Ltd.414 Shinawatra Tower, 18th FloorPhahonyothin Road, SamsennaiPhayathai, Bangkok 10400.Tel: 299-5000 Ext. 4235-8Fax: 299-5426e-mail: [email protected]
CWN Chomanan World Net Co., Ltd.71/1 Moo 3, Jangwattana RoadTalad Bangkhen, LaksiBangkok 10210Tel: 973-3146-48 Fax: 973-4246e-mail: [email protected]
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543
Internet User Profile of Thailand 2000
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘
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ISP Address
CWT Cable & Wireless Network (Thailand) Ltd.CAT Telecom Tower 16th Fl.Trok Wat Muangkae, Charoenkrung Rd.Bangruk, Bangkok 10500Tel: 637-3000 Fax: 639-5383e-mail: [email protected]
Data Line Thai Data Line Thai Co., Ltd.1252 Pattanakan Rd, Suanluang,PravateBangkok 10250.Tel: 310-5333 - 5 Fax: 310-5332e-mail: [email protected]
EZ Net e-mail: [email protected]: www.eznet.co.th
Far East Internet Far East Internet Co., Ltd.IFEC Building, 29 Soi Ramkhamhaeng 22Ramkhamhaeng Road, Huamark, BangkapiBangkok 10240.Tel: 318-3272 Ext. 1148 Fax: 318-0574e-mail: [email protected]
Idea Net Idea Net Co., Ltd.Sinthorn Building, 48th Floor77/193 Krung Thonburi Road, KlongsanBangkok 10600.Tel: 440-0440 - 7 Fax: 440-0450e-mail: [email protected]
Internet Thailand Internet Thailand Co., Ltd.Bangkok Thai Tower, 12th FloorRangnam Road, PhayathaiBangkok 10400.Tel: 642-7065 - 6 Fax: 640-0456e-mail: [email protected]
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543
Internet User Profile of Thailand 2000
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘
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ISP Address
JI-Net Jasmine Internet Co., Ltd.200 Moo 4, 8th Fl., Chaengwatana RoadPakkred, Nonthaburi 11120Tel: 502-3700 Fax: 502-3737e-mail: [email protected]
KSC KSC Commercial Internet Co., Ltd.333/100 Laksi Plaza, 12th Floor,Tower 1 Changwattana Road, LaksiBangkok 10210.Tel: 576-0899, 576-0990Fax: 576-0900 to 576-0907e-mail: [email protected]
Loxinfo Loxley Information Services Co., Ltd.Loxley Suapah Building304 Suapah Road, Promprab SuttruphaiBangkok 10100.Tel: 622-5588 Fax: 622-5666e-mail: [email protected]
RoyNet Roynet Co., Ltd.8th Floor Grand Amarin Tower1550 New Petchburi RoadMakasan, Rajtevi, Bangkok 10310Tel. 652-8600 Fax. 652-8605e-mail: [email protected]
Samart Samart InfoNet Co., Ltd.99/12 Moo 4, Software Park Building24th Fl. Chaengwattana RoadKlong Gluar, Pak-Kred Nonthaburi 11120Tel: 502-6844 Fax: 502-6883e-mail: [email protected]
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543
Internet User Profile of Thailand 2000
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘
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ISP Address
SGA Siam Global Access Co., Ltd.2/4 Samugkeepai Tower G-Fl., North ParkVibhavadi Rangsit Rd., LaksiBangkok 10210Tel: 955-0281-8Fax: 955-0290, 955-1421e-mail: [email protected]
World Net WorldNet & Services Co., Ltd.333 Lao Peng Nguan Tower 1 Bldg., 28th Fl.Vibhavadi Rangsit Rd., Ladyao,Chatuchak Bangkok 10900Tel: 618-8888 Fax: 618-8455-6e-mail: [email protected],
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543
Internet User Profile of Thailand 2000
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘
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‡§√◊Õ¢à“¬‡§‡∫‘≈„µâπÈ”‡æ◊ËÕ‚∑√§¡π“§¡√–À«à“ߪ√–‡∑»
´÷Ë߇ªìπ‚§√ß √â“ßæ◊Èπ∞“π ”À√—∫∫√‘°“√‚∑√»—æ∑å·≈–Õ‘π‡∑Õ√å‡πÁµ
*‡Õ◊ÈÕ‡øóôÕ¿“æ‚¥¬ Teleglobe Co., Ltd.
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543
Internet User Profile of Thailand 2000
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘
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“√∫—≠
§”π” ...........................................................................................................................................................................3¿“æ√«¡¢Õß ∂“π¿“æ°“√æ—≤π“Õ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ....................................................... 5∫∑ √ÿª ”À√—∫ºŸâ∫√‘À“√ ....................................................................................................................................28°“√°√–®“¬¢Õß°“√„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ .............................................................................36‡æ» (Gender) .....................................................................................................................................................37Õ“¬ÿ (Age) ........................................................................................................................................................... 38∑’ËÕ¬Ÿàªí®®ÿ∫—π (Location) ................................................................................................................................39‡¢µ∑’ËÕ¬Ÿà (Urban versus Rural) .............................................................................................................. 40 ∂“π– ¡√ (Marital Status) ................................................................................................................41®”π«π ¡“™‘°„π§√—«‡√◊Õπ (Number of Household Members) ....................................... 42®”π«π ¡“™‘°„π§√—«‡√◊Õπ∑’Ë „™âÕ‘π‡∑Õ√å‡πÁµ(Number of Internet Users in the Household) .................................................................... 43√“¬‰¥â¢Õߧ√—«‡√◊ÕπµàÕ‡¥◊Õπ (Monthly Household Income) ................................................44°“√»÷°…“ (Level of Education) .............................................................................................................45§«“¡√Ÿâ¿“…“Õ—ß°ƒ… (English Proficiency) ....................................................................................... 46 “¢“°“√»÷°…“ (Major of Education) ................................................................................................47 ∂“π–°“√∑”ß“π (Employment) .......................................................................................................... 50 “¢“Õ“™’æ (Sector Employed) ..............................................................................................................51ª√–‡¿∑¢ÕßÀπ૬ߓπ (Type of Employment) .............................................................................54ª√– ∫°“√≥å°“√„™âÕ‘π‡∑Õ√å‡πÁµ (Years on Internet) ................................................................55 ∂“π∑’Ë „™âÕ‘π‡∑Õ√å‡πÁµ (Point of Access) ....................................................................................... 56°“√¡’§Õ¡æ‘«‡µÕ√å∑’Ë∫â“π (Home Computer) ...................................................................................57°“√‡¢â“∂÷ßÕ‘π‡∑Õ√å‡πÁµ (Internet Access) ....................................................................................... 58ºŸâ√à«¡„™â∫—≠™’Õ‘π‡∑Õ√å‡πÁµ (Internet Account Sharing) ..........................................................59≈—°…≥–°“√„™âÕ‘π‡∑Õ√å‡πÁµ (Internet Activities) ..........................................................................60
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543
Internet User Profile of Thailand 2000
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘
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≈—°…≥–¢Õß°“√„™âÕ‘π‡∑Õ√å‡πÁµ∑’Ë¡“°∑’Ë ÿ¥ (Internet Top Activity) .....................................62®”π«π™—Ë«‚¡ß∑’Ë „™âÕ‘π‡∑Õ√å‡πÁµµàÕ —ª¥“Àå (Weekly Hours of Use) .....................................64‡«≈“∑’Ë „™âÕ‘π‡∑Õ√å‡πÁµ (Time of Use) ...................................................................................................65∫√“«‡´Õ√å∑’Ë „™â (Browser) .............................................................................................................................66§«“¡‡√Á« (Speed) ........................................................................................................................................... 67ª√–‚¬™πå ”§—≠∑’Ë ÿ¥∑’ˉ¥â√—∫®“°Õ‘π‡∑Õ√å‡πÁµ (Perceived Top Benefit) .............................68ªí≠À“ ”§—≠¢ÕßÕ‘π‡∑Õ√å‡πÁµ(Perceived Problems Concerning the Internet) ....................................................................69°“√´◊ÈÕ ‘π§â“À√◊Õ∫√‘°“√∑“ßÕ‘π‡∑Õ√å‡πÁµ (Internet Purchase) ............................................. 73‡Àµÿº≈∑’Ë ‰¡à´◊ÈÕ ‘π§â“À√◊Õ∫√‘°“√∑“ßÕ‘π‡∑Õ√å‡πÁµ(Reasons against Internet Purchase) ..........................................................................................74 ‘π§â“À√◊Õ∫√‘°“√∑’ˇ§¬´◊ÈÕ∑“ßÕ‘π‡∑Õ√å‡πÁµ(Goods and Services Purchased) ....................................................................................................76ª√– ∫°“√≥å°“√„™âÕ‘π‡∑Õ√å‡πÁµ‡ª√’¬∫‡∑’¬∫À≠‘ß-™“¬(Years on Internet by Gender) ..........................................................................................................79≈—°…≥–°“√„™âÕ‘π‡∑Õ√å‡πÁµ‡ª√’¬∫‡∑’¬∫À≠‘ß-™“¬(Internet Activities by Gender) .........................................................................................................80≈—°…≥–¢Õß°“√„™âÕ‘π‡∑Õ√å‡πÁµ∑’Ë¡“°∑’Ë ÿ¥‡ª√’¬∫‡∑’¬∫À≠‘ß-™“¬(Internet Top Activity by Gender) ................................................................................................. 82®”π«π™—Ë«‚¡ß∑’Ë „™âÕ‘π‡∑Õ√å‡πÁµµàÕ —ª¥“À凪√’¬∫‡∑’¬∫À≠‘ß-™“¬(Weekly Hours of Use by Gender) ................................................................................................. 84ªí≠À“ ”§—≠¢ÕßÕ‘π‡∑Õ√å‡πÁµ‡ª√’¬∫‡∑’¬∫À≠‘ß-™“¬(Perceived Problems by Gender) ......................................................................................................85°“√´◊ÈÕ ‘π§â“À√◊Õ∫√‘°“√∑“ßÕ‘π‡∑Õ√å‡πÁµ‡ª√’¬∫‡∑’¬∫À≠‘ß-™“¬(Internet Purchase by Gender) ..........................................................................................................88
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543
Internet User Profile of Thailand 2000
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘
”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
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‡Àµÿº≈∑’Ë ‰¡à´◊ÈÕ ‘π§â“À√◊Õ∫√‘°“√∑“ßÕ‘π‡∑Õ√å‡πÁµ‡ª√’¬∫‡∑’¬∫ À≠‘ß-™“¬(Reasons against Internet Purchase by Gender) ...............................................................89 ‘π§â“À√◊Õ∫√‘°“√∑’ˇ§¬´◊ÈÕ∑“ßÕ‘π‡∑Õ√å‡πÁµ‡ª√’¬∫‡∑’¬∫ À≠‘ß-™“¬(Goods and Services Purchased by Gender) .........................................................................91≈—°…≥–°“√„™â∑’Ë¡“°∑’Ë ÿ¥‡ª√’¬∫‡∑’¬∫°≈ÿà¡Õ“¬ÿ(Internet Top Activity by Age) ..........................................................................................................94®”π«π™—Ë«‚¡ß∑’Ë „™âÕ‘π‡∑Õ√å‡πÁµµàÕ —ª¥“À凪√’¬∫‡∑’¬∫°≈ÿà¡Õ“¬ÿ(Weekly Hours of Use by Age) .........................................................................................................96‡«≈“∑’Ë „™âÕ‘π‡∑Õ√å‡πÁµ‡ª√’¬∫‡∑’¬∫°≈ÿà¡Õ“¬ÿ(Time of Use by Age) .............................................................................................................................. 97¿“§ºπ«°·∫∫ Õ∫∂“¡ .................................................................................................................................................... 100·ºßº—ß‚§√ß √â“ߧ≥–°√√¡°“√‡∑§‚π‚≈¬’ “√ π‡∑»·Ààß™“µ‘ .............................................. 108√“¬™◊ËÕºŸâ¥”‡π‘π‚§√ß°“√ ............................................................................................................................. 110√“¬™◊ËÕ∫ÿ§≈“°√¢Õß ”π—°ß“π‡≈¢“πÿ°“√§≥–°√√¡°“√‡∑§‚π‚≈¬’ “√ π‡∑»·Ààß™“µ‘ ................................................................................................................. 111
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543
Internet User Profile of Thailand 2000
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘
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27Executive Summary
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Internet User Profile of Thailand 2000
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘
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√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543
Internet User Profile of Thailand 2000
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘
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·µ°µà“ß√–À«à“ß°≈ÿࡺŸâµÕ∫∑’ˇªìπÀ≠‘ß ·≈–°≈ÿࡺŸâµÕ∫∑’ˇªì𙓬 ‡™àπ ≈—°…≥–°“√„™âÕ‘π‡∑Õ√å‡πÁµ
‡ª√’¬∫‡∑’¬∫À≠‘ß-™“¬ ª√– ∫°“√≥å°“√ ◊ÈÕ ‘π§â“/∫√‘°“√∑“ßÕ‘π‡∑Õ√å‡πÁµ‡ª√’¬∫‡∑’¬∫
À≠‘ß-™“¬ œ≈œ ·≈– ‡ª√’¬∫‡∑’¬∫√–À«à“ߺŸâµÕ∫„π°≈ÿà¡Õ“¬ÿµà“ßÊ §◊Õ µË”°«à“ 20 ªï 20-29 ªï
·≈– 30 ªï¢÷Èπ‰ª ‡™àπ ≈—°…≥–°“√„™âÕ‘π‡∑Õ√å‡πÁµ‡ª√’¬∫‡∑’¬∫°≈ÿà¡Õ“¬ÿ ®”π«π™—Ë«‚¡ßµàÕ
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°≈à“«§◊Õ„πªï∑’Ë·≈â« æ∫«à“ —¥ à«π¢ÕߺŸâ „™â∑’ˇªìπÀ≠‘ßµàÕºŸâ „™â∑’ˇªì𙓬§◊Õ 35 µàÕ
65 „π¢≥–∑’˪ïπ’È —¥ à«π¥—ß°≈à“« Ÿß¢÷Èπ‡ªìπ 49 µàÕ 51 ®π·∑∫®–°≈à“«‰¥â«à“
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2. „π∑“ßµ√ß°—π¢â“¡ ™àÕß«à“ß√–À«à“ߧπ°√ÿ߇∑æœ ·≈–µà“ß®—ßÀ«—¥ „π‡√◊ËÕß°“√„™â
Õ‘π‡∑Õ√å‡πÁµ ¬—ß¡’Õ¬ŸàÕ¬à“߇¥àπ™—¥ ‰¡àµà“ß®“°ªï∑’Ë·≈â« ‚¥¬æ∫«à“‡°◊Õ∫√âÕ¬≈– 70
¢ÕߺŸâ „™âÕ‘π‡∑Õ√å‡πÁµÕ“»—¬ Õ¬Ÿà „π‡¢µ°√ÿ߇∑æœ ·≈–ª√‘¡≥±≈ (ππ∑∫ÿ√’ ª∑ÿ¡∏“π’
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3. „πªïπ’Ȭ—ßæ∫«à“ °≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ à«π„À≠à ‡ªìπºŸâ¡’Õ“¬ÿ√–À«à“ß 20-29 ªï
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„™â „π°≈ÿà¡Õ“¬ÿµË”°«à“ 20 ªï ·≈– 30 ªï¢÷Èπ‰ª ‡æ‘Ë¡ Ÿß¢÷Èπ∑—Èß 2 °≈ÿà¡ Õ¬à“߉√
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·≈â« ‡ªìπ√âÕ¬≈– 16 „πªïπ’È) ‡¡◊ËÕ‡∑’¬∫°—∫°≈ÿà¡Õ“¬ÿ 30 ªï¢÷Èπ‰ª (§◊Õ®“°√âÕ¬≈–
31 „πªï∑’Ë·≈â« ‡ªìπ√âÕ¬≈– 33 „πªïπ’È)
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543
Internet User Profile of Thailand 2000
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘
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µ“√“ß∑’Ë 1 —¥ à«πºŸâ®∫°“√»÷°…“„π√–¥—∫µà“ßÊ ‡ª√’¬∫‡∑’¬∫ªï 2542 ·≈– 2543
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2542 10.4 89.6
2543 20.8 79.2
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Internet User Profile of Thailand 2000
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘
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6. º≈¢Õß°“√ ”√«®· ¥ß„Àâ‡ÀÁπ«à“°“√„™âÕ’‡¡≈åπ—∫«à“‰¥â√—∫§«“¡π‘¬¡¡“°∑’Ë ÿ¥
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Internet User Profile of Thailand 2000
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘
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28 ·≈–™“¬√âÕ¬≈– 38) À√◊Õ°“√¢“¥°ÆÀ¡“¬§ÿ⡧√Õß𑵑°√√¡ (À≠‘ß√âÕ¬≈–
20 ·≈–™“¬√âÕ¬≈– 26)
8. „π·ßà¢Õß°“√´◊ÈÕ ‘π§â“·≈–∫√‘°“√∑“ßÕ‘π‡∑Õ√å‡πÁµ —¥ à«πºŸâ∑’ˇ§¬´◊ÈÕ¬—ߵ˔լŸà
§◊Շ撬ߪ√–¡“≥√âÕ¬≈– 19 ‚¥¬ ‘π§â“∑’ˇªìπ∑’Ëπ‘¬¡¡“°‡ªìπ摇»…§◊Õ Àπ—ß ◊Õ
‚¥¬ºŸâ∑’ˇ§¬ ◊ÈÕ ‘π§â“À√◊Õ∫√‘°“√∑“ßÕ‘π‡∑Õ√å‡πÁµ ∂÷ߪ√–¡“≥√âÕ¬≈– 56 ‡§¬ ◊ÈÕ
Àπ—ß ◊Õ „π¢≥–∑’ËÕ—π¥—∫∑’Ë 2 ·≈– 3 §◊Õ ´Õøµå·«√å (√âÕ¬≈– 35 ‚¥¬√«¡∑—Èß
ª√–‡¿∑∑’Ë àß¡“∑“ßæ— ¥ÿ·≈–ª√–‡¿∑∑’Ë àßÕÕπ‰≈πå) µ“¡¥â«¬Õÿª°√≥å§Õ¡æ‘«‡µÕ√å
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ª√–‡¿∑ àßæ— ¥ÿ·≈– àßÕÕπ‰≈πå) ‡¡◊ËÕæ‘®“√≥“¥Ÿ„πª√–‡¿∑ ‘π§â“À√◊Õ∫√‘°“√
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26 ¢ÕߺŸâ‡§¬ ◊ÈÕ ‘π§â“À√◊Õ∫√‘°“√∑“ßÕ‘π‡∑Õ√å‡πÁµ‡§¬ ◊ÈÕ´Õøµå·«√å·∫∫ àß∑“ß
æ— ¥ÿ ·µà¡’‡æ’¬ß√âÕ¬≈– 9 ‡∑à“π—Èπ ∑’ˇ§¬´◊ÈÕ´Õøµå·«√å·∫∫ àßÕÕπ‰≈πå
9. ‡¡◊ËÕ Õ∫∂“¡∂÷߇Àµÿº≈∑’Ë ‰¡à‡§¬´◊ÈÕ ‘π§â“À√◊Õ∫√‘°“√∑“ßÕ‘π‡∑Õ√å‡πÁµ ´÷ËߺŸâµÕ∫
“¡“√∂‡≈◊Õ°‰¥â 1-3 §”µÕ∫ ‡Àµÿº≈∑’ˉ¥â√—∫‡≈◊Õ°¡“°∑’Ë ÿ¥ 5 Õ—π¥—∫·√°§◊Õ
‰¡à “¡“√∂‡ÀÁπÀ√◊Õ®—∫µâÕß ‘π§â“‰¥â (√âÕ¬≈– 44) ‰¡àÕ¬“°„ÀâÀ¡“¬‡≈¢∫—µ√‡§√¥‘µ
(√âÕ¬≈– 34) ‰¡à‰«â „®ºŸâ¢“¬ (√âÕ¬≈– 33) ‰¡à π„® (√âÕ¬≈– 26) ·≈–‰¡à¡’∫—µ√‡§√¥‘µ
(√âÕ¬≈– 25) ´÷Ëß„°≈⇧’¬ß°—∫º≈„πªï∑’Ë·≈â« ‡«âπ·µàÕ—π¥—∫∑’Ë 4 ·≈– 5 ≈—∫∑’Ë°—π
10. ‡¡◊ËÕ‡ª√’¬∫‡∑’¬∫√–À«à“ß°≈ÿà¡À≠‘ß·≈–™“¬ æ∫«à“ª√–¡“≥√âÕ¬≈– 14 ¢ÕߺŸâ„™â
Õ‘π‡∑Õ√å‡πÁµ∑’ˇªìπÀ≠‘ß ·≈–ª√–¡“≥√âÕ¬≈– 24 ¢ÕߺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ∑’ˇªìπ
™“¬‡§¬´◊ÈÕ ‘π§â“À√◊Õ∫√‘°“√ºà“πÕ‘π‡∑Õ√å‡πÁµ √ÿª‰¥â«à“ °≈ÿࡺŸâ „™â∑’ˇªì𙓬
π‘¬¡´◊ÈÕ ‘π§â“À√◊Õ∫√‘°“√ºà“πÕ‘π‡∑Õ√å‡πÁµ¡“°°«à“°≈ÿࡺŸâ „™â∑’ˇªìπÀ≠‘ß
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543
Internet User Profile of Thailand 2000
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘
”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
33
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‰¥âπ—Èπ¡’°“√°√–®“¬∑’Ë¥’æÕ ´÷Ëß∑”„Àâº≈∑’ˉ¥â “¡“√∂‡ªìπµ—«·∑π∑’Ë¥’¢Õß°≈ÿࡪ√–™“°√∑—ÈßÀ¡¥
∑’˵âÕß°“√ ”√«® °≈à“«Õ’°π—¬Àπ÷Ëß°Á§◊Õ º≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬
„π§√—Èßπ’Èπ—Èπ ®–‡™◊ËÕ∂◊Õ‰¥â¡“°πâÕ¬‡æ’¬ß„¥ ¬àÕ¡¢÷ÈπÕ¬Ÿà°—∫«à“ ºŸâµÕ∫·∫∫ Õ∫∂“¡∑—Èß 2,507 §π
∑’Ë√à«¡¡◊Õ„Àâ¢âÕ¡Ÿ≈‡ªìπµ—«·∑π∑’Ë¥’¢Õߪ√–™“°√‰∑¬∑—ÈßÀ¡¥∑’Ë„™âÕ‘π‡∑Õ√å‡πÁµÀ√◊Õ‰¡à
¥â«¬§«“¡µâÕß°“√∑’Ë®–°√–®“¬·∫∫ Õ∫∂“¡‰ª¬—ߺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ‚¥¬∑—Ë«∂÷ß¡“°∑’Ë ÿ¥
ºŸâ¥”‡π‘π°“ ”√«®®÷߇®“–®ß∑’Ë®–µ‘¥ªÑ“¬ª√–°“»‰«â„π‡«Á∫‰´µå∑’ˇªìπ∑’Ëπ‘¬¡ ·≈–‡ªî¥°«â“ß ”À√—∫
∑ÿ°§π ‡æ◊ËÕ„À≥⺟âµÕ∫®”π«π¡“° ·≈–¡’§«“¡À≈“°À≈“¬æÕ ¡§«√ ‰¡à„™à°≈ÿà¡„¥°≈ÿà¡Àπ÷Ëß
‚¥¬‡©æ“– ·µà „π¢≥–‡¥’¬«°—π‡«Á∫‰´µå‰∑¬∑’Ë ‰¥â√—∫§«“¡π‘¬¡ ®π‡ ¡◊Õπ‡ªìπ·À≈àß√«¡¢Õß°“√
çæ∫ª–é „π —ߧ¡Õ‘π‡∑Õ√å‡πÁµ¢Õߧπ‰∑¬π—Èπ ¡—°‡ªìπ‡«Á∫‰´µå∑’ˇπâ𧫓¡∫—π‡∑‘ßÕÕπ‰≈πå ‡™àπ
‡πâπ°“√¡’ÀâÕß π∑π“ °“√·π–π”‡æ◊ËÕπÕÕπ‰≈πå œ≈œ ®÷ßπà“®–‡ªìπ∑’Ëπ‘¬¡¢Õß°≈ÿࡺŸâ¡’Õ“¬ÿ
πâÕ¬¡“°°«à“°≈ÿࡺŸâ„À≠à ¥—ßπ—Èπ º≈¢Õß°“√ ”√«®∑’Ë√«∫√«¡‰¥â Õ“®¡’§«“¡‚π⡇Ւ¬ß‰ª∑’Ë°≈ÿࡺŸâ„™â
Õ‘π‡∑Õ√å‡πÁµ∑’Ë¡’Õ“¬ÿ‚¥¬‡©≈’ˬπâÕ¬°«à“∑’Ë®–æ∫‰¥â®√‘ß À“° ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„π
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ºŸâ„™âÕ‘π‡∑Õ√å‡πÁµ ∑’Ë„™âÕ‘π‡∑Õ√å‡πÁµ‡æ◊ËÕ§«“¡∫—π‡∑‘ß„π —¥ à«π∑’Ë Ÿß°«à“§π‰∑¬∑’Ë„™âÕ‘π‡∑Õ√å‡πÁµ
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πÕ°®“°§«“¡‚π⡇Ւ¬ß Õ—π‡ªìπº≈¡“®“°ª√–‡¿∑¢Õ߇«Á∫‰´µå∑’Ë¡’°“√‡™‘≠™«π„Àâ µÕ∫
·∫∫ Õ∫∂“¡·≈â« ª√–‡¥Áπ¥â“π§à“„™â®à“¬ Õ“®‡ªìπªí®®—¬Õ’°ª√–°“√Àπ÷Ëß´÷Ëß∑”„Àâº≈∑’ˉ¥â
º—π·ª√‰ª®“°§«“¡‡ªìπ®√‘ß °≈à“«§◊Õ ºŸâ∑’˵âÕ߇ ’¬§à“∫√‘°“√Õ‘π‡∑Õ√å‡πÁµ„π√“§“·æß À√◊Õ
ºŸâ¡’¢âÕ®”°—¥¥â“π°“√‡ß‘π Õ“®®–‰¡àµâÕß°“√µÕ∫·∫∫ Õ∫∂“¡ ‡æ√“–‡ªìπ°“√‡ ’¬‡«≈“·≈–
‡ ’¬§à“„™â®à“¬ µ—«Õ¬à“߇™àπ ºŸâ „™âÕ‘π‡∑Õ√å‡πÁµµ“¡√â“π„Àâ∫√‘°“√µà“ßÊ ÷Ëߧ‘¥§à“∫√‘°“√√“¬π“∑’
πà“®–‰¡à¬Õ¡‡ ’¬‡«≈“‰ª°—∫°“√µÕ∫·∫∫ Õ∫∂“¡ ÷ËßÀ“° ¡¡ÿµ‘∞“ππ’ȇªìπ®√‘ß ®–∑”„Àâ°“√ ”√«®
‰¥â —¥ à«π°≈ÿࡺŸâ „™â∑’Ë „™âÕ‘π‡∑Õ√å‡πÁµµ“¡√â“π∫√‘°“√µË”°«à“§«“¡‡ªìπ®√‘ß ‡ªìπµâπ
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543
Internet User Profile of Thailand 2000
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘
”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
34
„π∑“߇¥’¬«°—𠓇Àµÿ∑“ß°“√‡ß‘ππ’È Õ“®¡’º≈∫“ß à«π∑’Ë∑”„À⺟⠄™âÕ‘π‡∑Õ√å‡πÁµ„π
µà“ß®—ßÀ«—¥¡—°‰¡àµâÕß°“√µÕ∫·∫∫ Õ∫∂“¡ ‡æ√“–√–¥—∫√“¬‰¥â·≈–§à“§√Õß™’æ„πµà“ß®—ßÀ«—¥
‚¥¬∑—Ë«‰ªπ—Èπ µË”°«à“„π°√ÿ߇∑æœ ·≈–ª√‘¡≥±≈ „π‡™‘ß‡ª√’¬∫‡∑’¬∫ §à“∫√‘°“√Õ‘π‡∑Õ√å‡πÁµ
®÷ß·æß ”À√—∫ª√–™“™π„πµà“ß®—ßÀ«—¥ À“° ¡¡ÿµ‘∞“ππ’ȇªìπ®√‘ß º≈°“√ ”√«®®–· ¥ß∂÷ß
—¥ à«πºŸâ „™â „π‡¢µÕ◊ËππÕ°‡Àπ◊Õ®“°°√ÿ߇∑æœ ·≈–ª√‘¡≥±≈ ∑’˵˔°«à“§«“¡‡ªìπ®√‘ß
√ÿª “√– ”§—≠
‘Ëß∑’Ë ”§—≠∑’Ë ÿ¥ ÷Ëߺ≈°“√ ”√«®ª√–®”ªï 2543 ™’È„Àâ‡ÀÁπ§◊Õ ªí≠À“§«“¡‰¡à‡ ¡Õ¿“§
√–À«à“ߪ√–™“™π„π°√ÿ߇∑æœ ·≈–‡¢µ„°≈⇧’¬ß°—∫ª√–™“™π„π à«πÕ◊Ëπ¢Õߪ√–‡∑»
„π°“√„™âÕ‘π‡∑Õ√å‡πÁµ (Digital Divide) ¡’Õ¬ŸàÕ¬à“߇¥àπ™—¥ ·≈–¬—߉¡à¡’·π«‚πâ¡°“√‡ª≈’ˬπ·ª≈ß
∑’Ë¥’¢÷Èπ®“°ªï∑’Ë·≈â« Õ¬à“߉√°Áµ“¡ º≈°“√ ”√«®™’È „Àâ‡ÀÁπ«à“ ·¡â°“√„™âÕ‘π‡∑Õ√å‡πÁµ ¬—ß¡’°“√
°√–®ÿ°µ—« „π·ßà¢Õßæ◊Èπ∑’Ë (§◊Õ§àÕπ¢â“ß®”°—¥Õ¬Ÿà „π°≈ÿࡪ√–™“™π„π°√ÿ߇∑æœ ·≈–æ◊Èπ∑’Ë „°≈â
‡§’¬ß‡ªìπ à«π„À≠à) „π·ßà¢Õßªí®®—¬¥â“πÕ◊Ëπ §◊Õ ‡æ» Õ“¬ÿ √–¥—∫°“√»÷°…“ “¢“°“√»÷°…“
™’È „Àâ‡ÀÁπ∂÷ߧ«“¡π‘¬¡„πÕ‘π‡∑Õ√å‡πÁµ∑’Ë·æ√à°√–®“¬ Ÿàª√–™“™πÀ≈“°À≈“¬°≈ÿà¡¡“°¢÷Èπ°«à“
ªï∑’Ë·≈â« ´÷ËߢâÕ¡Ÿ≈¥—ß°≈à“« Õ“® àÕ„Àâ‡ÀÁπ∂÷ß∑—»π§µ‘µàÕÕ‘π‡∑Õ√å‡πÁµ∑’ˇª≈’ˬπ·ª≈߉ª®“°
‡∑§‚π‚≈¬’∑’ˬÿà߬“° ´—∫´âÕ𠇪ìπ‡∑§‚π‚≈¬’∑’Ë „§√°Á “¡“√∂„™â‰¥â
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543
Internet User Profile of Thailand 2000
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘
”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
35Report
√“¬ß“πº≈°“√ ”√«®
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543
Internet User Profile of Thailand 2000
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘
”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
36
°√ÿ߇∑æœ Bangkok 55.2
ª√‘¡≥±≈ Suburbs 14.4
¿“§°≈“ß
Central 10.9
¿“§‡Àπ◊Õ
North 8
¿“§µ–«—πÕÕ°‡©’¬ß‡Àπ◊Õ
Northeast 5.7
¿“§„µâ
South 4.7
µà“ߪ√–‡∑» Abroad 1.2
À¡“¬‡Àµÿ: „π√“¬ß“π©∫—∫π’È ª√‘¡≥±≈À¡“¬∂÷ß ππ∑∫ÿ√’ ª∑ÿ¡∏“π’ ·≈– ¡ÿ∑√ª√“°“√
°“√°√–®“¬¢Õß°“√„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬(√«¡∑ÿ°æ◊Èπ∑’ˇªìπ 100 ‡ªÕ√凴Áπµå)
Diffusion of the Internet in Thailand
(all regions included =100 percent)
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543
Internet User Profile of Thailand 2000
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘
”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
37
ªï 2542 (Year 1999) 1
ªï 2543 (Year 2000)
˭ԧ
(Female)
49.2
™“¬
(Male)
50.8
1 ®“°Àπ—ß ◊Õ ç√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬é ªï 2542 ¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘
˭ԧ
(Female)
34.9
™“¬
(Male)
65.1
‡æ» À≠‘ß ™“¬ √«¡
Gender Female Male Total
®”π«π 1,209 1,250 2,459
Frequency
√âÕ¬≈– 49.2 50.8 100
Percent
‡æ»Gender
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543
Internet User Profile of Thailand 2000
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘
”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
38
Õ“¬ÿ < 10 10-14 15-19 20-29 30-39 40-49 50-59 60-69 70+ √«¡
Age Total
®”π«π 18 124 261 1,238 572 187 32 27 2 2,461
Frequency
√âÕ¬≈– 0.7 5 10.6 50.3 23.2 7.6 1.3 1.1 0.1 100
Percent
ªï 2542 (Year 1999)
< 10 10-19 20-29 30-39 40-49 50-59 60-69 70 +
60
50
40
30
20
10
0
√âÕ¬≈–Percent
0.7
15.6
50.3
23.2
7.6
1.3 1.1 0.1
ªï 2543 (Year 2000)
0.1
11.2
57.5
22.6
7.41 0.2 0
Õ“¬ÿAge
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543
Internet User Profile of Thailand 2000
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘
”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
39
À¡“¬‡Àµÿ: „π√“¬ß“π©∫—∫π’È ª√‘¡≥±≈À¡“¬∂÷ß ππ∑∫ÿ√’ ª∑ÿ¡∏“π’ ·≈– ¡ÿ∑√ª√“°“√
∑’ËÕ¬Ÿà °√ÿ߇∑æœ ª√‘¡≥±≈ ¿“§°≈“ß ¿“§‡Àπ◊Õ ¿“§µÕ.π. ¿“§„µâ µà“ߪ√–‡∑» √«¡
Location Bangkok Suburbs Central North Northeast South Abroad Total
®”π«π 1,351 352 266 195 139 115 29 2,447
Frequency
√âÕ¬≈– 55.2 14.4 10.9 8 5.7 4.7 1.2 100
Percent
60
50
40
30
20
10
0
°√ÿ߇
∑æœ
Bang
kok
ª√‘¡≥
±≈Su
burb
s
¿“§°
≈“ß
Cent
ral
¿“§‡
Àπ◊Õ
Nor
th
¿“§µ
–«—πÕÕ
°‡©’¬
߇Àπ
◊ÕNor
thea
st
¿“§„
µâSo
uth
µà“ߪ
√–‡∑
»Ab
road
55.2
14.410.9
85.7 4.7
1.2
√âÕ¬≈–Percent
ªï 2543 (Year 2000)
ªï 2542 (Year 1999)54.4
13.38.4 10.4
7 51.5
∑’ËÕ¬Ÿàªí®®ÿ∫—πLocation
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543
Internet User Profile of Thailand 2000
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘
”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
40
‡¢µ∑’ËÕ¬Ÿà °∑¡. ·≈–ª√‘¡≥±≈ ‡™’¬ß„À¡à Õ”‡¿Õ‡¡◊Õß πÕ°Õ”‡¿Õ‡¡◊Õß µà“ߪ√–‡∑» √«¡
Urban vs. Rural Bangkok & suburbs Chaing-mai Other Urban Rural Abroad Total
®”π«π 1,740 58 405 226 26 2,455
Frequency
√âÕ¬≈– 70.9 2.4 16.5 9.2 1.1 100
Percent
80
70
60
50
40
30
20
10
0
°∑¡. ·
≈–ª√
‘¡≥±≈
Bang
kok
& su
burb
s
√âÕ¬≈–Percent
70.9
2.4
16.59.2
1.1
ªï 2543 (Year 2000)
‡¢µ∑’ËÕ¬ŸàUrban versus Rural
‡™’¬ß
„À¡à
Chaing
-mai
Õ”‡¿
Õ‡¡◊Õ
ßOt
her Ur
ban
πÕ°
Õ”‡¿
Õ‡¡◊Õ
ßUr
ban
µà“ߪ
√–‡∑
»Ab
road
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543
Internet User Profile of Thailand 2000
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘
”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
41
∂“π– ¡√ ‚ ¥ ¡√ ‰¡à¡’∫ÿµ√ ¡√ ¡’∫ÿµ√ Õ◊ËπÊ √«¡
Marital Status Single Married without Children Married with Children Others Total
®”π«π 1,804 221 387 38 2,450
Frequency
√âÕ¬≈– 73.6 9 15.8 1.6 100
Percent
‚ ¥Single73.6
¡√ ‰¡à¡’∫ÿµ√Married without Children9
¡√ ¡’∫ÿµ√Married with Children15.8
Õ◊ËπÊOthers1.6
∂“π– ¡√ Marital Status
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543
Internet User Profile of Thailand 2000
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘
”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
42
¡“™‘°„π§√—«‡√◊Õπ 1 2 3 4 5 6 > 6 √«¡
Household Members Total
®”π«π 147 306 453 537 475 289 223 2,430
Frequency
√âÕ¬≈– 6 12.6 18.6 22.1 19.5 11.9 9.2 100
Percent
®”π«π ¡“™‘°„π§√—«‡√◊ÕπNumber of Household Members
25
20
15
10
5
0
1 2 3 4 5 6 > 6
6
12.6
18.6
22.1
19.5
11.9
9.2
√âÕ¬≈–Percent
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543
Internet User Profile of Thailand 2000
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘
”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
43
¡“™‘°„π§√—«‡√◊Õπ∑’Ë „™âÕ‘π‡∑Õ√å‡πÁµ 1 2 3 4 5 6 > 6 √«¡
Internet Users in the Household Total
®”π«π 717 893 505 215 81 18 9 2,438
Frequency
√âÕ¬≈– 29.4 36.6 20.7 8.8 3.3 0.7 0.4 100
Percent
®”π«π ¡“™‘°„π§√—«‡√◊Õπ∑’Ë„™âÕ‘π‡∑Õ√å‡πÁµNumber of Internet Users in the Household
1 2 3 4 5 6 > 6
29.4
36.6
20.7
8.8
3.3
0.7 0.4
40
30
20
10
0
√âÕ¬≈–Percent
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543
Internet User Profile of Thailand 2000
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘
”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
44
√“¬‰¥â¢Õߧ√—«‡√◊ÕπµàÕ‡¥◊Õπ (∫“∑)Monthly Household Income (⁄Baht)
√“¬‰¥â <10,000 10,000- 20,001- 30,001- 50,001- 70,001- 90,001- 110,001- 130,001- >150,000 √«¡
Income 20,000 30,000 50,000 70,000 90,000 110,000 130,000 150,000 Total
®”π«π 190 434 463 634 338 114 70 61 37 108 2,449
Frequency
√âÕ¬≈– 7.8 17.7 18.9 25.9 13.8 4.7 2.9 2.5 1.5 4.4 100
Percent
30
25
20
15
10
5
0
< 10
,000
10,000
-20,00
0
20,001
-30,00
0
30,001
-50,00
0
50,001
-70,00
0
70,001
-90,00
0
90,001
-110
,000
110,00
1-13
0,00
0
130,00
1-15
0,00
0
> 15
0,00
0
7.8
17.718.9
25.9
13.8
4.72.9 2.5
1.5
4.4
√âÕ¬≈–Percent
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543
Internet User Profile of Thailand 2000
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘
”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
45
°“√»÷°…“Level of Education
ªï 2542 (Year 1999)
‚¥¬√«¡ºŸâ®∫°“√»÷°…“·≈–ºŸâ∑’Ë°”≈—ß»÷°…“‡¢â“¥â«¬°—π
°“√»÷°…“ µË”°«à“¡—∏¬¡ª≈“¬ ¡—∏¬¡ª≈“¬ ª«™. ª« ./Õπÿª√‘≠≠“ ª.µ√’ ª.‚∑ ª.‡Õ° √«¡
Education Less than High Lower Upper Bachelor Master Doctorate Total
High School School Vocational Vocational
®”π«π 154 217 81 228 1400 355 13 2,448
Frequency
√âÕ¬≈– 6.3 8.9 3.3 9.3 57.2 14.5 0.5 100
Percent
70
60
50
40
30
20
10
0
µË”°«à“¡—∏¬¡ª≈“¬ ¡—∏¬¡ª≈“¬ ª«™. ª« ./Õπÿª√‘≠≠“ ª.µ√’ ª.‚∑ ª.‡Õ°Less than High School Lower Upper Bachelor Master Doctorate
High School Vocational Vocational
6.38.9
3.3
9.3
57.2
14.5
0.5
√âÕ¬≈–Percent
ªï 2543 (Year 2000)
1.5 3 1.6 5
67.9
19.4
1.6
Note: As of December 2000, 1US$ = 44.0 Baht.
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543
Internet User Profile of Thailand 2000
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘
”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
46
§«“¡√Ÿâ¿“…“Õ—ß°ƒ…English Proficiency
¥’¡“° À¡“¬∂÷ß ‰¡à¡’ªí≠À“„π°“√ ◊ËÕ “√‡≈¬∑—ÈßÕà“π·≈–查
¥’ À¡“¬∂÷ß Õà“π‡¢â“„®¥’ ·≈–æÕ查‰¥â·¡â®–‰¡à§≈àÕß¡“°π—°
æÕ„™â À¡“¬∂÷ß ¬—ß¡’ªí≠À“Õ¬Ÿà∫â“ß ∑—ÈßÕà“π·≈–查
πâÕ¬ À¡“¬∂÷ß ¡’ªí≠À“¡“°∑—ÈßÕà“π·≈–查
‰¡à¡’ À¡“¬∂÷ß ‰¡à¡’§«“¡√Ÿâ¿“…“Õ—ß°ƒ…‡≈¬
50
40
30
20
10
0
¥’¡“° ¥’ æÕ„™â πâÕ¬ ‰¡à¡’Excellent Good Fair Limited None
7
38
42.9
11.3
0.8
√âÕ¬≈–Percent
§«“¡√Ÿâ¿“…“Õ—ß°ƒ… ¥’¡“° ¥’ æÕ„™â πâÕ¬ ‰¡à¡’ √«¡
English Proficiency Excellent Good Fair Limited None Total
®”π«π 172 934 1053 277 20 2,456
Frequency
√âÕ¬≈– 7 38 42.9 11.3 0.8 100
Percent
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543
Internet User Profile of Thailand 2000
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘
”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
47
“¢“°“√»÷°…“Major of Education
√«¡«‘∑¬“»“ µ√å/«‘»«œ ¥â“π∑’ˇ°’ˬ«¢âÕß°—∫‰Õ∑’Subtotal IT-related Science/Engineering
æ“𑙬°“√»“ µ√åÀ√◊Õ∫√‘À“√Business, Management
§Õ¡æ‘«‡µÕ√å‡æ◊ËÕ∏ÿ√°‘®, ∫√‘À“√√–∫∫ “√ π‡∑»Computer for Business, MIS
‡»√…∞»“ µ√å √—∞»“ µ√å —ß§¡»“ µ√åSocial Science
«‘»«œ “¢“Õ◊ËπOther Engineering
◊ËÕ “√¡«≈™πMass Communication
»÷°…“»“ µ√åEducation
«‘∑¬“»“ µ√å “¢“Õ◊ËπOther Sciences
·æ∑¬å»“ µ√å ·≈–Õ◊ËπÊ ∑’ˇ°’ˬ«¢âÕßMedicine, Healthcare
Õ—°…√»“ µ√å ‚∫√“≥§¥’ »“ π“ ª√—™≠“Liberal Arts
𑵑»“ µ√åLaw
§≥‘µ»“ µ√åMathematics
∂‘µ‘·≈– ∂‘µ‘ª√–¬ÿ°µåStatistics
‡°…µ√»“ µ√å ·≈–Õ◊ËπÊ ∑’ˇ°’ˬ«¢âÕßAgriculture
»‘≈ª–Fine Arts
∂“ªíµ¬°√√¡»“ µ√åArchitect‚¿™π“°“√
Food and Beverage
‰¡à¡’ “¢“‡®“–®ßNo Major
Õ◊ËπÊOthers
5.4
0 5 10 15 20 25
8.7
0.4
0.7
1.1
1.3
1.3
1.5
1.8
2.9
3.3
4
4.2
4.7
5.4
5.8
7.4
19
21.4
√âÕ¬≈–Percent
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543
Internet User Profile of Thailand 2000
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘
”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
48
“¢“ ®”π«π √âÕ¬≈–
Major of Education Frequency Percent
«‘∑¬“»“ µ√å§Õ¡æ‘«‡µÕ√å 76 3.2
Computer Science
«‘∑¬“°“√§Õ¡æ‘«‡µÕ√å 172 7.2
Computer Science
«‘»«‰øøÑ“ Õ‘‡≈Á°∑√Õπ‘° å ◊ËÕ “√ 154 6.4
Electrical/Electronics/Communication Engineering
«‘»«§Õ¡æ‘«‡µÕ√å 93 3.9
Computer Engineering
«‘»«‚∑√§¡π“§¡ 18 0.8
Telecommunication Engineering
√«¡«‘∑¬“»“ µ√å/«‘»«œ ¥â“π∑’ˇ°’ˬ«¢âÕß°—∫‰Õ∑’ 513 21.4
Subtotal IT-related Science/Engineering
æ“𑙬°“√»“ µ√åÀ√◊Õ∫√‘À“√ 455 19
Business, Management
§Õ¡æ‘«‡µÕ√å‡æ◊ËÕ∏ÿ√°‘®, ∫√‘À“√√–∫∫ “√ π‡∑» 178 7.4
Computer for Business, MIS
‡»√…∞»“ µ√å √—∞»“ µ√å —ß§¡»“ µ√å 139 5.8
Social Science
«‘»«œ “¢“Õ◊Ëπ 130 5.4
Other Engineering
◊ËÕ “√¡«≈™π 112 4.7
Mass Communication
»÷°…“»“ µ√å 100 4.2
Education
«‘∑¬“»“ µ√å “¢“Õ◊Ëπ 95 4
Other Sciences
·æ∑¬å»“ µ√å ·≈–Õ◊ËπÊ ∑’ˇ°’ˬ«¢âÕß 78 3.3
Medicine, Healthcare
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543
Internet User Profile of Thailand 2000
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘
”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
49
“¢“ ®”π«π √âÕ¬≈–
Major of Education Frequency Percent
Õ—°…√»“ µ√å ‚∫√“≥§¥’ »“ π“ ª√—™≠“ 70 2.9
Liberal Arts
𑵑»“ µ√å 42 1.8
Law
§≥‘µ»“ µ√å 35 1.5
Mathematics
∂‘µ‘·≈– ∂‘µ‘ª√–¬ÿ°µå 32 1.3
Statistics
‡°…µ√»“ µ√å ·≈–Õ◊ËπÊ ∑’ˇ°’ˬ«¢âÕß ‡™àπ —µ«·æ∑¬å 31 1.3
Agriculture
»‘≈ª– 26 1.1
Fine Arts
∂“ªíµ¬°√√¡»“ µ√å 16 0.7
Architect
‚¿™π“°“√ 10 0.4
Food and Beverage
‰¡à¡’ “¢“‡®“–®ß 209 8.7
No Major
Õ◊ËπÊ 129 5.4
Others
√«¡ 2,400 100
Total
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543
Internet User Profile of Thailand 2000
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘
”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
50
Mas
Elec
∂“π–°“√∑”ß“πEmployment
60
50
40
30
20
10
0
‡°…’¬
≥Re
tired
‰¡à∑”
ß“π(»
÷°…“Õ
¬Ÿà)Un
employ
ed(F
ull T
ime
Stud
ent)
‰¡à∑”
ß“π
Unem
ploy
ed
∑”ß“
π·≈
–»÷°…
“Õ¬Ÿà
Employ
ed(P
art
Tim
e St
uden
t)
∑”ß“
πÕ¬
ŸàEm
ploy
ed
0.5
26.7
6.3
16.3
50.2
√âÕ¬≈–Percent
°“√∑”ß“π ‡°…’¬≥ ‰¡à∑”ß“π ‰¡à∑”ß“π ∑”ß“π·≈– ∑”ß“πÕ¬Ÿà √«¡
Employment (»÷°…“Õ¬Ÿà) »÷°…“Õ¬Ÿà¥â«¬
Retired Unemployed Unemployed Employed Employed Total
(Full Time Student) (Part Time Student)
®”π«π 11 649 154 395 1218 2,427
Frequency
√âÕ¬≈– 0.5 26.7 6.3 16.3 50.2 100
Percent
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543
Internet User Profile of Thailand 2000
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘
”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
51
“¢“Õ“™’æSector Employed
º≈‘µ/¢“¬/„Àâ∫√‘°“√/¥Ÿ·≈§«∫§ÿ¡ §Õ¡æ‘«‡µÕ√å,
‚ª√·°√¡, ‡§√◊Õ¢à“¬, À√◊ÕÕÿª°√≥å∑’ˇ°’ˬ«¢âÕßIT
°“√»÷°…“, °“√«‘®—¬Education, Research
Õÿµ “À°√√¡Õ◊ËπÊManufacturing
°“√‡ß‘π, °“√∏𓧓√Banking, Finance
¢“¬ª≈’° ‘π§â“Õ◊ËπÊRetail
“∏“√≥ ÿ¢·≈–°“√∫”∫—¥‚√§Healthcare
¢à“« “√, ◊ËÕ “√, ‚¶…≥“Mass Communication, Advertising
∑àÕ߇∑’ˬ«, ‚√ß·√¡, √â“πÕ“À“√Tourism, Hotel, Restaurant
“∏“√≥Ÿª‚¿§Electricity, Telephone, Waterworks
°àÕ √â“ß, ®—¥‡™à“-´◊ÈÕÕ“§“√, ∑’Ë¥‘πConstruction, Real Estate
π”‡¢â“-À√◊Õ àßÕÕ°Import-Export
¢π àß, §¡π“§¡, §≈—ß ‘π§â“Transportation, Warehousing
¢“¬ àß ‘π§â“Õ◊ËπÊWholesale
°ÆÀ¡“¬Law
∫—π‡∑‘ß·≈–»‘≈ª–Entertainment, Art
‡°…µ√°√√¡Agriculture
°“√«“ßπ‚¬∫“¬¿“§√—∞Governmental Policy Making
°“√∑À“√Military
Õ◊ËπÊOthers
∑’˪√÷°…“∑“ß∏ÿ√°‘®Business Consulting
22.4
10.9
9.5
6.5
4.8
4.5
4.4
3.3
3.2
3.1
3
2.7
2.4
1.9
1.6
1.5
1.5
1.2
0.8
10.9
0 5 10 15 20 25√âÕ¬≈–
Percent
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543
Internet User Profile of Thailand 2000
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘
”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
52
“¢“Õ“™’æ ®”π«π √âÕ¬≈–
Sector Employed Frequency Percent
º≈‘µ/¢“¬/„Àâ∫√‘°“√/¥Ÿ·≈§«∫§ÿ¡ §Õ¡æ‘«‡µÕ√å, ‚ª√·°√¡, 346 22.4
‡§√◊Õ¢à“¬, À√◊ÕÕÿª°√≥å∑’ˇ°’ˬ«¢âÕß
IT
°“√»÷°…“, °“√«‘®—¬ 169 10.9
Education, Research
Õÿµ “À°√√¡Õ◊ËπÊ 147 9.5
Manufacturing
°“√‡ß‘π, °“√∏𓧓√ 101 6.5
Banking, Finance
¢“¬ª≈’° ‘π§â“Õ◊ËπÊ 75 4.8
Retail
“∏“√≥ ÿ¢·≈–°“√∫”∫—¥‚√§ 69 4.5
Healthcare
¢à“« “√, ◊ËÕ “√, ‚¶…≥“ 68 4.4
Mass Communication, Advertising
∑àÕ߇∑’ˬ«, ‚√ß·√¡, √â“πÕ“À“√ 51 3.3
Tourism, Hotel, Restaurant
“∏“√≥Ÿª‚¿§ 49 3.2
Electricity, Telephone, Waterworks
°àÕ √â“ß, ®—¥‡™à“-´◊ÈÕÕ“§“√, ∑’Ë¥‘π 48 3.1
Construction, Real Estate
π”‡¢â“-À√◊Õ àßÕÕ° 47 3
Import-Export
¢π àß, §¡π“§¡, §≈—ß ‘π§â“ 42 2.7
Transportation, Warehousing
¢“¬ àß ‘π§â“Õ◊ËπÊ 37 2.4
Wholesale
°ÆÀ¡“¬ 29 1.9
Law
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543
Internet User Profile of Thailand 2000
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘
”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
53
“¢“Õ“™’æ ®”π«π √âÕ¬≈–
Sector Employed Frequency Percent
‡°…µ√°√√¡ 25 1.6
Agriculture
∫—π‡∑‘ß·≈–»‘≈ª– 23 1.5
Entertainment, Art
°“√«“ßπ‚¬∫“¬¿“§√—∞ 23 1.5
Governmental Policy Making
°“√∑À“√ 19 1.2
Military
∑’˪√÷°…“∑“ß∏ÿ√°‘® 12 0.8
Business Consulting
Õ◊ËπÊ 168 10.9
Others
√«¡ 1,548 100
Total
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543
Internet User Profile of Thailand 2000
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘
”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
54
ª√–‡¿∑¢ÕßÀπ૬ߓπType of Employment
70
60
50
40
30
20
10
0
¢â“√“
™°“√
ª√–®
”Go
vern
men
t
¢â“√“
™°“√
°“√‡
¡◊Õß
Polit
ical In
stitu
tion
√—∞«‘
“À°‘®
Gove
rnm
ent
Ente
rpris
e
∏ÿ√°‘®
‡Õ°™
πFo
r-Pr
ofit
‡Õ°™
π‰¡
à¡ÿàߺ≈
°”‰√
Not
-For
-Pro
fit
18.6
0.1
11.6
64.2
5.5
√âÕ¬≈–Percent
Àπ૬ߓπ ¢â“√“™°“√ª√–®” ¢â“√“™°“√°“√‡¡◊Õß √—∞«‘ “À°‘® ∏ÿ√°‘®‡Õ°™π ‡Õ°™π‰¡à¡ÿàߺ≈°”‰√ √«¡
Type of Government Political Government For-Profit Not-For-Profit Total
Employment Institution Enterprise
®”π«π 283 1 176 973 83 1,516
Frequency
√âÕ¬≈– 18.6 0.1 11.6 64.2 5.5 100
Percent
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543
Internet User Profile of Thailand 2000
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘
”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
55
ª√– ∫°“√≥å°“√„™âÕ‘π‡∑Õ√å‡πÁµYears on Internet
ª√– ∫°“√≥å < 0.5 0.5-1 >1-2 >2-3 >3-4 >4-5 > 5 √«¡
Years on Internet Total
®”π«π 279 478 576 458 273 181 194 2,439
Frequency
√âÕ¬≈– 11.4 19.6 23.6 18.8 11.2 7.4 8 100
Percent
25
20
15
10
5
0
< 0.5 0.5-1 >1-2 >2-3 >3-4 >4-5 > 5
11.4
19.6
23.6
18.8
11.2
7.48
√âÕ¬≈–Percent
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543
Internet User Profile of Thailand 2000
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘
”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
56
∂“π∑’Ë „™âÕ‘π‡∑Õ√å‡πÁµPoint of Access
∂“π∑’Ë ∫â“π ∑’Ë∑”ß“π ∂“π»÷°…“ √â“π∫√‘°“√Õ‘π‡∑Õ√å‡πÁµ Õ◊ËπÊ √«¡
Point of Access Home Office School Internet Cafe Others Total
®”π«π 1218 826 195 178 22 2,439
Frequency
√âÕ¬≈– 49.9 33.9 8 7.3 0.9 100
Percent
60
50
40
30
20
10
0
∫â“π ∑’Ë∑”ß“π ∂“π»÷°…“ √â“π∫√‘°“√Õ‘π‡∑Õ√å‡πÁµ Õ◊ËπÊHome Office School Internet Cafe Others
49.9
33.9
8 7.3
0.9
√âÕ¬≈–Percent
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543
Internet User Profile of Thailand 2000
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘
”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
57
°“√¡’§Õ¡æ‘«‡µÕ√å∑’Ë∫â“πHome Computer
¡’Have100%
‰¡à¡’Donût0%
°“√¡’§Õ¡æ‘«‡µÕ√å∑’Ë∫â“π ¡’ ‰¡à¡’ √«¡
Home Computer Have Donût have Total
®”π«π 2,427 0 2,427
Frequency
√âÕ¬≈– 100 0 100
Percent
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543
Internet User Profile of Thailand 2000
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘
”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
58
°“√‡¢â“∂÷ßÕ‘π‡∑Õ√å‡πÁµInternet Access
À¡“¬‡Àµÿ: ºŸâµÕ∫·µà≈–§π “¡“√∂‡≈◊Õ°§”µÕ∫‰¥â¡“°°«à“ 1 §”µÕ∫ ‡™àπ ∫ÿ§§≈∑’ˇªìπ ¡“™‘° ISP
‡æ◊ËÕ„™âÕ‘π‡∑Õ√å‡πÁµ®“°∫â“π ·≈–¡’Õ‘π‡∑Õ√å‡πÁµ¢Õß∑’Ë∑”ß“π„Àℙ⠉¥â¥â«¬ ®–‡≈◊Õ°∑—ÈߢâÕ 1 ·≈– 2
100
90
80
70
60
50
40
30
20
10
0
‡ªìπ ¡“™‘° ISP „™â∑’Ë∑”ß“π/ ∂“π»÷°…“ „™â∑’Ë√â“π∫√‘°“√
ISP Subscriber Work/School Internet Cafe
√âÕ¬≈–Percent
54
62
20.5
°“√‡¢â“∂÷ßÕ‘π‡∑Õ√å‡πÁµ ‡ªìπ ¡“™‘° ISP „™â∑’Ë∑”ß“π/ ∂“π»÷°…“ „™â∑’Ë√â“π∫√‘°“√
Internet Access ISP Subscriber Work/School Internet Cafe
®”π«π 1,355 1555 513
Frequency
√âÕ¬≈– 54 62 20.5
Percent
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543
Internet User Profile of Thailand 2000
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘
”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
59
ºŸâ√à«¡„™â∫—≠™’Õ‘π‡∑Õ√å‡πÁµInternet Account Sharing
À¡“¬‡Àµÿ: ‡©æ“–ºŸâ∑’ˇªìπ ¡“™‘° ISP ‡∑à“π—Èπ ∑’Ë®–µÕ∫§”∂“¡π’È
60
50
40
30
20
10
0
1 2 3 4 > 4
√âÕ¬≈–Percent
49.6
28.9
13.1
4.2 4.2
ºŸâ√à«¡„™â∫—≠™’Õ‘π‡∑Õ√å‡πÁµ 1 2 3 4 > 4 √«¡
Number of Users no sharing
per Account Total
®”π«π 649 378 172 55 55 1,309
Frequency
√âÕ¬≈– 49.6 28.9 13.1 4.2 4.2 100
Percent
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543
Internet User Profile of Thailand 2000
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘
”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
60
≈—°…≥–°“√„™âÕ‘π‡∑Õ√å‡πÁµInternet Activities
100
90
80
70
60
50
40
30
20
10
0
91.5
50.1
61.166.3
85.2
54.3
45.1
32.1
53.8
34.9
√âÕ¬≈–Percent
‰ª√…
≥’¬åÕ
‘‡≈Á°∑
√Õπ‘°
åe-
π∑π
“Ch
at/IC
Q
‡«Á∫∫
Õ√å¥
Web
Boa
rd
µ‘¥µ“
¡¢à“«
New
s, Ti
mely
Repo
rt
§âπÀ“
¢âÕ¡Ÿ≈
Inform
ation
Sear
ch
™¡ ‘π
§â“Sh
opping
‡≈àπ‡°
¡ å
Gam
es
¥“«π
å‚À≈¥
‡°¡
åDo
wnloa
d-Ga
mes
¥“«π
å‚À≈¥
´Õøµ
å·«√å
Downloa
d-So
ftwar
e
¥“«π
å‚À≈¥
‡æ≈ß
Downloa
d-M
usic
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543
Internet User Profile of Thailand 2000
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘
”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
61
À¡“¬‡Àµÿ: À¡“¬∂÷ß°‘®°√√¡∑ÿ°ª√–‡¿∑∑’ˇ§¬∑” ¥—ßπ—Èπ®÷ß “¡“√∂‡≈◊Õ°‰¥â¡“°°«à“ 1 §”µÕ∫
°‘®°√√¡ ®”π«π √âÕ¬≈–
Activity Frequency Percent
‰ª√…≥’¬åÕ‘‡≈Á°∑√Õπ‘° å 2,293 91.5
π∑π“ 1,255 50.1
Chat/ICQ
‡«Á∫∫Õ√å¥ 1,533 61.1
Web Board
µ‘¥µ“¡¢à“« 1,663 66.3
News, Timely Report
§âπÀ“¢âÕ¡Ÿ≈ 2,136 85.2
Information Search
™¡ ‘π§â“ 1,362 54.3
Shopping
‡≈àπ‡°¡ å 1,131 45.1
Games
¥“«πå‚À≈¥‡°¡ å 806 32.1
Download-Games
¥“«πå‚À≈¥´Õøµå·«√å 1,349 53.8
Download-Software
¥“«πå‚À≈¥‡æ≈ß 874 34.9
Download-Music
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543
Internet User Profile of Thailand 2000
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘
”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
62
≈—°…≥–¢Õß°“√„™âÕ‘π‡∑Õ√å‡πÁµ∑’Ë¡“°∑’Ë ÿ¥Internet Top Activity
50
45
40
35
30
25
20
15
10
5
0
37.3
7.4
4.2
9.5
30.4
1.74.6
0.5
3.8
0.7
√âÕ¬≈–Percent
‰ª√…
≥’¬åÕ
‘‡≈Á°∑
√Õπ‘°
åe-
π∑π
“Ch
at/IC
Q
‡«Á∫∫
Õ√å¥
Web
Boa
rd
µ‘¥µ“
¡¢à“«
New
s, Ti
mely
Repo
rt
§âπÀ“
¢âÕ¡Ÿ≈
Inform
ation
Sear
ch
™¡ ‘π
§â“Sh
opping
‡≈àπ‡°
¡ å
Gam
es
¥“«π
å‚À≈¥
‡°¡
åDo
wnloa
d-Ga
mes
¥“«π
å‚À≈¥
´Õøµ
å·«√å
Downloa
d-So
ftwar
e
¥“«π
å‚À≈¥
‡æ≈ß
Downloa
d-M
usic
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543
Internet User Profile of Thailand 2000
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘
”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
63
À¡“¬‡Àµÿ: ”À√—∫¢âÕπ’È ºŸâµÕ∫®–µâÕß√–∫ÿ«à“„™âÕ‘π‡∑Õ√å‡πÁµ‰ª°—∫°‘®°√√¡„¥¡“°∑’Ë ÿ¥
‡≈◊Õ°‰¥â‡æ’¬ß§”µÕ∫‡¥’¬«
°‘®°√√¡ ®”π«π √âÕ¬≈–
Activity Frequency Percent
‰ª√…≥’¬åÕ‘‡≈Á°∑√Õπ‘° å 904 37.3
π∑π“ 179 7.4
Chat/ICQ
‡«Á∫∫Õ√å¥ 101 4.2
Web Board
µ‘¥µ“¡¢à“« 231 9.5
News, Timely Report
§âπÀ“¢âÕ¡Ÿ≈ 736 30.4
Information Search
™¡ ‘π§â“ 40 1.7
Shopping
‡≈àπ‡°¡ å 112 4.6
Games
¥“«πå‚À≈¥‡°¡ å 12 0.5
Download-Games
¥“«πå‚À≈¥´Õøµå·«√å 91 3.8
Download-Software
¥“«πå‚À≈¥‡æ≈ß 17 0.7
Download-Music
√«¡ 2,423 100
Total
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543
Internet User Profile of Thailand 2000
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘
”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
64
®”π«π™—Ë«‚¡ß∑’Ë „™âÕ‘π‡∑Õ√å‡πÁµµàÕ —ª¥“ÀåWeekly Hours of Use
30
25
20
15
10
5
0
<1 1- <3 3- <5 5- <10 10- <15 15- <20 20+
√âÕ¬≈–Percent
1.5
10.7
16.2
24.5
15.7
12
19.6
°“√„™âµàÕ —ª¥“Àå <1 1- <3 3- <5 5- <10 10- <15 15- <20 20+ √«¡
Weekly Usage Total
®”π«π 36 260 394 596 381 291 476 2,434
Frequency
√âÕ¬≈– 1.5 10.7 16.2 24.5 15.7 12 19.6 100
Percent
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543
Internet User Profile of Thailand 2000
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘
”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
65
‡«≈“∑’Ë „™âÕ‘π‡∑Õ√å‡πÁµTime of Use
40
35
30
25
20
15
10
5
0
‡«≈“∑’Ë „™â 8:01-12:00 12:01-16:00 16:01-20:00 20:01-24:00 0:01-4:00 4:01-8:00 √«¡
Time of Use Total
®”π«π 373 449 516 861 170 64 2,433
Frequency
√âÕ¬≈– 15.3 18.5 21.2 35.4 7 2.6 100
Percent
8:01-12:00 12:01-16:00 16:01-20:00 20:01-24:00 0:01-4:00 4:01-8:00
15.3
18.5
21.2
35.4
7
2.6
√âÕ¬≈–Percent
À¡“¬‡Àµÿ: À¡“¬∂÷߇«≈“ à«π„À≠à∑’Ë „™âÕ‘π‡∑Õ√å‡πÁµ ‡≈◊Õ°‡æ’¬ß§”µÕ∫‡¥’¬«
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543
Internet User Profile of Thailand 2000
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘
”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
66
∫√“«‡´Õ√å∑’Ë „™âBrowser
À¡“¬‡Àµÿ: À¡“¬∂÷߇∫√“‡´Õ√å∑’Ë „™â¡“°∑’Ë ÿ¥
∫√“«‡´Õ√å Explorer Netscape Text Mode Opera Õ◊ËπÊ √«¡
Browser Others Total
®”π«π 2,185 201 6 13 14 2,419
Frequency
√âÕ¬≈– 90.3 8.3 0.2 0.5 0.6 100
Percent
100
80
60
40
20
0
Explorer Netscape Text Mode Opera Õ◊ËπÊ
Others
√âÕ¬≈–Percent
90.3
8.30.2 0.5 0.6
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543
Internet User Profile of Thailand 2000
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘
”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
67
§«“¡‡√Á«Speed
<14.4 kbps
14.4 kbps
28.8 kbps
33.6 kbps
56 kbps
128 kbps
ADSL
¥“«‡∑’¬¡Satellite
GSM (9600 bps)
ºà“𠓬‡™à“∑√“∫§«“¡‡√Á«Office/Schoolûs leased line-know
the speed
‰¡à∑√“∫Donût know
Cable Modem
0 5 10 15 20 25 30 35 40 45
0.7
2.8
6.8
13.1
38.6
1.5
0.1
1.4
0.5
0.1
4.9
15.2
14.2
ºà“𠓬‡™à“·µà‰¡à∑√“∫§«“¡‡√Á«Office/Schoolûs leased
line-donût know the speed
√âÕ¬≈–Percent
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543
Internet User Profile of Thailand 2000
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘
”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
68
À¡“¬‡Àµÿ: À¡“¬∂÷ߧ«“¡‡√Á«¢Õß°“√µ‘¥µàÕ‡¢â“ ŸàÕ‘π‡∑Õ√å‡πÁµ ®“°‡§√◊ËÕß∑’Ë„™â∫àÕ¬∑’Ë ÿ¥
§«“¡‡√Á« ®”π«π √âÕ¬≈–
Speed Frequency Percent
< 14.4 kbps 18 0.7
14.4 kbps 67 2.8
28.8 kbps 165 6.8
33.6 kbps 317 13.1
56 kbps 936 38.6
128 kbps 36 1.5
ADSL 3 0.1
Cable Modem 33 1.4
¥“«‡∑’¬¡ 12 0.5
Satellite
GSM (9600 bps) 3 0.1
ºà“𠓬‡™à“∑√“∫§«“¡‡√Á« 119 4.9
Office/Schoolûs leased line-know the speed
ºà“𠓬‡™à“·µà‰¡à∑√“∫§«“¡‡√Á« 368 15.2
Office/Schoolûs leased line-donût know the speed
‰¡à∑√“∫ 345 14.2
Donût know
√«¡ 2,422 100
Total
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543
Internet User Profile of Thailand 2000
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘
”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
69
ª√–‚¬™πå ”§—≠∑’Ë ÿ¥∑’ˉ¥â√—∫®“°Õ‘π‡∑Õ√å‡πÁµPerceived Top Benefit
35
30
25
20
15
10
5
0
‡æ‘Ë¡§
«“¡√
ŸâAc
quire
Kno
wleag
e
‡æ‘Ë¡§
«“¡©
—∫‰«„
π°“
√√—∫§
«“¡√
Ÿâ/¢à“«
Expe
dite
Acq
uisitio
n of In
fo.
‡æ‘Ë¡§
«“¡
дǡ
√«¥‡
√Á«„π
°“√
◊ËÕ “√
Incr
ease
Spe
ed o
f Com
mun
icat
ion
‰¥â§«
“¡∫—π
‡∑‘ß
Ente
rtaining
‰¥â√Ÿâ®
—°§π
Incr
ease
Soc
ializ
ation
à߇
√‘¡∏ÿ√
°‘®En
hanc
e Bu
sine
ss
Õ◊ËπÊ
Othe
rs
32.9 32
15.9
8
3.8 4.72.7
√âÕ¬≈–Percent
ª√–‚¬™πå ‡æ‘Ë¡§«“¡√Ÿâ ‡æ‘Ë¡§«“¡©—∫‰«„π ‡æ‘Ë¡§«“¡ –¥«° ‰¥â§«“¡∫—π‡∑‘ß ‰¥â√Ÿâ®—°§π à߇ √‘¡∏ÿ√°‘® Õ◊ËπÊ √«¡
°“√√—∫§«“¡√Ÿâ/¢à“« √«¥‡√Á«„π°“√ ◊ËÕ “√
Benefit Acquire Expedite Acquisition Increase Speed Entertaining Increase Enhance Others Total
Knowledge of Info. of Communication Socialization Business
®”π«π 799 777 385 195 92 115 65 2428
Frequency
√âÕ¬≈– 32.9 32 15.9 8 3.8 4.7 2.7 100
Percent
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543
Internet User Profile of Thailand 2000
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘
”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
70
ªí≠À“ ”§—≠¢ÕßÕ‘π‡∑Õ√å‡πÁµPerceived Problems Concerning the Internet
§«“¡
≈à“™â“
¢Õß°
“√ ◊ËÕ
“√
Spee
d
¿“√–
§à“„™
â®à“¬
Expe
nses
§«“¡
‡™◊ËÕ∂
◊Õ‰¥â¢
Õß∫√
‘°“√‡
§√◊Õ¢
à“¬Net
wor
k Re
liabilit
y°“
√¡’·À
≈à߬—Ë«
¬ÿ∑“ß
‡æ»
Porn
ogra
phy
§«“¡
¬“°„
π°“
√À“‡«Á∫
‰´µå
Web
Sea
rch
ªí≠À“
∑“ß¿
“…“
Lang
uage
°“√¢
“¥°Æ
À¡“¬
§ÿ⡧√
Õß𑵑°
√√¡
Lack
of l
aw fo
r web
-bas
ed b
usines
s tran
sact
ion
§«“¡
πà“‡™◊ËÕ
∂◊Õ¢Õ
ߢâÕ¡
Ÿ≈∫πÕ‘π
‡∑Õ√
å‡πÁµ
Data
Inte
grity
°“√„
™â∂âÕ¬
§”À¬
“∫§“
¬,
◊ËÕ¢âÕ§
«“¡‰
¡à‡À¡
“– ¡
Impo
lite/
Inap
prop
riate
Con
tent
°“√¢
‚¡¬/
∫ÿ°√ÿ°
¢âÕ¡Ÿ≈
Hack
ing
Õ’‡¡≈
墬–
Junk
Mails
Éҧ
™àÕß«
à“ß„π
—ߧ¡
Digita
l Divi
de≈¥
°“√µ
‘¥µàÕ
—¡æ—π∏å„
π™’«
‘µ®√‘ß
Social Is
olat
ion
°“√∂
Ÿ°°≈◊π
∑“ß«
—≤π∏√
√¡Cu
ltura
l Dom
inan
ce°“
√„™âÕ
‘π‡∑
Õ√å‡π
Áµ‡æ◊ËÕ
°“√‚
¶…≥
“¢“¬
‘π§â“
Com
mer
cial U
se o
f Int
erne
t
°“√¢
ÕÀ¡“
¬‡≈¢
‚∑√»
—æ∑å
Requ
est
for te
leph
one
line
inst
allatio
nÕ◊Ëπ
ÊOt
hers
32.3
26.225.8 25.7
22.7 22.7 22.3
16.916 15.8
8
3.5 3.4 3.12.4
1.8
40.1
45
40
35
30
25
20
15
10
5
0
√âÕ¬≈–Percent
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543
Internet User Profile of Thailand 2000
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘
”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
71
ªí≠À“ ®”π«π √âÕ¬≈–
Perceived Problem Frequency Percent
§«“¡≈à“™â“¢Õß°“√ ◊ËÕ “√ 1,006 40.1
Speed
¿“√–§à“„™â®à“¬ 811 32.3
Expenses
§«“¡‡™◊ËÕ∂◊Õ‰¥â¢Õß∫√‘°“√‡§√◊Õ¢à“¬ 658 26.2
Network Reliability
°“√¡’·À≈à߬—Ë«¬ÿ∑“ß‡æ» 648 25.8
Pornography
§«“¡¬“°„π°“√À“‡«Á∫‰´µå 645 25.7
Web Search
ªí≠À“∑“ß¿“…“ 570 22.7
Language
°“√¢“¥°ÆÀ¡“¬§ÿ⡧√Õß𑵑°√√¡ 569 22.7
Lack of law for web-based business transaction
§«“¡πà“‡™◊ËÕ∂◊Õ¢ÕߢâÕ¡Ÿ≈∫πÕ‘π‡∑Õ√å‡πÁµ 559 22.3
Data Integrity
°“√„™â∂âÕ¬§”À¬“∫§“¬, ◊ËÕ¢âÕ§«“¡‰¡à‡À¡“– ¡ 423 16.9
Impolite/Inappropriate Content
°“√¢‚¡¬/∫ÿ°√ÿ°¢âÕ¡Ÿ≈ 400 16
Hacking
Õ’‡¡≈墬– 396 15.8
Junk Mails
√â“ß™àÕß«à“ß„π —ߧ¡ 200 8
Digital Divide
≈¥°“√µ‘¥µàÕ —¡æ—π∏å„π™’«‘µ®√‘ß 87 3.5
Social Isolation
°“√∂Ÿ°°≈◊π∑“ß«—≤π∏√√¡ 84 3.4
Cultural Dominance
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543
Internet User Profile of Thailand 2000
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘
”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
72
À¡“¬‡Àµÿ: ºŸâµÕ∫ “¡“√∂‡≈◊Õ°‰¥â 1-3 §”µÕ∫
ªí≠À“ ®”π«π √âÕ¬≈–
Perceived Problem Frequency Percent
°“√„™âÕ‘π‡∑Õ√å‡πÁµ‡æ◊ËÕ°“√‚¶…≥“¢“¬ ‘π§â“ 77 3.1
Commercial Use of Internet
°“√¢ÕÀ¡“¬‡≈¢‚∑√»—æ∑å 61 2.4
Request for telephone line installation
Õ◊ËπÊ 46 1.8
Others
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543
Internet User Profile of Thailand 2000
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘
”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
73
°“√´◊ÈÕ ‘π§â“À√◊Õ∫√‘°“√∑“ßÕ‘π‡∑Õ√å‡πÁµInternet Purchase
°“√´◊ÈÕ∑“ßÕ‘π‡∑Õ√å‡πÁµ ‡§¬´◊ÈÕ ‰¡à‡§¬´◊ÈÕ √«¡
Internet Purchase Have Havenût Total
®”π«π 458 1,935 2,393
Frequency
√âÕ¬≈– 19.1 80.9 100
Percent
ªï 2542 (Year 1999)
‰¡à‡§¬´◊ÈÕHavenût80.9
‡§¬´◊ÈÕ
Have
19.1
ªï 2543 (Year 2000)
‡§¬´◊ÈÕ
Have
18.4
‰¡à‡§¬´◊ÈÕ
Havenût
81.6
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543
Internet User Profile of Thailand 2000
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘
”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
74
‡Àµÿº≈∑’ˉ¡à´◊ÈÕ ‘π§â“À√◊Õ∫√‘°“√∑“ßÕ‘π‡∑Õ√å‡πÁµReasons against Internet Purchase
‰¡à “¡“√∂‡ÀÁπÀ√◊Õ®—∫µâÕß ‘π§â“‰¥âCanût see/feel products
‰¡àÕ¬“°„ÀâÀ¡“¬‡≈¢∫—µ√‡§√¥‘µ∑“ßÕ‘π‡∑Õ√å‡πÁµDonût want to reveal credit card number
‰¡à π„®Not interested
‰¡à¡’∫—µ√‡§√¥‘µDonût have a credit card
¢—ÈπµÕπ°“√ —Ëß´◊ÈÕ¬ÿà߬“°Too complicated
°≈—« ‘π§â“‡ ’¬À“¬À√◊Õ Ÿ≠À“¬√–À«à“ß∑“ßConcerned for loss/damage
‰¡àµâÕß°“√√Õ ‘π§â“Donût want to wait for delivery
‰¡à§àÕ¬√Ÿâ®—°‡«Á∫‰´µå∑’Ë¢“¬ ‘π§â“Donût know websites for shopping
·æß°«à“°“√´◊ÈÕµàÕÀπâ“Expensive
à«π„À≠à‡ªìπ ‘π§â“µà“ߪ√–‡∑» ∑”„À≡àµâÕß°“√´◊ÈÕDonût want to buy import products
‰¡à¡’ ‘π§â“πà“ π„®No interesting products
Õ◊ËπÊOthers
‰¡à‰«â „®ºŸâ¢“¬Donût trust merchandisers
0 5 10 15 20 25 30 35 40 45 50
2.6
4.6
5.7
8.1
8.1
14.1
14.6
23
25.3
26.1
32.8
33.8
44.1
√âÕ¬≈–Percent
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543
Internet User Profile of Thailand 2000
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘
”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
75
À¡“¬‡Àµÿ: ‡©æ“–ºŸâ∑’Ë ‰¡à‡§¬´◊ÈÕ ‘π§â“/∫√‘°“√∑“ßÕ‘π‡∑Õ√å‡πÁµ‡∑à“π—Èπ ®÷ß®–µÕ∫¢âÕπ’È
‚¥¬ºŸâµÕ∫ “¡“√∂ ‡≈◊Õ°‰¥â 1-3 §”µÕ∫
‡Àµÿº≈∑’Ë ‰¡à´◊ÈÕ∑“ßÕ‘π‡∑Õ√å‡πÁµ ®”π«π √âÕ¬≈–
Reasons Against Internet Purchase Frequency Percent
‰¡à “¡“√∂‡ÀÁπÀ√◊Õ®—∫µâÕß ‘π§â“‰¥â 853 44.1
Canût see/feel products
‰¡àÕ¬“°„ÀâÀ¡“¬‡≈¢∫—µ√‡§√¥‘µ∑“ßÕ‘π‡∑Õ√å‡πÁµ 654 33.8
Donût want to reveal credit card number
‰¡à ‰«â „®ºŸâ¢“¬ 635 32.8
Donût trust merchandisers
‰¡à π„® 505 26.1
Not interested
‰¡à¡’∫—µ√‡§√¥‘µ 490 25.3
Donût have a credit card
¢—ÈπµÕπ°“√ —Ëß´◊ÈÕ¬ÿà߬“° 446 23
Too complicated
°≈—« ‘π§â“‡ ’¬À“¬À√◊Õ Ÿ≠À“¬√–À«à“ß∑“ß 282 14.6
Concerned for loss/damage
‰¡àµâÕß°“√√Õ ‘π§â“ 272 14.1
Donût want to wait for delivery
‰¡à§àÕ¬√Ÿâ®—°‡«Á∫‰´µå∑’Ë¢“¬ ‘π§â“ 157 8.1
Donût know websites for shopping
·æß°«à“°“√´◊ÈÕµàÕÀπâ“ 156 8.1
Expensive
à«π„À≠à‡ªìπ ‘π§â“µà“ߪ√–‡∑» ∑”„À≡àµâÕß°“√´◊ÈÕ 110 5.7
Donût want to buy import products
‰¡à¡’ ‘π§â“πà“ π„® 89 4.6
No interesting products
Õ◊ËπÊ 50 2.6
Others
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543
Internet User Profile of Thailand 2000
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘
”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
76
‘π§â“À√◊Õ∫√‘°“√∑’ˇ§¬´◊ÈÕ∑“ßÕ‘π‡∑Õ√å‡πÁµGoods and Services Purchased
Àπ—ß ◊ÕBook
´Õøµå·«√å ( àßæ— ¥ÿ)Software (sent via postal)
Õÿª°√≥å§Õ¡æ‘«‡µÕ√åComputer device
‡æ≈ß ( àßæ— ¥ÿ)Music (sent via postal)
¿“æ¬πµ√å ( àßæ— ¥ÿ)Film (sent via postal)
Àπ—ß ◊ÕÕ‘‡≈Á°∑√Õπ‘° å, ¢âÕ¡Ÿ≈e-Book, Information
´Õøµå·«√å ( àß∑“ßÕ‘π‡∑Õ√å‡πÁµ).Software (sent online)
‡§√◊ËÕß·µàß°“¬Clothe, accessories
‡§√◊ËÕß·µàß∫â“π, ¢Õß„™â „π∫â“πHousehold item
¢Õ߇≈àπToy
Õ“À“√Food
‡§√◊ËÕß ”Õ“ßCosmetic
‡æ≈ß ( àß∑“ßÕ‘π‡∑Õ√å‡πÁµ)Music (sent online)
¿“æ¬πµ√å ( àß∑“ßÕ‘π‡∑Õ√å‡πÁµ)Film (sent online)
¬“√—°…“‚√§, ¬“∫”√ÿßMedication, Supplement
Õ◊ËπÊOthers
0 5 10 15 20 25 30 35 40 45 50 55 60
7.4
0.2
1.1
1.1
2
2.6
3.5
5.2
7
9.2
9.2
9.8
11.8
18.3
19.7
25.8
55.7
√âÕ¬≈–percent
‡§√◊ËÕß„™â‰øøÑ“Electrical appliance
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543
Internet User Profile of Thailand 2000
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘
”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
77
‘π§â“/∫√‘°“√ ®”π«π √âÕ¬≈–
Good/Service Frequency Percent
Àπ—ß ◊Õ 255 55.7
Book
´Õøµå·«√å ( àßæ— ¥ÿ) 118 25.8
Software (sent via postal)
Õÿª°√≥å§Õ¡æ‘«‡µÕ√å 90 19.7
Computer device
‡æ≈ß ( àßæ— ¥ÿ) 84 18.3
Music (sent via postal)
¿“æ¬πµ√å ( àßæ— ¥ÿ) 54 11.8
Film (sent via postal)
Àπ—ß ◊ÕÕ‘‡≈Á°∑√Õπ‘° å, ¢âÕ¡Ÿ≈ 45 9.8
e-Book, Information
´Õøµå·«√å ( àßÕÕπ‰≈πå) 42 9.2
Software (sent online)
‡§√◊ËÕß„™â‰øøÑ“ 42 9.2
Electrical appliance
¢Õ߇≈àπ 32 7
Toy
‡ ◊Èպ⓷≈–‡§√◊ËÕß·µàß°“¬ 24 5.2
Clothe, accessories
‡§√◊ËÕß·µàß∫â“π, ¢Õß„™â„π∫â“π 16 3.5
Household item
Õ“À“√ 12 2.6
Food
‡§√◊ËÕß ”Õ“ß, πÈ”ÀÕ¡ 9 2
Cosmetic
‡æ≈ß ( àßÕÕπ‰≈πå) 5 1.1
Music (sent online)
¿“æ¬πµ√å ( àßÕÕπ‰≈πå) 5 1.1
Film (sent online)
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543
Internet User Profile of Thailand 2000
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘
”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
78
À¡“¬‡Àµÿ: ‡©æ“–ºŸâ∑’ˇ§¬´◊ÈÕ ‘π§â“À√◊Õ∫√‘°“√∑“ßÕ‘π‡∑Õ√å‡πÁµ‡∑à“π—Èπ ®÷ß®–µÕ∫¢âÕπ’È
·≈–µâÕ߇≈◊Õ° ‘π§â“ À√◊Õ∫√‘°“√∑ÿ°ª√–‡¿∑∑’ˇ§¬´◊ÈÕ
‘π§â“/∫√‘°“√ ®”π«π √âÕ¬≈–
Good/Service Frequency Percent
¬“√—°…“‚√§, ¬“∫”√ÿß, «‘µ“¡‘π 1 0.2
Medication, Supplement
Õ◊ËπÊ 34 7.4
Others
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543
Internet User Profile of Thailand 2000
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘
”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
79
ª√– ∫°“√≥å°“√„™âÕ‘π‡∑Õ√å‡πÁµ‡ª√’¬∫‡∑’¬∫À≠‘ß-™“¬Years on Internet by Gender
30
25
20
15
10
5
0
< 0.5 0.5-1 >1-2 >2-3 >3-4 >4-5 > 5
˭ԧ (Female)
™“¬ (Male)
12.7
10.3
22.3
16.9
24.323
16.9
20.6
11.2 11
6.4
8.5
6.2
9.7
√âÕ¬≈–Percent
ª√– ∫°“√≥å < 0.5 0.5-1 >1-2 >2-3 >3-4 >4-5 > 5 √«¡
Years on Internet Total
À≠‘ß ®”π«π (Frequency) 151 266 290 202 134 76 74 1,193
Female √âÕ¬≈– (Percent) 12.7 22.3 24.3 16.9 11.2 6.4 6.2 100
™“¬ ®”π«π (Frequency) 128 210 285 256 137 105 120 1,241
Male √âÕ¬≈– (Percent) 10.3 16.9 23 20.6 11 8.5 9.7 100
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543
Internet User Profile of Thailand 2000
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘
”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
80
≈—°…≥–°“√„™âÕ‘π‡∑Õ√å‡πÁµ‡ª√’¬∫‡∑’¬∫À≠‘ß-™“¬Internet Activities by Gender
100
90
80
70
60
50
40
30
20
10
0
‰ª√…
≥’¬åÕ
‘‡≈Á°∑
√Õπ‘°
åe-
π∑π
“Ch
at/IC
Q
‡«Á∫∫
Õ√å¥
Web
boa
rd
µ‘¥µ“
¡¢à“«
New
s, Ti
mely
Repo
rt
§âπÀ“
¢âÕ¡Ÿ≈
Inform
ation
Sear
ch
™¡ ‘π
§â“Sh
opping
‡≈àπ‡°
¡ å
Gam
es
¥“«π
å‚À≈¥
‡°¡
åDo
wnloa
d-ga
mes
¥“«π
å‚À≈¥
´Õøµ
å·«√å
Downloa
d-so
ftwar
e
¥“«π
å‚À≈¥
‡æ≈ß
Downloa
d-m
usic
93.4 92.7
51 50.7
61 63.468 67.1
86.2 87.2
53.157.4
53.5
38.4
30.434.8
44..2
65
35.8 35
√âÕ¬≈–Percent À≠‘ß (Female)
™“¬ (Male)
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543
Internet User Profile of Thailand 2000
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘
”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
81
À¡“¬‡Àµÿ: À¡“¬∂÷ß°‘®°√√¡∑ÿ°ª√–‡¿∑∑’ˇ§¬∑” ¥—ßπ—Èπ®÷ß “¡“√∂‡≈◊Õ°‰¥â¡“°°«à“ 1 §”µÕ∫
°‘®°√√¡ À≠‘ß Female ™“¬ Male
Activity ®”π«π (Frequency) √âÕ¬≈– (Percent) ®”π«π (Frequency)√âÕ¬≈– (Percent)
‰ª√…≥’¬åÕ‘‡≈Á°∑√Õπ‘° å 1,129 93.4 1,159 92.7
π∑π“ 617 51 634 50.7
Chat/ICQ
‡«Á∫∫Õ√å¥ 737 61 792 63.4
Web board
µ‘¥µ“¡¢à“« 822 68 839 67.1
News, Timely Report
§âπÀ“¢âÕ¡Ÿ≈ 1,042 86.2 1,090 87.2
Information Search
™¡ ‘π§â“ 642 53.1 717 57.4
Shopping
‡≈àπ‡°¡ å 647 53.5 480 38.4
Games
¥“«πå‚À≈¥‡°¡ å 368 30.4 435 34.8
Download-games
¥“«πå‚À≈¥´Õøµå·«√å 534 44.2 812 65
Download-software
¥“«πå‚À≈¥‡æ≈ß 433 35.8 437 35
Download-music
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543
Internet User Profile of Thailand 2000
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘
”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
82
≈—°…≥–¢Õß°“√„™âÕ‘π‡∑Õ√å‡πÁµ∑’Ë¡“°∑’Ë ÿ¥‡ª√’¬∫‡∑’¬∫À≠‘ß-™“¬Internet Top Activity by Gender
˭ԧ (Female)
™“¬ (Male)
‰ª√…
≥’¬åÕ
‘‡≈Á°∑
√Õπ‘°
åe-
π∑π
“Ch
at/IC
Q
‡«Á∫∫
Õ√å¥
Web
boa
rd
µ‘¥µ“
¡¢à“«
New
s, Ti
mely
Repo
rt
§âπÀ“
¢âÕ¡Ÿ≈
Inform
ation
Sear
ch
™¡ ‘π
§â“Sh
opping
¥“«π
å‚À≈¥
‡°¡
åDo
wnloa
d-ga
mes
¥“«π
å‚À≈¥
´Õøµ
å·«√åå
Downloa
d-So
ftwar
e
¥“«π
å‚À≈¥
‡æ≈ß
Downloa
d-m
usic
‡≈àπ‡°
¡ å
Gam
es
50
40
30
20
10
0
39.8
35
7.8 7
3.7 4.5
9.6 9.5
2931.7
1.6 1.70.3 0.7 1.4
6
0.6 0.8
√âÕ¬≈–Percent
6.3
3.1
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543
Internet User Profile of Thailand 2000
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘
”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
83
À¡“¬‡Àµÿ: ”À√—∫¢âÕπ’È ºŸâµÕ∫®–µâÕß√–∫ÿ«à“„™âÕ‘π‡∑Õ√å‡πÁµ‰ª°—∫°‘®°√√¡„¥¡“°∑’Ë ÿ¥ ‡≈◊Õ°‰¥â‡æ’¬ß§”µÕ∫‡¥’¬«
°‘®°√√¡ À≠‘ß Female ™“¬ Male
Activity ®”π«π (Frequency) √âÕ¬≈– (Percent) ®”π«π (Frequency) √âÕ¬≈– (Percent)
‰ª√…≥’¬åÕ‘‡≈Á°∑√Õπ‘° å 471 39.8 432 35
π∑π“ 92 7.8 86 7
Chat/ICQ
‡«Á∫∫Õ√å¥ 44 3.7 56 4.5
Web board
µ‘¥µ“¡¢à“« 114 9.6 117 9.5
News, Timely Report
§âπÀ“¢âÕ¡Ÿ≈ 343 29 392 31.7
Information Search
™¡ ‘π§â“ 19 1.6 21 1.7
Shopping
‡≈àπ‡°¡ å 74 6.3 38 3.1
Games
¥“«πå‚À≈¥‡°¡ å 3 0.3 9 0.7
Download-games
¥“«πå‚À≈¥´Õøµå·«√å 16 1.4 74 6
Download-software
¥“«πå‚À≈¥‡æ≈ß 7 0.6 10 0.8
Download-music
√«¡ 1,183 100 1,235 100
Total
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543
Internet User Profile of Thailand 2000
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘
”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
84
®”π«π™—Ë«‚¡ß∑’Ë „™âÕ‘π‡∑Õ√å‡πÁµµàÕ —ª¥“À凪√’¬∫‡∑’¬∫À≠‘ß-™“¬Weekly Hours of Use by Gender
50
45
40
35
30
25
20
15
10
5
0
< 1 1- <3 3- <5 5- <10 10- <15 15- <20 20+
˭ԧ (Female)
™“¬ (Male)
√âÕ¬≈–Percent
1.8 1.2
12.58.9
16 16.4
25.223.8
16.814.5
9.6
14.218.1
20.9
°“√„™âµàÕ —ª¥“Àå < 1 1- <3 3- <5 5- <10 10- <15 15- <20 20+ √«¡
Weekly Usage Total
À≠‘ß ®”π«π (Frequency) 21 149 191 300 200 115 216 1192
Female √âÕ¬≈– (Percent) 1.8 12.5 16 25.2 16.8 9.6 18.1 100
™“¬ ®”π«π (Frequency) 15 110 203 295 179 176 259 1237
Male √âÕ¬≈– (Percent) 1.2 8.9 16.4 23.8 14.5 14.2 20.9 100
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543
Internet User Profile of Thailand 2000
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘
”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
85
ªí≠À“ ”§—≠¢ÕßÕ‘π‡∑Õ√å‡πÁµ‡ª√’¬∫‡∑’¬∫À≠‘ß-™“¬Perceived Problems by Gender
§«“¡
¬“°„
π°“
√À“‡«Á∫
‰´µå
Web
sea
rch
§«“¡
≈à“™â“
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d
°“√¢
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Requ
est
for Te
leph
one
Line
Inst
allatio
n
§«“¡
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à“¬Net
wor
k Re
liabilit
y
§«“¡
πà“‡™◊ËÕ
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Data
Inte
grity
°“√¢
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À¡“¬
§ÿ⡧√
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Lack
of l
aw fo
r web
-bas
ed b
usines
s tran
sact
ion
°“√„
™â∂âÕ¬
§”À¬
“∫§“
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◊ËÕ¢âÕ§
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Impo
lite/
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prop
riate
con
tent
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Hack
ing
¿“√–
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Expe
nses
°“√„
™âÕ‘π‡∑
Õ√å‡π
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mer
cial U
se o
f Int
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t
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™àÕß«
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Digita
l Divi
de
Õ’‡¡≈
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Junk
Mails
°“√¡
’·À≈àß
¬—Ë«¬ÿ∑
“߇æ
»Po
rnog
raph
y
≈¥°“
√µ‘¥µ
àÕ —¡æ
—π∏å„
π™’«
‘µ®√‘ß
Social Is
olat
ion
°“√∂
Ÿ°°≈◊π
∑“ß«
—≤π∏√
√¡Cu
ltura
l Dom
inan
ce
ªí≠À“
∑“ß¿
“…“
Lang
uage
Õ◊ËπÊ
Othe
rs
50
45
40
35
30
25
20
15
10
5
0
24.6
27.6
34.2
47.1
2.4 2.6
24.6
28.8
22.223.2
19.9
26.3
32.3
20.4 20.7
13.7
16.3 16.2
28.2
37.5
2.2
4.1
6.8
17.2
9.4
14.9
3.3 3.8 3.4 3.4
1.7 2
23.2 23.2
˭ԧ (Female)
™“¬ (Male)
√âÕ¬≈–Percent
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543
Internet User Profile of Thailand 2000
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘
”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
86
ªí≠À“ À≠‘ß Female ™“¬ Male
Perceived Problem ®”π«π (Frequency)√âÕ¬≈– (Percent) ®”π«π (Frequency)√âÕ¬≈– (Percent)
§«“¡¬“°„π°“√À“‡«Á∫‰´µå 297 24.6 345 27.6
Web search
§«“¡≈à“™â“¢Õß°“√ ◊ËÕ “√ 413 34.2 589 47.1
Speed
°“√¢ÕÀ¡“¬‡≈¢‚∑√»—æ∑å 29 2.4 32 2.6
Request for Telephone
Line Installation
§«“¡‡™◊ËÕ∂◊Õ‰¥â¢Õß∫√‘°“√‡§√◊Õ¢à“¬ 298 24.6 360 28.8
Network Reliability
§«“¡πà“‡™◊ËÕ∂◊Õ¢ÕߢâÕ¡Ÿ≈ 268 22.2 290 23.2
∫πÕ‘π‡∑Õ√å‡πÁµ
Data Integrity
°“√¢“¥°ÆÀ¡“¬§ÿ⡧√Õß𑵑°√√¡ 240 19.9 329 26.3
Lack of law for web-based
business transaction
°“√¡’·À≈à߬—Ë«¬ÿ∑“ß‡æ» 391 32.3 255 20.4
Pornography
°“√„™â∂âÕ¬§”À¬“∫§“¬, 250 20.7 171 13.7
◊ËÕ¢âÕ§«“¡‰¡à‡À¡“– ¡
Impolite/Inappropriate content
°“√¢‚¡¬/∫ÿ°√ÿ°¢âÕ¡Ÿ≈ 197 16.3 203 16.2
Hacking
¿“√–§à“„™â®à“¬ 341 28.2 469 37.5
Expenses
°“√„™âÕ‘π‡∑Õ√å‡πÁµ‡æ◊ËÕ°“√‚¶…≥“ 26 2.2 51 4.1
¢“¬ ‘π§â“
Commercial use of Internet
√â“ß™àÕß«à“ß„π —ߧ¡ 82 6.8 118 9.4
Digital Divide
Õ’‡¡≈墬– 208 17.2 186 14.9
Junk Mails
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543
Internet User Profile of Thailand 2000
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘
”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
87
À¡“¬‡Àµÿ: ºŸâµÕ∫ “¡“√∂‡≈◊Õ°‰¥â 1-3 §”µÕ∫
ªí≠À“ À≠‘ß Female ™“¬ Male
Perceived Problem ®”π«π (Frequency)√âÕ¬≈– (Percent) ®”π«π (Frequency)√âÕ¬≈– (Percent)
≈¥°“√µ‘¥µàÕ —¡æ—π∏å„π™’«‘µ®√‘ß 40 3.3 47 3.8
Social Isolation
°“√∂Ÿ°°≈◊π∑“ß«—≤π∏√√¡ 41 3.4 43 3.4
Cultural Dominance
ªí≠À“∑“ß¿“…“ 280 23.2 290 23.2
Language
Õ◊ËπÊ 21 1.7 25 2
Others
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543
Internet User Profile of Thailand 2000
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘
”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
88
°“√´◊ÈÕ ‘π§â“À√◊Õ∫√‘°“√∑“ßÕ‘π‡∑Õ√å‡πÁµ‡ª√’¬∫‡∑’¬∫À≠‘ß-™“¬Internet Purchase by Gender
‡§¬´◊ÈÕ ‰¡à‡§¬´◊ÈÕ
Have Havenût
100
90
80
70
60
50
40
30
20
10
0
13.8
24.2
86.2
75.8
°“√´◊ÈÕ∑“ßÕ‘π‡∑Õ√å‡πÁµ ‡§¬´◊ÈÕ ‰¡à‡§¬´◊ÈÕ √«¡
Internet Purchase Have Havenût Total
À≠‘ß ®”π«π (Frequency) 162 1,010 1,172
Female √âÕ¬≈– (Percent) 13.8 86.2 100
™“¬ ®”π«π (Frequency) 294 922 1,216
Male √âÕ¬≈– (Percent) 24.2 75.8 100
√âÕ¬≈–Percent
˭ԧ (Female)
™“¬ (Male)
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543
Internet User Profile of Thailand 2000
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘
”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
89
‡Àµÿº≈∑’ˉ¡à´◊ÈÕ ‘π§â“À√◊Õ∫√‘°“√∑“ßÕ‘π‡∑Õ√å‡πÁµ‡ª√’¬∫‡∑’¬∫À≠‘ß-™“¬
Reasons against Internet Purchase by Gender
60
50
40
30
20
10
0
‰¡à π
„®Not
Inte
rest
ed
¢—ÈπµÕ
π°“
√ —Ëß´
◊ÈÕ¬ÿà߬
“°To
o Co
mplicat
ed
‰¡à§àÕ
¬√Ÿâ®—°
‡«Á∫‰
´µå∑’Ë¢
“¬ ‘π
§â“Do
nût
know
web
site
s for sh
opping
‰¡àµâÕ
ß°“√
√Õ ‘π
§â“Do
nût
wan
t to
wait
for de
liver
y
‰¡àÕ¬
“°„À
âÀ¡“¬
‡≈¢∫
—µ√‡§
√¥‘µ∑
“ßÕ‘π
‡∑Õ√
å‡πÁµ
Donût
wan
t to
rev
eal c
redit
card
num
ber
‰¡à¡’
‘π§â“
πà“
π„®
No
inte
rest
ing
prod
ucts
‰¡à “
¡“√∂
‡ÀÁπÀ√
◊Õ®—∫µ
âÕß ‘π
§â“‰¥
âCa
nût
see/
feel p
rodu
cts
‰¡à‰«
â„®ºŸâ¢
“¬Do
nût
trus
t m
erch
andise
rs
°≈—«
‘π§â“
‡ ’¬À
“¬À√
◊Õ Ÿ≠À“
¬√–À
«à“ß∑
“ßCo
ncer
ned
for loss
/dam
age
·æß°
«à“°“
√´◊ÈÕµ
àÕÀπâ“
Expe
nsive
‰¡à¡’∫
—µ√‡§
ôԵ
Donût
have
a c
redit
card
à«π„À
≠à‡ª
ìπ ‘π
§â“µà“
ߪ√–
‡∑»
∑”„À
≡àµâÕ
ß°“√
´◊ÈÕDo
nût
wan
t to
buy
impo
rt p
rodu
cts
Õ◊ËπÊ
Othe
rs
27.6
24.423 23
8.97.3
14.2 14
32.6
35.1
45.2
48.3
39.6
32.7 33
1514.1
8.4 7.6
22.5
28.3
5.8 5.5
2.9 2.3
˭ԧ (Female)
™“¬ (Male)
√âÕ¬≈–Percent
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543
Internet User Profile of Thailand 2000
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘
”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
90
À¡“¬‡Àµÿ: ‡©æ“–ºŸâ∑’Ë ‰¡à‡§¬´◊ÈÕ ‘π§â“/∫√‘°“√∑“ßÕ‘π‡∑Õ√å‡πÁµ‡∑à“π—Èπ ®÷ß®–µÕ∫¢âÕπ’È ‚¥¬ºŸâµÕ∫ “¡“√∂‡≈◊Õ°‰¥â 1-3 §”µÕ∫
‡Àµÿº≈∑’Ë ‰¡à´◊ÈÕ∑“ßÕ‘π‡∑Õ√å‡πÁµ À≠‘ß Female ™“¬ Male
Reasons against Internet ®”π«π √âÕ¬≈– ®”π«π √âÕ¬≈–
Purchase (Frequency) (Percent) (Frequency) (Percent)
‰¡à π„® 279 27.6 225 24.4
Not Interested
¢—ÈπµÕπ°“√ —Ëß´◊ÈÕ¬ÿà߬“° 232 23 212 23
Too Complicated
‰¡à§àÕ¬√Ÿâ®—°‡«Á∫‰´µå∑’Ë¢“¬ ‘π§â“ 90 8.9 67 7.3
Donût know websites for shopping
‰¡àµâÕß°“√√Õ ‘π§â“ 143 14.2 129 14
Donût want to wait for delivery
‰¡àÕ¬“°„ÀâÀ¡“¬‡≈¢∫—µ√‡§√¥‘µ 329 32.6 324 35.1
∑“ßÕ‘π‡∑Õ√å‡πÁµ
Donût want to reveal credit
card number
‰¡à¡’ ‘π§â“πà“ π„® 40 4 48 5.2
No interesting products
‰¡à “¡“√∂‡ÀÁπÀ√◊Õ®—∫µâÕß ‘π§â“‰¥â 488 48.3 365 39.6
Canût see/feel products
‰¡à ‰«â „®ºŸâ¢“¬ 330 32.7 304 33
Donût trust merchandisers
°≈—« ‘π§â“‡ ’¬À“¬À√◊Õ Ÿ≠À“¬√–À«à“ß∑“ß 152 15 130 14.1
Concerned for loss/damage
·æß°«à“°“√´◊ÈÕµàÕÀπâ“ 85 8.4 70 7.6
Expensive
‰¡à¡’∫—µ√‡§√¥‘µ 227 22.5 261 28.3
Donût have a credit card
à«π„À≠à‡ªìπ ‘π§â“µà“ߪ√–‡∑» 59 5.8 51 5.5
∑”„Àâ ‰¡àµâÕß°“√´◊ÈÕ
Donût want to buy import products
Õ◊ËπÊ 29 2.9 21 2.3
Others
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543
Internet User Profile of Thailand 2000
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘
”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
91
‘π§â“À√◊Õ∫√‘°“√∑’ˇ§¬´◊ÈÕ∑“ßÕ‘π‡∑Õ√å‡πÁµ‡ª√’¬∫‡∑’¬∫À≠‘ß-™“¬
Goods and Services Purchased by Gender
Àπ—ß
◊ÕBo
ok
Àπ—ß
◊ÕÕ‘‡≈
Á°∑√Õ
π‘°
å, ¢âÕ¡
Ÿ≈e-
Book
, Inf
orm
ation
´Õøµ
å·«√å
( àßæ
— ¥ÿ)
Softw
are
(sen
t via
pos
tal)
‡æ≈ß
( àß
æ— ¥ÿ)
Mus
ic (se
nt v
ia p
osta
l)‡æ
≈ß ( àß
ÕÕπ‰≈
πå)
Mus
ic (se
nt o
nline)
¿“æ¬
πµ√
å ( àß
æ— ¥ÿ)
Film
(se
nt v
ia p
osta
l)¿“
æ¬πµ√
å ( àß
ÕÕπ‰≈
πå)
Film
(se
nt o
nline)
Õÿª°√
≥å§Õ
¡æ‘«‡
µÕ√å
Com
pute
r de
vice
¢Õ߇
≈àπ Toy
‡§√◊ËÕ
ß„™â‰
øøÑ“
Elec
trical a
pplia
nce
‡§√◊ËÕ
ß·µàß
∫â“π, ¢
Õß„™
â„π∫â“
πHo
useh
old
item
‡ ◊ÈÕº
â“·≈–
‡§√◊ËÕ
ß·µàß
°“¬
Clot
he, a
cces
sorie
s
¬“√—°
…“‚√
§, ¬
“∫”√
ÿßM
edicat
ion, S
upplem
ent
Õ◊ËπÊ
Othe
rs
‡§√◊ËÕ
ß ”Õ
“ß, π
È”ÀÕ¡
Cosm
etic
Õ“À“
√Fo
od
´Õøµ
å·«√å
( àßÕ
Õπ‰≈
πå)
Softw
are
(sen
t on
line)
60
55
50
45
40
35
30
25
20
15
10
5
0
56.8
54.8
12.3
8.5
19.1
29.6
9.3 9.2
21.6
16.7
0.61.4
9.9
12.6
1.2 1
17.3
21.1
9.9
5.43.7
12.2
5.6
2.4
6.8
4.4 4.9
0.3
4..9
1.40.6 0
6.87.8
√âÕ¬≈–Percent
˭ԧ (Female)
™“¬ (Male)
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543
Internet User Profile of Thailand 2000
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘
”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
92
‘π§â“/∫√‘°“√ À≠‘ß Female ™“¬ Male
Goods/Services ®”π«π √âÕ¬≈– ®”π«π √âÕ¬≈–
(Frequency) (Percent) (Frequency) (Percent)
Àπ—ß ◊Õ 92 56.8 161 54.8
Book
Àπ—ß ◊ÕÕ‘‡≈Á°∑√Õπ‘° å, ¢âÕ¡Ÿ≈ 20 12.3 25 8.5
e-Book, Information
´Õøµå·«√å ( àßæ— ¥ÿ) 31 19.1 87 29.6
Software (sent via postal)
´Õøµå·«√å ( àßÕÕπ‰≈πå) 15 9.3 27 9.2
Software (sent online)
‡æ≈ß ( àßæ— ¥ÿ) 35 21.6 49 16.7
Music (sent via postal)
‡æ≈ß ( àßÕÕπ‰≈πå) 1 0.6 4 1.4
Music (sent online)
¿“æ¬πµ√å ( àßæ— ¥ÿ) 16 9.9 37 12.6
Film (sent via postal)
¿“æ¬πµ√å ( àßÕÕπ‰≈πå) 2 1.2 3 1
Film (sent online)
Õÿª°√≥å§Õ¡æ‘«‡µÕ√å 28 17.3 62 21.1
Computer device
¢Õ߇≈àπ 16 9.9 16 5.4
Toy
‡§√◊ËÕß„™â‰øøÑ“ 6 3.7 36 12.2
Electrical appliance
‡§√◊ËÕß·µàß∫â“π, ¢Õß„™â„π∫â“π 9 5.6 7 2.4
Household item
‡ ◊Èպ⓷≈–‡§√◊ËÕß·µàß°“¬ 11 6.8 13 4.4
Clothe, accessories
‡§√◊ËÕß ”Õ“ß, πÈ”ÀÕ¡ 8 4.9 1 0.3
Cosmetic
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543
Internet User Profile of Thailand 2000
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘
”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
93
À¡“¬‡Àµÿ: ‡©æ“–ºŸâ∑’ˇ§¬´◊ÈÕ ‘π§â“À√◊Õ∫√‘°“√∑“ßÕ‘π‡∑Õ√å‡πÁµ‡∑à“π—Èπ ®÷ß®–µÕ∫¢âÕπ’È
·≈–µâÕ߇≈◊Õ° ‘π§â“À√◊Õ∫√‘°“√∑ÿ°ª√–‡¿∑∑’ˇ§¬´◊ÈÕ
‘π§â“/∫√‘°“√ À≠‘ß Female ™“¬ Male
Goods/Services ®”π«π √âÕ¬≈– ®”π«π √âÕ¬≈–
(Frequency) (Percent) (Frequency) (Percent)
Õ“À“√ 8 4.9 4 1.4
Food
¬“√—°…“‚√§, ¬“∫”√ÿß, «‘µ“¡‘π 1 0.6 0 0
Medication, supplement
Õ◊ËπÊ 11 6.8 23 7.8
Others
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543
Internet User Profile of Thailand 2000
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘
”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
94
≈—°…≥–°“√„™â∑’Ë¡“°∑’Ë ÿ¥‡ª√’¬∫‡∑’¬∫°≈ÿà¡Õ“¬ÿInternet Top Activity by Age
50
45
40
35
30
25
20
15
10
5
0
‰ª√…
≥’¬åÕ
‘‡≈Á°∑
√Õπ‘°
åe-
π∑π
“Ch
at/IC
Q
‡«Á∫∫
Õ√å¥
Web
boa
rd
µ‘¥µ“
¡¢à“«
New
s, Ti
mely
repo
rt
§âπÀ“
¢âÕ¡Ÿ≈
Inform
ation
sear
ch
™¡ ‘π
§â“Sh
opping
‡≈àπ‡°
¡ å
Gam
es
¥“«π
å‚À≈¥
‡°¡
åDo
wnloa
d-ga
mes
¥“«π
å‚À≈¥
´Õøµ
å·«√å
Downloa
d-so
ftwar
e
¥“«π
å‚À≈¥
‡æ≈ß
Downloa
d-m
usic
√âÕ¬≈–Percent
39 39.3
33.7
14.1
7.8
3.54.4 4 4.3 4.6
6.8
16
19.2
3331.7
1.5 1.3 2.2
10.5
2.8 4.6
1.50.1 0.6
3.8 4.2 3.11.3 0.7 0.4
< 20
20-29
30+
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543
Internet User Profile of Thailand 2000
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘
”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
95
°‘®°√√¡ < 20 20-29 30+
Activity ®”π«π √âÕ¬≈– ®”π«π √âÕ¬≈– ®”π«π √âÕ¬≈–
(Frequency) (Percent) (Frequency) (Percent) (Frequency) (Percent)
‰ª√…≥’¬åÕ‘‡≈Á°∑√Õπ‘° å 152 39 479 39.3 273 33.7
π∑π“ 55 14.1 95 7.8 28 3.5
Chat/ICQ
‡«Á∫∫Õ√å¥ 17 4.4 49 4 35 4.3
Web board
µ‘¥µ“¡¢à“« 18 4.6 83 6.8 130 16
News, Timely report
§âπÀ“¢âÕ¡Ÿ≈ 75 19.2 403 33 257 31.7
Information search
™¡ ‘π§â“ 6 1.5 16 1.3 18 2.2
Shopping
‡≈àπ‡°¡ å 41 10.5 34 2.8 37 4.6
Games
¥“«πå‚À≈¥‡°¡ å 6 1.5 1 0.1 5 0.6
Download-games
¥“«πå‚À≈¥´Õøµå·«√å 15 3.8 51 4.2 25 3.1
Download-software
¥“«πå‚À≈¥‡æ≈ß 5 1.3 9 0.7 3 0.4
Download-music
√«¡ 390 100 1,220 100 811 100
Total
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543
Internet User Profile of Thailand 2000
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘
”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
96
®”π«π™—Ë«‚¡ß∑’Ë „™âÕ‘π‡∑Õ√å‡πÁµµàÕ —ª¥“À凪√’¬∫‡∑’¬∫°≈ÿà¡Õ“¬ÿWeekly Hours of Use by Age
30
25
20
15
10
5
0
<1 1- <3 3- <5 5- <10 10- <15 15- <20 >20
√âÕ¬≈–Percent
2.61
1.7
18.9
8.2
10.3
17.1
14.8
17.9
26.3
23.525.2
12.2
15.817.1
13.813
9.6 9.2
23.7
18.3
< 20
20-29
30+
°“√„™âµàÕ —ª¥“Àå < 1 1- <3 3- <5 5- <10 10- <15 15- <20 20+ √«¡
Weekly Usage Total
<20 ®”π«π (Frequency) 10 74 67 103 48 54 36 392
√âÕ¬≈– (Percent) 2.6 18.9 17.1 26.3 12.2 13.8 9.2 100
20-29 ®”π«π (Frequency) 12 101 181 288 194 159 290 1,225
√âÕ¬≈– (Percent) 1 8.2 14.8 23.5 15.8 13 23.7 100
30+ ®”π«π (Frequency) 14 84 146 205 139 78 149 815
√âÕ¬≈– (Percent) 1.7 10.3 17.9 25.2 17.1 9.6 18.3 100
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543
Internet User Profile of Thailand 2000
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘
”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
97
‡«≈“∑’Ë„™âÕ‘π‡∑Õ√å‡πÁµ‡ª√’¬∫‡∑’¬∫°≈ÿà¡Õ“¬ÿTime of Use by Age
À¡“¬‡Àµÿ: À¡“¬∂÷߇«≈“ à«π„À≠à∑’Ë „™âÕ‘π‡∑Õ√å‡πÁµ‡≈◊Õ°‡æ’¬ß§”µÕ∫‡¥’¬«
< 20
20-29
30+
50
40
30
20
10
0
8:01-12:00 12:01-16:00 16:01-20:00 20:01-24:00 0:01-4:00 4:01-8:00
6.9
15.918.6
14.5
19.2 19.2
41.8
18 16.2
27.8
36.6 37.3
7.4 8.5
4.41.5 1.9
4.3
√âÕ¬≈–Percent
‡«≈“∑’Ë „™â 8:01-12:00 12:01-16:00 16:01-20:00 20:01-24:00 0:01-4:00 4:01-8:00 √«¡
Time of Use Total
< 20 ®”π«π 27 57 164 109 29 6 392
(Frequency)
√âÕ¬≈– 6.9 14.5 41.8 27.8 7.4 1.5 100
(Percent)
20-29 ®”π«π 195 235 220 448 104 23 1,225
(Frequency)
√âÕ¬≈– 15.9 19.2 18 36.6 8.5 1.9 100
(Percent)
30+ ®”π«π. 151 156 132 304 36 35 814
(Frequency)
√âÕ¬≈– 18.6 19.2 16.2 37.3 4.4 4.3 100
(Percent)
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543
Internet User Profile of Thailand 2000
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘
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98
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Internet User Profile of Thailand 2000
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘
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99Appendix
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Internet User Profile of Thailand 2000
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘
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100
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Internet User Profile of Thailand 2000
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘
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101
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543
Internet User Profile of Thailand 2000
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘
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102
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543
Internet User Profile of Thailand 2000
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘
”√«®‡¡◊ËÕ °—𬓬π-µÿ≈“§¡ 2543
103
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543
Internet User Profile of Thailand 2000
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘
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104
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543
Internet User Profile of Thailand 2000
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘
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105
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543
Internet User Profile of Thailand 2000
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘
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106
√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ªï 2543
Internet User Profile of Thailand 2000
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘
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107
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Internet User Profile of Thailand 2000
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘
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108
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Internet User Profile of Thailand 2000
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘
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109
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Internet User Profile of Thailand 2000
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘
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Internet User Profile of Thailand 2000
‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘
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