interstellar report

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Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477 INTERSTELLAR Online Marketing/Print/Social Media DMA: Los Angeles Project Manager: Sean Bello [email protected]

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Page 1: Interstellar Report

Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477

INTERSTELLAR Online Marketing/Print/Social Media

DMA: Los Angeles Project Manager: Sean Bello [email protected]

Page 2: Interstellar Report

Overview of Campaign This report recaps our marketing efforts for INTERSTELLAR. Our outreach included the following:

1.  Banner Advertising – Hosted on campuscircle.com 2.  Dedicated Emailing – To CC members in LA 3.  Social Media Outreach – Content posts on FB (10.6K+ likes)/Twitter (30K+) 4.  Print Advertising – 11/5 issue of Campus Circle 6.  Newsletter Advertising/Calendar Listing – Promoting film release 7.  Sweepstakes – Pages hosted on campuscircle.com

The campaign has 1,038 clicks (includes 450 bitly clicks), 6,219 content related page views and 77 social media shares to date.

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Print Advertising #1

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Print Advertising #2

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Print Content – 11/5 Issue

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Screening Page

Page Views– 3,646 Entries – 927

Website Traffic Page Views – 733,000/month

Unique Visitors – 466,000/month

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Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 733,000 page views and 466,000 unique visitors. Imp. – 146K+. Clicks – 114 to date

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Mobile Screen Shots Banner ads appearing in the Campus Circle Content feed and article pages.

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Dedicated Email

Delivered – 22K+ L.A. Opened – 2,071

Clicks – 433

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Campus Circle

Newsletter #1 Emails – 22,188 Opens – 1,645

Weekly Newsletter Campaign Clicks– 20

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Calendar Listing

Page Views – 105

Website Traffic 733,000/month

Unique Visitors – 466,000/month

Page 15: Interstellar Report

Film Trailer

Page Views – 143

SM Shares – 2 Website Traffic Page Views – 733,000/month

Unique Visitors – 466,000/month

Page 16: Interstellar Report

Social Media

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Social Media #2

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Sweepstakes Page

Page Views– 1,006

Entries – 516 to date SM shares - 37 Website Traffic Page Views – 733,000/month

Unique Visitors – 466,000/month

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Sweeps Demo - Age

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Sweeps Demo - Gender

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Sweeps Demo - Ethnicity

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Sweeps Demos - Status