intro to iwl
TRANSCRIPT
SELLING DIGITAL MARKETINGUNDERSTANDING WHAT YOU ARE ABLE TO SELL
Marketing Types2 types of marketing
Outbound • communication is 1 way
Inbound• communication is 2 way
Pre InternetBrand authorities were established
through the following outbound marketing:
• Television
• Radio
• Billboards
Outbound MarketingThe problem with outbound marketing:
• Communication is one-way
• Customers are sought out
• Marketer provides little to no added value
• Marketer rarely seeks to entertain or educate
Today’s Stats• 86% of people skip television ads
• 44% of direct mail is never opened
• 91% of email users have unsubscribed from a company email they previously opted into
• 84% of 25-to-34-year olds have left a favorite website because of intrusive or irrelevant advertising
• 200 Million Americans on the FTC’s “DO NOT CALL” LIST
Internet MarketingThen came the internet and along with it
and Social Media.
This opened a whole new paradigm: Inbound Marketing
• Communication became interactive and 2 way
• Customer comes to you
• Marketers provide value
• Marketers seek to entertain and/or educate
Inbound MarketingPeople are now in control of what information
they receive and how they received it.
Inbound Marketing is a marketing strategy that focuses on getting found by customer.
Inbound Marketers “earn their way” in contrast to outbound marketers who have to “buy, beg or bug their way in.”
There are great opportunities now and in the future!
OUR CLIENTS NEED
To be found in search results and for their website to render on mobile device
Website, SEO, SEM
Social Media that drives resultsB2B and B2CNeeds to create tangible ROI through right use of tools, talent and promotion
Effective targeting of their best prospects
YOUR NEW SERVICES
Websites SEO/SEM Facebook Marketing/Ads Reputation Insights Email Marketing
THE OPPORTUNITY
THE OPPORTUNITY
So what’s in it for me?
A 5% Referral spiff For Internet Products
Examples:
Website design - Average Sale is $1500 – $7000 – ($75.00 – 350.00)
Social Media - Average Sale is $1000 – $5000 – ($50.00 – 250.00)
(Per Social media channel ,FaceBook B2C, LinkedIn B2B Google +)
SEO / SEM - Average Sale is $800 – $5000 – ($40.00 – 250.00)
Our campaigns are customized and include a mix of all the above
Yes!
It starts with the Digital Marketing Analysis • We get to know about your clients business.
• We get to know your clients competition.
• We create a road map to your Clients success.
It starts with the Digital Marketing Analysis • A great way for the IPG staff to reach out and re-kindle
relationships.
It starts with the Digital Marketing Analysis • A great way for the IPG staff to reach out and re-kindle
relationships.
• It shows the client that IPG is innovative and on top of the marketing trends.
Two Easy Ways To Access The DMA Form
Go to the Colfax location and pick up our printed version. It is on a 50 sheet tablet.
Two Easy Ways To Access The DMA Form
Go to the Colfax location and pick up our printed version. It is on a 50 sheet tablet.
Go to IntegrityWebsiteLab.com and click the “Tools” link on the navigation bar
Two Easy Ways To Access The DMA Form
Two Easy Ways To Access The DMA Form
Two Easy Ways To Access The DMA Form
Just fill out the form and click the submit button
To qualify the DMA form must be complete.These assessments will help each Client understand their
strengths and weaknesses in the following areas:
• Winning the searches they need to win to drive their business
• Finding new prospects for their business online
• Driving sales and ROI through social media
To qualify the DMA form must be complete.• Paper DMA forms must be faxed to (303) 572-2918
• Forms from the website must have all the required fields completed with the representatives name on the top.
To qualify the DMA form must be complete.• Once completed, the questionnaire will be forwarded to
Kary who will then contact the Client. Kary should receive these each morning after the sales rep completes it.
• Kary will contact the Clients and help them fill their digital needs.
Thank You!