internet week new york 2011 - will tweet for food
DESCRIPTION
Will Tweet For Food - a panel hosted by Hagan Blount with guests Richard Ouyang of Peppercom and Kimberly Cropper ofTRANSCRIPT
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WILL TWEET FOR FOODWriting your own ticket in the digital age
You #justmet @H18
Hagan Blount - [email protected] - (212) 380-8019
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PANEL
• Richard Ouyang– Associate Director, Digital Strategy Peppercom– @RichardOuyang
• Kimberly Cropper– HR Specialist, GroupM– @KimberlyCropper
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TOPICS
• Interesting job search tactics• Creating and managing an online
persona• Getting by and getting big• Get out there!
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PROFESSIONAL RESULTS
• Three-months of living expenses in contracts
• $3,000 in online sales (likestickers.net)• Four offers for interviews outside of NYC• One sight-unseen job offer in Cleveland• An eight week contract offer @ $500/day
doing Social for a Coke Product • A contract to strategically overhaul a
European hostel booking website• An offer to co-found a company
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PERSONAL RESULTS
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ARE YOU ANY DIFFERENT?
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ADWORDS
Alec Brownstein
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“PERSONAL” BRANDING
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YOUR ONLINE PERSONA• Tumblr• Flavors.me/About.me• Twitter• LinkedIn• Facebook– One personal page– One fan page or corporate facing page
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MANAGING YOUR PERSONA
• Do you own JohnSmith.com?• Do you have a Google alert set up for
“John Smith?”• Do you have something that says:
“My whole life has been leading up to this opportunity.”
• Can others verify it?
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WHO YOU ARE
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GETTING BY
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WAYS TO MAKE MONEY• Your money making more money
– Investments– Gambling– Income from money producing assets
• Selling Things– Products– Services– Royalties/Licenses on things you’ve created
• Selling Time– Contracting– Freelancing– 1040 Employment– Appearance Fees
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GETTING BIG• A lot of times, it’s not the idea
that you thought it would be that makes it huge
• Tell everyone about your ideas
• Don’t just ideate. Execute!
• Get in the corridor
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GET OUT THERE!• You can’t shake hands with someone new if
you never get up from your desk
• You never know what meeting with someone is going to lead to
• You can never have too many friends
• It’s not who you know, it’s who knows you
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IF YOU DON’T ASK, THE ANSWER IS ALWAYS
NO
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INTERESTING SITES• Alibaba.com– Get your product ideas made
• Elance.com/Scriptlance.com– Get sites and apps made
• Founder2Be.com– Find a Technical Co-Founder
• SayHelloThere.com– Personalized videos that target specific
opportunities
• Any “Hack Day” site– Show up, join a team, build the next big thing
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QUESTIONS?• Hagan Blount– @H18
• Richard Ouyang– @RichardOuyang
• Kimberly Cropper– @KimberlyCropper