intro to event management - final preso

8/6/2019 Intro to Event Management - Final Preso

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EVENT MANAGEMENT

Yogeshwar NewalkarExecutive Event Production &Activation

141 Sercon a WPP company


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Introduction

Theres no business like showbusiness !!

Emergence of events as a hot newcorporate communication device

Events are acknowledged astremendous image-multiplier-option

Greater brand development &enhanced brand equity

Corporate India has adopted hit-between-the-eyes

communication tool


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Industry Statistics

During the early part of the 1900s theindustry had spent up to Rs. 20 Crores,per annum on events.

Year 2003 over 1000 events weremanaged out of which 20 were largescale international quality events.

Indian event management industry ispoised to clock a 30% growth rate,increasing from Rs. 8 billion in 2007 to

Rs. 24 billion in 2012.


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What is Event Management?

Event management involves

the effective coordination ofvarious functional areas (FAs) inorder to successfully plan and

implement the event concept anddrive the brand/objective.


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What is Event Management?

Event Management involves studyingthe :-

intricacies of the brand,identifying the target audience,

devising the event concept,

planning the logistics, andcoordinating the technical aspects before

actually executing the modalities of theproposed event


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the person who plans and executes theevent

event managers and their teams are oftenbehind-the-scenes running the event

involved in the planning and execution ofthe event, brand building, marketing andcommunication strategy

is an expert at the creative, technical andlogistical elements that help an eventsucceed.

includes event design, audio-visualproduction, scriptwriting, logistics,budgeting, negotiation and, of course,

h o is a n E V E N T M A N A G E R ?


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Role of Events

E v e n t is a to o l in th e m a rke tin garm ory

E ve n ts a re fo cused o n w e ll d e fin e d

,a u d ie n ce s a n d R O I ca n b ea ccu ra te ly m e a su re d

- -E ve n ts p ro vid e a d ire ct fa ce to fa cein te ra ctio n b e tw e e n m a n u fa ctu re r

a n d co n su m e r a n d b u ild are la tio n sh ip b a se d o n exp e rie n ce

C e m e n tin g re la tio n sh ip s w ith,cu sto m e rs to p ro te ct p ro fit e a rn in g

p o te n tia l

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Broad Classification ofEvents


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Corporate EventsRelationship buildingHosting events within a company or for its clients and

customers.

Enhancing employee relationships with in-house events

for the staff

These programmes motivate employees, help them bond, aswell as help them upgrade their knowledge and skills.

Through seminars, conferences and conventions employees

are encouraged to keep abreast with the latest trends.

To interact with people from the same industry andshare knowledge

An ideal platform for executives and managers.


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Sports Event

Sports event management, whether at the inter-school or inter-collegiate level, as well as thoseheld on a larger scale require a lot of planning.

This is not just about the venue, but the entireevent beginning with the pre-sports (qualifyingrounds) leading up to the final day.

E.g. The Football World Cup, Cricket World Cup

involves preparations well in advance.


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Entertainment Events

Fashion Based Events

Film Based Events/Awards Musical Concerts

Theatrical events


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Categories of Events


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Event Industry Bodies


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Roles in Event Management

E v e n tC o n ce p tu a lize r

/G ra p h ic A rtistD e sig n e r

S e t D e sig n e r

&T h em e D co r

sp e cia list S h o w D ire cto r

/S crip t S p ee ch W ritin g

W ed d in g Pla n n er

S p o n sorship Pla n n e r &M arketin g M ed ia

&r e a t i v eM a r k e t i n g Production Executives

&Operations Logistics Backstage Managers

&Cost Budget Controllers

Incentive Managers

Venue management

Risk Management &Safety Security

Hospitality and Catering

Exhibition Contract

&r o d u c t i o nO p e r a t i o n so Promoter

o

Artist managemento Theme Park management

o Entertainment supplier

oChoreographer

E n t e r t a i n m e n t

v Technical Director

v Sound Engineer

v Lighting Designer

v SFX Specialist

T e c h n i c a l


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Stakeholders

Client / Event owner

Various levels of governments (incd. CID, Economicdepartment, Tourism, Municipality).

Sponsors

Media Print and Broadcast Performers / Artists

Spectators

Contractors: Caterer, Venue Owner, Sound and Light,Stage setup, security.

VolunteersHost Community

Lobby Groups Often overlooked and often difficult tohandle.


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Event Phases


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Pre-event stage

Briefing

Planning

Presentation/Pitch

Costing Budgeting, Invoicing Dateline plans, deadlines, roll-out

planning

Coordination and finalization of

Artistes, Technical Team Creatives & Licensing

Set up and Production


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During event

Security & Crowd control

Backstage Management

Front stage Management

On stage Management

Console Management

Manpower allocation and event roll-

out control


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Post event

Dismantling

Payments

Reports Client Follow ups


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The key issues plaguing theindustry

Entertainment tax

Withholding tax on foreign artist

remuneration (30.6%) Regulatory clearances for events

Service Tax

Lack of infrastructure

Th 4C f


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The 4Cs of

Success.. Creative Perspective Considerable Planning

Conscientious Budgeting

Customized & quality driven

execution Alternatives & Back-up(s)


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CONCLUSION


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What more you want to know?


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intro to event management - final preso

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