introdução a pretotyping fazer a coisa certa mais do que fazer certo a coisa
TRANSCRIPT
Globalcode – Open4education
Globalcode – Open4education
Trilha – StartUps
Guilherme Mottagfcmotta @ gmail @ twitter @ linkedin
Introdução a Pretotyping: fazer "a coisa" certa mais do que fazer certo "a coisa"
Globalcode – Open4education
Globalcode – Open4education
Globalcode – Open4education
Globalcode – Open4education
Pretotyping
Alberto Savoia
PretotypeLabs+
Globalcode – Open4education
Pretotyping [pree-tuh-tahy-ping], verb: Validating the market appeal and actual usage of a potential objectively, quantifiably and with the smallest possible investment of time and money.
Globalcode – Open4education
The Pretotyping Manifesto
innovators beat ideaspretotypes beat productypes
building beats talkingsimplicity beats features
now beats latercommitment beats committees
data beats opinions
Globalcode – Open4education
Pretotyping“Fake it” antes de fazer a coisa
Prototyping• Investimento: dias, semanas• Pergunta principal: Conseguimos construir?• Entregavel: prototipo funcional
Pretotyping• Investimento: horas, dias• Pergunta principal: Voce usaria?• Entregavel: pretotype “funcional”
Globalcode – Open4education
Pretotyping“Fake it” antes de fazer a coisa
Prototyping• Investimento: dias, semanas• Pergunta principal: Conseguimos construir?• Entregavel: prototipo funcional
Pretotyping• Investimento: horas, dias• Pergunta principal: Voce usaria?• Entregavel: pretotype “funcional”
Como ser
a
utilizad
o? Como
construi
r?
Globalcode – Open4education
Globalcode – Open4education
Globalcode – Open4education
Globalcode – Open4education
MVP !=Pretotypes
MinimumViableProduct
Globalcode – Open4education
Globalcode – Open4education
Globalcode – Open4education
Globalcode – Open4education
Globalcode – Open4education
Globalcode – Open4education
Globalcode – Open4education
Globalcode – Open4education
Fail Fast
Compulsividadepara continuar
minutos horas dias semanas
Tempo investidomeses anos
Globalcode – Open4education
The Fake DoorPretotypes
Pretotype Itwww.pretotypeitbook.comThe official book on pretotypingby Alberto Savoia. Only $20.00
Globalcode – Open4education
Mechanical TurkPretotypes
Globalcode – Open4education
Concierge
Globalcode – Open4education
A/B Testing
Globalcode – Open4education
CrowdFunding
Globalcode – Open4education
EntrevistasProblemaSolucaoMVP
Globalcode – Open4education
PinocchioPretotypes
Globalcode – Open4education
Pretotypes Personificador
Produto Existente
ou embalage
m
Nova “casca”
Globalcode – Open4education
Pretotypes Personificador
Nova “casca”
Globalcode – Open4education
One-Night StandPretotypes
Globalcode – Open4education
PretoStorming
Brainstorming : Ideas -> Opinions
Pretostorming : Pretotypes -> Data
Globalcode – Open4education
Globalcode – Open4education
Alberto Savoia: Pretotyping Manifesto (ingles)
[Guilherme Motta @ Agile Brazil 2013] Pretotyping: Como construir "a coisa" certa antes de construir certo "a coisa" (Portugues)
Quer saber mais?
PDF Gratis e na Amazon
Livros Videos
Twitter: @gfcmotta
[email protected]: @Pretotyping
Globalcode – Open4education
Quer saber mais?
Globalcode – Open4education
Globalcode – Open4education
MUITO OBRIGADO!
Guilherme Mottagfcmotta @ gmail @ twitter @ linkedin
Feedback? Ideias? Contato?