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Ray White_Know How

Introducing Adam Thomson

It’s a commonly used phrase - “don’t leave anything behind”. The final check you do before leaving your home when moving out and moving on!

But, so often, the question is not asked “are we confident we achieved the very best price for our home, or did we leave some of our precious wealth behind”?

In a world where on average, owners only sell and move four or five times during their lives, it is so important not to miss the opportunity to achieve the premium price possible.

At Ray White, we want to be proud of our every sale. Achieving the best price is central to this.

Having you recommend us to your peers is the reward we crave. That’s why we believe in agreeing on a clear selling strategy at the outset to bring the rewards we all crave, and the best result for you.

Let us help you not leave anything behind.

Don’t leave anything behind

Getting it right for you

Premium Price Specialists Ray White 3

It’s a commonly used phrase - “don’t leave anything behind”. The final check you do before leaving your home when moving out and moving on!

But, so often, the question is not asked “are we confident we achieved the very best price for our home, or did we leave some of our precious wealth behind”?

In a world where on average, owners only sell and move four or five times during their lives, it is so important not to miss the opportunity to achieve the premium price possible.

At Ray White, we want to be proud of our every sale. Achieving the best price is central to this.

Having you recommend us to your peers is the reward we crave. That’s why we believe in agreeing on a clear selling strategy at the outset to bring the rewards we all crave, and the best result for you.

Let us help you not leave anything behind.

Don’t leave anything behind

20 McIntyre Road, Mangere Bridge Sold post auction, fully renovated, professional photography, full marketing

campaign. CV $445,000 Sale Price $820,000 - Record Sale December 2013

4 Ray White Premium Price Specialists

Sold by

Adam Thomson

Sold by

Adam Thomson


When you list with Ray White you get to choose:

� The type of listing you want

� Whether to market with a price or without a price

� A tailored marketing strategy for your property

� Whether to have open home inspections or inspections by appointment only

� The price you will sell your home for when an offer is made

The choice is yours


General Agency

The general agency method is outlined here:

� All agents list it - but none take responsibility

� Agents ignore and won’t work towards a premium price - the longest days on market and the lowest success rate

� This indifference leaves you ‘high’ and ‘dry’

� Finally, a big price reduction means you sell for less than the right price

General Agency graph


Exclusive agency

Expected outcome � Miss the opening weeks of sale if initial price is too high

� Longer days on market and lower Fewer purchases after six weeks

� Coinciding price realignment at a time when new buyer demand is reducing is not the best tactic

� Fewer purchases after six weeks

The exclusive agency method outlined:

� Should only agree if you believe the agent will be on your side

� Performance commitment from your agent is essential

� Specific price set before selling activity begins

� Marketing and promotion options are open to you - each designed to target buyers

� Expect constant communication with your agent

� Problem of too high a price?


Tender

The sale by Tender method is outlined here:

� There is a fixed date for when the property should sell

� This process is very private in comparison to Auction. None of the interested parties can see the other offers.

� Tenders many have conditions inserted, but buyers are encouraged to submit their top dollar and their cleanest offer in order to be the most competitive.

� Often a buyer will submit their tender at a higher figure due to “fear of loss”

� The tenders recieved will be very effective in establishing “fair market value” for a property, which in turn provides currest information for the owner to base his/her decisions on.

� The Owner is in control all the way through, and on the day the tender closes they are invited to “open the envelopes”. The judgement on whether the Owner accepts any tender is entirely theirs based on the information that has been provided.


Auction

Marketing without a price

� A premium price comes from competition between buyers. The more buyers, the more competition, the higher the price.

� With price removed, enquiries are higher and increase the opportunity of revealing the premium buyer

The auction method is recommended for properties:

� Where the aim is to achieve a premium price

� When it is important to have a set time frame to work with

� Where the client is comfortable using market demand to help achieve the price

� For any property in any market where the client is committed to sell

Price of the property


Marketing time

The most important marketing time is in the first few weeks. Best not to waste them. Buyers seek out ‘fresh’ listings. New listings are always of interest to the existing buyer group.

In the digital age, buyers become aware of a new listing very quickly. Sometimes within hours of the listing. This means that the wave of all buyers that are ‘in-the-market’ will hit within the first one to two weeks.

Our statistics show that once a buyer discounts a property, the buyer rarely reconsiders the property.

This is why it is crucial that your home is marketed without a price or priced correctly at the start of your campaign. Otherwise, you run the risk of your property having stall and psychology depreciation in the buyer’s mind. This can lead to a lengthy time on the market and ultimately underselling your home.

Buyer Activity


Advertising funnel of success

New Zealand raywhite.co.nz, online portals (eg: trademe.co.nz, realestate.co.nz, etc) active buyer database, national publications

International raywhite.com, Ray White International Offices, international publications and buyer desk, Digital Marketing Packages

Local Area Local newspapers and publications, direct mail, eNewsletters, Video, rwoffice.co.nz

Ray White Office Signboards, window cards, open homes, brochures


Note: the image supplied is low resolution, please resupply the high

resolution file.

Note: the image supplied is low resolution, please resupply the high

resolution file.

99 Eugenia Rise, Totara HeightsSold in by Auction - Three bidders - $58,000 above reserve.

76 Sheriff Place, Randwick ParkSold by Auction - Two bidders - $40,000 above reserve.

Sold by

Adam Thomson

Sold by

Adam Thomson

Ray White Auction and Exclusive sale strategy

Pre Listing

Pre-listing kit sent CopywritingLetters to solicitors

for auction contracts If Auction

Editorials mayappear in

local paper

Local mediaadvertising

Local paperads appear

Otheroffices

Interoffice

Vendor approvesadvert

Distributeproperty details

Photo sketchfloorplan Erect pointer boards

New buyersregistered

Private buyerinspections

Sales staffinspect home

Windowdisplay

Sellingstrategy

Marketingproposal

Arrangesign board

Buyers on databasecontacted

Brochuresarrive


Written activityreport

Buyers detailsregistered

Relocation agenciescontacted

Recommendtradesmen if required

Advertisingschedule

Vendorinstructions

“Just Listed”cards delivered

Direct mail to all ondatabase

All buyerscontacted

Vendor-Agentmeeting

All offerssubmitted

All offerssubmitted to vendors

Internetentry

Forthcoming Auctionboard erected

If Auction

Book appropriatedaily papers

Complete homepresentation

Vendor-Agentmeeting

May appear in localpaper, The Heraldor Property Press

Paper adsappear

Paper adsappear

First open home Open home

Apply for houseof the week and

editorials in papers

Reservelocal paper ad

All buyersfrom weekend

contacted

Appraisal

Submissions

Boarderected

Week 1Preparation days Week 1 Week 2


Ray White Auction and Exclusive sale strategy

Local mediafinal advertising

All callsreturned ASAP

Property sold

New buyerregistered

Maintain vendor contact

weekly

Correspondenceansweredsame day

Inter-officenetworking

New buyer contacted Contracts signed


Written activityreport

Valuation service available

Vendor-Agentmeeting

Loan Marketassistance

Local paperad appears

Ray WhiteConcierge

May appear in local paper, The Herald or

Property Press

Ray WhiteConnect

All offerssubmitted

Settlement

Open home

Contracts arrive If Auction

7 days a weekserviceAuction day

Week 1 Week 1Week 3 Post Sale General

Refer all buyersto Loan Market

Depositbanked

Final local paper advert

Sold stickeron board

New buyersregistered

Assistance to vendors on finding

new home

Written reportto vendor

Final Inspection

Vendor-agentmeeting

Listen tobuyers of how towork appliances,

etc

All buyerson databasere-contacted

All offerssubmitted

Final paperads appear

Send contractsto buyer If Auction

Final vendor meeting

If Auction

Open home

All buyerscontacted

Contracts sentto solicitors

Week 4


1/2 Tavistock Street, PapatoetoeSold by Auction

Sold by

Adam Thomson

1666 Great North Road, AvondaleSold by Auction - Four bidders - $91,000 above reserve

Thank you again for the awesome job you guys did in selling our house. You came highly recommended and still exceeded our expectations. We couldn’t have asked for a better result! Once again thank you very much!

Janene & Orene


We pride ourselves on achieving the best possible price for our clients

When two, three or even more people want to buy the same property – they compete for it. This pushes up the price and ensures you are getting the best possible price. Our job is to create competition among interested buyers.

We will recommend the method we believe will achieve the highest price, however ultimately, you the vendor, have the power to choose the method which you feel most suits you.

When selling a property, we have methods of sale choices – Auction or Sale by Tender.

Achieving the premium price

39 Featherston Crescent, OtaraSold first day on the market to existing database - $10,000 above list price due

to multiple offers.

Sold by

Adam Thomson

Sold by

Adam Thomson

36 Elderberry Road, BurswoodSold before reaching the market to existing database - $23,500 above registered

valuation.


Testimonial

74 Beach Road

Mellons Bay

Howick

02 June 2011

To Whom It May Concern

Testimonial: Adam Thomson (Ray White, Manukau)

Adam Thomson was recommended to us as being a very successful Real Estate Agent when we

were looking to sell a rental property in Manurewa in March of this year. On meeting with Adam

he came across as being highly professional and very open and attentive to our particular needs.

Working with a tight deadline Adam secured an unconditional sale within three weeks and throughout

this process communicated very effectively with us.

Unfortunately, through no fault of Adam’s (or our own), the sale fell through a week before settlement

leaving us significantly out of pocket and in a difficult position regard an unconditional contract on

a house we were purchasing privately. At this point Adam, who had already fulfilled his obligations,

promised to see us right and through hard work secured another unconditional and indeed better

offer within a matter of days. Looking back, what was an extremely stressful time for us, is now, due

largely to Adam’s ability, a distant memory and 5 weeks later we are incredibly happy in our new

home.

We can only speak highly of Adam’s professionalism, honesty, integrity and commitment to us and in

this respect would have absolutely no hesitation recommending him to any prospective vendors.

Kind regards

Reverend David Smith

Chaplain

Saint Kentigern College


DLE Cards and Tri Fold Brochures


TechnologyWhen you list your property with Ray White it is automatically placed in these dominant websites.

Reaching the market – digital

raywhite.co.nz our international portal (global, office and agent)

raywhite.co.nz exposes your property to a highly engaged audience that are well and truly in ‘real estate mode’. Along with our property alerts, we ensure that the people of New Zealand know about your property as soon as it hits the market.

Your property will also feature across our Ray White office website and individual agent websites to attract more eyes on your home.

Ray White database

A benefit of the Ray White Group is our group database of buyers. We have an extensive database of genuine buyers looking to buy immediately. Our database is our most cost-effective marketing tool. We know what our buyers are looking for, where they are looking and how much they want to spend. We can speak directly to them,

face-to-face, online, or over the phone and alert them to your property.

Online marketing portals (trademe.co.nz, realestate.co.nz)

At Ray White, we ensure that your property reaches the maximum audience possible. Real estate portals such as trademe.co.nz and realestate.co.nz are essential at targeting buyers that are actively looking for real estate. We make sure your property gets as much exposure via portals as possible.

Adwords and display marketing

Utilising tailored adwords and display campaigns as part of your property marketing campaign allows you to reach an audience who are online and in search mode.

Digital Marketing Packages

Our Digital Marketing Packages use a variety of international campaigns to target property buyers online throughout the world.

Powerful tools


11 February 2013

Testimonial: Adam Thomson (Ray White, Manukau)

Within the space of 5 weeks, we founds our “dream home”, sold two properties and moved into our

new property.

This was made possible due to the efforts of Adam Thomson and his team.

The service Adam provided us was outstanding and far exceeded our expectations. We found Adam

to be professional, courteous and a pleasure to work with. Nothing was too much to ask and during

the negotiation process, Adam immediately addressed any issue requiring attention. In fact, we

would go as far to say that at times, Adam went beyond what was asked of him to ensure that the

concerns/needs of all of the parties involved were met.

Despite acting on our behalf both as vendors of our existing properties and as purchaser of our new

home, and in full recognition of the time pressures associated with those transactions, Adam ably

balanced our needs with those of the vendor and purchasers we were negotiating with. His friendly

and calm attitude gave us confidence and made the whole process significantly less stressful than it

would otherwise have been.

Adam’s efficiency, work ethic and reliable character distinguishes him as an exceptional agent who

truly is worthy of his ‘top 2%’ rating.

We were fortunate to meet Adam and wish him all the best for his future.

We would have no hesitation and in fact have already recommended Adam to friends and colleagues.

Yours faithfully,

Dominique Tagelagi

Partner

Testimonial

30

Introducting A T RentalsAt Ray White Property Management our ambition is to add value over and above the tradi-tional functions of property management. We understand your property is a significant as-set and that your chief objective is to maximise the return on your most valued investment.

By choosing Ray White Property Management you will benefit from:

* Group Strength. We have the support of New Zealand and Australia’s largest real estate group meaning the sharing of the best practice, training and education.

* Market Knowledge. We know the Auckland market inside out and can achieve maximum rents in the shortest amount of time.

* Legal Knowledge. You will receive the best advice and legal knowhow regarding the Residential Tenancies Act and other related legislation in order to protect your property.

* Qualified Tradespeople. You get full advantage of our skilled and qualified tradespeople 24 hours a day, seven days a week.

* Trust Account. Unlike many property management companies, your rental income is col-lected in to a regularly audited trust account, which means your funds are protected.

* Fixed Term Tenancies. Fixed term tenancies are secured wherever possible so you have comfort knowing the length of time a tenant will be in your property.

* Rent Reviews. Rents are reviewed every 6 months to ensure you are always receiving the best return on your investment.

* Guaranteed Rent. Over and above our normal management service, we offer a guaran-teed rent option. Ask us today is this service is suitable for you.

(09) 262 [email protected]/rentals


Our partners at Loan Market can compare rates and features from over 800 different home loans to help potential buyers get the right finance in place to secure the property they want.

Naturally, we all want the best when it comes to our home and the same should apply for our home loan.

That’s where our partners at Loan Market can help - whether they are speaking to first home buyers, investors or owner-occupiers moving home, Loan Market brokers can compare rates and features from over 800 home loans to help potential buyers get the right finance in place and secure the property they want.

During the sales process, your Ray White agent will introduce potential buyers to their recommended local Loan Market broker who will respond quickly to provide them with the information they need to find a home loan that suits their needs.

Exposing your property to a pool of educated, and where possible, pre-approved purchasers, who are ready to make an offer or bid at auction increases the likelihood of getting your home sold and settled on time and at the right price.

Your local Loan Market broker can even assist you with your own home finance options. As one of the largest home finance brokerages in Australasia,

Loan Market enjoys industry links and contacts that mean they are better placed to negotiate on your behalf with major banks and secure lenders. They may even be able to find you a better deal with your own bank.

Loan Market at a glance:

� Top 5 mortgage broking firm in Australasia

� Over 600 mortgage brokers and support staff in Australia and New Zealand

� Access to more than 800 home loans from a panel of 25 lenders

� Expertise and a track record of developing mortgage brokers into business owners with their own staff

Introducing Loan Market

loanmarket.co.nz


2013 Sales 4 Templeton Place, Clendon Park $210,000 2 days on the market3/89 Park Avenue, Papatoetoe $365,000 30 days on the market1/89 Park Avenue, Papatoetoe $340,000 10 days on the market62 Muir Road, Karaka $1,125,000 70 days on the market6 Shailmar Place, Clover Park $320,000 7 days on the market48 Calthorp Close, Mangere $400,000 65 days on the market210 East Tamaki Road, Otara $ 379,000 1 day on the market16 Finlayson Avenue, Clendon Park $302,000 54 days on the market6 Matuku Place, Papatoetoe $570,000 36 days on the market2 Waikare Road, Otahuhu $370,000 28 days on the market65A Wallace Road, Mangere Bridge $451,600 41 days on the market205B Finlayson Avenue, Clendon Park $205,000 3 days on the market68 Taipan Place, Alfriston $1,060,000 29 days on the market4 Swindon Close, Mellons Bay $1,170,000 56 days on the market16 Fairlight Place, Manurewa $282,000 8 days on the market3/17 Barneys Farm Road, Clendon Park $208,000 31 days on the market23 Kemble Close, Mangere $320,000 13 days on the market98 Preston Road, Otara $239,625 12 days on the market12/44 Carlos Drive, Flat Bush $453,500 2 days on the market6A Staines Avenue, Mangere East $399,000 34 days on the market22 Mayflower Close, Mangere East $320,000 20 days on the market25C Gray Avenue, Mangere East $355,000 5 days on the market51 Hyperion Drive, Randwick Park $290,000 1 day on the market28 Cargill Street, Papakura $411,000 28 days on the market2/205 Finlayson Avenue, Clendon Park $262,500 12 days on the market18 Balgowan Terrace, Conifer Grove $476,000 56 days on the market 178 Browns Road, Manurewa $290,000 3 days on the market19 Skipton Street, Manurewa $337,000 34 days on the market180 Browns Road, Manurewa $366,000 12 days on the market19A Christmas Road, Manurewa $280,000 1 day on the market19B Christmas Road, Manurewa $240,000 1 day on the market10 Rollerson Street, Papakura $333,000 8 days on the market9/1 Water Street, Otahuhu $180,000 1 day on the market13 George Street, Mangere East $340,000 57 days on the market23 Kemble Close, Mangere $400,000 36 days on the marketApt 16E, 18 Ronwood Avenue, Manukau $350,000 26 days on the market28A Hillside Road, Papatoetoe $428,000 36 days on the market36 Ksenia Drive, Flat Bush $516,000 33 days on the market37 Sutton Crescent, Papakura $295,000 25 days on the market76 Sheriff Place, Alfriston $440,000 28 days on the market20 Hollyford Drive, Manukau $520,000 11 days on the market24 Caravelle Close, Mangere East $375,600 23 days on the market3/15 Valron Road, Te Atatu South $200,000 1 day on the market12/268 Shirley Road, Papatoetoe $445,000 28 days on the market36 Elderberry Road, Burswood $623,500 0 days on the market Apt 504, 17 Amersham Way, Manukau $204,000 12 days on the market Apt 309, 17 Amersham Way, Manukau $335,000 76 days on the market1666 Great North Road, Avondale $741,000 31 days on the market59 Calthorp Close, Mangere $337,000 36 days on the market260 Bairds Road, Otara $222,500 49 days on the market1/67 Redcrest Avenue, Papakura $182,000 31 days on the market32 Bledisloe Street, Papatoetoe $627,500 24 days on the market108 Finlayson Avenue, Clendon Park $293,500 30 days on the market99 Eugenia Rise, Totara Heights $708,000 29 days on the market67 Favona Road, Mangere $450,000 18 days on the market 13 Gambare Place, Manurewa $355,000 37 days on the market54 Kivell Close, Mangere East $345,000 8 days on the market39 Featherston Place, Otara $399,000 1 day on the market19 Addington Avenue, Manurewa $382,000 20 days on the market168 Redoubt Road, Flat Bush $1,696,000 30 days on the market3 Balgowan Terrace, Conifer Grove $586,000 32 days on the market6 Courant Place, Clover Park $448,000 26 days on the market62 Orams Road, Manurewa $359,950 19 days on the market1/2 Tavistock Street, Papatoetoe $435,000 26 days on the market6 Kauri Drive, Takanini $430,000 12 days on the market2/596 Great South Road, Papatoetoe $393,500 11 days on the market1/16 Rotoma Rise, Clover Park $390,000 30 days on the market20 McIntyre Road, Mangere Bridge $820,000 30 days on the market


Testimonial - 14 Luke Street, Otahuhu

Sold by

Adam Thomson

“My wife and I sold our house through Ray White Manukau in November 2012. Adam Thomson and Tim Obern were our agents, with Tim also acting as auctioneer.

We couldn’t be more pleased with the whole process. From initial discussions, through to setting the marketing plan, open homes, dealing with lawyers, drafting contracts, along with the pre and post auction process, we were kept informed the whole way through. The communication was fantastic – keeping us updated daily with levels of interest and providing written weekly reports.

This was the first time we had sold a property, which could have made it quite a daunting experience. However Adam and Tim kept us calm throughout the whole campaign!

We placed a great deal of trust in both Adam and Tim and this was justified in spades due to the result they were able to achieve for us. You would struggle to find two more honest, knowledgeable, dedicated and down to earth agents than Adam and Tim – we highly recommend them both and would not hesitate to use their services in the future.”

Jane and Marc Harris


A T Realty Limited Licensed (REAA 2008)

T 09 215 25 38 M 021 749 726 E [email protected] Level 1, Building 3 652 Great South Road, Manukau adamthomson.co.nz

Delivering a better real estate experience to you

Adam Thomson Licensee Salesperson / Director

Buying or selling a home is most likely the most expensive financial decision you will ever make. So it’s important to have an experienced, professional real estate agent to guide you through the process.

Adam Thomson is the best real estate agent in Manukau for Ray White, unrivalled by peers year after year. He has been involved in over $200 million worth of sales in his seven year real estate career. And real estate is what he is genuinely passionate about – Adam is talented and thoroughly enjoys what he does.

He specialises in the sales of a wide range of property types: family homes, investment properties and development projects, and has a strong passion for selling rural lifestyle blocks.

Growing up and living in Auckland has given him insight and extensive knowledge of the region. This knowledge and experience mean Adam is perfectly positioned to weather the cyclical ups and downs of the market.

He is brilliant at determining client needs and thrives off matching buyers with the right homes. He is also extremely motivated and driven, and wants to get the absolute best results for his clients.

The home buying and selling process is second nature to Adam, so it is free of complications and stress for customers.

Some of his achievements include being the top agent for Ray White Manukau and in the top 2% for Ray White internationally in 2007, 2008, 2009, 2010, 2011 and 2012 being an executive & premier member from 2006 to 2011 and being third in New Zealand for supreme growth last year.

He is also an elite member of Ray White, which means he is in the top 2% internationally and to achieve this must sell over 50 properties a year. His winning marketing skills and outstanding personal service bring continued success, sale after sale.

At all times, Adams number one focus at heart is to achieve the best possible results for his clients, and time after time, this is what he ahieves.

Only make your biggest financial descisions under the guidance of the best.

Ray White Executive Award 2008Ray White Executive Award 2009Ray White Executive Award 2010Ray White Executive Award 2011Ray White Executive Award 2012Ray White Executive Award 2013Ray White Premier Member Award 2008Ray White Premier Member Award 2009Ray White Premier Member Award 2010Ray White Premier Member Award 2011 Ray White Premier Member Award 2012Ray White Premier Member Award 2013Ray White Elite Member Award 2009Ray White Elite Member Award 2010

Ray White Elite Member Award 2011

Ray White Elite Member Award 2012

Ray White Elite Memeber Award 2013

Ray White Supreme Growth Award 2007



Ray White TOP 2% INTERNATIONAL SALESPERSON 2007



#2 in Ray White New Zealand for Settled Sales in July 2009

Achievements

Adam recieving his 2013 Elite Status Award with NZ Cheif Executive Carey Smith and Joint Chairman of the Ray White

Group Brian White.

T 09 215 25 38 M 021 749 726 E [email protected] Level 1, Building 3 652 Great South Road, Manukau adamthomson.co.nz


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