Introduction toSocial Media forBusiness

Share

Listen

Fail

Expectations

Who Are You?

By Who Killed Gregory??

Hopes + Fears

Write down 3 things you

want to do or learn

Can’t cover it all

REALITY

Stir your desire for learning by

planting questions that lead to self

discovery

Primary Goal

1. Familiarity with main platforms and language

2. Provide examples about how social media can build relationships & business

Secondary Goals

1. How Social Media Works

2. Pinterest

3. Twitter

4. Facebook/Instagram

5. Linkedin/Youtube/Wordpress

6. Touch on role of SM in SEO

7. Talk about managing risk

Specific Topics

YYC

by LipBomb

STAND OUT & GROW

by br1dotcom

What is Social Media?

What is Social Media?

Social

Objects

Social

Networks

What are some examples

of Social Networks?

What are some examples

of Social Objects?

Yeah, but does

social media

work?

YES

Yeah, but can you

measure it?

YES

Challenge:

How might we simplify social media?

Forced Analogy & Reverse Engineering

• Break into 3 groups

• Answer – how does traditional media get it’s audience?

• Group 1 – Radio, Group 2 – Print, Group 3 - TV

• Goal – draw a flow chart on the board of how it works

• When you have an answer to one of the five questions put it on the board.

• One person per group present

A journey of 1000 miles

begins with one stephttp://www.flickr.com/photos/40893278@N06/5527348268/sizes/z/in/photostream/

READY?

Publisher / Broadcaster Audience Attention

Who makes content?

What forms Is the content in?

What attracts & keeps their attention?

How do broadcasters differentiate themselves?

How is the contentdistributed?

Where to ads fit in?

What did you learn from that?

http://commons.wikimedia.org/wiki/File:Poker_Chips.jpg

Apply our learning

Gamification

Rewards & Recognition

Gamification

works by making technology more engaging, by encouraging users to engage in desired behaviors… and by taking advantage of humans' psychological predisposition to engage in gaming.

http://en.wikipedia.org/wiki/Gamification

What is it?

How does it work?

How do I use it?

What is it?• 11 million monthly users

• 80% female

• 25 – 45

• People > Brands : look up JaneW in search, click on people most followed pinterest user

How does it work?• Create a profile

• Review the help page http://pinterest.com/about/help/

• Pins

• Boards

• Following – click on that and the pins of the person or board your following will appear on your stream in real time

• Add a description

• Comment on others

• Repin others images to your boards

• Add button to your site

http://business.pinterest.com/

How do I use it?

• Use original pictures to drive traffic

• Pin other people’s content to drive wider following

• Create catalogues to bring in sales

• Get fans involved to help spread your content – can let other people add pins to your board boards > edit > add users

• Pin offers

Play