intranet 2.0: evolution from content management or revolution by social software?

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Intranet 2.0 Evolution from Content Management or Revolution by Social Software? Frank Wolf, T-Systems Multimedia Solutions Enterprise 2.0 Summit, Frankfurt 11.11.2009

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Page 1: Intranet 2.0: Evolution from Content Management or Revolution by Social Software?

Intranet 2.0Evolution from Content Management or Revolution by Social Software?

Frank Wolf, T-Systems Multimedia Solutions

Enterprise 2.0 Summit, Frankfurt 11.11.2009

Page 2: Intranet 2.0: Evolution from Content Management or Revolution by Social Software?

2 „Problem Child‘s“

Page 3: Intranet 2.0: Evolution from Content Management or Revolution by Social Software?

1. Enterprise 2.0

Page 4: Intranet 2.0: Evolution from Content Management or Revolution by Social Software?
Page 5: Intranet 2.0: Evolution from Content Management or Revolution by Social Software?

?

Page 6: Intranet 2.0: Evolution from Content Management or Revolution by Social Software?

2. Intranet 1.0

Page 7: Intranet 2.0: Evolution from Content Management or Revolution by Social Software?

Intranet 1.0: A Digital Newspaper

Intranet 1.0

Static push information and communication.

Page 8: Intranet 2.0: Evolution from Content Management or Revolution by Social Software?

Intranet 1.0: the core business is not in scope

Page 9: Intranet 2.0: Evolution from Content Management or Revolution by Social Software?

Enterprise 2.0 + Intranet 1.0 = Intranet 2.0

Page 10: Intranet 2.0: Evolution from Content Management or Revolution by Social Software?

Grafik: http://www.barackobama.com/downloads/

Page 11: Intranet 2.0: Evolution from Content Management or Revolution by Social Software?

FromCommunication toConversation toCollaboration

Credible

Authentic

Decentral

Open

Convincingly

Page 12: Intranet 2.0: Evolution from Content Management or Revolution by Social Software?

Intranet 1.0 Intranet 2.0

Communication

Collaboration

Page 13: Intranet 2.0: Evolution from Content Management or Revolution by Social Software?

Intranet 2.0

+ Web 2.0 features are on every agenda

+ “Cost of Doing Business” vs. ROI

+ Many “given” use cases to start with

+ Smooth way to Enterprise 2.0

Page 14: Intranet 2.0: Evolution from Content Management or Revolution by Social Software?

Start small – think big.

Comments allowed.

Employees as ambassadors on the

web.

Agile projects.Openness is the rule: closed areas only by

request.

Executive Blog. Employee Blog.

Page 15: Intranet 2.0: Evolution from Content Management or Revolution by Social Software?

Define your Enterprise 2.0...

Inspired by an idea from J. Robes, www.weiterbildungsblog.de

Authors

Approval

Identity

Structure

Semantics

Conventional Businesses

Web2.0

few editors

taxonomy

centrally determined

authentification necessary

central

all employees

folksonomy

generated by usage

anonymity possible

individual

Page 16: Intranet 2.0: Evolution from Content Management or Revolution by Social Software?

What Technology to choosefor an Intranet 2.0?

Page 17: Intranet 2.0: Evolution from Content Management or Revolution by Social Software?

Considerations

• NoGo: single Wiki, Blog, Forum,…

• CMS or Social Software Suite?

• One platform preferred

• One platform for the whole process

Page 18: Intranet 2.0: Evolution from Content Management or Revolution by Social Software?

Example: Intranet 2.0

Page 19: Intranet 2.0: Evolution from Content Management or Revolution by Social Software?

Is a Social Suite ready forevery Intranet 2.0?

Page 20: Intranet 2.0: Evolution from Content Management or Revolution by Social Software?

CMS Features

• Import, create and edit content• Approval workflow• Personalisation• Content reuse• Archiving• Content and navigation structure• Site layout templates• Performance• Reporting (content and user)• Roles and access• Search• Channels• Multisite management

Page 21: Intranet 2.0: Evolution from Content Management or Revolution by Social Software?

How CMS Features match Social Suite Features

• Import, create and edit content• Approval workflow• Personalisation• Content reuse• Archiving• Content and navigation structure• Site layout templates• Performance• Reporting (content and user)• Roles and access• Search• Channels• Multisite management

Green=features are available at social suites

Yellow=basic features available or can be made available with some effort

Red=features only available with high effort

Page 22: Intranet 2.0: Evolution from Content Management or Revolution by Social Software?

Thank You!

Frank Wolf, Managing Consultant T-Systems Multimedia Solutions

Mail: [email protected]: www.t-systems-mms.deBlog: www.besser20.deTwitter: www.twitter.com/frankxXing: www.xing.com/profile/Frank_Wolf3