intro webinar sf_july2010

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PUBLIC LIBRARIES & BABY BOOMERS Introductory Webinar July 21, 2010

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Page 1: Intro webinar sf_july2010

PUBLIC LIBRARIES & BABY BOOMERSIntroductory Webinar

July 21, 2010

Page 2: Intro webinar sf_july2010

TODAY’S PRESENTERS

• Suzanne Flint, Library Programs Consultant, California State Library [email protected] or 916-651-9796

• Stephen Ristau, Fellowship Coordinator [email protected] or 503-281-4305

• Analisa Svehaug, Social Media Coordinator, HyperArts [email protected] or

510-339-6084

Page 3: Intro webinar sf_july2010

TODAY’S AGENDA

• Welcome• Fellowship Purpose and Background• Goals and Learning Philosophy • Knowledge Base Behind Fellowship  

– The changing nature of aging and the new longevity– Who are the Boomers and Why do They Matter?– Transforming Libraries in Response

• Fellowship Structure and Course Content – Social media strategy– Activities pre-institute– Portland institute– On-line learning community– Surveys and evaluation

• Questions & Answers

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FELLOWSHIP PURPOSE• Increases in longevity have created a “new life

stage” (of almost 30 years) between middle and late life.

• Boomers (adults born between 1946-1964) are the first cohort to move through this new stage; they account for 78 million Americans.

• Library services for “seniors” do not match the characteristics, talents, or interests of this Boomer generation.

• Expand library innovation in serving and engaging this population of adults, ages 50+, transforming libraries in the process.

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BACKGROUND• National initiative undertaken by

Libraries for the Future [2006-2009]

• California initiative trained 44 libraries, assisted 30 with community assessments, funded 24 targeted grants up to $20,000 each, and disseminated lessons learned [2007-2010].

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CALIFORNIA RESPONSES• Boomer Information Zone (BIZ) provided a space and resources for

Boomer networking, re-careering and social networking.• Taking the Bite Out of the Sandwich Years connected Boomers to

local resources on topics about redefining aging, caring for an aging parent, and re-careering.

• BeHealthy5 offered a program series and monthly activity checklists promoting financial, mental, social, physical and spiritual health.

• Tame Your Tech allowed users to experiment with and evaluate technology gadgets for free.

• Feed Your Head featured experts on brain fitness and healthy aging. • Digital Stories gathered first-hand accounts of 1960’s public school

integration efforts and brought a community together.• Volunteer Hub facilitated community-wide opportunities for Boomer

volunteers via a library volunteer webpage and conference.• Volunteer Speakers Bureau enabled Boomers to share a lifetime of

expertise while helping the library provide low-cost programming.

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WHAT IS A FELLOWSHIP?

• A Fellow is part of a group of people who work together as peers in the pursuit of knowledge or practice.

• The Fellowship will provide you with information and ideas but as important, it will help you frame productive questions.

• You, as Fellows, must each precipitate and participate by sharing your knowledge, asking questions, joining in conversations, mentoring each other, and trying new things.

Page 8: Intro webinar sf_july2010

LEARNING PHILOSOPHYAs adult Fellows, we believe you:• Are self-directed• Have life experiences and knowledge worth contributing• Are goal-oriented • Are relevancy-oriented • Are practical

As leaders/facilitators, we believe our role is to:• Create a conducive and stimulating learning environment• Keep barriers to participation low• Provide feedback and facilitate participation among

Fellows

Page 9: Intro webinar sf_july2010

HOW LEARNING IS CHANGING

• Individuals will increasingly reshape institutions, rather than vice versa

• So to “transform” our libraries, we must start with the journey that each of us must make as individuals– Trajectory: Know where you’re going – What

are you most passionate about?– Leverage: Connect with others and mobilize

resources that already exist– Pace: Become agile and willing to risk so that

you can move quickly in response to change and opportunity.

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KNOWLEDGE BASE

• Longevity

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KNOWLEDGE BASE

• Boomers

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KNOWLEDGE BASE

• Libraries transformed

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FELLOWSHIP OVERVIEW

• Today’s webinar• Pre-institute activities 7/21-9/14• Institute in Portland 9/15-9/17• Interim Survey 9/22-10/6• Online Learning 9/28-5/9• Final Survey 5/11-5/25

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SOCIAL MEDIATransforming Life After 50 Website:

www.transforminglifeafter50.org

Social Media:

• http://tla50resource.ning.com

• http://twitter.com/tla50

• www.facebook.com/pages/Transforming-Life-After-50/139104403123?ref=ts

• www.youtube.com/user/tla50

Page 16: Intro webinar sf_july2010

PRE-INSTITUTE ACTIVITIES

Pick 1 of the following activities:• Media Scan• Read: article (available as download?)• Watch CNBC Brokaw Report: Boomer$

www.cnbc.com/id/15840232/?video=1446052634&play=1

• Intentional Conversations– Question 1– Question 2– Question 3

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PORTLAND INSTITUTE

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ON-LINE LEARNING

• Online Learning Courses– 09/28 to 10/18: Leadership & Facilitation– 11/02 to 11/22: Community Assessment– December 2010: BREAK– 01/04 to 01/24: Partnerships & Collaborations– 02/08 to 02/28: Engaged Volunteers– 03/15 to 04/04: Evaluation– 04/19 to 05/09: Engagement, Social Media &

Programming

Page 19: Intro webinar sf_july2010

SURVEYS & EVALUATIONS

• Pre-Survey June 15-July 7, 2010

• Interim Survey Sept. 22-Oct. 6, 2010

• Final Survey May 11-May 25, 2011

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Libraries helping to navigate the road ahead.

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Lead. Inspire. Change the World…

Again.

Corporation for National & Community Service

QUESTIONS & ANSWERS

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THANK YOU!

• Suzanne Flint, Library Programs Consultant, California State Library [email protected] or 916-651-9796

• Stephen Ristau, Fellowship Coordinator [email protected] or 503-281-4305

• Analisa Svehaug, Social Media Coordinator, HyperArts [email protected] or

510-339-6084