INTERNSHIPPROGRESS

REPORTPRESENTATION

My Opinion Thus Far• Different than I thought

• Lots of hands on experience

• Learning a lot

• Figuring out I’m not as good at some things as I thought

• Getting better at many skills I considered myself to already have

Skills I’ve Been Improving:

• Multi-tasking skills

• Time management skills

• Computer skills (Excel, Outlook)

• Social media skills (Twitter)

• Note taking

• Research

What I’ve Learned• Marketing is not just getting

your name out there to as many people as possible in an attention-grabbing way.

-It’s getting the right messages out to the right audiences, so what you say “resonates.”

What I’ve Learned (continued…)• Social media practices:-The time of day that you post matters-Where to insert links in posts-Importance of hash tags on Twitter

• Webpage practices:-How to incorporate tags -Blog is the best way to drive traffic to site (by always putting in new

content).

• Marketing tactics:-Touchpoint Calendars-Press Releases-Speaking Engagements-Web pages-Social media-Direct mailers

What I’ve Learned (continued…)

• A lot of random information about different companies, industries, and economic opportunities.

-Roofing (Division 7)

-Online staff scheduling (eWeb Schedule)

-Nonprofits (Proctor)

-Utica Shale

Experience I Still Want

• Writing press releases

• Copywriting

• More interaction with clients (still feel kind of uncomfortable and want to overcome that)

I Still Want to Learn…

• The how and why of the marketing process.

(I see it in action, but I’d like it to be explained)

Examples:

“This is why we do this…”

“This is how we go about doing that…”

My Biggest Surprises• B2B Marketing is not “sexy.”-Very methodical and formulaic. -Not slogans and funny ads, it’s touch point calendars,

informational direct mailers, etc

• How much detail goes into everything.-Wording (Example: “Ground-zero.”)-Design

My Personal Review

-Working hard, putting in lots of hours, meeting all deadlines, turning out quality work, always on time (if not early), can-do mentality, but…

STILL ROOM FOR IMPROVEMENT:Have more potential than just meeting expectations and doing projects

that are assigned to me.

I plan to:-Get faster at the work I’m given-Go from a “can-do” to a “go getter” mentality-Use my talent to shine on several projects I wish to take on in my

down time (marketing MW, MW social media, creative work for Candle Lab)

Your Input:• Feedback?

-What I’m doing right…

-What I’m doing wrong…

• Advice?

-What you wish someone would have told you when you first started here…