intro to baqend

Business Model: High-Performance Backend-as-a-Service

4 years of research & development

Funded since March 2014

Open beta is near

Baqend in 30 Seconds

High-PerformanceWebsite/App for End-User

Develops withpay-per-use

Dev

Team

Felix Gessert, M.Sc. Computer Science, CEOPh.D. student (research in cloud computing and distributed databases)Database consulting, web- and database development

Florian Bücklers, M.Sc. Computer ScienceBackend and frontend technologiesFreelance web- and database development

Hannes Kuhlmann, M.Sc. Computer ScienceSEO- und security expertFreelance web- and software development

Malte Lauenroth, B.A. Business AdministrationFinance and marketing specialistFinance management

Michael Schaarschmidt, Graduate student Computer ScienceDatabase reserach and developmentDatabase development and Algo trading

State of the art

Backend-Devs

Develop andmaintain web app

AdministrationFronted-Devs

High page load times

Backend-Devs


AdministrationFronted-Devs End User

State of the artIn average

90 requests perpage load (2014)


Backend-Devs



Latency: market advantage

An additional 1s in time to start rendering increases the bounce rate by 65%.

Study by Yottaa

KPIs:Time to Start RenderTime to DisplayBounce RateConversions


Backend-Devs




100ms additional load time causes revenue to drop by 1%.

Study by Amazon



Backend-Devs




If search results take 500ms more to load, traffic decreases by 20%.

Study by Google



Backend-Devs




30-50% of all requests that take longer that 4s get aborted.

Studie von Akamai


Customers go to a competitor‘swebsite if it loads 250ms faster.

App-Devs

Our Approach

Low page load time


Administration End User

Technichal underpinnings

Internet

SeoxyDesktop

Mobile

Tablet

Multi-plattformthrough unified REST API

Low latency through coherent web caching

Search Engine Optimization

AutomatedPolyglot Persistence

SLAs & Auto-scaling

AssetCaching

Access Control, Encryption

DDOS Protection & Monitoring

Bloomfilter-Bounded Staleness

Distributed, optimisitictransactions

Competitors

Amazon Web Services

Heroku

Parse

Meteor

Baqend

Ease of useCaching

InfrastructureScalability Transactions SLAs

Baqend will enter Open Beta, soon.

Next

Step 1:Module for Herokuand Amazon Marketplace

Step 2:Baqend Softwareand support

Step 3:Independent Cloud-Service

Early availability Enterprisedeployments

General-purposefull-featured use

intro to baqend

Data & Analytics