internet week yahoo! academy: yahoo! search today and tomorrow
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Yahoo! Search Today and tomorrow
Jon Myers
Director, Account Management UK and Ireland
14 November, 2011 4
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Sponsored Results
South Rail
Yahoo! branded search masthead
Yahoo! Search Assist
Site Filters
Related
Searches
Sponsored Results
North Rail
`
Sponsored Results
East Rail Rich Content
Y! Index Results
Organic Results
(powered by Bing) More Sponsors
14 November, 20118
Worldwide 701,378,000
14 November, 2011
Latin America 86
North America 177
Americas 263
MEA 67
EU5 101
EMEA 206
APAC 208
UU
MM
Search UV 7.5M
Minutes 80M
Total PV 236M
Search UV 1.6 M
Minutes 7 M
Total PV 19 M
Search unique visitors 20.1 M
Minutes (Search) 147 M
Search Pages Viewed 439 M
UK 25M
IT 15M
EU5 92M
Search UV 4.4 M
Minutes 25M
Total PV 68 M
DE 20M
Search UV 4.7M
Minutes 27 M
Total PV 91 M
FR 20M
Search UV 1.9 M
Minutes 9 M
Total PV 25 M
ES 13M
Yahoo! Presentation, Confidential 12
Yahoo! Presentation, Confidential 13
Improve
your ROI Why
join forces
Create a
competitive
new choice
in search
Competition Efficiency
Simplify
your
search
advertising
Customer service Innovation
Faster
innovation
through
scale
Performance
Provide a
better search
experience
for consumers
• Each company will maintain its own display business.
• Each company independently manages web
properties, products, email, and instant messaging.
• Both companies own and innovate their own consumer
search experiences.
• Both companies will maintain and service their own
affiliate search partnerships.
• All advertisers will use Microsoft Advertising adCenter.
• Microsoft has licensed some core Yahoo! search
technologies.
• Microsoft will provide algorithmic and paid search
results for both companies.
• Yahoo! will support premium advertisers, agencies,
and resellers.
• Microsoft will support self-service advertisers.
…and we still compete. We work together…
“Science, tuned user
experience, cutting-edge
design, a different mix of
engineering and infrastructure.”
“information entirely pushed
to you | immediate engagement
at your fingertips”
“Getting the answers without requiring to interact
with a page of traditional blue links”
Search | Continuous Evolution
Search | Continuous Evolution
Yesterday’s Search Experience
Tomorrow’s Search Experience Discovery & Entertainment
Make Smarter Choices
Find the Best Answers
Get Things Done
Wherever the user goes
Personal Context:
Search and Behavioral
History
Social
Location
Search Results Page Query
Delivering Answers, Not Links.
Query
Source: Dec 2010 Interactive Marketing Online Executive Panel Survey – Forrester Research Inc
Search Marketing | Evolution of objectives
… of online marketers said increasing brand awareness was their primary objective for search
… which is the same percentage as those who said their search activity was primarily for driving sales.
What the Market is Saying …..
BRANDING MATTERS FOR SEARCH MARKETERS
SEARCH IS POWERFUL FOR BRAND AWARENESS
BOOSTS BRAND’S ONLINE MARKETING CAMPAIGN PERFORMANCE
Standout | Favicons and Official Stamps
Favicon gives instant brand recognition
mark raises trust levels
Search just got even sexier …
New solutions to boost your Brand
“Rich Ads in Search are designed to deeply engage your target audience through images, videos and multiple direct links to your site”
888 poker
Rich Ads In Search | In UK/FR
888 Poker sees 83% lift in conversions with Yahoo! Rich Ads in
Search
Brand + Call To Action Deep Site Links Brand Video Asset
Brand CTR increased by
300% Brand
Conversions increased by
83%
60 day campaign
“Yahoo RAIS is an innovative and unique approach in the industry. Integrating rich media into search through RAIS has benefited our brand image as well as the bottom line. RAIS has worked great so far, allowing us to leverage our brand terms campaign to a whole new level of exposure & engagement with our potential customers resulting in more sales ever had before. We saw an increase across the board in all measures. 888Poker’s motto is ‘We Play Different’ - RAIS gave our brand the exclusive, innovative & ‘different’ stage it deserves for our clients and we will certainly continue to use it in the future!” – 888 Poker
Rich Ads In Search The Case Study
Recent Innovation: Intelligent Shortcuts
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Contextual shortcuts provide our users with the tools they need to explore further what they want, wherever they want
27
New images search a revamped experience that introduces for the first time a social element to image searching
Figures from Comscore H2 2011
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Connected device “Mobile is where the world is going to be in the next 3-5 years”
“Within the next 5 years,
mobile search will be
bigger than web search.
and what is more, it
won’t look anything like
web search. We believe
it will most likely take
the form of apps that will
solve niche user needs.
It won’t look like search,
but it will sure use the
same data and backend
as search does today”
Shashi Seth
SVP, Yahoo! Search Products
in 6 MONTHS:
25% INCREASE IN
MOBILE WEB USERS
40% INCREASE IN
SEARCHES
5.9m UK searches
31% of all mobile
web users (19m)
8.2m UK searches
35% of all mobile
web users (24m)
JA
N
2011
JU
L
2011
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Search apps dedicated search engine for apps, to shop from the PC with easy downloading to smart phones
Search Direct | A Truly Enhanced Search Experience
6 times faster than current Search product
Meets users needs before user completes search query
Real-time trending queries
Gives Search a whole new interface and paradigm
2-3 times faster than even the fastest Search products in the market!
Search Direct | What it looks like
lebron james new york c
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Email: [email protected] Phone: 020 7131 1590
