interop 2013: network intelligent applications & driving smarter business with the application...
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Presentation to media & analysts at Interop 2013 in Las Vegas. Overview of Cisco's SDN strategy & customer solutions in development. Learn more about how Cisco is moving forward with software solutions and helping our customers build smarter businesses with the new application economy.TRANSCRIPT
Cisco Confidential 1© 2013 Cisco and/or its affiliates. All rights reserved.
Network Intelligent ApplicationsDriving Smarter Business with the Application Economy
Lauren Cooney, Sr. Director Emerging Software Strategy & PartnershipsCisco Systems
May 7, 2013
Agenda
▸ CiscoONE/SDN Portfolio Momentum
▸ Next Generation Platforms & Application/Ecosystem Enablement
▸ Open Source & Community Innovation
Cisco Confidential 3© 2013 Cisco and/or its affiliates. All rights reserved.
OPEN NETWORK ENVIRONMENT
Connecting the Network & Applications
SDN
Open APIs
Bi-Directional Interaction
Orchestration and Automation
Simplified Network Control Plane
More Elasticity
Cisco ONE foundational elements
Platform APIs
Overlay Networks
Controller & Agents
Software Controller
Network Function and Service Virtualization (NfV)
Expanded Data Center and Cloud Infrastructure Real-Time Analytics
Cisco Confidential 4© 2013 Cisco and/or its affiliates. All rights reserved.
Programmability at the Core of Application Solutions
Over 50 Customers in beta and growing each month
Breadth of Beta Customers:▸ Top Service Providers & Telcos▸ Massively Scalable Data Centers ▸ Financials & Banking▸ Cloud Companies▸ Start-ups ▸ System Integrators▸ Academia▸ Defense▸ Large Social Media & Content companies ▸ Multiple Fortune 100 Companies
Our Cisco ONE Customer Base is Growing Quickly
Cisco Offerings/Solutions▸ Cross Domain Orchestration
▸ Enabling virtual networking applications and appliances to run, scale and deliver intelligent services across multiple platforms (on or off premises)
▸ Consistent security programming models that scale x-network (authentication, authorization, etc)
▸ Programmable SLAs (new)
▸ Service Assurance (new)
Cisco ONE Solutions allow for faster application development, service creation & deployment, as well as reduction in operating expenses and/or increased monetization opportunities.
Cisco Confidential 5© 2013 Cisco and/or its affiliates. All rights reserved.
Connecting Offerings For Robust Solutions▸ Cloud-Based Management▸ Mobility (virtualized GI-LAN)▸ Network DVR/CDN (Video)▸ Security coupled with network
telemetry policy for BYOD▸ WAN Orchestration & VPN offerings
Provide New Solutions to Install Base▸ Simple software upgrade & Deployment Models▸ Common Orchestration▸ Reusable Solutions & Building Blocks
Provides Opportunities for Innovation
NfV Solutions Drive Greater Network Intelligence to Apps
Video
Cloud Computing
Collaboration
Security
Mobility
Driving Smarter Business with the New Application Economy
Cisco Confidential 7© 2013 Cisco and/or its affiliates. All rights reserved.Agile | Consistent | Secure | Network-Aware
Data Center
Intelligent Network
Cloud
Enabling Better Business with Smarter, Faster Apps
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SDN is the Enabler of Amazing User Experiences
Cisco Confidential 8© 2013 Cisco and/or its affiliates. All rights reserved.
Application
EmbeddedSoftware
• New Businesses• SaaS + Integration• Analytics, Operations BI
• Management• Orchestration• Network Level Exposure• Controllers
• Core Business• Route, Switch, Appliance• IOS, XR, NXOS, others…
Infrastructure Software
Device APIs
Network APIs REST APIs
onePK and Agents
Faster, Smarter, SimplerNetwork Intelligent Applications
Extending the network access Evolving software solutions
Cisco Confidential 9© 2013 Cisco and/or its affiliates. All rights reserved.
HA
Deployment
Simplifying Applications & Services for Multiple Environments
COMMONHARDWARE
VIRTUALMACHINES - NfV
ELASTICCLOUD
PURPOSEBUILT
HYPERVISOR
Network Intelligent Applications will Drive New Solutions & OpportunitiesThe Network Ties Critical Elements to Allow for Applications to be run in Multiple Environments
Physical, Virtual, Public & Private… Write Once, Run Anywhere
Platform Hardware Software
Redundancy Resiliency
Manual Automatic
COMMON PLATFORM & NETWORK INTELLIGENCE FOR APPLICATIONS: Consistency of Policy, Features, Security, Management
Cisco Confidential 10© 2013 Cisco and/or its affiliates. All rights reserved.
New Partnerships, New Engagement Models
▸ Driving the Ecosystem Distribution Channel- RedHat · Microsoft · Citrix · IBM · VMware
▸ Enabling an Network Intelligent Applications via Programmatic Interfaces, Common Developer Building Blocks & Integration with Existing Developer Tools
▸ Developers Driving the Next Wave of Innovation - Network Applications:
Automation, Programmable Workloads, Service Insertion, Enabling Virtual Network Applications to run across Private, Public & Hybrid Environments
- SaaS & New Developer Applications: Mobile application performance, Network Layer Trouble-shooting, Enabling Server, Storage, Network service availability
Cisco Confidential 11© 2013 Cisco and/or its affiliates. All rights reserved.
Cisco and the New Application Economy▸ Cisco is breaking down the “walled garden” of platform & cloud for applications to run in
multiple environments, on & off premises/hybrid/public with minor changes to applications themselves vs. full re-writes.
▸ Cisco is changing the way we deliver on our software solutions; simple software upgrade & roll out across all devices; lowering OPEX & creating faster development & deployment cycles for customers.
▸ These solutions will be provided across Cisco’s entire $180B install base
▸ The platform as we know it will drastically shift due to new needs:- Applications need platform independence regardless of where they were built
- Free to run across multiple platforms and end to end infrastructures
- Guarantee SLA, Workloads and movement to different environments (Server, Storage, Network)
Network Intelligent Applications Allow for Platform Independence & New Opportunities
Cisco Confidential 12© 2013 Cisco and/or its affiliates. All rights reserved.
Customer offerings in development
▸ Workload SLAs
▸ Tuning Workload for Optimal Content Performance
▸ Extraction of network intelligence via programmatic interfaces to higher abstraction layers
▸ Dynamic content – Dynamic content acceleration to the edge- Geographic presence/requirements
- CDN/CDNi, Video optimization, Multicast/Broadcast Services
▸ Highly interactive, Latency-sensitive applications- Traffic localization improves performance
- VoLTE, VoWiFi, Direct Connect, Name services
▸ “Big Data” business models- Distribution reduces dataset – Aggregation, Normalization,
Distribution
- IoE/M2M, Identity Graph
▸ Normalize high peak-to-trough demand profiles- Oversubscribing compute resources improves economics
- Cloud RAN, Baseband pooling, IPSec termination
- General purpose compute for scaling above average utilization
Cisco Confidential 13© 2013 Cisco and/or its affiliates. All rights reserved.
The Technology Industry is at a Tipping PointThe Network will Drive The Next Generation of Applications, from Mobile to Cloud, Server, Storage & Network▸ Portfolio Offerings & Robust Solutions
- Versus Point Products & Technologies; Tying solutions together better for our customer & partner needs
- Lower OPEX for customers, new monetization opportunities and faster development/deployment cycles
▸ SDN & NfV will be the new enablers of Network Intelligent Applications & Developer Opportunity- SDN & NfV will drive more intelligent bandwidth requirements. - Cisco is the only company that can deliver on specific service assurance, guarantees & programmable workloads optimized for
content. - Cisco’s networking software & intelligence & open programmable interfaces will drive these next-generation applications
▸ Customers can do more with an end-to-end offering that allows for intelligence, visibility and accessibility across entire infrastructures- The Application Intelligent Network allows for this to occur
- Flexibility of bringing different parts and pieces together in new solutions means no more pillars, cross-domain orchestration and seamless application/service creation, development, deployment and more
Age of simple, smarter, faster applications without platform boundaries. Only Cisco can provide the infrastructure & software solutions to deliver on this.
Q&A
FORWARD-LOOKING STATEMENTSThis presentation contains projections and other forward-looking statements regarding future events or the future financial performance of Cisco, including future operating results. These projections and statements are only predictions. Actual events or results may differ materially from those in the projections or other forward-looking statements. Please see Cisco’s filings with the SEC, including its most recent filings on Form 10-K and 10-Q, for a discussion of important risk factors that could cause actual events or results to differ materially from those in the projections or other forward-looking statements