internship project on supercon info services pvt ltd

8/9/2019 Internship Project on Supercon Info Services Pvt Ltd

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Internship Report on

MBA(INDUSTRY INTEGRATED) SEMESTER-3

SUBMITTED BY

SOMENATH MANNA

ENROLLMENT NO. : EIILMU/09S0163

PROJECT GUIDE

Mr. DEBASIS RAY(assignment professor)

BSB KOLKATA CAMPUS

3, GOKUL BARAL STREET . KOLKATA-12


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STUDENT DECLARATION

Im Somenath Manna, student of Bangalore school of business

which is under Eastern institute for integrated learning

management(EIILM).My enroll no is EIILMU/O9/S0163.The

project title is A study of web marketing process of Supercon

Infoservices (P) Ltd in Kolkata .This internship program during

from January to February2010.

I also declare that this project has not been imitated or copied and

has not been submitted in part or full to any other degree or

diploma or any other fellowship.

PLACE:-Kolkata

DATE: - 20. 07. 2010

Somenath Manna


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ACKNOWLEDGEMENT

Its a great pleasure to present this report of Internship in

SUPERCON Infoservices (P) ltd. in partial fulfillment of MBA

Programme under BSB Kolkata campus, affiliated to EIILM

University, Sikkim.

At the outset, I would like to express my immense gratitude

to mytraining guide for guiding me right from the inception

till thesuccessful completion of the training.

I am falling short of words for expressing my feelings of

gratitudetowards him for extending their valuable guidance

about market and support for literature, critical reviews of

project and thereport and above all the moral support he had

provided me withall stages of this training.


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PREFACE

Life is a long journey, wherein each one of us crosses

number of milestones. Every stoppage teaches us a lot. I,

being the student of management, learnt a plethora of things

and was being bombarded with lots of learning, events &

projects.

The two-year full time program of management course

helped in lots of learning. Such has been the presentations

and projects which enhanced our learning by adding on to

our world of knowledge. And Internship is one of the part to

enhance our business skills.

It was a life time experience for which I thank to all the staff

members of Supercon, my parents, faculty members &

administration of the BSB Kolkata campus.


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Table of Contents

S.N Contents Pg

No

1 Introduction

2 Industry / Company overview

3 Project Objectives

4 Research Methodology

5 Data Analysis , Results and

Interpretation

6 Suggestion & Conclusions

7 Limitations of the project

8 Questionnaire

9 Bibliography


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INTRODUCTION

A History of Information Technology and Systems :

Four basic periods was characterized by a principal technology used to solve the

input, processing, output and communication problems of the time were

1. Premechanical,

2. Mechanical,

3. Electromechanical, and

4. Electronic

1. The Premechanical Age: 3000 B.C. - 1450 A.D.

This is the first period were writing and alphabetscommunication existed where first

humans communicated only through speaking and picture drawings. Later in 3000 B.C.,

the Sumerians in Mesopotamia (what is today southern Iraq) devised cuniform. Around

2000 B.C., Phoenicians created symbols .The Greeks later adopted the Phoenician

alphabet and added vowels; the Romans gave the letters Latin names to create the

alphabet we use today. Paper and Pens--input technologies came into existence.

Sumerians' input technology was a stylus that could scratch marks in wet clay. About

2600 B.C., the Egyptians write on the papyrus plant around 100 A.D., the Chinese made

paper from rags, on which modern-day papermaking is based. Books and Libraries:

Permanent Storage Devices also came into force. Religious leaders in Mesopotamia kept

the earliest "books" .The Egyptians kept scrolls around 600 B.C., the Greeks began to

fold sheets of papyrus vertically into leaves and bind them together. The First Numbering

Systems was also started to be used Egyptian system was the numbers 1-9 as vertical

lines, the number 10 as a U or circle, the number 100 as a coiled rope, and the number

1,000 as a lotus blossom. The first numbering systems similar to those in use today were

invented between 100 and 200 A.D. by Hindus in India who created a nine-digit

numbering system. Around 875 A.D., the concept of zero was developed.


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2. The Mechanical Age: 1450 - 1840

The First Information Explosion was by Johann Gutenberg who invented the movable

metal-type printing process in 1450. This by development of book indexes and the

widespread use of page numbers. Then the first general purpose "computers" actuallypeople who held the job title "computer: one who works with numbers."

3. The Electromechanical Age: 1840 - 1940.

The discovery of ways to harness electricity was the key advance made during this

period. Knowledge and information could now be converted into electrical impulses. In

the beginning of telecommunication around late 18th century Voltaic battery was found

later in early 1800s telegram was used. Again in the the year 1835 Samuel Morse

developed Morse Code in which dots & dashes were used. In the year 1876 Alexander

Graham Bell invented Telephone & Radio which is still in existence. Followed by the

discovery that electrical waves travel through space and can produce an effect far from

the point at which they originated. These two events led to the invention of the radio by

Guglielmo Marconi in 1894. Then Electromechanical computing was invented by Herman

Hollerith and IBM.

4. The Electronic Age: 1940 - Present.

The first tries was in early 1940s which led to findings of Electronic vacuum tubes.

Then Eckert and Mauchly found first high speed General-Purpose Computer using

Vacuum Tubes called Electronic Numerical Integrator and Computer (ENIAC) in 1946.

Then many machines came into existence later personal computer was invented later

even super computers have been used, now laptops & palm tops are widely used.

Size of Information Technology industry

The size of India's IT industry has grown significantly over the years. The size of this

sunshine industry of India grew from 150 million US Dollars to 50 billion US Dollars

between1990-1991 and 2006-2007. The growth of the IT industry has been very high in the

last few years. The size of the Information Technology industry of India was 5.7 billion US


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Dollars in 1999-2000. After the turn of the century the industry experienced exponential

growth to reach the 50 billion mark by 2006-2007.

The size of the IT industry grew consistently during the period - 1995-2000

1995-1996-1224 million US Dollars



1998-1999- 3900 million US Dollars



The top players in Information Technology sector

1. TCS

2. Infosys

3. Wipro

4. HP

5. IBM

6. Satyam

7. HCL

8. Patni

9. Polaris

10. Cisco

11. KPIT Cummins

12. Kanbay

13. Microsoft

14. Dell

15. Larsen and Toubro

16. Compare InfoBase

17. Accenture

18. i-Flex Solutions

19. Cognizant

20. Sapient

21. Mphasis


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Capacity utilization of IT sector

The ability of real business cycle models to generate reasonable aggregate

fluctuations depends on the time series properties of technology shocks measured by

the change of total factor productivity. Three specifications of a non-parametricproductivity analysis which correct to different degrees for variations of capacity

utilization are compared in this article using data for three- and four-digit US

manufacturing industries during the years 1958-1996. The results show that correcting

for utilization generally leads to substantially smaller technology shocks that are less

strongly correlated with growth of output and hours. Moreover, the probability of

technological regress is considerably lower after the correction. The capacity utilization

was at 82.4 percent in May 2008, now stands at 70.4 percent.

Government Initiatives

The government set up the National Taskforce on Information Technology and

Software Development with the objective of framing a long term National IT

Policy for the country.

Enactment of the Information Technology Act, which provides a legal

framework to facilitate electronic commerce and electronic transactions.

The government-led National e-Governance Programme, has played an

important role in increasing internet penetration in rural India.

Government attitude to the information sector

Due to changes in information technology it has the potential for impacting the way in

which individuals are coming forward to participate in politics, such as future online

voting and registration, and obtain information from government. But still because thereis no proper access to technology, the Internet may only increase turnout rates or

information among those who are already being using to vote or become engaged,

broadening the gulf between those groups that do and do not participate. Being

consistent with cross-national accounts of the digital divide (Norris 2001), our data on

willingness to use IT for political purposes reveals a democratic divide - individuals with


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higher education and income are more supportive of digital democracy, and are more

likely to participate in politics online. Our research suggests the Internet may increase

the participation gap based on education and income, while reducing the disparities in

participation based on age. Overall support for different forms of political participation

varies from a low of 48% for online voting, to a high of 78% for searching for government

information online. Education emerged as the most important factors in the democratic

division. Support for online voting and online registration were 19 and 22 percentage

points higher among individuals with a college degree compared to those with only a

high school diploma, holding other factors constant. This information reveals existing

disparities in civic participation, which are largely associated with educational

differences. This suggests that in order to close the democratic divide in cyberspace, as

well as traditional politics, education will be crucial as well as access to technology.

LABOUR CONDITIONS:

Table No. 1.1: Annual percent change in IT industry employment

Year Employmentopportunities

1991 0.25

92 0.75

93

5.15

94 5.20

95 12.5

96 13

97 14

98 14

99 15

2000 12

2001 2.5

02 -11

03 -6

04 0.5


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05 2

Source:CUED analysis of Current Population Survey data

Chart No.1.1: Annual percentage change in IT industry employment

Source:CUED analysis of Current Population Survey data

IT INDUSTRY LABOR MARKETS AFTER THE 2001 RECESSION

November 2005 marked the beginning of the fifth year of recovery for the U.S. economy.

But this has been no ordinary recovery. Employment growth has been reduced in earlier

recoveries and nonfarm employment has reduced GDP growth considerably. Historically,

GDP growth after a recession has been accompanied by growth in total employment. Robert

Pollin (2004) has shown that in the nine previous recoveries since 1949, GDP grew at an

average annual rate of 4.3 percent in the first nine quarters following the trough of the

recession. During these recoveries, employment increased at an average annual rate of 1.8

percent. In contrast, in the nine quarters following the trough of the 2001 recession, when

GDP grew at an annual rate of 3.4 percent, employment growth was actually negative (-0.1


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percent). Although GDP growth since the end of the 2001 recession has been weaker than

in previous cycles, what sets this recovery apart is that the downturn in employment has

been particularly severe and protracted. The divergence between the steadily growing

economic sector (GDP, productivity, and capital investment) and the sluggish labor market

has been especially pronounced in the IT industry, where several factors have contributed

to declining employment in this industry which already has been hard hit by economic

restructuring like most major sectors of the U.S. economy, the technology sector endured

heavy job losses as the U.S. economy slipped into recession in 2001. Employment

conditions in IT labor markets further deteriorated as technology companies aggressively

pursued global sourcing strategies, business moves that lead to the offshoring of a wide

range of IT functions. Since the mid-1990s, a growing array of processes and services

formerly conducted in the U.S., including code writing, software design, data processing,

claims processing, and customer service, have been outsourced to providers in low-wage

countries. U.S. imports of business, professional, and technical services associated with

offshore outsourcing raised from $21.2 billion in 1997 to approximately $37.5 billion in 2002,

an increase of 77 percent. The most widely cited estimate of the scale of white-collar

offshore outsourcing is a Forrester (2002) projection that over the next 15 years, 3.3 million

U.S. services industry jobs and $136 billion in wages will move offshore to countries such

as India, Russia, China, and the Philippines. Though it has proven to be notoriously

difficult to quantify, the jobs impact of off shoring is considerable.

It is inconceivable that investment outflows on the order estimated by Forrester and

other industry analysts would not lead to domestic job losses, further slowing the recovery

of IT industry labor markets in the United States. This has significantly undermined the

employment prospects of technology workers. The recent improvements in IT industry

labor markets that have been observed can be accounted for by renewed spending by U.S.

firms on technology projects. As organizations implement projects that were put on hold

during the economic slowdown, technology spending within the public and private sectors

has increased. Gartner forecasts that in 2006, U.S. businesses will increase their spending

on IT by 5.5%, while Forrester estimates that IT spending by U.S. businesses will increase

by 7% (Gartner, 2005; Forrester, 2006). A portion of the increase in IT spending is devoted to

hiring additional IT professionals, leading to a demand-side pull effect on the IT labor

market. Employers are investing in in-house applications development and integration,

fuelling demand for technologists with appropriate business and domain skill sets. This has


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led to an employment rebound, particularly in Seattle, San Francisco, and Washington, DC.

The IT industry, which saw sustained employment gains throughout the 1990s, saw its

fortunes reverse with the onset of the 2001 recession and the jobless recovery that followed

in its wake. Since late 2005, however, there are signs of a weak recovery in the IT industry

as small gains in employment have been registered. But underlying weaknesses in IT labor

markets remain. Cautious hiring by employers and the rapid rise of offshore outsourcing

likely mean that hiring by technology companies will remain volatile for the foreseeable

future.

Competitive conditions

The analysis can provide insight into both online and offline competitive

environments. In the Five Forces Model, Porter explains that in any industry there are

five forces that influence what happens within the industry:

1. Existing companies (Rivalry among firms)

2. Potential new companies (Threat of new entrants)

3. Substitutes for products offered (Threat of substitutes)

4. The suppliers (Bargaining power of suppliers) and

5. The customers (Bargaining power of buyers)

These five forces combine to make up the business environment. By studying the

structure of and dynamics between these forces, you can discover opportunities for

improving upon marketing strategies. Porter designed his basic model to be applied to

an entire industry. The same analytical method, however, could also be used to study a

narrower universe, such as online presence within an industry. When developing

Website marketing strategies, for example, identification of the "forces can be asfollows:

Competitors: Those sites that offer the same product, service, or information as the

companies site.


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Avoid price competition, differentiation of product, buy out competition, reduce

industry over-capacity, focus on different segments, communication with competitors

are used to reduce the competitive rivalry between existing firms.

Potential new entrants: In this fast growing technological world many companiesare coming up with website hosting services site. Off-line competitors as well as new

companies entering the industry via a Website.

Increase minimum efficient scales of Operations, create a marketing / brand image

(loyalty as a barrier), patents, protection of intellectual property, alliances with linked

products / services, tie up with suppliers, tie up with distributors can be used to reduce

threat of new entrants.

Customers:Visitors and potential visitors to Website and competitors sites.

Partnering, supply chain management, increase loyalty, increase incentives and value

added, move purchase decision away from price, cut put powerful intermediaries (go

directly to customer) are used to avoid bargaining power of customers.

Suppliers: Those companies that supply with the products (or parts if you are a

manufacturer) and services offered on the site. Other suppliers are the Web hosting,

software, and other vendors that supply Web-enabling technology, 3D logo designers,web enabled service providers in low cost as well as with in less time limit .

Partnering, supply chain management, supply chain training, increase dependency,

build knowledge of supplier costs and methods, take over a supplier are used to avoid

bargaining power of suppliers.

Substitutes: Other means and sources for the same products, services, or

information as Website provides many companies are giving 5GB space free for creating

personal websites.

Legal actions


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Increase switching costs, alliances, customer surveys to learn about their

preferences, enter substitute market and influence from within, accentuate differences

(real or perceived) to reduce threat of substitutes.

7S Model for Information Technology sector

In the Information Technology sector the competition between the companies is

increasing, the 7s model of the D Aveni helps to come out from the completion through

earning the stakeholders loyalty and at the same time by gaining competitive advantage

over the competitors.

a) SatisfyingStakeholders:In IT sector the Stakeholders role is very important role

in the survival of business, in the present era it all depends on how the business

satisfies its stake holders. Understanding the customers requirements and the returns

which they are expecting.

b) Strategic Soothsaying: Visualizing or forecasting the future trends of the

environments like global, political and economically framing the business to overcome

the future meltdowns and to protect the portfolios from these factors.

c) Positioning for speed: In IT sector the various schemes which the company

makes should implement it in market rapidly because it provides them competitive

advantages. The rate of accuracy should be framed first. But the quality of the portfolio

should be taken into consideration and should be matched with the phase of marketing

process.

d) Positioning forSurprise: In the field of IT the companies which are engaged in

this area should be able to position their packages or products in the competitive

manner in the staffing market. As the competition is high the players of these industries

should provide surprise output to the customers to keep them intact with the company .

e) Changing the rules of competition: Its all competition which defines the

strategies which the players of that particular business area adopt. In this area of

business the ability of the player could be judged by analyzing their ability in shifting the

rules of competition in the market. The strategies which they prepare the methods they


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adopt and the time of launching their schemes into the market to benefit the clients by

providing the software or websites of uniqueness.

f) Signaling strategic intent: The objective, the future intention of the company

should be well defined and should be kept in the concern. Their strategic objectivesshould b conveyed to the clients and even to the IT market so that to create awareness

among the customers about the upcoming technological changes globally.

g) Developingsimultaneousandsequentialstrategic thrusts: It all depends on

creating demand in the market and creating an action oriented desire among the clients

and influencing them simultaneously by supplying qualitative offers at the right time

without causing any delay in the process and providing services for the customers.

Success Factors

Acquiring and managing key resources people and technology

Building effective teamwork

Assuring strategic alignment by taking the systems view and creating shared

models of success

Building a learning environment and a process orientation

Empowering everyone to make a difference

Making sure everyone has easy access to the information they need

Embracing change and diversity

Rewarding people fairly for their contributions to the whole

Sustaining focus on whats important serving clients and achieving key

results

Six features of networked markets

Extendinggeographicreach

Since communications technologies have made distance almost inconsequential,

some traditional physical limits on a market or a community disappear. In addition, since

the marginal costs for information goods are so low, it makes sense to expand the size of

the market as widely as possible, since it costs relatively little to make these goods


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available over a wider area. Similarly, geographically dispersed communities can link up

to tap the potential of being a larger, and therefore more desirable market. (Of course,

once a physical object has to be delivered, the costs of distance reassert themselves.)

Time doesntmatterbutspeed does

Global electronic networks change their participants experience of time by creating

unbounded expectations of availability and immediacy. A market or merchant can

operate without reference to the local time for either the seller or buyer. Conversely,

since distance no longer slows communication, participants in networked markets

expect fairly immediate information about events regardless of distance. Failure to meet

these expectations can disqualify a participant from the market, regardless of the quality

of the service offered.

Increasingrateandscale offeedback

In part because networks allow markets to grow physically (and thus include more

participants), to expand across time, and to decrease the time between signal and

response, they create the conditions for more and faster feedback .

Networkeffects

One key characteristic of any network is that its value to any participant increases

with the number of people on it. As a result, people trying to choose between networks

often opt for what they perceive to be the larger one because the value to each user

grows with the number of others who share the same network.

Tipping

Related to the presence of network effects is the prospect of tipping:competition

begins vigorously, but enters a spiral where the product seen as more successful at

attracting more users attracts still more users, which in turn signals subsequent

customers to side with the emerging winner, which only strengthens the effect.


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Concentration

The very efficiency of networked markets can result in marketplaces that tend to

become more concentrated rather than more competitive. Network effects encourage

consumers to side with the biggest provider, thereby reinforcing that position andspreading that perception. Once a market tips, smaller players find it very difficult to

compete at all, as the feedback loops reward success by generating further success.

Moreover, firms that use ICTs more intensively and extensively gain much greater

benefits from the trends described here. Their costs fall more dramatically, and their

efficiencies rise more significantly. As a response, some organizations may choose to

develop a finer niche, although each new niche is likely to become concentrated as well.

Financial support for Information Technology

The availability of financial resources is one of the strongest predictors of innovation.

For organizational innovation, especially for adopting advanced IT, financial support is

indispensable for procuring and developing adequate levels of hardware and software,

and training end-users as needed. Therefore, we can expect that a large variation in IT

innovation among city governments can be explained by the amount of budget available

to adopting new IT. However, as the size of total budget differs from government to

government, the relative proportion of the IT budget in the budget structure could be

considered as the criteria to judge the level of financial support.

Industry Share prices relative to industry earnings

P/E ratios increased from 19.81(1995) to 26.49(2008) hence the P/E ratio has

increased it shows continuous increase in the profit and there is tremendous growth in

the company.

Dividend Yield - 1.144909 past performances for the industry until the year 2008.There is constant growth of dividend in the industry for the year.

Road Ahead

The Indian information technology sector continues to be one of the sunshine sectors

of the Indian economy showing rapid growth and promise.


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According to a report prepared by McKinsey for NASSCOM, the exports component of

the Indian industry is expected to reach US$ 175 billion in revenue by 2020. The domestic

component will contribute US$ 50 billion in revenue by 2020. Together, the export and

domestic markets are likely to bring in US$ 225 billion in revenue, as new opportunities

emerge in areas such as public sector and healthcare, and as geographies including

BRIC and Japan opt for greater outsourcing.


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COMPANY PROFILE

Supercon Infoservices Pvt. Ltd. is one of the leading global providers of

Information Technology services and business solutions. The company provides end

to end web based services to their customers to run their business successfully. This is

the company which provides brand identity and internet identity & e-brochure to

business organizations as well as individuals. The company also provides Internet

engineering which is based out of Delhi. The company also has their offices atDumdum

in Kolkata, Bangalore, Chennai, Delhi, Chhattisgarh, U.P, . The company

marketing office is in Delhi as well as Kolkata. They are specialist in providing Business

identity to Online by designing, coding, maintaining, securing the websites; they also

build customized web applications, ERP & Project Management tools. They develop

website for the companies as per their requirements and customization at a competitive

price.

The Unique Selling Proposition of the company is their designs. The company has the

best designers with them whose designs have won many awards and applauds

internationally. They have expertise in creating the brand identity (logo designing,

business cards and letter head designing etc.) and internet identity (web designing,

coding hosting and maintenance of customers website).

About Company

Name SUPERCON INFOSERVICES (P) LTD.

Founded

Headquarters Delhi

Key peopleIndustry

Products Brand Identity

Internet Identity

Website Development


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Customized Software

E-Brochure

Services Infrastructure Management

Consulting servicesBest Doc Search(www.bestdocstop.com)

Best Biz App(Software Development)

Best web mart

www.thestudyhub.net

Revenue

Employees

Website www.superconinfo.com

Vision:

Our vision is to achieve global IT services leadership in providing value-added high

quality IT solutions to our clients in selected horizontal and vertical segments, by

combining technology skills, domain expertise, process focus and a commitment to

long-term client relationships.

SUPERCON PHILOSOPHIES:

Customer is God: We believe in the phrase Customer is god and work in

every possible way it a reality. Our existence is the result of our customers. A

positive and speedy to their requirements and expectations is our responsibility

Professionalism: We believe in responsibility with accountability. Our team

comprises of the finest people and they are always granted with the creative

freedom. We support their decision, but demand end results with performance

Quality Measures: We promise to maintain the highest quality standards and

are always reachable to our customers for all kinds of assistance. Our business

strategy is to deliver high value added service at the lowest at the lowest

operational costs.


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Chart No. 1.4 Organization Structure of Supercon Infoservices Pvt Ltd.

BOARD OF THE DIRECTORS


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The company is divided into department wise of different department like Finance,

Marketing, HR, Research and Development this departmental wise division helps in

smooth process of work process. The company has different departments which has

been allocated different works some of the departments are Research and Development

department in-charge of technical works under which chief designers, internet designers

and designers work, finance department is in-charge of maintaining accounts and

ledgers, marketing department is in-charge of marketing the products and services and

maintaining relationship with the customers under which sales managers work, HR

department in-charge of recruitment, salary payment, training and performance

appraisal.

MARKETING DEPARTMENT DETAILS :Marketing generally refers as the task of creating, promoting and delivering goods and

Services to consumers and business. Marketing managers seeks to influence the level of

timing and composition of demand to meet the organizations objectives. Marketing

people are involved in 10types of entities: goods, services, experiences, events, persons,

places, properties, organization, information and ideas. The marketing concept rests on

four pillars: target market, customer needs, integrated marketing and profitability.

Marketing is defined as a societal process by which individuals and groups obtain what

they need and want through creating, offering and freely exchanging products and

services of value with others.

The basic four Ps of marketing are PRODUCT, PRICE, PLACE and PROMOTION.

MARKETINGSCENARIO

The last few years have seen an increased attention for creation of private or official

Website from many business organizations, educational institutions. Now a days most

of the companies are interested in having two or three websites for one company

considering for customers inside India and outside India.

Website acts as one of the means of communicating customers, not only customers but

also other business organization. Website not only helps to get new customers but it

helps for Business to Business and Customer to Business transaction. Any customer or

supplier for any information search for company details in internet or collects


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information from official website. Website is answer to all these situations. It appoints

professionally qualified and experienced staffs that manage each of these functions on a

fulltime basis. Now, Website is new developing market in present generation.

MARKET SEGMENTATION

Market segmentation is an effort to increase a companys precision marketing. A market

segment consists of large identifiable group within a market with similar wants,

purchasing power, buying attitudes or buying habits. As Supercon is a service sector

industry they introduce different schemes for different people. Each individual is

different in nature and each differs in their preferences hence even charges are also

charged in customer to customer basis. The segmentation of market is on the basis of

industry to industry. Supercon as it subdivides the market into distinct and

homogeneous subgroups of customers it doesnt concentrate one segment but stretchesits hands to all segments like retail companies, biotechnological labs, charitable

institutions, educational institutions etc.

TARGET MARKET

Supercon Infosevicesas it is a new company it doesnt have particular target market

but it provides services to all types of customers inside India and also outside India. The

only target customers are people who can afford for the designing of the website. As the

company is not only in website designing but is also into coding, encoding, maintaining,

hosting and also into software development it can concentrate into all sectors.

POSITIONING STRATEGY

Positioning is the act of designing the companys offering and image to occupy a

distinctive place in the target markets mind.

Positioning starts with a product. A piece of merchandise, a service, a company, an

institution, or even a person. But positioning is not what we do to a product. Positioning

is what we do the mind of the prospect. That is, our position the product in the mind of

prospect. A companys differentiating and positioning strategy must change as the

product, market, and competitors change over time. Once the company has developed a

clear positioning strategy, it must communicate at the positioning effectively. There

should be no under positioning, over positioning, confused positioning or doubtful

positioning.


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Supercon Infoservices, have positioning strategy of Continuing a Tradition of Trust.

It is accurate positioning strategy because it signifies a trust with its clients and also it

has positioned itself as providing services for low cost with much functionality. In this

way it continues to maintain a trust with its clients. This company has a very dedicative

and talented marketing team which many software companies do not have.

DIRECT MARKETING

Direct marketing means that selling their own products without any use of

intermediateries. Usually, this takes the form of the sales officer and employees who

approach the investor and accept their contribution directly. However in India,

independent agents may really be created as a direct marketing channel in a sense that

they do not form a well knit independent and organized a single entity and act more like

fund employees. The head or chief persons for marketing department in Kolkata areSudip Basu & Sumanta Bhoumik.

PRODUCT AND SERVICES :

Supercon Infoservices Pvt Ltd which is called as internet engineering company is

basically a service industry. The services provided from the company are as follows:

Web design: Web designing means designing the website for the company for their

requirements. The uniqueness of the company is their designs; the company gives

unique designs for each and every customer where the designing part starts from the

scratch.

Web development (coding & scripting): Web development means the customer has

already got an official website but editing, coding of all the web pages is done by the

company.

Web hosting: Web hosting means after web designing the company purchases aseparate domain and registers in the name of the customers preferences.

Web maintenance: Web maintenance is that the company takes care of editing the

information according to the customers requirement and the charges for this web

maintenance is charged on hourly basis.


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Internet security (consultancy): Internet security means website will be developed and

maintained and that website will be secured as it will be 128bit encrypted, as website will

be secured for hacking, creating spams and hacking payment gateway and photo gallery.

Internet marketing (SEO):Search engine optimization (SEO) is the process of improving

the volume or quality of traffic to a web site from search engines via "natural" ("organic"

or "algorithmic") search results. Typically, the earlier a site appears in the search results

list, the more visitors it will receive from the search engine. SEO may target different

kinds of search, including image search, local search, and industry-specific vertical

search engines. This gives a web site web presence.

Email ids:Email ids are that the company provides separate email ids for the customers

as per their preference. In this if the customer wants email ids less than 50 it will be

under the domain name of Google and if they want more than 50 a separate domain name

will be given. E.g. [email protected],[email protected]

E-brochure: Brochures of products and services done in electronic format are called

eBrochures. These E-Brochures behave like a normal hard copy of our traditional

brochure the only difference being it is on the computer screen. E-brochure is an

interesting and a highly innovative medium for your marketing campaign. A prospective

customer can turn pages, go to a specific page, view embedded photographs, view

product videos, and listen to product description. These e-brochures could really help

you market your products and services at an affordable cost.

Best web mart

The study Hub:The study hub aims to get a common platform between the students and

all their educational needs. Let it be private tuitions, choosing the best coaching center

in locality, get the nearest stationery, get online education help on projects and

assignments etc i.e. anything thats related to education. Our database includes almost

all needs of a student at all levels starting form pre to post graduation level.


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Objectives

Scope of the study

This study helps to know how effective website marketing for the business organizations

as a marketing tool is.

This study helps the company to know what the preferences are given by the customers

in website marketing.

This study helps the company to know what individuals are expecting from them.

This study helps for many individuals to know what the benefits are for them when theydo website marketing.

This study helps the company to know what is being expected by the business

organizations.

This study helps the company to work with the same pace in future.

Objectives of the study

Primary objective:

The primary objective is to determine the extent of preference of website marketing as a

marketing tool by business organizations and the reasons for preferring them or not

preferring them.

Secondary objectives:

To determine which categories of business prefer corporate website for theirorganizations.

To determine what are the reasons, for incorporating their official website.


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To determine what are the preferences given by business organizations for incorporating

their official website.

To determine how effective website is marketing compared to other marketing tool.

To determine who are the competitors for the company in website marketing.

To determine their reasons for making investments on incorporating official website.

To find out the amount they have invested in launching their website or are planning to

invest.

To determine as to who influenced them to launch their organizations website.

To find out what they actually expect from website designing companies and take in

recommendations from them which would help the company to look into them and

satisfy and create more customers..

To ultimately evaluate and find out if a city like Bangalore has the potential to increase

the business in website designing in future.


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RESEARCH METHODOLOGY

Introduction

Internet marketing, also referred to as i-marketing, web marketing, online marketing, or

eMarketing, is the marketing of products or services over the Internet.

The Internet has brought many unique benefits to marketing, one of which being lower

costs and greater capabilities for the distribution of information and media to a global

audience. The interactive nature of Internet marketing, both in terms of providing instant

response and eliciting responses, is a unique quality of the medium. Internet marketing

is sometimes considered to have a broader scope because it not only refers to digital

media such as the Internet, e-mail, and wireless media; however, Internet marketing also

includes management of digital customer data and electronic customer relationship

management (ECRM) systems. Internet marketing ties together creative and technical

aspects of the Internet, including design, development, advertising, and sale.

Website marketing is not a new kind of marketing it has been emerged from many years

but its importance and value is now being shown by some companies. Website

marketing means marketing the company or its products and services by creating anattractive website with the help of website designing companies or free lancers. As

business organizations market their products and services in many ways one of the way

is website marketing, now a days website marketing is used as one of the tool by many

business organizations to market their products and services. Hence evaluation of usage

of website marketing has become a marketing tool by the business organizations.

METHODOLOGYData Collection:

Primary data: A survey would be conducted on Usage of website marketing as a

marketing tool by business organizations to determine how website marketing is

playing its role as useful marketing tool. Questionnaires would be distributed among the


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target respondents to conduct the survey. For clarifications and suggestions, the

respondents would be dealt with personally. In this way, information would be collected

from the customers to attain the objectives of the survey/ research.

Secondary data: Secondary data would be internet to get the information about the

current market for website marketing, performance of website marketing till date

SAMPLING DESIGN:

A sample design is a definite plan for obtaining a sample from a given population.

Sample is an respondent from whom the data are collected. The following are the steps

involved in it;

Samplingunit:

A decision has to be taken concerning a sampling unit before selecting sample.

Sampling unit may be a geographical area such as a state, district, village etc.

The sampling unit of the survey will be Bangalore city. The areas visited will depend

upon the location of business, business enterprises, professionals, trading concerns etc

who will be referred to for collecting the information.

Sampleframe:

Sample frame is the total area under study from which we derive the sample unit. It

represents the total population under study.

The sample frame for the study is the entire Bangalore city.

Samplingsize:

Sample size is the subset of the population under study. Sample size should be a proper

representative of the whole population. As the size of the sample increases, it becomes

more and more representative of parent population and shows its characteristics but in

actual practice, large samples are more expensive. Thus a balance has to be maintained

between the sample size, degree of accuracy desired and financial resources available.

All the important areas of Kolkata will be touched to cover the prominent business

enterprises, professionals, other concerns etc. The sampling size selected for the survey

will range between40 to 50.Therefore approximately 50 respondents will be dealt with for

the purpose of the survey.


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Samplingtechnique:

Sample technique is a method of selecting target respondents for the study.The different

types of sampling methods used in the study are:

Convenience sampling:-Where the samples are selected at the convenience of theinvestigator rather than by any prespecified or known probabilities of being selected.

Purposive sampling:-Where information is obtained from the specific targets-

respondents who will be able to provide the desired information.

The sampling technique used in the study will be a mixture of Convenience and

Purposive sampling.

Statistical tools for data analysis:

The various statistical tools for analysis are:

Mean: It is one of the measures of central tendency and is obtained by the sum of data

values divided by total no of observation.

Graphs: Graphs are the schematic representatives of the figures. It is most preferably

used method as the variations in the statistical data can also be understood by a

common man.


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DATA ANALYSIS AND INTERPRETATIONS

Analysis of the sample characteristics of the respondents

Total number of respondents (N) = 100

Table No. 2.1: Table showing gender of respondents.

Basic

Characteristics

Options Frequency Percentage

Gender Male 40 80

Female 10 20

Total 50 100.0

Chart No. 2.1: Chart showing gender of respondents.

From maximum number of 50 respondents who were interviewed for the study, about

80% (40) are male and rests 20% are female.


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Table No. 2.2: Table showing age of the respondents.


A

G

E

20-30 2550

30-40 15 30

40-50 10 20

Total 50 100

Chart No. 2.2: Chart showing age of the respondents.

From maximum number of 50 respondents who were interviewed for study, about 50%

(25) of them are between age group of 20-30 and the rest between 30-40 and 40-50.


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Table No. 2.3: Table showing marketing techniques adopted by respondents for

their business organizations.

Marketing

Techniques


Advertising 30 60

Tele marketing 5 10

Website marketing 5 10

Viral marketing 10 20

Total 50 100

Chart No. 2.3: Chart showing marketing techniques adopted by respondents for

their business organizations.


60% (30) of the respondents adopted advertising as marketing technique for their

business organizations and rest adopted tele marketing, website marketing and viral

marketing.


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Table No. 2.4: Table showing usefulness of website marketing for respondents

business.

Usefulness of

website marketing


Yes 25 50

No 20 40

Dont no 5 10

Total 50 100

Chart No. 3.4: Chart showing usefulness of website marketing for respondents

business.


50% (25) of them said website marketing is useful for their business.


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Table No. 2.5: Table showing opinion of website marketing of respondents.

Opinion on website

marketing


Very good 20 40

Good 15 30

Satisfactory 5 10

No use 10 20

Total 50 100

Chart No. 2.5: Chart showing opinion of website marketing of respondents.


(20) of their opinion for website marketing was very good.


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Table No. 2.6: Table showing advantages of website marketing known to

respondents.

Advantages of

website marketing


Advertisements 10 20

Friends & Relatives 28 56

Business Partners 7 14

Others(specify) 5 10

Total 50 100

Chart No. 2.6: Chart showing advantages of website marketing known to

respondents.

From maximum number of 50 respondents who were interviewed for study 56% (28) of

them came to know advantages of website marketing from friends and relatives and rest

from advertisements, business partners and other medium.


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Table No. 2.7: Table showing expectations of respondents on website designing

company to design their website.

Expectations

by respondents

Options Frequency

Low cost 50

Unique design 40

Payment gateway 10

Attractive features 15

115

Chart No. 2.7: Chart showing expectations of respondents on website designing

company to design their website.

From maximum number of 50 respondents who were interviewed more than 40% of them

expect low cost and unique design from website designing companies to design their

website.


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Table No. 2.8: Table showing respondents preferences for adopting website

marketing

Respondents

preference


Advertising 22 44

Creating customers 10 20

Marketing new

products

15 30

Informative 3 6

Total 50 100

Chart No. 2.8: Chart showing respondents preferences for adopting website

marketing.


(22) of them prefer website marketing for advertisements and rest prefer for marketing

their products, creating new customers and information purpose


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Table No. 2.9: Table showing willingness of respondents for designing their

website by website designing company.

Affordability to

spend


5000-10000 29 58

10000-15000 8 16

15000-25000 7 14

Above 25000 6 12

Total 50 100

Chart No. 2.9: Chart showing willingness of respondents for designing their

website by website designing company.

From maximum number of 50 respondents who were interviewed for study, 58% (29) of

them are willing to pay 5000-10000 for designing their website by website designing

companies and rest are willing to pay more 10000-15000, 15000-25000 and above 25000 .


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FINDINGS

Advertising is high among marketing techniques adopted by respondents for their

business organizations.

Maximum number of respondents incorporating the website was for advertising

and creating new customers.

Maximum number of respondents agreed that website marketing is an effective

marketing tool.

The amount respondents have invested in launching their website or are

planning to invest was 5000-10000.

Maximum number of respondents expect good & unique design with many

functionalities for low or reasonable cost.

Maximum number of respondents said that they are influenced by friends,

relatives & advertisements to plan or incorporate organizations website.

Maximum number of respondents said yes for usefulness of website marketing

for their business.

Maximum number of respondents said very well when their opinion was asked

on website marketing.

Maximum number of respondents said website marketing is an effective

marketing tool.

Maximum numbers of respondents are ready to invest 5000-10000 for designing

their website.

A city like Bangalore has the potential to increase the business in website

designing in future if the service is provided in low and reasonable cost.


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SUGGESTIONS

Suggestions

Company should concentrate more giving maximum security which is very

much required for the website owners

As company is involved into 3D logo designing so it can also diversify itself into

printing the letter heads, visiting cards, CDs.

The company can setup separate department for maintenance of website as the

company may get many orders even for it.

As the company has got effective software engineers it can try to create effective

softwares which will be killer product for the industry.

The company can print brochures for advertising its services and works done by

them as it will impress new customers.

The company can send one sample while sending quote to the customers.


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CONCLUSION

From the above study, analysis and observations we can come to the conclusion thatthere are many players in the website marketing sector, it has got good market to grow

and compete in this technological world. There are many business organizations who do

not have their official website, some of them are not aware of this new marketing tool and

some of them are in half mind to invest for designing their website and it would be easy

to attract them as most of the business organizations expect low priced and unique

designed website which Supercon Infoservices (P) Ltd is already doing. It is also good

time to grow for the company in this sector.

Limitations of the Study:

Every study has its own limitations. No study is perfect similarly there certain limitations

of our study like:

Time frame

Sampling errors

Cost factor

Narrow scope


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Questionnaire

Hello, my name is Somenath Manna. Im management trainee in Supercon Infoservices

Pvt ltd. I am taking opinion on Evaluation of usage of Website marketing as a marketing

tool by the business organizations. I would like to ask you some questions with

reference to this subject

1, a) Name:

b) Age: 20-30. 30-40.

40-50. 50-60

c) Sex: Male. Female.

d) Qualification:.

e) Occupation:

f) Company name & address:

..

g) Income:

2) What are the marketing techniques you adopt for your business organization?

Advertising

Tele marketing

Website marketing

Viral marketing

3) Is website marketing useful to your business according to your knowledge?

Yes.. No.. Dont know

4) Does your company or your organization has an official website? Yes. No..

5) If yes when was your official website launched?

6) Have you ever come across the Foradian Technologies Pvt Ltd?


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Yes. No

7) What is your opinion on website marketing?

Very Good

Good

Satisfactory

No Use

8) Do you think website marketing is an effective marketing tool for all business

organizations?

Yes No Dont know

9) If yes, how you came to know about advantages of website marketing?

Advertisements

Friends & Relatives

Business Partners

Others(please specify)

10) What do you expect from website designing company if you want to design your

website by

them?

Low cost

Unique Design

Payment gateway

Attractive features11) What rating you want to give for website marketing in this competitive world

considering its effectiveness.

1 2 3 4 5

Low Medium High

12) Do you think website marketing can attract the customers for your business?

Yes.. No.. Cant say..

13) In these below choose any one purpose for adopting website marketing for your

BusinessAdvertisement

Creating customers

For marketing your products

Informative


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14) If you want website designing company to design your website how much are you

ready to spent?

5000-10000 10000-15000

15000-25000 Above 25000.

Thankyouforyourcooperation,valuabletimeandinformation.

BIBLIOGRAPHY www.superconinfo.com

http://www.websitemarketingplan.com/marketing_management/marketing_strategy.htm

http://www.informaworld.com/smpp/content~content=a792254420~db=all~jumptype=rss

http://www.economywatch.com/india-it-industry/size.html

internship project on supercon info services pvt ltd

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