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Shenzhen Nanyi Acroecological technology

LLC. Axel Boehm Elin Nillson

Dragos Petria Marcel Shcherbinin

Marika Torcitto Jessica Wu

Entepreneurship 2015

Jason Jiang, male, Co-Founder and CEO for Nanyi Agroecological Technology llc.

Nanyi Agroecological Technology llc. was registered on November 2014, focusing on providing safety and nutritional vegetable

production

Enterpreneur’s background

2

3

4

Bachelor in 2003 at Shenzhen University in business

administration. Nba at PHBS University in 2013 1

Two years on Macro-analysis on reputable property, specialized

on strategy planning and merge and acquisitions

Profound understanding on agriculture development model.

Currently take care of the management role of the

company.

Seven years working experience on

management consulting area

The idea

Jason’s passion for his hometown:younger generations flock into cities from their hometowns

Jason had experience from previous jobs

It is a new market and the right time

VISION

Growth,

harvest

Safety

Tasty and

nutrition

Healty

Nanyi

Facing problems

Problems in the beginning of the venture

1) Problems with production

2) How to control the quality

Problems with co-founders

1)No problems between Jason and cofounders: well defined roles

2) The key is to communicate

3) choose the better decision for the company, not for yourself

Support

Family

• Didn’t get any support from his family since he took a great risk

• New generation more open minded and willing to take risks

Government

• Didn’t get any financial help from the government

• But can get benefits if you follow policy of the government.

• Jason’s company get tax deduction and also the zero fee for green channel: when you deliver vegetables from our hometown to shenzhen, you do not need to pay for the highway fee.

Sometimes Jason wants to quit

Uncertainty

Pressure

Sleepless nights

Looking back

Focus more on the soiless cultivation

system

Start their healthy salad plan earlier

Jason’s advices

Trust your intuition, follow your heart

Don’t think about the future, just do it

Focus on the survival of the company

Take care of your family

Thank You!