interpretive environments

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© Contents of this book are the sole property of Ed Hackley, Ed Hackley Design and edhackley.com. Any reproduction or distribution of any kind, in whole or in part, is strictly forbidden without owners written premission. INTERPRETIVE ENVIRONMENTS expositions, museums, aquariums, exhibits, interpretive lobbies, pavilions, events

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Page 1: Interpretive Environments

© Contents of this book are the sole property of Ed Hackley, Ed Hackley Design and edhackley.com. Any reproduction or distribution of any kind, in whole or in part, is strictly forbidden without owners written premission.

INTERPRETIVE ENVIRONMENTSexpositions, museums, aquariums, exhibits,

interpretive lobbies, pavilions, events

Page 2: Interpretive Environments

interpretiveenvironments

The Human Experience

When ancient peoples gathered ‘round their camp�res they shared in the lore of their past, interpreting stories told by others. The Navajo had no written language, so the oral tradition was more than just a way to converse. Deeply felt traditions and spiritual enlightenment were all conveyed in this way as well as their history and how to live and survive in the harsh desert of the American west. Healing ceremonies require each word, its use and its meaning, to remain consistent from generation to generation. It’s not only critical to get the stories correct, word for word, but it’s important to know the lineage of the person who is telling the story. Their belief is, a story is only as good as it’s source.

The same lesson was learned working with the National Academy of Sciences on the Koshland Science Museum. You can’t just make general web searches for information that will meet the rigors of an NAS review. Likewise, knowing the people and institutions behind the search results, the source, helps complete that vetting process. When designing a teaching opportunity, it’s good to know your sources.

All the environments in this book represent teaching opportunities. When a visitor comes to one of these experiences they take for granted that the information will be correct, current, and easily accessible. The institution’s reputation relies on at least that level of assurance.

Making the stories concise, with the right amount of drama and fact is another similar trait of oral traditions. People don’t come wanting to read copious amounts of text, so the idea of using only the correct and necessary words rings as true here as in the Navajo way. Fortunately today, we have an endless source of data storage devices for visitors to access during an experience but grabbing their attention and drawing them in still requires the initial drama and orienting facts.

Telling the story is one thing but the human experience is another. That’s why the camp�re was and still is such an e�ective place to make lasting impressions. The �ickering light of the �ame on the pensive faces of the tightly gathered listeners, with only the sounds of the night as a background to every word... wow...the collective feelings of joy, fear, happiness and wonder, shared with those around you.

I think of these interpretive environments as that camp�re—where visitors share a human experience. This seems as basic as breathing clean air. These pages are dedicated to getting out from behind your computer, cell phone or mobile device and share an interpretive camp�re.

Page 3: Interpretive Environments

“Feeling the Heat: The Climate Change Challenge”— Interactive climate-science exhibit with some dramatic explanations & depictionsCreative Partners: BDG-management,

interpretive development; Ed Hackley-interpretive development, design.

B I R C H A Q U A R I U M @ S C R I P P S I N S T I T U T I O N O F O C E A N O G R A P H YU C S a n D i e g o, Ca l i f o r n i a

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Page 4: Interpretive Environments

Corporate Museum—Employee recognition, semiconductor science, and the design and manufacturing processes for microprocessors are all part of the visitor experience at this interactive visitors center/museum. Creative Partners: Platypus-contracting partner; Ed Hackley-design, interpretive development, art direction.

I N T E L M U S E U MCo r p o ra t e h e a d q u a r t e r s , S a n J o s e , Ca l i f o r n i a

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Page 5: Interpretive Environments

Corporate History Gallery—As you leave the steel & glass lobby at corporate headquarters you pass a sculpted glass wall that frames the corporate ideals established by Isadore Sharpe, the founding father. The corporate history gallery follows as you transition from the lobby to the rest of the building. Creative Partners: Stella McTernan-management; Ed Hackley-interpretive dev., art direction, design.

F O U R S E A S O N S H O T E L S & R E S O R T SCo r p o ra t e H e a d q u a r t e r s , To ro n t o, Ca n a d a

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Page 6: Interpretive Environments

Sea Otters Habitat & Exhibits—The viisitor areas are integrated with the design and lighting of the habitat so even the view from inside out the environment has a sense of reality, especially for the otters. The lighting cycles from dawn to duskthroughout the day. Creative Partners: BDG-contracting partner; Ed Hackley-design, interpretive development, art direction.

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A Q U A R I U M O F T H E P A C I F I CLo n g B e a c h , Ca l i f o r n i a

Page 7: Interpretive Environments

Lobby & Exhibits—Interactive science designed for college-bound high school seniors. Top: Lobby entrance,Middle: Global Warming Exhibit, Bottom: Exploring Microbes. Creative Partners: Tom Bowman-producer, interpretive planning; Ed Hackley-interpretive development, design, art direction.

T H E M A R I O N K O S H L A N D S C I E N C E M U S E U MT h e N a t i o n a l A c a d e m i e s o f S c i e n c e s , Wa s h i n g t o n , D. C .

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Page 8: Interpretive Environments

Top-10 Ocean Issues—The changing exhibits area of the aquarium Is about 3500 sq. ft. This exhibit explores the top ten issues facing the ocean today. Creative Partners: Tom Bowman-management, interpretive development, Ed Hackley-interpretive development, design.

A Q U A R I U M O F T H E P A C I F I CLo n g B e a c h , Ca l i f o r n i a

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Page 9: Interpretive Environments

Water & Energy—An all-interactive children’s exhibit on water and energy conservation. Exhibits were designed with a learning experience at each interactive without requiring any reading. A graphics panel for each exhibit was included for teachers with groups.Creative Partners: Platypus-management; Ed Hackley-interpretive development, design.

W I L L I A M O . D O U G L A S O U T D O O R C L A S S R O O MS o o k i e G o l d m a n N a t u re Ce n t e r, S a n t a M o n i c a M o u n t a i n s , Lo s A n g e l e s , Ca l i f o r n i a

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Page 10: Interpretive Environments

Deep Sea Ocean Exporation—Bottom: A real whale carcass is being devoured slowly in “The afterlife of whales”. Middle: A comprehensive timeline of ocean exploration was developed for this exhibition. Right: Models of tube worms with surrounding creatures create a realistic depiction of a hydrothermal vent. Far Right: interactive water column depicts the deepest part of the ocean. Creative Partners: BDG-management, interpretive development; Ed Hackley-interpretive development, design.

A Q U A R I U M O F T H E P A C I F I CLo n g B e a c h , Ca l i f o r n i a

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Page 11: Interpretive Environments

Interactive Nature Center—Top: Playful but acurately colored sculptures depict low, mid-level and upper pond communities. Below and near right: A carpet mural shows a cut-away view of an alpine pond. Take the animals and place them correctly in the pond community. A green light tells you ifyou made the right choice. Creative Partners: Platypus- management; Ed Hackley-interpretive development, design.

D A V I D C . D A N I E L S N A T U R E C E N T E RM i d p e n i n s u l a R e g i o n a l O p e n S p a c e D i s t r i c t , Lo s A l t o s , Ca l i f o r n i a

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Interactive Flora & Fauna—Above and near left: In this exhibit area you can slide out panels and see/touch animal skins and skulls of indigenous species, or watch movies. An aquarium acts as a temporary home to sick or recovering small animals.. Above Right: Lift panels allow you to see many natural artifacts you might discover while hiking surrounding trails.

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Page 12: Interpretive Environments

Discover Navajo, People of the Fourth World—This 14,000 sq. ft. interpretive experience was part of an overall 150,000 sq. ft. site near the Olympic Village. It exposed a world audience to “The People of the Fourth World”. Entertainment, art, history, culture and the navajo people...live performers, code-talkers, rug weavers, jewelers, basket makers, medicine men, the navajo police and a large gathering of Navajo volunteers and visitors. Partners: Rusty Lawrence and Gerry Rubin, Sitelines-contracting partner; Ed Hackley-interpretive dev., design, art direction.

C U L T U R A L P A V I L I O N2 0 0 2 Wi n t e r O l y m p i c s , S a l t L a k e C i t y, U t a h

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Page 13: Interpretive Environments

Penguin Habitat & Exhibits in an Immersive Environment—This live-animal habitat depicts realistically the native domian of the Magellanic Penguin and is designed as an active breeding environment for this at-risk species with back-of-house access to each nest.

the intro wall. Creative Partners: BDG-interpretive development, management; Ed Hackley-interpretive development, design.

A Q U A R I U M O F T H E P A C I F I CLo n g B e a c h , Ca l i f o r n i a

2 2

1'-6"

ADOPT

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AUDIO TO UR

5 6 2 -4 81 -381

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3'-2"

7'-11"

Background mural-A

4'-8"

10"

1'-6"

Honda solar array mounting Option-A(single horizontal connector between two masts)

Background mural -B Painted block wall

Hundreds of oil-covered Magellanic penguins surfaced off the Atlantic coast of South America in 2010.

We can protect areas where they breed and forage, and we can reduce pollution—especially oil pollution. We can reduce over-fishing of the food they depend on. And we can slow the rate of change by reducing our use of coal, oil, and natural gas.

By taking care of their future, we take care of ours.

Penguins In Decline

A Colony of Burrows

People Can Help Penguins

In the breeding season Magellanic penguins return to colonies along the coasts of Argentina, southern Chile and the Falkland Islands. Many Magellanics mate with the same partner year after year. • The largest colony is in Punta Tondo, Argentina. The colony started in the 1920s and currently has over 200,000 breeding pairs. Some bushes have as many as 20 nests under them.

• The male returns first, reclaims and repairs his burrow and waits for his mate.

• Penguins can recognize each other by their voices and calls. Each bird’s call is as unique as a person’s voice or fingerprint.

• A female lays two eggs four days apart. Eggs hatch after 40 days. Both parents share in incubating the eggs and caring for the chicks.

• The chicks fledge for 60–120 days. How fast they grow depends on food availability.

• The primary predators of eggs and chicks are other birds including Skuas, giant petrals, and gulls. Armadillos, skunks and foxes take eggs as well. In the ocean their main predators are seals, sea lions, and killer whales (orcas).

Penguins have been around for more than 50 million years—more than 200 times longer than humans. But penguins have never experienced such rapid changes as they have over the last two hundred years. Will these magical birds be able to cope?

• Nearly 75% of all penguin species are endangered or threatened.

• Since 1987, the largest breeding colony, at Punta Tombo, Argentina, has declined by 20%. The decline has been even greater in some areas.

• New breeding colonies are forming along the Argentine coast. Penguins colonize these areas after humans have remove predators like foxes and puma.

• Colonies are forming farther north as their food supplies move because of climate change.

These oil-covered Magellanic penguins were among thirty-six birds that were treated in Uruguay in 2007.

A Worldof Penguins

1. Emperor2. King3. Yellow-eyed4. Chinstrap5 Adelie6. Gentoo7. Royal8. Rockhopper9. Snares Crested10. Macaroni11. Fiordland Crested12. Erect-Crested13. African Black-footed14. Magellanic 15. Peruvian16. Galapagos 17. White18. Blue (Fairy)

Fiordland Crested Penguin

Like other members of the

genus Eudyptes the Fiordland

Crested penguin has a black throat

but can be distinguished from

the similar Rockhopper (11),

Macaroni (9) and Royal (12)

penguins by the shape, extent and colour of the eye

crests . The two species that can be confused with

the Fiordland Crested are the Erect-Crested(7)

penguin and the Snares Island penguin (10).

The former has eye crests that stand proud of the

top of the head and no part which extends to

below the eye itself. The latter is a slightly larger

bird with a thicker bill.

Also known as the Fiordland Crested Penguin, the Fiordland

Penguin was described in 1845 by English zoologist George

Robert Gray. It is one of six species in the genus Eudyptes

They are medium-sized, yellow-crested,

black-and-white penguins, growing to

approximately 60 cm (24 in) long and weighing

on average 3.7 kg (8.2 lbs), with a weight range

of 2 to 5.95 kg (4.4 to 13.1 lb).[2] It has dark,

bluish-grey upperparts with a darker head,

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 181 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18

It has a broad, yellow

eyebrow-stripe which extends over the eye and drops down the neck. Most birds have 3-6 whitish stripes on the face.

PA

CI

FI

C O

CE

AN

A

TL A N T I C O C E A N

IN

DI

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CE

AN

A u s t r a l i a

E x t e n d e d R a n g e

N e w

Z e a l a n d

South Pole

A n t a r c t i c a

S o u t h A m e r i c a

A f r i c a

N o r m a l R a n g e

A Worldof Penguins

Magellanic penguins are just one of 17–19 different penguin species. Touch the screen to learn more about the many

species of penguins.

1. Emperor2. King3. Yellow-eyed4. Chinstrap5 Adelie6. Gentoo7. Royal8. Rockhopper9. Snares Crested10. Macaroni11. Fiordland Crested12. Erect-Crested13. African Black-footed14. Magellanic 15. Peruvian16. Galapagos 17. White18. Blue (Fairy)

Fiordland Crested Penguin

Like other members of the

genus Eudyptes the Fiordland

Crested penguin has a black throat

but can be distinguished from

the similar Rockhopper (11),

Macaroni (9) and Royal (12)

penguins by the shape, extent and colour of the eye

crests . The two species that can be confused with

the Fiordland Crested are the Erect-Crested(7)

penguin and the Snares Island penguin (10).

The former has eye crests that stand proud of the

top of the head and no part which extends to

below the eye itself. The latter is a slightly larger

bird with a thicker bill.

Also known as the Fiordland Crested Penguin, the Fiordland

Penguin was described in 1845 by English zoologist George

Robert Gray. It is one of six species in the genus Eudyptes

They are medium-sized, yellow-crested,

black-and-white penguins, growing to

approximately 60 cm (24 in) long and weighing

on average 3.7 kg (8.2 lbs), with a weight range

of 2 to 5.95 kg (4.4 to 13.1 lb).[2] It has dark,

bluish-grey upperparts with a darker head,

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 181 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18

It has a broad, yellow

eyebrow-stripe which extends over the eye and drops down the neck. Most birds have 3-6 whitish stripes on the face.

PA

CI

FI

C O

CE

AN

A

TL A N T I C O C E A N

IN

DI

AN

O

CE

AN

A u s t r a l i a

E x t e n d e d R a n g e

N e w

Z e a l a n d

South Pole

A n t a r c t i c a

S o u t h A m e r i c a

A f r i c a

N o r m a l R a n g e

Honda thin film solar panels are helping power the Aquarium’s Magellanic penguin exhibit by reducing the amount of energy purchased from the grid by up to 25%. The 10.5-kilowatt system provides a supply of clean energy and is the first public commercial demonstration of Honda solar panels in the United States. American Honda is a founding sponsor of the Aquarium of the Pacific.

Honda Solar Panels Help Power This Penguin Exhibit

10"

The Habitat Plan View- Scale: 1/4”=1’0”Design Development 1 THE HABITAT

SITE PLAN

enlarged areaThe Penguin Plaza

NORTH

tall back wall of rockwith plants at top

nesting crates (qty-10)(approx. locations)

two-tier steps downsecond step fully submerged

viewing glass with concretecurb at bottom

real-looking nest behind one-way window withsecondary interpretive sign

nest accesslower level

door toshore birds

nest accessupper level

crawl-underviewing area

secondary fan insiderocks blows acrossbeach, as needed

catwalk

holding pool

Page 14: Interpretive Environments

Informatio Age—A 15,000 sq. ft. history of technology exhibition. It follows communications technology and data-collection prior to WWII and how they emerged from the war to become the information age. Left: At the exhibit entrance, a giant turntable displays these and

(Concept R+B, artist: Jim Henson) Creative : Rogow + Bernstein-producers/directors, writing, interpretive development, project management: Ed Hackley-interpretive development, design, art direction.

S M I T H S O N I A N I N S T I T U T I O NN a t i o n a l M u s e u m o f A m e r i c a n H i s t o r y, Wa s h i n g t o n , D. C .

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Page 15: Interpretive Environments

Peace Press—Internet, cell phones, and politically neutral copy shops existed, progressive groups needed a means to communicate ideas and events. This exhibit walks you through their storied history. Creative Partners: Bowman Design Group; Ed Hackley-design, art direction.

C A L S T A T E U N I V E R S I T Y A R T M U S E U MLo n g B e a c h , Ca l i f o r n i a

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Page 16: Interpretive Environments

Corporate Education Center—Part science & technology museum, part interactive classroom, this interperative environment was modeled in part after the Intel Museum in San Jose, CA. Creative Partners: Platypus-contracting partner; Ed Hackley-design,interpretive development, art direction.

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I N T E L E D U C A T I O N C E N T E RH i l l s b o ro u g h , O re g o n

Page 17: Interpretive Environments

El Alma Del Pueblo: The Soul of the People—”the folk art of Spain and its impact on Latin America and the United States . Design & Direction: Ed Hackley-interpretive development, design.

T H E L O S A N G E L E S C R A F T & F O L K A R T M U S E U MLo s A n g e l e s , Ca l i f o r n i a

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Page 18: Interpretive Environments

100 Year Technology Timeline—This timeline is told in the words of 10 people. It compares two state-of-the-art technologies when they were 10 years old, one failed, one succeeded. It starts with a 100-year-old woman talking about the paperclip vs. the telegraph, it ends with a baby’s “thoughts” about the future. Creative Partners: Platypus-contracting partner; Ed Hackley-interpretive design, art direction, graphics.

C I S C O S Y S T E M SCo r p o ra t e H e a d q u a r t e r s , S a n t a C l a ra , Ca l i f o r n i a

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Page 19: Interpretive Environments

Infectious Diseases— Interactive exhibits; Top: Why Get Vaccinated?, Middle: Malaria-Controlling Acidophiles Mosquitoes, Bottom: Emerging Drug-Resistant Bacteria. Creative Partners: Tom Bowman-producer, interpretive planning; Ed Hackley-interpretive development, design, art direction.

T H E M A R I O N K O S H L A N D S C I E N C E M U S E U MT h e N a t i o n a l A c a d e m i e s o f S c i e n c e s , Wa s h i n g t o n , D. C .

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Page 20: Interpretive Environments

Floating Museum—The tiny room, low ceilings, exposed pipes and services, and mostly steel structure create some unusual Reagan’s life history,

presidency and legacy are all explored in this presidential 400 sq. ft. jewel box. Client: Navy League, Creative Partners: BDG, management—Ed Hackley-interpretive development, design.

R O N A L D R E A G A N T R I B U T E R O O MA b o a rd T h e U . S . S . R o n a l d R e a g a n

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Page 21: Interpretive Environments

804-562-7593

© Contents of this book are the sole property of Ed Hackley, Ed Hackley Design and edhackley.com. Any reproduction or distribution of any kind, in whole or in part, is strictly forbidden without owners written premission.