interviews and value curve presentation

MyNearBite PresentationMarket Validation–Value Curve

11.04.2015

Lean Entrepreneurship Project - MyNearBite.com

Landing Pages


Version A (boxes) Version B (girl)Sessions 131 63

Conversions 29 12

Conversion Rate 22,14% 19,05%

Email Signups 5 2

Email Signup Rate 3,81% 3,18%

Bounce Rate 1,06% 1,89%

Time on page 1:02min 1:53min

Landing Pages

• Interview to Students (20) and Business People (10)


Interviews & Surveys

• 2-3 times a week• Mainly for lunchNr of meals in Restaurants

• 30-60 min.Time to lunch

• Lack of time (to search for restaurants)Most common problem mentioned

• Average of 7,98 (out of 10)Valuation of our Solution

• Time SavingAdvantages of MyNearBite

• Limitation: Used only when ina hurry• Filter for type of food, Push Notifications and Ratings

Disadvantages and Possible improvements

Use competitors app and

platforms for other occasions

Both delievery and Mobile Payment Options

considered of great value for the app


Interviews

• 38,88% of Restaurant Managers don’t own a smartphone.

Smartphone Ownership

• 66,67% of the restaurants interviewed are not present in any platform (like Zomato or TripAdvisor)Online Presence

• Need to attract more customers;• Lack of Budget for promotions;• Lack of personnel

Main Issue

• Average of 8,4 (out of 10)Valuation of our Solution

• Segment: Restaurants (18 Interviews Conducted)


Interviews

All restaurants have a daily offer

Majority would consider enter our

app

Worry of Over Crowded Hours

Pay ZERO

• Segment: Restaurants (18 Interviews Conducted)

MONEY SA

VING(co

nvenience

)

INFO

RMATIO

N

USER-G

ENERATED CONTENT(ratings,r

eviews,S

M)

APP USA

BILITY(si

mplicity

)

MENU on th

e app

TIME SA

VING(sp

eed)

FOOD PROM

OTIONS

SUCCESS

MEASU

REMENT FO

R RESTAURANTS

01234567

Zomato

Zomato

Value Curve


MONEY SA

VING(co

nvenience

)

INFO

RMATIO

N

USER-G


eviews,S

M)

APP USA

BILITY(si

mplicity

)

MENU on th

e app

TIME SA

VING(sp

eed)

FOOD PROM

OTIONS

SUCCESS

MEASU

REMENT FO

R RESTAURANTS

01234567

MyNearBite

MyNearBite


Value Curve

MONEY SA

VING(co

nvenience

)

INFO

RMATIO

N

USER-G


eviews,S

M)

APP USA

BILITY(si

mplicity

)

MENU on th

e app

TIME SA

VING(sp

eed)

FOOD PROM

OTIONS

SUCCESS

MEASU

REMENT FO

R RESTAURANTS

0

1

2

3

4

5

6

7

MyNearBiteZomato

Value Curve


App Prototype