interpartation creative file 2
TRANSCRIPT
PowerPoint Presentation
The Creative Concept
Installed creative hero panels as part of the centre refurbishment creating a direct link to the community
Heart of our communityCelebrating the past, present and future of WalthamstowOur interpretation of art showing the past, present and future of Walthamstow
Web Advertising
External Advertising via tube and train stations
Black Horse RoadSeven Sisters
External Advertising Taxi
Branded Taxi Internal taxi advert
Door Drop
A4 double sided leaflet dropped to 10,300 homes
News Paper Advertising
Page newspaper advertFront page newspaper wrap
On Site Advertising
Wedge BoardsA5 Invites displayed retailersA3 Posters
The Installations
Launch Night
Launch day footfall +19% against same day last year
Visitors On Launch Night
Art Work Shops
Work shop held during the campaign. FREE drop in arts work shop and had 69 participants. Customers could make their own replica print mirroring one of the installations.Two FREE work shops post event. 130 people took part over the two events. Customers could make and take their own marsh land frog.
One artist used local children to create her installation, A mural of their vision of Walthamstow. Free workshops held post event. 83 children participate.
Press Coverage
Double page centre spread in The E-List magazine
Press Coverage
Featured article in the entertainments section
Press Coverage
Featured article on the This Is Local London website and also appeared on their home page
Event FeedbackFrom: michele eley [mailto:[email protected]]Sent: 15 June 2015 09:50To: Rebecca MarjoramSubject: Thank youDear RebeccaJust a line to say thank you to you and your team for arranging such an amazing arts exhibition in The Mall, Its just such a great idea to fill plan empty space with local works of art inspired by some of Walthamstow's creative masterminds. I see that The Mall is really trying to connect with the local area with the installation of some famous quotes from the likes of William Morris and is that part of his print in the golden hanging ceiling piece?This is our third time visiting The Mall Walthamstow since the beginning of the arts and every time we come to you we are amazed at how popular these local associations are and seem to suit your customers who like Walthamstow.I look forward to see what's coming nextMany thanks MicheleFrom: Mhairi Muncaster [mailto:[email protected]] Sent: 04 June 2015 10:34To: Rebecca MarjoramSubject: ArtHi Rebecca,I hope you are well.I just wanted to drop you a note to say we really respect what you are trying to achieve at The Mall and it is very clear you are really addressing the connection between Walthamstow and its rich arts history. We particularly liked Hollys piece inspired by the late great William Morris and her clear understanding of his fabric prints was clear to all. We look forward to seeing you in July for our summer workshops.Thanks, MhairiMhairi MuncasterDevelopment ManagerWilliam Morris Gallery and Vestry House Museum Sba Shaikh Funny thing is if you put all the work together in one place - they will all work well as a collection. Message 1 May 18, 2015 at 11:26am
Event Feedback
Selda Mehmet Love the Interpartation arts, Great to see the mall supporting local artists and providing valuable display space, Great job ;-)Top of Form
The Mall, WalthamstowFrom: [email protected] [mailto:[email protected]] Sent: 12 June 2015 09:32To: Rebecca MarjoramSubject: RE: InterpARTationHi RebeccaIt was a great pleasure to be involved with The Mall Walthamstow's InterpARTation project. Not only did I get to run a wonderful photographic competition ( Hidden Gems) But I got to work along side 4 other talented local artists and makers.It is can be very easy to see a Shopping Centre as somewhere convenient to shop with all our fav brands in one place. The Mall Walthamstow really pulled out all the stops with excellent planning , good communication throughout the project and all times the staff were pleasant ,professional and nothing was too much trouble.The project really showed that The Mall is so much more than a shopping destination.I look forward very much to being involve din other projects with The Mall.Simonwww.simonwarren.com
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