internet workshop presented by: - blogleft massachusetts - communications subcommittee of the dsc
TRANSCRIPT
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Internet Workshop
Presented by:- BlogLeft Massachusetts- Communications SubCommittee of the DSC
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Schedule
Overview from 2:30 PM to 3:05 PMBreakouts 3:10 PM to 4:10 PM- Netroots 101- Social Networking Technology- Citizen Journalism- Cable and Video4:10 – 4:30Informal questions/networking Hands-on training
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Definition
- Blog: from “web log”- Blog is a website- Usually maintained by an individual - Regular entries- Commentary, descriptions of events, or other material- Commonly displayed in reverse chronological order- "Blog" used as a verb, meaning to maintain or add content to a blog- Many blogs provide commentary or news on a particular subject
Definition adopted from Wikipedia
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Anatomy of a blog
- Front page- Diaries- Comments- More in Netroots 101
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This session
The Importance of BlogsA case study – BlueMassGroupIntroduction to “blog culture”Overview of blogsCitizen journalismIndividual activism
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Blue Mass Group
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Blue Mass Group
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Blog Culture
A community Respect the other membersObserve before you speakBuild “street cred” – a meritocracyBack up what you say
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Blog Culture
Conversation – not a press releaseRead what people have to sayRespond as neededNot a tightly controlled environmentBe prepared for questionsDisagreementsDisclosure
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Blog Culture
With time a good blogging strategy can allow you to get your message past the media filters.
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Overview of Blogs
While distinctions sometimes blur, there are generally three different kinds of blogs:
1. Issue-based Blogs
2. Local Blogs
3. Community Blogs
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Issue Blogs
Blogs that are based on specific issues.
Common types:
Environment, GLBT, Health Care, Media, Political Satire, State Politics, etc.
Such as: Truthandprogress.com, FireDogLake,TalkingPointsMemo and even Ryan’s Take, my blog.
● Pros: Gives people specific places to look for info on specific topics.
Covers issues not frequently included in the mainstream media.
Can be as unique as the person who writes it.
● Cons: Harder to build an audience and keep up on a daily basis.
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Local Blogs
Blogs that are local in nature – based on specific regions, towns or wards.
Popular examples:
BelowBoston.com, LeftinLowell.com
● Pros: You can make a real difference in your community.
● We need as many local blogs as we can get.
● It's relatively easy to gain an audience in your town.
● Politicians will think you're important!!
● Cons: Still need to write frequently, but can share the load with others.
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Community Blogs
Blogs that allow anyone to sign up, create content, and be a part of the community.
Rarely issue-specific, though often communities of like-minded people.
DailyKos & BlueMassGroup
● Pros: Open Platform with already-existing audience (so you don't have to build your own).
Almost all bloggers participate in community blogs.
● Can build an audience for your own blog
Crossposting Building Reputation
● Cons: It isn't your own blog. Posts need to interest the
community. Big blogs (i.e. dailykos), drown
out good diaries. By being open, anyone can
participate – which isn't always a good thing.
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Internet Workshop
Individuals can make a difference- E-Mail- Facebook, Twitter- Blog- Video- Raise Money – ActBlue- Citizen Journalism
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Internet Workshop
Technology is just a tool-One of many multiple hits-Reinforce personal communication-Communication of information
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Internet Workshop
THANK YOU!!!!