Introducing AgeCheq:Making COPPA Compliance Work

for Mobile App Publishers

Roy Smith, Founder & CEO

THIS PRESENTATION AND THE INFORMATION IN IT ARE PROVIDED IN CONFIDENCE, FOR THE SOLE PURPOSE OF AGECHEQ,,AND MAY NOTBE DISCLOSED TO ANY THIRD PARTY OR USED FOR ANY OTHER PURPOSE WITHOUT THE EXPRESS WRITTEN PERMISSION OF AGECHEQ.

What is COPPA?

The Children’s Online Privacy Protection Act went into effect in 1998 to protect children 13-under as they used the Internet

COPPA monitors what information is collected from kids, and stored and or shared with 3rd parties. It also dictates that publishers positively ID parents and gain their permission before collecting any information from kids.

COPPA has been aggressively enforced

Since 2008, Mobile apps have become the dominant delivery system for entertainment and games

Smartphones and tablet apps present a new and complex set of privacy issues

COPPA 2.0 is here

Revised in 2012, in force July 1, 2013

Addresses explosive growth of online data collection, behavioral marketing, and ubiquitous use of tablets, smartphones and other mobile devices by children

Puts legal responsibilities on app and game developers to obtain verifiable parental approval for kids’ app usage

No “marquee” prosecutions yet, but it’s just a matter of time

For publishers, ignorance of COPPA is not a viable strategy

What’s the best solution?

Positive parental ID, disclosure, and app approval are new friction points that could reduce game play and limit monetization

If every publisher creates their own verification system, parents will quickly tire of confirming their identity again and again

The industry needs a single, highly optimized system that manages COPPA compliance for both publishers and parents

3 choices when considering COPPA

Do Nothing Take your chances and risk business destroying fines ($16,000 per user)

Build ItSpend time, money, and developer resources to build out and manage a proprietary compliance solution

Use AgeCheqPlug in the AgeCheq API for free, leveraging a complete ecosystem to support compliance for developers and interaction with parents

What is AgeCheq?

The COPPA Compliance Ecosystem

Simplifies COPPA compliance for publishers (plug and play)Works across platforms (iOS, Android, HTML5)Can be integrated into an app and tested in a dayAgeCheq is free for app publishersSimplifies protection of children’s online privacyAgeCheq is free for parents

What does AgeCheq Do for Publishers?

Handles all COPPA publisher responsibilities

Dashboard for each app showing Personal Identifiable Information (PII) strategy

Maintenance of a live disclosure page for each app

Flags parental permission cancellation/deletion requests

REST API with SDKs for iOS, Android, HTML5

What does AgeCheq Do for Parents?

AgeCheq handles all COPPA parental interaction

Account Setup

(includes positive ID of parent)

Cancellation, Deletion Notice,

ParentalFeedback

Parent-FriendlyDashboard

(children/devices/apps)

AgeCheq’s Goals

Make COPPA work for publishers & parents

Enable mobile app and gamepublishers to easily embraceand comply with COPPA with as little friction as possible

Provide a single point of contact

for parents to easily see andunderstand what information is being collected from theirchildren so they can make informed decisions

Press Resources

Press Kithttp://AgeCheq.mobilitypr.com

Press ContactMelissa BurnsMobility Public Relations for AgeCheq208.850.5939 mobileAgeCheq@mobilitypr.com

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