intro in store decision rate

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Analyse inédite apportant des précisons à l'étude Popai Benelux et un nouvel éclairage sur l'influence du point de vente dans le comportement d'achat concernant les FMCG

TRANSCRIPT

Ready

to go

shopping ?

May 11th 2010

Contents

Ready to go shopping ?

The power of ISDR ?

Do all roads lead to the same purchase ?

What is the ISDR made of ?

Net ISDR : a new concept !

A-brands : aim at the heart !

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