intranet 2 0 tools

Strictly Confidential © 2009 Prescient Digital Media Not For Distribution

Carmine Porco, Prescient Digital Media

Intranet 2.0 tools

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Who is this guy? Work with clients to plan, deliver & measure

successful intranet and Internet sites Experience with a number of organizations

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Agenda Intranet 2.0 Promise Who is using this stuff A bunch of Tools Some Examples (including SharePoint) 9 Recommendations

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MyWorkspace

4© 2009 Prescient Digital Media© 2009 Prescient Digital Media

Intranet 2.0 Promise Potential to deliver tremendous value

Improve knowledge worker productivity Decrease redundant effort Disseminate best practices Accelerate time to productivity

Frequently low investment/high return

Finding information 30% of information workers’ time is spent finding

information At a cost of $18K each year per employee in lost

productivity Collectively, the time spent looking for info translates to

an estimated 5.4 billion lost hours per year (US corporations)

Source: Center for Media Research

© 2009 Prescient Digital Media

Untapped Expertise 67% believe there are colleagues who can help them do

their job better 39% say they have difficulty locating the right people Only 25% frequently go outside their department to seek

or share knowledge 38% don’t get asked for their help & information

Source: Harris Interactive and Tact Knowledge Systems



Intranet 2.0 Promise 52% of organizations using Web 2.0 achieved Best-

in-Class performance (5% didn’t) (Aberdeen Group)

Companies using Web 2.0 tools achieved 18% increase in engagement (1% of those that didn’t) (Aberdeen Group)

Sabre has already attributed $500k in savings to their employee social networking tool (Sabre)

Cisco attributes $millions in savings to their wikis (Cisco)

Employees with the most extensive digital networks are 7% more productive than their colleagues (MIT)

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Employee Recruitment/Retention 39 per cent of 18 to 24 year-olds would consider

leaving if they were not allowed to access applications like Facebook and YouTube.

A further 21 per cent indicated that they would feel ‘annoyed’ by such a ban.

The problem is less acute with 25 to 65 year-olds, of whom just 16 per cent would consider leaving and 13 per cent would be annoyed

Source: Telindus

© 2009 Prescient Digital Media© 2009 Prescient Digital Media


The (sometimes) unspoken hope…

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Can we leave our hopelessly broken intranet to die and just use cool new tools?

Can we leave our hopelessly broken intranet to die and just use cool new tools?

Intranet or Frankenstein’s Monster? Its parts are bolted together

from various sources, some of which aren’t quite official

Some of its parts are missing and some expired a long time ago

It lacks a brain and has taken on a life of its own

Your audience runs screaming when told to interact with it

It frightens its creator

Strictly Confidential © 2009 Prescient Digital Media Not For Distribution 11

Intranet 2.0 Risk Employees move without you

A Gartner survey, reported in CIO, found that half of the respondents reported that more than 60% of their IT users were employing consumer-grade software, whether approved or not


The definition of insanity Why do many intranets fail? The same technology that made the Internet

revolutionary would save internal communications Too easy: rapid proliferation of content with no consistent

guidelines, design templates, structured database Took back seat to web site: cost centre, weak executive

sponsorship Extremely political: stake out space in cyber space and

defend to the death


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Web 2.0 (thanks to Shel Holtz)

Conversation-enabled publishing platforms Blogs, podcasts, Technorati

Social networks Facebook, LinkedIn, MySpace

Social bookmarking Delic.io.us, Digg, StumbleUpon

Democratized content networks Wikipedia, Yahoo! Groups, MyStarbucksIdea

Presence networks (micro-blogging) Twitter, YouAre

Content sharing sites YouTube, Flickr, ePinions.com

Virtual networking platforms Second Life, There.com


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Intranet 1.0 → Intranet 2.0

Corporate news → Submit newsExecutives speech → Executive blogTaxonomy → FolksonomyQuick poll → Discussion forumsAnnual broadcast → Regular podcastCMS → WikisDirectories (A-Z) → TaggingSticky content → RSSOnline Directory → Social Networks


Start Paddling!



Prescient Intranet 2.0 Global Study

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Low satisfaction

PoorPoor

Source: Prescient Intranet 2.0 - Global Study


Why?

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Measurable Benefits?

McKinsey Global Web 2.0 Survey



Why not?

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Forrester Enterprise 2.0 TechRadar

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Intranet 2.0 Maturity Model

Present Use

Market Maturity/Success

Blogs

Present Use as determined by Prescien’t Web 2.0 Survey

Market Maturity as determined by Forresters chart

Wikis

Discussion Forums

Instant

Messaging

RSS

Tagging

Podcasts

Social

Networking

Video

Sharing

Mashups

Intranet 2.0 Tools


Some Examples

Social Networking : P & G P&G PeopleConnect Knowledge worker

productivity Users were already

networking Professional Profiles Social graphs Activity streams


SabreTown: Designed for Adoption Landing page includes:

Network activity stream (right side)• Shows who’s doing what

A personalized widget (middle left)• Each member can import whatever

content they want Questions relevant to each user

(center) Tag clouds showing “most

discussed” subjects (bottom left)


SabreTown: Designed for Adoption Profile includes:

Personal photos Contact Information Karma stats

• Earn karma by doing good in the community

• Karma gives you extra privileges, like extra spots for photos

Sticky notes• Give a colleague a shout-

out


Killer App: Q&A


Rapid adoption65% of employees join in first three monthsMore than 90% participation rate after 1 yr

Frequent use60% of questions answered within 1 hr of postingEach question posted receives an avg of 9 answers

Faster speed-to-marketPeople find information fasterNew-hires ramp up faster

Growing cost savingsUS$500,000 hard cost savings in yr 1

Social Networking Results


Do thought farmer 30 sec demo


Source: http://www.networkworld.com/slideshows/2010/012910-microsoft-sharepoint-2010-socialfest-agarwal.html

QuickTime™ and a decompressor

are needed to see this picture.

http://www.thoughtfarmer.com/

"SharePoint 2010's biggest strength, its breadth of capabilities, is also its greatest weakness," says Rob Koplowitz, principal analyst at research firm Forrester. "For companies not currently invested in SharePoint that are looking to only fulfill a basic need, like deploying a set of publicly facing blogs, the full SharePoint platform will look like a sledgehammer compared to products from companies like Socialtext, Jive, and others."

Such SaaS startups have the advantage of developing new features quicker than big companies like Microsoft and IBM can. But SaaS companies have much to fear now that Microsoft has made social tools a priority in SharePoint 2010, says Koplowitz. SaaS upstarts also have to walk the thin line of both competing with SharePoint and making their software compatible with it.

Yet the fact remains: social tools are just a portion of the SharePoint platform and procuring and managing the entire SharePoint suite is a huge task. It entails license and server costs, the training of staff, providing virus protection and backup, and possibly paying for consultant help. It's worth noting that a stripped down, online version of SharePoint has been available since November 2008 and Microsoft cut prices for it in November 2009. SharePoint 2010 will come as both as an on-premises and hosted online offering.

Nevertheless, if you're a company that just wants a powerful set of social networking tools, implementing the whole SharePoint suite is not a wise choice, says Koplowitz.

"That's like killing a whole buffalo when all you want is a sandwich," he adds.

Shane O'Neill, CIO.com

SharePoint



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are needed to see this picture.

SharePoint Apps: Confer



SharePoint Apps: Cortex



SharePoint Apps: Huddle




Leaders set the tone

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Best Buy: BlueShirtNation (BSN) Encouraged employees to participate in a video

contest that promoted their 401k plans BSN helped increase the number of employees

signing up for 401(k) accounts by 30% Also increased employee retention Reports 1/10th increase in employee engagement

will increase single store sales $100k


Planning for intranet 2.0 success An intranet is a process, not an event

Confirm the need and value• Know how to measure within your business

It’s NOT “Shoot, ready, aim”• Start with a metrics-driven plan• Support with strategy and governance

Ongoing maintenance• You can’t miss what you can’t measure


It’s About People Find the right person to get

the information you need Do all the people need the

same knowledge? Who’s leading the people? What does the company want

their people to know? What technology will your

people use? Technology doesn’t make the

crowd wise Who’s responsible?



9 Recommendations

Leadership – Senior management must set the tone Plan - Planning is an essential requisite for success Benchmark - Understand the ingredients of a good

blog, wiki Engage – gather input and feedback from employees

early in the planning process; act quickly on necessary changes

Governance – every tool needs an owner and a policy


9 Recommendations

Technology – don't be sold a solution, evaluate and select a 2.0 solution based on business requirements & needs

Refresh – keep your content and tools relevant and fresh

Monitor - Ensure you’re aware of which 2.0 websites are popular, how they work & what users like/dislike

Measure - Document the link between social media & the business & develop & track KPIs


Your homework

Are you an employer of choice? Many organizations have or are planning to adopt

2.0 tools – are you behind the competition?

www.PrescientDigital.com

www.PrescientDigital.com

© 2009 Prescient Digital Media 51

Carmine PorcoG.M. & V.P. Client Delivery

Prescient Digital Media

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[email protected] www.PrescientDigital.com

www.Twitter.com/carmineporco

www.Twitter.com/intranet2

www.Facebook.com

Search & join: Intranet Global Forum


Intranet Methodology

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intranet 2 0 tools

Technology

media research

extensive digital networks

deathstrictly confidential

creatorstrictly confidential

web site

information workers

long time agoit

didnt aberdeen groupcompanies