intranet 3.0 is social and mobile
TRANSCRIPT
Successfull'intranets'
General'
• Clear'alignment'with'overall'corporate'stragety,'suppor?ng'it'and'adding'to'bo@om'line'
• Integrates'communica?on'and'collabora?on,'avoiding'silos'
• User'experience'
A)ributes'
• Centralized'solu?ons'• Personaliza?on'• Task'focused'• Meets'expecta?ons'created'
online'• Integrates'with'other'
communica?on/effec?vity'tools'• Search'empowered'• Social'• Mobile'
'
'Intranet'3.0'is'social'and'mobile'• Business'drivers'• Challenges'and'success'preKrequisites'• Adop?on''
'
Real'life'social'business'success'stories'
• Nike'reduced'?me'in'marke?ng'execu?on'to'less'then'12'hours'• Cemex'product'and'service'development,'Time'to'Market,'Ready'Mix'in'4'months'• OSI'So8'22%'more'effec?ve'customer'support'and'more'sa?sfied'clients'• Vistaprint''50%'shorter'onboarding'?me'for'new'employees'''• HP'4x'faster'to'find'sales'info,'increased'sales'efficiency'and'produc?vty''''
Mobile'
A)ributes'
• Increasing'mobile'trend'• Large'business'demand'on'execu?ve'and'sales'level'• Security'issues'
Execu?on'
• Product'vendors'provide'outKofKthe'box'mobile'solu?ons'for'social'collabora?on'plaWorms'–'low'start'cost'• Mobile'first'vs'mobile'last'• Focus'on'crea?ng'mobile'workplace'–'find'use'cases'and'focus'• Mobile'is'the'first'plaWorm'of'social'
Key'execu?on'areas'
• Social'Collabora?on'strategy'aligned'with'overall'business'strategy'• Organiza?onal'enablers'• Technical'enablers'• Adop?on'and'community'management'
ENVISION''Explore'opportuni?es'Focus'on'core'business'needs'Align'with'overall'business'strategy''''''
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Real'life'social'business'success'stories'
• Nike'reduced'?me'in'marke?ng'execu?on'to'less'then'12h'• Cemex'product'and'service'development,'Time'to'Market,'Ready'Mix'in'4'months'• OSI'So8'22%'more'effec?ve'customer'support'• Vistaprint''50%'shorter'onboarding'?me'for'new'employees''• HP'4x'faster'to'find'sales'info,'increased'sales'efficiency'and'
produc?vty'
ENABLE Identify enablers, technical and organisational Policy – digital meeting room Platform selection Integrate Start mobile
Technological'enablers'
Be'inspired'by'consumer'market''Focus'on'user'experience''One'stop'shop'–'Integra?ons'Empower'–'self'service,'shake'&'bake''Avoid'crea?ng'high'tresholds'–'SSO''
ENGAGE Iden?fy'and'engage'Early'Adopters'Create'value'early!'Spread'success'stories'Engage'leaders'and'get'support'Go'small'at'first,'add'all'upon'end'of'early'adopter'phase'Create'buzz'
Kultur' Reak?v'och'stängd''
Passiv'men'bemötande'
Proak?v'och'öppen'
Arbetssä@' Utvecklas'inte'ak?vt'
Ändras'när'nya'verktyg'kommer'
Teknologi'EKpost,'telefon,'
fysiska'möten'Nya'verktyg'''introducerats'
Social'och'mobil'digital'
arbetsplats'
Informa?onsKflöden'
Formas'ad'hoc'
Definieras'från'ledning'och'styrs'av'
roller'
Behovsstyrda'men'
strukturerade'
Mognadsmodell'
Kon?nuerliga'förbä@ringar'
How'to'create'commitment'and'change'employee'behaviour'
36'
TIME
CO
MM
ITM
EN
T
High
Low
Will to accept Individuals are willing to accept change
Buy-in Change is no longer new, but
integrated
Ownership Individuals drive change
themselves with new employees
Awareness “I know we will change and I know why”
Understanding “I understand how change will influence me
and I can act in alignment with change direction”
Commitment “”I realize the value for me and
company”
AsIs ToBe
Align with corporate startegy
Awareness Individuals are aware of
change basics and how that will influence them
General understanding Individuals understand in which
ways change influences organization
Personal understanding Individuals understand how change will influence their everyday work and skills they need to develop to work
in new ways
Align effects to ogranisation
Execute change management
'Value'focused'launch'&'community'management'
Launch'lessons'learned'• Focus'on'iden?fied'business'needs'• Doing'things'I'do'in'new'be@er'ways,'
not'adding'tasks'• Inform'on'why’s'and'how’s'• Success'stories'from'Early'Adopters'• Use'Early'Adopters'for'viral'
marke?ng'• Workshops'with'each'group'• Focus'on'open'by'default'• Keeping'informed'–'overwhelming'K
>'feeds'''
Func?onality'• My'profile'• MicroKblogg'• Personalized'news'flow'• Mail'integra?on'• People'search'• Watchlists'• Communi?es/team'sites'• Feeds'in'team'sites/communi?es'
EVOLVE''Measure'and'followKup'In?al'strategy,'tasks'Sta?s?cs'Refine'plaWorm'Refine'implementa?on'plan''