intro to star method agenda - goizueta business school · cornerstone syllabus date topic monday,...

Agenda• BEFORE the interview…

• WHAT is STAR?

• WHEN do I use it?

• WHY should I use it?

• HOW do I use it?

• Activity

• Wrap-up

• Questions

Intro to STAR Method

2016 Fall Elective Preview

Cornerstone

SYLLABUS

Date Topic

Monday, May 16th Intro to Cornerstone/Honor Code signing

Monday, May 23rd Town Hall/Preview of Matrix

Wednesday, May 25th Alumni Speaker – Brandon Beeken

Friday, June 10th Alumni Speaker – Danielle Bahri

Monday, June 13th Elective Preview

Monday, June 20th Registration Instruction

Monday, July 18th Fall Semester Dynamics

Monday, August 1st Core Value Awards/Summer Wrap-Up

Tuesday, August 2nd Alumni Speaker – Shane Jackson

You are

here

Perspective

IntroductionAmy Bentley

Information Systems & Operations Management

(ISOM)Professor George Easton

Fall Offerings

• BUS 554. Advanced Data Science

• BUS 555/555P Appcology: New Commerce Infrastructure Systems (NCIS)

• BUS 651. Strategic Decision Analysis

• BUS 653. Operations Strategy

• BUS 659. Process Analysis and Six Sigma

Spring Offerings

• BUS 553 Supply Chain Management

• BUS 556/556P. Analytics for e-Markets

• BUS 557. Management Science in Spreadsheets

• BUS 558. Project Management

• BUS 651/651P. Strategic Decision Analysis

• BUS 654 Service Operations

• BUS 655/655P Business Forecasting

• BUS 654 Intro. to Business Data Analytics*

*moving to Fall in 2017

All Elective Offerings are open to both day and evening MBA students.

*subject to change

Tell Me More!

• See appendix to slide deck for detailed course descriptions and instructor contact info

• Information systems and operations management covered in core

• Electives like Appcology and Operations Strategy delve deeper into topics within ISOM

• Electives like Advanced Data Science, Strategic Decision Analysis and Six Sigma provide tools that can be applied in many fields

BUS 554: Advanced Data Science(day offering)

• Interdisciplinary– Business– Computer science– Statistics

• Data acquisition, data cleaning, storage and retrieval, data analysis

• Python and R• Useful for anyone who will have to interface with

decision science teams• Geared toward top 15% of GBS students in terms of

quantitative and/or computer skills

Bus 651/651P: Strategic Decision Analysis(day and evening offering)

• Analysis of decision problems focusing on strategic interaction and the complexity of multiple players

• Applications:– models of competition and cooperation– product introduction and pricing– strategic moves– negotiation, auctions & bidding – fair division– coalitions, voting and group decisions

• Useful for anyone who has to make strategic decisions -Especially useful for consultants or others who have to analyze decision situations and make recommendations.

BUS 659/659P: Process Analysis and Six Sigma(day and evening offering)

• Process improvement methodology

• Used by 1000s of companies in both manufacturing and services

• Course is intended for a general audience

• Useful for anyone who will end up working for a company doing Six Sigma or who works as a consultant that deals at all with operations

BUS 555/555P Appcology: New Commerce Infrastructure Systems

(evening offering)

• Ecology and design of apps in the mobile commerce infrastructure– Design and implementation of apps– Internet of things/machine to machine communication– New commerce infrastructure – e.g., e-books, 3-D printing

• Frequent outside speakers and presenters

• Project oriented involving development

• Ends with “venture voting” with angels, VCs and developers evaluating plans and products

BUS 653: Operations Strategy(day and evening offering)

• How can operations create and sustain competitive advantage?

– Value proposition

– Design of operations to support value proposition

– Global considerations

• Useful for anyone planning a career specifically in operations or those with broader interests who may in the future need to analyze and improve operations for strategic purposes.

All offerings are open to both day and evening

MBA students

BUS 554. Advanced Data Science(day offering)

This course is an advanced analytics course focusing on data science. Data science is an emerging interdisciplinary field that draws from computer science, statistics, business, as well as other fields. The key phases of data science projects will be discussed in the course: data acquisition, data cleaning, storage and retrieval, and data analysis. Students should expect to face unstructured problems that will produce significant frustration (all a part of functioning in this arena). Learning some computer programming is fundamental part of this course (Python and R). The course is intended only for students in the top 15% of the population of GBS students in terms of quantitative or computer skills. Before signing up for this course, review the information at DataScienceSource.com/GBSCourseInfo to make sure that the course and you are a good fit. Also, feel free to contact [email protected] for more information.

mailto:[email protected]

BUS 555/555P. Appcology: New Commerce Infrastructure Systems (evening offering)

The course will explore issues associated with the emerging types of applications and services changing forms of software ecosystems and commerce interactions. We will involve both design and development of real apps, gizmos, widgets. Engage in New Software Environments: With the assistance and experience of actual app developers, we will explore the design and creations of these “snack-size “applications for mobile and desktop environments. The course will consider the opportunities for new patterns of communication between organizations and their mobile stakeholders. Visit http://www.emory.edu/BUSINESS/app/ for more information.

http://www.emory.edu/BUSINESS/app/

651. Strategic Decision Analysis(day and evening offering)

Advanced topics and tools for analysis of decision problems, focusing on the complication of multiple decision makers.The course starts with the fundamentals of game theory and develops conceptual frameworks and analytical tools for strategic thinking and action. Applications include models of competition and cooperation, strategic moves, negotiation, auctions & bidding, fair division, coalitions, voting and group decisions, and large systems of decision makers. In addition, we revisit the underlying psychology of decision makers – in ourselves and in the others we interact with – and develop methods for overcoming natural weaknesses and “decision traps” in strategic interactions.Contact [email protected] for more information.


BUS 653. Operations Strategy (day and evening offering)

The goal of this course is to provide students with an understanding of how to formulate an operations strategy and evaluate its impact on the bottom line. The course considers a variety of possible ways in which to compete on operations, including low cost, high quality, flexibility or speed of customer response, and innovation. In doing so, the course examines the complexities associated with global operating systems, including the hidden costs of outsourcing and offshoring.

Contact [email protected] for more information.


BUS 659. Process Analysis and Six Sigma (day and evening offering)

Process analysis is a key component of Six Sigma programs. Six Sigma is an approach for performance improvement that was made famous by GE and is currently being implemented by thousands of companies. The analytical skills you learn in this course are important to many employers and can be foundational for a career in operational performance improvement. Contact [email protected] for more information.


Organizations & Management

(O&M)

Professor Wes Longhofer

Elective Preview

Organizations &

Management (O&M)

Fall, 2016

What O&M classes are about

Teams

People

Leadership

Design

Networks

ChangeEntrepreneurship

Conflict

Organizing Strategy

Strategy and Orgs in Health Care Sector

Health care industry operates on different rules

than any other, and they are changing

• Example topics• Changing basis of competition in health care

• Changing organization of health firms and networks

• Relationship to politics and institutions

• Professional and ethical interactions

BUS 532/532P: Business and SocietyWesley Longhofer, PhD, Mondays, 6:30-9:15pm

History of the corporation

Corporate social responsibility

Ethical consumerism

Fair trade and certifications

Sustainability and climate change

Business and politics

Human rights and labor

Global health

International development

Social movements and protest

“Audacious ideas” pitch contest

Photo credit: Samuel James.

This course gives a broad perspective on the challenges and opportunities of business

in society, such as maintaining legitimacy, acquiring resources, building partnerships,

and solving complex global problems.

First step in Social Enterprise @ Goizueta curriculum

Managing Groups and Teams (Jill Perry-Smith)

• Individuals succeed through groups

• Esp. in consulting, finance, etc.

• Fostering excellence in teams

• Team design and composition

• Internal team dynamics

• External team dynamics

• Example integrative topics

• Creativity in teams

• Conflict in teams

• Experiential learning

Negotiations

• Manage interpersonal and

intergroup conflict

• Conflict is inevitable – what are you

going to do about it?

• Rare skill; most people only learn by

personal limited experience

• Create opportunities from

conflict

• Craft highest value agreements

• Experiential learning

• Half of class is practicing skills

• Immediate and life-long value

• Experiential learning (live negotiation

training)

• Manage negotiations constructively• Build skills to craft highest value agreements

• Enhance leadership

• Theoretical understanding of interpersonal

and group negotiations• Rare skill; most people only learn by personal

limited experience

• Immediately practical and life-long value

BUS 632: Negotiations

(Erika Hall)

Leading and Managing Change (Joerg Matthiessen)

Change is hard and risky, but a challenge almost every firm faces with arrival of

problems and opportunities.

• Trigger points of change

• Design and plan systemic

large scale organizational

change

• Making change happen

• Group assignment focused

on industries in structural

decline

Multinational Firms and Strategy (L.G. Thomas)

• Advanced strategy course

• integrates strategy w/ accounting, finance, and economics

• choice of competing models

• matching specific models to firm/industry/country

• Firms & countries in global economy

– Link country context and firm performance

– evidence based strategy

• financial performance vs. cost of capital

• measure differences across firms and markets

• empirical differences among countries/within industries

Entrepreneurship (Charlie Goetz)

• Focus on all the elements leading up to the launch of a

new business

• Study real life examples of both successful and failed

business ventures

• Development of an idea into a business plan

First class in entrepreneurship

Method and apparatus for automatically

determining the approval status of a potential

borrower – U.S. Patent Pub. WO 1993017391 A1

(Charles F. Goetz, Robert M. Jones, Larry L. Steele)

Applied Entrepreneurship (Charlie Goetz)

• Focus on “how to” build, launch, manage, grow and sell a

new venture

• Provides a set of analytical and solution building

methodologies that apply across industries and

organizational settings

• Provides experience in running a fictional business from

the perspective of the CEO and top management team

Second class in entrepreneurship

MarketingProfessor Ed Leonard

MARKETING AREA

FTMBA Electives2016-2017

FALL MARKETING ELECTIVES

Class # Course Name Instructor

543 Digital Marketing and Social

Media

Chae

546 Integrated Marketing

Communication

TBD

547 Product and Brand Bowman

548 Sales and Business

Development

Kelly

641 Global Marketing Seminar Sheth

649 Marketing Strategy Leonard

543 – DIGITAL MARKETING AND SOCIAL

MEDIA

• Digital Marketing Tactics &

using Social Media to

generate customer insights

– Websites

– Search ads

– Display ads

– e-mail

– Web metrics and analytics

– Recommendation / review

systems

– Online advertising, social

media, mobile

– Experimentation

Career Relevance

• Marketing analytics

• Advertising agencies

• Digital marketing

• General managers

• Marketing Strategists

• Brand Managers

• Consultants

546 – INTEGRATED MARKETING

COMMUNICATIONS

• Covers all forms of

Communication such as– Advertising

– Direct marketing

– Digital Marketing & Social

Media

– Public Relations

• Understand the concepts

and frameworks used to

develop and sustain

effective marketing

communication campaigns

Career Relevance


• Brand Managers



• Consultants

547 – PRODUCT AND BRAND MANAGEMENT

• Creating, maintaining, and

managing brand equity

• Media creative and media planning

• Pricing strategies and

tactics

• Sales forecasting

• Develop and implement a

brand plan over a

(simulated) 10-period

horizon.

Career Relevance

• Brand Managers




• Consultants

• Marketing analytics

548 – SALES & BUSINESS DEVELOPMENT

• B2B sales organizations

• What makes an effective

sales organization

• How management

decisions impact sales force

productivity

• Emerging trends and best

practices in B2B sales

Career Relevance

• B2B Sales & Sales


• Consultants

641 – GLOBAL MARKETING SEMINAR

• Objective is to provide

exposure to marketing

paradigms and practices to

building sound marketing

marketing programs in the

face of increasing global

competition especially in

emerging markets.

• The focus is future oriented

rather than historical.

This course counts towards the

Global depth requirement.

Career Relevance

• Consulting

• General management

• Brand management

• Entrepreneurs

• Hi-tech

649 – MARKETING STRATEGY

• Building and Executing

Marketing strategy

• Marketing resource allocation

• Market opportunity assessment

• Marketing analysis and

planning

• Customer analysis and

valuation

• Strategy evaluation tools

Career Relevance

• CMO’s


• Consulting

• General management

• Brand managers

• Entrepreneurs

FALL & SPRING MARKETING ELECTIVES

Course # Course Title

543 Digital Marketing & Social Media

546 Integrated Marketing Communication

547 Product and Brand

548 Sales & Business Development

641 Global Marketing Seminar

649 Marketing Strategy

Course # Course Title

542 Marketing Intelligence and Customer

Insights

544 Marketing Consulting Analytics

545 Sports Business Analytics

549 GMSC (Marketing Strategy

Competition)

646 Consumer Behavior

648 Channel Strategy (ACE)

Fall

Spring

AccountingProfessor Usha Rackliffe

Accounting electives

Usha RackliffeAssistant Professor in the Practice of Accounting

The Field of Accounting Includes:

Audits

Taxes

Financial accounting is important for…

USES

Credit Analysis Equity Analysis

Management &

Control

Mergers, Acquisitions

& Divestitures

Director OversightRegulation

External Auditing

Labor Negotiations

Financial

Management

Accounting electives

Fall 2016

• 513–Managerial accounting

• 516–Nonprofit accounting

and reporting

• 518–Entrepreneurial

accounting

• 612A–Financial reporting I

• 615–Federal income taxation

• 618–Auditing

• 619–Information and global

capital markets

Spring 2017

• 513-Managerial accounting

• 514-Financial statement

Analysis

• 612: Advanced financial

Accounting

• 612B–Financial reporting II

• 613–Advanced managerial

accounting

• 616–Corporate and

Partnership Tax

Summer 2016: Required: BUS 512: Financial Reporting and Analysis

BUS513—Managerial accounting

• Prof. Ted Rodgers

• MW 8:30-9:45AM

• Audience:

• Corporate finance,

consulting, marketing

• NOT:

• Financial accounting

• Undergraduate cost

accounting

• Focus:

• Managers’ use of internal

information for

strategic/operational

decisions

• Topics:

• Strategic cost management

• Performance management

BUS 612, 612A, 612B

BUS 612

• Mergers/Acquisitions, Consolidated financial statements, foreign currency transactions, translation of foreign currency financial statements, governmental accounting

BUS 612A, 612B

• Comprehensive financial accounting and reporting sequence that

includes the financial statements, and issues related to current assets,

current liabilities, capital/PPE/ and intangible assets,long term

liabilities, stockholders' equity, dilutive securities, investments, income

taxes, pensions, and leases as well as the statement of cash flows,

accounting changes and errors, and full disclosure in financial

reporting.

BUS 518: Entrepreneurial Accounting

Idea Startup IPO

Forms of business: new venture, franchising, buying an existing business

Choice of business organization, with a special emphasis on LLCs

Choice of financial reporting basis: cash basis, tax basis and accrual basis

Operational decisions such as:

accounting/tax software

budgeting and variance analysis

costing and pricing decisions

balanced scorecard

banking relationship

Revenue models and recognition, with a special look into ways of collecting money from customers

(e.g., Paypal, Amazon, Square)

Working capital management, including credit analysis and inventory costing

Basic taxation of business operations (e.g., Schedule C, corporate, pass-through, revenue,

deductibility of expenses, depreciation, home office)

Forecasting and pro forma financial statements

Valuation of small, private firms

Sources of financing, with a special emphasis on their accounting (e.g., debt including amortization

schedules, leasing, issuance of preferred and common stock, stock options)

Bankruptcy, Liquidations.

BUS516—Nonprofit financial reporting &

analysis

• Prof. Jan Barton

• W 6:30-9:15pm

• Audience:

• Social enterprise, healthcare,

• Corporate finance, management,

• Consulting

• IB, financial analysis

• Focus:

• Practical analysis of financial statements of nonprofits

• Topics:

• Regulation and taxation

• Governance

• Budgeting and control

• Complex transactions

• Revenue, grants, donations, restricted/unrestricted funds investments, split interests, debt, M&A, taxable transactions

• Financial ratio analysis

MaterialsFinancial statements of real nonprofits:

Animal rights: The Humane Society

Culture: Metropolitan Museum of Art, National Public Radio

Youth: Save the Children, United States Olympic Committee

Education: Emory University, Teach for America

Environment: Greenpeace

Health care: Médecins sans Frontières, Planned Parenthood

Hospitals: Mato Clinic, St Jude’s Children’s Research Hospital

Human rights: ACLU, Human Rights Watch

Humanitarian: Red Cross, Catholic Relief Services, World Vision

Microfinance: Acumen, Kiva

Foundations: Clinton Foundation, The Coca-Cola Foundation,

Bill and Melinda Gates Foundation

Religion: Billy Graham Evangelistic Association

Welfare: AARP, AIDAtlanta, Habitat for Humanity, YMCA, Ronald McDonald House, Wounded Warrior Project

[email protected]

Any questions?

FinanceProfessor Nicholas Valerio

Day-MBA Finance Electives

Fall 2016

Finance Electives

• BUS 502 Economic Environment of Business (Hill)

• BUS 589 Mergers & Acquisitions (Ganduri)

• BUS 620 Advanced Corporate Finance (Rosenfeld)

• BUS 622 Doing Deals: Private Equity (Crowley & Furman)

• BUS 623 Security Analysis & Portfolio Mgmt. (Barillas)

• BUS 624 Derivative Asset Analysis (Valerio)

• BUS 627 International Finance (Schmidt)

• BUS 628 Investment Banking (Crowley)

• BUS 629 Fixed Income Securities (Valerio)

• BUS 680 Illiquid Alternative Investments (Baks)

• BUS 685 Entrepreneurial Private Equity (Baks)

• BUS 625 Real Estate Finance (Black)

• BUS 682 Real Estate Market Analysis (Black)

• BUS 688 Real Estate Development (Fogarty)

Finance Electives

BUS 502:The first half of BUS 502 (The Economic Environment of

Business) deals with macroeconomics (central bank policies,

labor markets, fiscal policy, long-term growth, exchange

rates). The second half covers topics in applied microeconomics

(regulation, energy, environmental policy, product pricing). The

course attempts to present a range of political perspectives on

economic policy. The only prerequisite is BUS 501. No math

beyond high school algebra.

Finance Electives















Finance Electives

BUS 622:The course is designed as a workshop in which law students

and business students will work together to structure and

negotiate varying aspects of a private equity deal, from the initial

term sheet stages, through execution of the purchase

agreement, to completion of the financing and closing. Private

equity deals that are economically justified sometimes fail in the

transaction negotiation and documentation phase. This course

will seek to provide students with the tools necessary to tackle

and resolve difficult deal issues and complete successful deals.

Students will be divided into teams of lawyers and business

people to review, consider and negotiate actual transaction

documents. Issues presented will include often-contested key

economic and legal deal terms, as well as common ethical

dilemmas.

Finance Electives















Finance Electives

Industry

Finance

Financial

Institutions

Financial

Markets

620 Advanced Corporate

622 Doing Deals:

Private Equity

589 Mergers &

Acquisitions623 Security Analysis

& Portfolio Management

624 Derivative Asset

Analysis

629 Fixed Income Securities

680 Illiquid Alternative Investments

685 Entrepreneurial Private Equity

627 International Finance

628 Investment Banking

Finance Electives

Questions?

intro to star method agenda - goizueta business school · cornerstone syllabus date topic monday,...

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