intertextual interaction: the crafting of fandom, ownership and authenticity
TRANSCRIPT
Intertextual Intertextual Interaction:Interaction:
Evan Hayles Gledhill, University of [email protected]
the crafting of fandomthe crafting of fandom
By convergence, I mean the flow of content
across multiple media platforms, the
cooperation between multiple media
industries, and […] audiences who will go
almost anywhere in search of the kinds of
entertainment experiences they want […]
Henry Jenkins, 2003
Stowe House, Gothic Folly Built 1741
Gothic FireplaceStrawberry Hill, 1776home of Gothic author Horace Walpole
Giving new meaning to‘going boldly’…
“responsible adults did not
immerse themselves in
imagined worlds persistently or communally”
“the double-consciousness of the ironic imagination”
Thor
Thor
Thor
Thor
Thor
Thor
Thor
Thor
Thor
Thor
Thor
ThorThor
Thor
The Adipose (alien species)as seen on screen, created in CGI
The Adipose Plushy picture used to demonstrate
knitting pattern online
The only available official and licensed toys
Jayne’s Hat (Baldwin not included)
The hat, as delivered by online retailer Ma Cobbe’s Hat Shoppe – complete with handwritten letter, and postal markings from the future
It’s tangible, it’s DIY… It’s everything that
should work for cult… it’s the specificity
and the fact that it’s got that homemade
feel. People can make it themselves. Also,
it’s very flattering.
Joss Whedon, on Jayne’s Hat
Take down notification on etsy platform, instigated by
Fox Corp.
One public response from the actor who played Jayne
Cobb
Trademarks for fictional corporations:
Blue Sun is not registered as a trademark. Copyright to the image is complicated.
But Stark Industries is a legitimate trademark. Not for weaponry, but for apparel. Clever Marvel.
Unlikely to get you in trouble with the trademark owner
Can’t Stop the Serenity
Thank you for your time,
Evan Hayles Gledhill