intro to multimedia
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Intro to Multimedia. Typography Design -excerpts from The Non-Designer’s Design Book. Basic Principles. Proximity groups things together Alignment connects visually to everything else Repetition provides consistency to the product Contrast adds visual interest. Proximity - Illustrated. - PowerPoint PPT PresentationTRANSCRIPT
Intro to Multimedia
Typography Design-excerpts from The Non-Designer’s Design Book
Basic Principles Proximity
groups things together Alignment
connects visually to everything else Repetition
provides consistency to the product Contrast
adds visual interest
Proximity - Illustrated
Bugs Booklouse Box Elder Bugs Carpenter ants Carpet Beetles Clothes Moths Clover Mites Cockroaches Orchard Bees Pharaoh Ants Phorid Flies Pill Bugs
Bugs Booklouse Box Elder Bugs Carpenter ants Carpet Beetles Clothes Moths Clover Mites Cockroaches
Orchard Bees Pharaoh Ants Phorid Flies Pill Bugs
Carpenter AntsReproductive winged femaleReproductive winged maleMinor workersMajor workers Carpet BeetlesVaried carpet beetlesBlack carpet beetlesPhorid FliesHumpback fliesDrain flies
Carpenter AntsReproductive winged femaleReproductive winged maleMinor workersMajor workers
Carpet BeetlesVaried carpet beetlesBlack carpet beetles
Phorid FliesHumpback fliesDrain flies
VS:
The principle of proximity says that related items should be grouped together. Move related items close to each other and add separation between items that are not similar. This ensures that a group is formed rather than a selection of unrelated elements. The proximity of items communicates relationship.
From: Thinkgeek.com
Proximity Errors What to avoid:
Placing too many separate elements on a pageSticking element in the corners and in the middle of
the pagesLeaving equal amounts of white space between
elements (unless each group is part of a subset)Allowing confusion between related materialCreating relationships with elements that don’t belong
together
AlignmentEvery element should be visually linked, or aligned, with something else. This presents a cohesive look.
Be conscious of items placed on the page–align it with something else, regardless of the distance.
Avoid: Avoid using more than one text
alignment Reduce the use of centered
alignment (especially online)
RepetitionUnify and add visual interest by repeating some aspect of the design.
Repeat anything that someone will recognize visually. This can include type styles, spatial relationships, etc.
Avoid: Too much repetition - it may annoy
or overwhelm the viewer Excessive contrast of type styles
ContrastUse contrast to design something that is strongly visual and provides organizational hierarchy.Apply this when you want the elements to be very different. Use size, weight, color, direction, form and structure
Avoid: Everything having the same weight
and strength Weak contrast – make it strong
Typography RulesAvoid using all capitals with Script fonts
Limit the number of serif fontsAlign text as much as possibleGroup text together, aligning left, center or
right
DON’T USE SCRIPTS IN ALL CAPSDon’t use scripts in all caps
DON’T USE SCRIPTS IN ALL CAPSDon’t use scripts in all caps
Go- Create Effective Communication!