intro to inbound marketing
DESCRIPTION
Inbound Marketing is a concept structured within a methodology and implemented using a well-defined process.TRANSCRIPT
Presentation from Meetup on September 9, 2013
Agenda:6:00 Networking6:30 Intro to Inbound Marketing
- Introductions- Inbound Marketing: What is it?- Inbound Methodology- How to get started- Q&A
2
Alex KimOriginally from Silicon Valley
Passion for design and technologyo Graphic design backgroundo The internet was the perfect merger of form and
functiono Always tinkering with new platforms and gadgets
Over 15 years in the interactive spaceo Been operating my own agency since 1999o Worked with clients of all sizes, enterprise and
start-up• VersSign, eBay, Tivo, Netscreen Technologies (Juniper
Networks), Airespace (Cisco), PageOnce, Stanford University, Dynamic Signal
What is Inbound Marketing?
Is it Content Marketing?Blogging?SEO?Social Media?Email Marketing?Marketing Automation?
Yes, and more.
Inbound Marketing is a concept structured within a methodology and implemented using a well-defined process.
6
Inbound Marketing Methodology
BlogSocial Media
KeywordsPages
Calls-to-ActionLanding Pages
FormsContacts
EmailWorkflows
Lead ScoringCRM Integrations
Social MediaSmart-Calls-to-
ActionEmail
Workflows
Attract Convert Close Delight
Strangers Visitors Leads Customers Promoters
7
Attract
BlogSocial Media
KeywordsPages
Calls-to-ActionLanding Pages
FormsContacts
EmailWorkflows
Lead ScoringCRM Integrations
Social MediaSmart-Calls-to-
ActionEmail
Workflows
Attract Convert Close Delight
Strangers Visitors Leads Customers Promoters
8
Convert
BlogSocial Media
KeywordsPages
Calls-to-ActionLanding Pages
FormsContacts
EmailWorkflows
Lead ScoringCRM Integrations
Social MediaSmart-Calls-to-
ActionEmail
Workflows
Attract Convert Close Delight
Strangers Visitors Leads Customers Promoters
9
Close
BlogSocial Media
KeywordsPages
Calls-to-ActionLanding Pages
FormsContacts
EmailWorkflows
Lead ScoringCRM Integrations
Social MediaSmart-Calls-to-
ActionEmail
Workflows
Attract Convert Close Delight
Strangers Visitors Leads Customers Promoters
10
Delight
BlogSocial Media
KeywordsPages
Calls-to-ActionLanding Pages
FormsContacts
EmailWorkflows
Lead ScoringCRM Integrations
Social MediaSmart-Calls-to-
ActionEmail
Workflows
Attract Convert Close Delight
Strangers Visitors Leads Customers Promoters
How do I implement Inbound Marketing?
Define your brand.Define your goals.Define your audience.Define your content.Implement a plan.Measure and refine.
12
Questions?
13
Thank You for joining us!