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The growth of E-commerce in Peru

Have you ever imagined that the traditional purchases you make in the shops can be

performed through your cellphone or a computer? A few years ago, all kinds of purchase used

to include a physical store and the physical presence of the transaction members that have

come to be increasingly regarded as a slow and expensive process. Nowadays, Ecommerce

has revolutioni!ed the entire process of the business operation of daily life of "eruvian people

that are now much more interested in buying products and services directly from an online

retailer. Additionally, the growth of ecommerce in "eru is associated with private consumption,

considered as an important part of the annual income of the country. #n fact, the ecommerce

industry in the "eruvian market is in a growth stage due to the increasing demand of

consumers, the variety of ecommerce types and the security technologies.

$he global ecommerce industry is in a growth stage due to the increasing virtual demand of

consumers. %e will support our view with the following two reasons. $he first one is the easy

virtual access to #nternet that reduces the time we usually spend looking for a product. &or

example, years ago, we used to go to the shopping center and walk into many stores to find

'ust a dress, but now we can look a lot of dresses online and make the online payment in

minutes. According to "atricia "eir( )*++-, /a!iness is the main tool for the success of online

shopping, an emotional state that helps to obtain the customer loyalty in the process of e

commerce0. $his means that the la!iness that we feel when we move to a point of sale, to

interact with vendors and interact with the product, this emotion is always accompanied by the


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convenience of buying by a click from a computer or mobile device. $he second reason is that

you can find a lot of offers on different kinds of products online and choose the price you are

willing to pay. &or instance, in websites like 1roupon, 2espegar.com and Ebay, you can find

the same product of the physical shopping center but with a lower price. According to 3otler

and 3eller )*++45 6*-, $he use of #nternet has changed the trend of a fixed price and

computer technologies allow sellers customi!e offers and prices and allow buyers to compare

prices0. $his means that the price has become more important in recent years, consumers and

shopping agents have greater access to information on prices and discounts. #n addition, they

can exert pressure for lower prices. $o sum up, the ecommerce market is growing fast

because people are preferring to buy online.

$he ecommerce presence in the "eruvian market is increasing because there is a variety of

types of ecommerce. %e will support our point of view with two reasons. &irstly, 7*8, which

means business to costumers, is the most popular way to do ecommerce. #t is a financial

transaction conducted over the #nternet between a business and a consumer. &or example,

nowadays there are more companies as &alabella, 9ipley, /an, etc, which offering this 7*8 e

commerce with their products. According to a report by e:arketer )*+;6- , 7usiness to

consumer )7*8- online sales in /atin America totaled more than 6


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other consumers using websites. &or instance, we can see this type of ecommerce in different

websites such as /@, Ebay, :ercado /ibre, etc. According to un and &innie )*++5B4-,

8*8 ecommerce consists primarily of %ebsites where consumers deal directly with one

another, such as online communities, free personal classified pages, auction houses0. $his

means that a website provides an exchange platform where consumers make their economic

transactions, then the sale occurs between the two people concerned, and they get a

commission for each sale that is made. All in all, the variety of types of ecommerce is an

important factor for the growth of the ecommerce sector in the "eruvian market.

&rom our point of view, the security technologies are important factors that have made the e

commerce industry increases fast, thanks to the high level of security that they offer. %e will

support our view with two reasons. $he first is about how people are starting to trust on the

security of shopping online because in the past years, people were still afraid to shop online.

&or instance, there is now a method of online payment called "aypal that is a service

dedicated to fighting fraud and scams. #n this sense, 1arfinkel and pafford )*+;*5>;-,

supports the fact that "aypal is an electronic payment system commonly used to settle

purchases made on #nternet auction as Ebay and also offers its services as the most secure

method. #n other words, "ay"al is the largest payment method and preferred by #nternet users

when making their purchases due to the high level of security. #t has millions of active user

accounts worldwide. $he other reason is that reputation systems for ecommerce are giving

good results in comparison to the last year. #n other words, social networks play an important

role in the issue of reputation because public opinion can be influential. According to :aria

Cose 1allego)*+;B-, $he digital reputation is the perception that people have of your brand on


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the #nternet due to the social networks, the term DbrandD can refer to a person, a service, an

organi!ation, a product, or as in the present case, an ecommerce or online store0. $his means

that social networks operated as speakers that have the ability to amplify the message

transmitted by any customer, be it positive or negative. #n fact, the level of security has helped

the growth of ecommerce in the "eruvian economy.

Hook. $he "eruvian ecommerce is in a growth stage thanks to the next three points. $he first

point is that the demand for shopping online of "eruvian people is starting to grow up in large

uantities. 8onsumers prefer to save time buying online. Another point is that the ecommerce

supply has a variety of types as 7*7 and 7*8 ecommerce. $his means that the consumers

have more alternatives in the market. #n addition, the last point is about the high security that

ecommerce industry has. #n other words, "eruvian consumers are beginning to have

confidence in shopping online. &inally, we draw the conclusion that "eruvian ecommerce

market is growing very fast and the number of satisfied customers is constantly increasing.


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BIBLIOGRAPHY

F 3otler, "., G 3eller, 3. /. )*++4-.2irecci(n de marketing. "earson educaci(n.

F "eir(, ".)*+;-. El componente emocional del ecommerce, uno de los pilares para me'orar la

experiencia de compra. 9etrieved August ;>I4;componenteemocionalecommercepilarespara

me'orarexperiencia.html

F Emarketer.)*+;6-. El ecommerce sigue siendo la asignatura pendiente en /atinoamJrica.

9etrieved Canuary *

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