intro to seo (1)
TRANSCRIPT
Get Found with an Effective SEO Strategy
Adriani Leon@adrianileon
Community Outreach Manager for Wix Lounge SF
Been with Wix for 2.5 years
Passionate about Education and Supporting Entrepreneurs
Native Spanish Speaker
Started as Call Center Agent
Introduction to SEO
1 - What do Search Engines do?
2 - What does SEO even mean?
3 - SEO Success Factors
4 - Debunk SEO Myths
1.The Role of the Search Engine
Context:
● What you type in● “How you type it in”● Typos● Synonyms● Location● Previous Search
History
The Role of the Search Engine
Crawling and Indexing
Context
Relevancy and Ranking
searchengineland.com
RANKING
SEOSearch Engine Optimization
In a nutshell the idea is that you would make sure to provide text about your site in key areas
to help search engines understand your site better.
searchengineland.com
RANKING
search engines evolveEach search engine has its own unique
algorithm. The algorithms change in order to stay above the fray, providing answers that are
relevant and trustworthy.
● Location, Location, Location● Forget about Key“words,” go for the “long-tail”
Research, research, and more Research
● A/S/L● Where do they hang out? Pinterest? Twitter? Reddit? ● What is important to this audience? ● What do you provide for them and what would they
value in that relationship?
Think like your audience, talk like your audience
Free Tools from Google: Adwords, Keyword Tool, Analytics
Welcome to my restaurant.Here you can find all the informationyou’ll need in order to eat ourfamous dishes
Bad SEO, Good SEO
VS
This is an ITALIAN RESTAURANT in SYDNEY.Here you can find our menu, make reservationsand everything you’ll need in order to enjoy ourHAND MADE PASTA
● “Fat-Finger Design”
● Enable Mobile Port
● Page Speed
Mobile Update
SEO CHECKLISTLength of TextFind a balance. You want to be as descriptive as possible without over spamming your site with too much text that people won’t read or seem spammy to google.
Title and Header or HeadingsAKA the H1 tag, Make sure to write descriptive sentences as much as possible in the H1, H2, H3.
MobileIs your site friendly to small screens? Text large enough? Links far away from each other enough so that they are easy to click on? Flash elements?
Page SpeedDoes your site take too long to load? Slow loading time can be cause by having image files that are too large or perhaps you just have too many. Do you have a lot of widgets on your page? Keep only the essentials.
ImagesLook through your images, make sure that you take advantage of the title and “alt text” area to plug in some keywords. Always be sure that the title of your image is still a correct representation of the image we see.
NavigationIs it easy for people to get to the various pages of your site to find the information that they need? Make sure to make navigation simple and visible!
Here’s a quick test…See your site the way google
sees it
4. SEO Myths and Bad Practices
Don’t try to hide keywords either by adding them only to the code nor by making them transparent or putting them in super small text AKA “CLOAKING”
Don’t title your images with a bunch of keywords that do not describe what’s actually on the image.
Don’t write the same keywords over and over again AKA “Keyword Stuffing”
Don’t create extra pages just for the sake of more keywords.
Using Flash for any of your media or content.
Do not have a fake website or business by another name to try to generate multiple leads AKA “Domain Parking”
Thou shalt not commit these SEO atrocities:
ResourcesRead more about SEOIn-depth overview of SEO: http://moz.com/beginners-guide-to-seoOverview of how to optimize for mobile: http://moz.com/learn/seo/mobile-optimizationSEO Periodic Table of Success Factors: http://searchengineland.com/seotable
Google Webmaster ToolsTest the Mobile friendliness of your site: https://www.google.com/webmasters/tools/mobile-friendly/Submit your URL to google: https://www.google.com/webmasters/tools/submit-urlRemove a link from google: https://www.google.com/webmasters/tools/removalsGoogle Trends: http://www.google.com/trends/How to use Keyword Tools: https://support.google.com/adwords/answer/2999770?rd=1
Speed:Run a website Speed Test: http://www.webpagetest.org/
