introducing apple ipad air

You have to hold iPad Air to believe it. It’s just 7.5 millimeters thin and weighs just one pound. The stunning Retina display sits inside thinner bezels, so all you see is your content. And an incredible amount of power lies inside the sleek enclosure. So you can do so much more. With so much less.

The new A7 chip in iPad Air was designed with 64‐bit architecture. It delivers killer performance — up to two times faster CPU and graphics performance than its predecessor —without sacrificing battery life. So

you get incredible power in a device you can take with you wherever you go.

iPad Air keeps you connected faster than ever. In more locations than ever. Using two antennas instead of one and MIMO technology, iPad Air delivers up to twice the Wi‐Fi performance of its predecessor. And the Wi‐Fi + Cellular model supports more LTE bands than ever, so you can make quick, easy connections the world over.

iPad apps are like no other. Because they’re designed just for iPad, they look amazing and use every pixel of the beautiful display. iPad Air comes with great built‐in apps for the everyday things you do, like checking email and

surfing the web. To help you be even more creative and productive, iPhoto, iMovie, GarageBand, Pages, Numbers, and Keynote are now available for free. And over 475,000 other incredible iPad apps are just a tap away in the App Store.3 With apps like these, iPad Air can do just about anything —which means you can, too.

iOS 7 was designed to take advantage of 64‐bit architecture. So it’s every bit as advanced as the iPad Air it runs on. And with new features like smarter multitasking, Control Center, and

AirDrop, iOS 7 makes the experience of using iPad Air even more beautiful and simple. Because iOS 7 and iPad Air weren’t just designed to work together, they were designed to

enhance one another.

The redesigned Smart Cover and Smart Case are a perfect fit for iPad Air. They automatically wake it when opened and put it to sleep when closed. They also fold to create a great stand for reading, viewing, and typing. And they come in a whole range of colors. So they don’t just work smart, they look smart.

Features Design Built‐in Apps App Store Tech Specs

The new iPad Air is unbelievably thin and light. And yet it’s so much more powerful and capable. With the A7 chip, advanced wireless, and great apps for productivity and

creativity — all beautifully integrated with iOS 7 — iPad Air lets you do more than you ever imagined. In more places than you ever imagined.


iPad Air is impossibly thin but incredibly solid thanks to its aluminum unibody design. It dropped almost a quarter of the volume of the previous‐generation iPad. So it

weighs just one gravity‐defying pound. But what makes iPad Air truly remarkable is that it packs so much more power and capability into its sleek enclosure. So you can do

even more with it, while carrying even less with you.


iPad has always been about the display. And that’s even more true with iPad Air. Because we reduced the width of the device, along with the bezels on the sides of the display. But the size of the stunning Retina display is exactly the same. So your content fills your view more than ever. With a 2048‐by‐1536 resolution and over 3.1 million

pixels, photos and videos pop with detail and text looks razor sharp. Pixels are indiscernible. So all you see is what you want to see.


The new Apple‐designed A7 chip brings 64‐bit desktop‐class architecture to iPad. That means up to twice the CPU speed and graphics performance for everything you do. And still up to 10

hours of battery life to study, play, build, and create whatever you want, all you want.

The A7 chip takes iPad to new heights of power and speed. Thanks to the A7 chip, apps run faster. Games are more responsive. And everything you do with iPad Air feels quicker, because it is quicker. Up to twice as quick, in fact. But that’s just the beginning. It also supports OpenGL ES version 3.0, enabling detailed graphics and visual effects once possible only on desktop computers and game consoles. And the A7 chip features 64‐bit architecture, opening the door for even more robust and powerful apps. Which means even more possibilities for what you can do with iPad Air.

iPad Air was designed to be on the move. That’s why the M7 coprocessor makes so much sense. It measures motion from your iPad Air by pulling data from the accelerometer, gyroscope, and compass. So your apps can give you a better experience based on the movement of your iPad Air. It’s a task that would normally fall to the A7 chip. But M7 is more efficient at it, which saves on power.


iPad Air is powerful, but not power hungry. Even though it’s 20 percent thinner and up to twice as fast as the previous‐generation iPad, it still gives you the same incredible 10‐hour battery life.1 That’s because the A7 chip isn’t just more powerful, it’s also more efficient. So no matter where you go with iPad Air, you’ll have the battery power to go even further.


Your new favorite app, book, or movie. Your next FaceTime call or iMessage. Ultrafast wireless lets you access the things you love, right from iPad Air.

So more than ever, you can stay in sync and in touch.

iPad Air gives you up to twice the Wi‐Fi performance thanks to two antennas and MIMO (multiple‐input multiple‐output) technology. With dual‐band (2.4GHz and 5GHz) 802.11n Wi‐Fi and MIMO, download speeds can reach up to 300 Mbps —double the data rate of the previous‐generation iPad. So now when you want to download a movie, share photos or documents with AirDrop, or just browse the web, your connection is even faster than before.

iPad Air with Wi‐Fi + Cellular lets you connect to the Internet even if you’re away from a Wi‐Fi signal. iPad Air supports even more LTE bands to connect to more cellular data networks around the world.2 Now you can get online at really fast speeds —faster than broadband in some cases — in more places. And plans are flexible, so you don’t have to sign a contract. Some plans even let you share data across multiple devices.


iPad Air is the perfect everyday companion. Because it comes with apps that help you do the everyday things you love to do, like check your email, talk to Mom over

FaceTime, or consult Siri to settle a bet. And now iPhoto, iMovie, GarageBand, Pages, Numbers, and Keynote are free with iPad Air.3 So you can write the next great novel, nail your presentation, and compose a score for your home movie — all from your

iPad Air. And all these apps are optimized for 64‐bit architecture. So they run smoothly and powerfully, and make iPad Air — and you —more capable than ever. From the

moment you turn it on.


iPhotoSnap a shot with the iSight camera and make it look amazing with powerful tools and professional‐quality effects. And create gorgeous photo books, prints, and more to share with friends and family.


iMovieTransform your videos into HD movies or Hollywood‐style trailers. Share your creations on YouTube

and Facebook. And with iCloud, you can watch them on any of your devices.


GarageBandIt’s easy and fun to create music using your iPad with Touch Instruments and Smart instruments. Fine‐

tune your song with a full suite of tools for recording, mixing, and editing.


PagesEffortlessly create and edit reports, resumes, and documents on the go.

Writing has never been easier, period.


NumbersMake spreadsheets that go way beyond facts and figures. Create multiple tables with prebuilt

formulas. Or build stunning interactive charts with a touch.


KeynoteWherever you go, you have the power to create a compelling presentation. Tap an elegant Apple‐designed theme, then add charts, photos, and cinematic transitions. Keynote makes it all possible — and portable.


Plan a road trip. Study whale migration. Draw blueprints for a building. Or repel a zombie invasion. For anything and everything you do, there’s an iPad app. And new ones are always

being added in the App Store. iPad apps are so much easier to use and love because they aren’t just stretched‐out phone apps. They feel like they’re made for iPad — because they are made for iPad. They take advantage of every pixel on the Retina display and leverage technologies like the gyroscope, accelerometer, and compass. And with the incredible potential of 64‐bit architecture, this is just the beginning for what you’ll be able to do (and explore, and study, and draw, and zap)

with iPad Air.


StockTouchThis app will change the way you understand the stock market. As you watch the market unfold, you

can uncover insights on companies and sectors and study historical information.


djay 2Transform your iPad Air into a full‐featured DJ system with direct access

to all your favorite songs and playlists.


Gilt for iPad ‐ Shop Designer SalesShop for the most coveted brands with Gilt. You can find designer brands at insider prices for women,

men, home, and more. Plus discover great deals for things to do right in your city.


Infinity Blade IIIJoin this timeless adventure with villains, champions, and sword fighting.

And love, betrayal, and redemption.


SketchBook Pro for iPadThis is serious sketching on iPad. Customize your canvas and use brush and color libraries.

And save your sessions with time‐lapse recording.


The Whole PantryAccess easy whole‐food recipes and lifestyle and wellness guides. It’s all designed with whole‐food benefits

in mind: to improve sleep, lose weight, get clear skin, and get more energy.


Sometimes it’s nice to put a face to the conversation. And with FaceTime video calls on iPad Air, your conversations never looked better. Make a video call over Wi‐Fi or cellular and see (or show) every expression on the beautiful display.4 And now the FaceTime HD camera features a next‐generation backside illumination sensor with larger pixels. Which brightens up all your FaceTime chats, selfies, and group Photo Booth shots, even in low‐light situations.

We think about what goes into a great shot, so you don’t have to. The 5‐megapixel iSight camera on iPad Air was designed to help you capture all of life’s moments at a moment’s notice. Use the Retina display as an easy viewfinder to frame the perfect shot. And quickly swipe between capturing stills or 1080p HD video. Every time you shoot, the image signal processor in the A7 chip works with the camera to make a ton of adjustments and deliver a great picture or video — automatically. You don’t have to think about anything other than who you’re going to share the moment with.

Dual microphonesiPad Air hears where you’re coming from. That’s because it has two microphones.

And they don’t just collect more sound — they work together to capture better sound by suppressing audio from the source you’re not focused on. So the audio on FaceTime calls is improved because there’s less background noise. Your video

recordings sound clearer. And Siri is even better at recognizing what you’re saying.


Because iOS 7 was designed for iPad Air, everything not only looks beautiful, it runs beautifully. And iOS 7 introduces great new features, such as smarter multitasking,

AirDrop, and Control Center, that make the things you do every day even easier, faster, and more enjoyable. It’s everything you love about iOS. Made even easier to love.


iCloud keeps all your content synced across all your devices — automatically. It’s seamlessly integrated with your devices, so you can start a Pages document on your Mac and finish polishing it on your iPad Air. The pictures you shoot with your iPhone appear instantly on iPad Air thanks to iCloud Photo Sharing. Or start watching a movie on iPad Air on the train and pick up right where you left off at home on your Apple TV.


Stream via AirPlayGo from the small screen to the big one with AirPlay. You can wirelessly stream movies from iTunes and all the great stuff on your iPad Air to your HDTV via Apple TV. Turn on AirPlay Mirroring and show photos from your road trip, blast aliens with your friends, or give a class presentation. You can even play DJ by streaming

playlists from your iPad Air to AirPlay‐enabled speakers over Wi‐Fi.

AirPlay AirPrint AirDrop


Print via AirPrintIf you have to print something, you can do it right from iPad Air. Print to any AirPrint‐enabled printer over Wi‐Fi. There are no cables to connect or drivers to download. Just tap the Print icon in AirPrint‐compatible apps like Mail, Safari, Pages, Keynote, Numbers, iBooks, and iPhoto. And just like that, what’s on your

iPad Air becomes the printed page.



Share via AirDropAirDrop is a simple way to share content on your iPad Air. You can quickly send photos, videos, contacts, and more to any iOS 7 user nearby. There’s no setup required and no email addresses or phone numbers to store. Just tap the Share button, see who appears on your display, then choose who you want to send to. If someone sends you something via AirDrop, just click Accept when a notification appears on your iPad Air. AirDrop automatically creates a secure connection using Bluetooth and Wi‐Fi and delivers content right away.



Protecting your iPad has never looked smarter. Because the Smart Cover has been redesigned to accentuate the incredibly thin profile of iPad Air. When closed, the Smart Cover puts iPad Air to sleep and protects the screen. When you open the Smart Cover, iPad Air wakes right up. Fold it, and you’ve got a stand. And now it comes in six vibrant colors.

For all‐around protection, the Smart Case has your iPad Air covered — front and back. The Smart Case has been redesigned with a slim new profile that perfectly fits iPad Air. The rich, premium leather feels luxurious in your hand. It comes in six beautiful shades to add a little color. And just like the Smart Cover, the Smart Case wakes and sleeps iPad Air on open and close and folds into a convenient stand.


We believe that your content should be the focus of your experience. And everything else should disappear. Even the device itself.

iPad Air is astonishingly thin and light. Through a series of refinements, we were able to drop close to a quarter of the volume of the previous‐generation iPad. Yet from the moment you pick it up, you’ll notice how durable it feels. Elegant unibody construction strengthens and simplifies the enclosure. We took everything we’ve learned about making unibody devices and refined the process to be even more material‐efficient and exact. The result is an iPad Air that feels amazing to hold and is easy to take with you wherever you go.


We believe that your content should be the focus of your experience. And everything else should disappear. Even the device itself.

A 24 percent reduction in overall volumeWe shaved fractions of millimeters off many components. By reducing their thickness, we were able to make iPad Air far thinner and lighter.


More than ever, all eyes are on the stunning Retina display. iPad Air has thinner bezels on the sides of the display and a narrower width overall. But the size of the display stayed the same. It’s a subtle change, but it makes a dramatic difference. You see it the moment the screen comes to life. The beautiful display is more prominent than ever. And your attention is on what matters: your content.

The software also works intelligently with the new display. Using a touch‐rejection algorithm, iPad Air recognizes if your thumb is simply resting on the display while you’re holding it or if you’re intentionally interacting with the Multi‐Touch screen. It's a great example of how Apple hardware and software are designed to work together to give you the best experience possible.


Pick up iPad Air, and you’ll notice how balanced it feels. That’s because everything about it is the result of careful consideration. Every detail serves a purpose. And the sum of it

all is the most refined iPad ever.

Aluminum unibody construction makes iPad Air feel light yet solid in your hand.


Distinctive bevels take the edge off the edges and are cut with a mono‐crystalline diamond for tolerances that can be measured in microns.




The rear 5MP iSight camera and front FaceTime HD camera work with the image signal processor built into the A7 chip to give you the best photos and videos possible.




Every detail has been reconsidered, down to the beautifully crafted metallic volume buttons. The result is a product that feels not only refined but durable.




The way iPad Air feels in your hand is remarkable. But just as remarkable is the way it performs. Even though iPad Air is so thin and light, we managed to pack an incredible

amount of power and technology inside.

The new A7 chip rips. It’s the most powerful chip we’ve built to date — and the most efficient. A7 brings 64‐bit desktop‐class architecture to iPad, which means iPad Air speaks the language of the most advanced computing designs available. The A7 chip makes iPad Air up to 2x faster than the previous generation in both CPU and graphics performance. So it delivers incredible power and performance in a one‐pound device.

There’s a reason we design our own chips. We can decide which functions we want a chip to perform and build them right into the individual circuits and components. This creates more efficient power usage, which allows our devices to be so thin and light yet have great battery life. It’s one of the advantages of designing both the hardware and the software. Because the only way you can build a product this thin and powerful is by investing in and caring about the primary components used to make it.

The M7 motion coprocessor is another reason why iPad Air can be so powerful yet power efficient. We designed M7 to measure the motion of iPad Air by collecting data from the gyroscope, accelerometer, and compass. It offloads work from the A7 chip, gathering motion information from iPad Air so apps can adapt their functions. Because M7 was engineered for this specific task, it uses less power than A7 would require. And it frees up A7 to focus on other tasks. The result is not only a better iPad experience, but great battery life.


The 7.5‐mm‐thin enclosure of iPad Air is filled to the brim with advanced technologies that help give you an even better experience. iPad Air is designed to be on the go, so it has two antennas to support MIMO (multiple input multiple output) for up to twice the 802.11n Wi‐Fi performance. And the Wi‐Fi + Cellular model has more LTE bands and supports more networks around the world — so iPad Air can keep you connected in more places.1 It also features a 5‐megapixel iSight camera and a FaceTime HD camera with an improved sensor for better video calls.2 And dual microphones improve audio and suppress background noise for video recording, FaceTime calls, and voice recognition when using Siri. All this technology fits within a sleek frame that’s light and easy to hold.


iOS 7 and iPad Air weren’t just designed to work well, they were designed to work well together. So the experience of using them together is seamless. Like iPad Air, everything about iOS 7 is simple and incredibly intuitive.

And iOS 7 on iPad Air was optimized to include thoughtful choices that take advantage of the iPad experience. For example, the Control Center panel is in an easy‐to‐read horizontal orientation. In the Camera app, the shutter button appears on the side of thescreen rather than at the bottom — because that’s where your thumb is when you’re holding iPad. All these small considerations make iOS 7 not just beautiful to see, but beautiful to experience.


When you have a device as thin and light as iPad Air, you don’t want to put something on it that adds bulk. So we designed the iPad Air Smart Cover and Smart Case to fit and protect iPad Air perfectly. They’re crafted with as much

precision and care as iPad Air itself.

The Smart Cover is constructed from a single piece of polyurethane and features a sleek new covered hinge that custom fits the thin profile of iPad Air. It comes in six vibrant colors. And it doesn’t just protect iPad Air. The Smart Cover actually wakes iPad Air when opened and puts it to sleep on close. The Smart Cover also folds into different positions to create a stand for reading, viewing, typing, or making FaceTime calls. And it’s easily removable, so you can snap it on and off whenever you want.

The Smart Case is the most streamlined way to protect iPad Air, front and back. It comes in six rich shades of beautiful aniline‐dyed leather for a pop of color, and it feels great in your hand. And it’s been redesigned with an even slimmer profile. The Smart Case wakes iPad Air when opened and puts it to sleep on close. And like the Smart Cover, it folds to create a stand, so you can position iPad Air for whatever you want to do.


At Apple, we’re always thinking about the impact our products have on the world. And we know that impact continues after the end of a product’s useful life. That’s why nearly every Apple product is made from highly recyclable materials like aluminum, and why we go to great lengths to exclude harmful toxins from our components.

iPad Air is a perfect example. The aluminum enclosure is highly recyclable. And every iPad Air is free of brominated flame retardants (BFRs) and polyvinyl chloride (PVC). In fact, Apple has one of the strictest BFR‐free and PVC‐free standards in the industry. And we expect the same from our suppliers. So we actually disassemble our products into individual components andmaterials in our Cupertino lab. Then we test those components using a variety of methods, including X‐ray fluorescence spectroscopy and ion chromatography. We do this to ensure that every product we release meets our environmental standards.


Compose your own rock ballad. Polish a presentation. Say (and wave) hello to a faraway friend. With lots of great Apple‐designed apps built in, and more you can download from the App Store, there’s no limit to what

you — and your iPad — can do.


This is browsing at its most beautiful. Pages look crisp and sharp, and they load almost instantly. Type anything in the unified smart search field, and Safari automatically suggests matches. And you can add web pages to your Reading List so you can read them later, even when you’re offline.

Mail makes it easy to scan your inbox and open attachments. You can send, receive, and reply across all your accounts. Keep track of email conversations by thread. Or turn iPad from portrait to landscape to change your view. Everything is razor sharp and easy to read on the Retina display.

Download and read everything from classic novels to the latest page‐turners. You can even add bookmarks and notes and adjust the font size and background color for easier reading. And with iCloud, you can start reading a book on your iPad and pick up right where you left off on your iPhone, iPod touch, or Mac.


Photos on iPad have never looked better. Swipe through images grouped into Moments and Collections, or view them as a slideshow. And there are so many easy ways to share. Post to Facebook or Twitter with a tap, use AirDrop to share with someone nearby, or share with a group of friends using iCloud Photo Sharing.

With FaceTime you can make video — or audio-only — calls over Wi-Fi or cellular to an iPad, iPhone, iPod touch, or Mac. Use the FaceTime camera in front for chatting.2 Then switch to the iSight camera on the back to share the view from your end.

With Newsstand, your magazine and newspaper subscriptions are delivered right to your iPad. And new issues download automatically in the background. Many publications are designed for iPad, so you can interact with elements on the page. To search for new titles, just tap the Store button.


Send free messages to anyone on an iPhone, iPad, iPod touch, or Mac. Attach a photo or a video. Share locations, links, and contacts. Or just send someone a smiley. You can send to one person at a time or to an entire group at once.

Browsing the millions of songs and thousands of HD movies and TV shows on the iTunes Store is fluid and fun on iPad. Like your favorites on Facebook and see what your friends Like. Download purchases directly to your iPad. And everything you buy is available through iCloud, so you can access your songs, movies, and shows on all your devices.

iPad apps were designed just for iPad — to take advantage of every pixel on the beautiful Retina display and all the power and advanced technology inside. The App Store has over 475,000 iPad apps, and many of them are free.4 So no matter what you want to do, there’s probably an app to help you do it.


It’s everything you love about viewing, editing, and sharing photos —with the power and simplicity of Multi‐Touch. You can quickly organize and compare photos. Apply professional‐quality effects in a single tap. And create beautiful photo books, prints, slideshows, and web journals to share with family and friends.

Pages is a powerful word processor that lets you effortlessly create reports, resumes, and documents. It takes only a few taps to choose a template, customize your layout, make it read beautifully, and share your work. Writing has never been easier. Period.

Spreadsheets have never brought so much to the table. You start off with a blank canvas. Tap to choose a handsome template. Then add multiple tables, which are prebuilt with formulas. Or build stunning interactive charts with a touch. The power of numbers has never been so beautiful to behold.


Build an iTunes library full of your favorite songs, artists, and albums. Create custom playlists. Tap Shuffle to mix things up, or let Siri choose the order. Stream music from more than 250 DJ‐curated and genre‐focused stations with iTunes Radio.

Just ask a question (“Who does San Francisco play on Sunday?”) and Siri provides the answer. Just make a request (“Find me a table for two at Seven Hills tomorrow around 7 pm”) and Siri makes it happen. Say it in any of eight languages and Siri understands.

iPad never forgets, so you won’t, either. The Reminders app lets you set location‐or time-based alerts for all the things you need to get done — even recurring ones. And iCloud keeps Reminders in sync on all your devices, so you can make a list on your iPad and be alerted on your iPhone.


The 5MP iSight camera on iPad lets you take beautiful photos. The large Retina display makes a picture‐perfect viewfinder. Snap a square‐format pic. Quickly switch to shooting video. Hold the shutter button down and get rapid‐fire shooting to capture life’s fleeting moments.

Whether it’s a weekly shopping list or your top ten favorite bands (for today, anyway), Notes keeps important information close at hand. There’s a Dictation feature for when you’re too busy to type. And Notes stays up to date on all your devices thanks to iCloud. You can even share notes using AirDrop — instead of on the refrigerator.

Make a face and it’ll stay that way, courtesy of Photo Booth on iPad. Take some nutty pictures of yourself. Or of you and your friends. Pose for the camera, apply an effect, and share away.


Check the current time in cities around the globe with the world clock. Set the alarm for five minutes before kickoff on Sunday. Time your morning yoga session with the stopwatch. Even use the timer to ensure perfectly baked cookies.

The world is your arcade with Game Center. Challenge your friends or take on an opponent six time zones away. When you’re done schooling them, check the leaderboards for scores.


Get spoken turn-by-turn directions. Real-time traffic conditions. And photo-realistic, interactive 3D views with Flyover mode. Images and text look sharp even when you zoom in. The Maps app is a destination unto itself.

Quickly and easily turn your home videos into beautiful HD movies and Hollywood‐style trailers with graphics and cinematic soundtracks. And with iMovie Theater, you can screen them on your iPad, iPhone, iPod touch, Mac — even your HDTV via Apple TV. Share on YouTube, Facebook, or Vimeo, and it’s your instant world premiere.


Touch Instruments and Smart Instruments make it easy and fun to create music on your iPad. You can record, edit, and mix up to 32 tracks and share them right from iPad to your fans across the room or around the globe.

Wherever you go, the power to create a compelling presentation is right at your fingertips. Tap one of 30 elegant Apple‐designed themes to start. Add photos, interactive charts, and cinematic transitions. And use AirPlay to wirelessly present on an HDTV right from your iPad.


Manage your busy schedule with the Calendar app. You can view events by day, week, month, or year. And switch from portrait to landscape to get a broader view. Even your Facebook events are integrated into Calendar, so you can see what your friends are up to.

Check out the latest episode of your favorite TV show over breakfast. Or watch an HD movie on the bus. With the stunning Retina display, you can enjoy everything as it was meant to be — in full widescreen.


Use the Contacts app to store names, numbers, email addresses, Twitter handles, and more. The profile information of all your Facebook friends is integrated into Contacts, too, so whenever they make a change, you automatically stay up to date.


Setting up a Wi‐Fi network is incredibly easy — you don’t even need a computer. Just plug in an AirPort base station and connect it to your DSL or cable modem. The AirPort Utility setup assistant built into iOS will have you up and running with a few taps.

Get exclusive sneak peeks of all the latest movies in 1080p HD on your iPad. Or find showtimes in your area. You can even purchase tickets right in the app.

Let iPad be your teacher. And your classroom. Take complete courses from universities and other schools right on your iPad. And access the world’s largest online catalog of free education content, from books and podcasts to video tutorials.

If you lose your iPad, all is not lost. Now turning off Find My iPhone, erasing your device, and reactivating it all require your Apple ID and password. So even when your iPad is out of your hands, you can still protect its contents.

Discover, subscribe to, and play podcasts of all genres. Browse hundreds of thousands of free audio and video titles in the Podcasts Store. And create customized stations that add new episodes automatically.

Don’t get up — use your iPad to wirelessly control iTunes music on your Mac, PC, or Apple TV.


Be creative. Be productive. Be entertained. There are over 475,000 apps that turn your iPad into anything you want it to be.* Explore a few of our favorites here.

Avokiddo Emotions ‐ Playful learning for kidsA zany zebra, shy sheep, and jolly giraffe help kids discover emotions. Using over 100 props, kids can make animals laugh, cry, or feel any way they want.



Galaxy On Fire 2™ HDIt’s 3D space combat, and you’re a space war veteran. Your job is to save the galaxy from devious alien raiders, ruthless space pirates, and power‐crazy madmen.



CubasisCubasis makes mixing music a breeze. Record tracks in CD‐audio quality, edit with the Key and Sample Editors, and use the included mixer and audio effects to get the perfect sound.



Hotel TonightThe spontaneous traveler can find last‐minute deals on hotel rooms —for that very night. Pre‐selected hotels are rated Luxe, Solid, Charming, Hip, and Basic. Access hotels across the U.S. and in over 12 countries.



Bloomberg for iPadTake advantage of up‐to‐the‐minute business and finance news so you can grow your portfolio. Track, manage, and analyze your personal holdings with easy to understand performance and summary charts.



Coolson’s Artisanal Chocolate Alphabet SamplerThis is an addictive, fast‐paced word game full of charming narrative and hand‐drawn graphics. Play alone or against friends. Either way, it’s a world of words and whimsy.



DC ComicsDownload great comic books, from the newest to the classics. Follow every adventure with a comic‐friendly Guided View or the traditional full‐page view.



djay 2djay transforms your iPad into a full–featured DJ system with direct access to all your favorite songs and playlists. Perform live, record mixes on–the–go, or let djay create a mix for you.



Fly Delta for iPadSpin an interactive globe to explore destinations and fare specials. Experience a whole new view with the amazing Glass Bottom Jet, which lets you see what you’re flying over through photos and landmark information. View and plan upcoming trips with an interactive map.



FigureSlide your finger across your iPad to create and record a bass line. Play drums by tapping. Tweak the rhythm, range, and scale to get the sound you’re after.



Flipboard: Your Social News MagazineIt’s your own beautiful magazine, customized with the news you careabout — your favorite websites, Facebook, Twitter, Instagram, Tumblr, and more. Flip through updates from around the web and around the world.



National Parks by National GeographicAn award‐winning interactive guide to 25 of the most‐visited U.S. national parks. Includes beautiful photo galleries, maps, and special tips like What to Do and Park Secrets.



Sky Gamblers: Storm RaidersIt’s the ultimate WWII air combat game. Engage in dogfights, protect cities, and bomb enemy structures. Do it all in accurately recreated locations like the Coast of Dover and Pearl Harbor.



Gilt for iPad ‐ Shop Designer SalesShop for the most coveted brands with Gilt. You can find designer brands at insider prices for women, men, kids, home, and more. And discover great deals for things to do right in your city.



Where’s My Water? 2Cut through dirt and guide purple water and steam to help Swampyand his friends. This sequel to the physics‐based puzzler includes three new locations: the Sewer, the Soap Factory, and the Beach.



Sky Guide: View Stars Night or DayJust hold your iPad to the sky to automatically find stars, constellations, planets, satellites and more. It’s stargazing fun for all ages.



Concepts: Smarter SketchingConcepts helps you capture, explore, and communicate ideas quickly. It’s an easy way to sketch freehand. Or use Shape Guides to create perspective lines, templates, storyboards, and more.



The Human Body by TinybopKids can explore a working model of the body to discover what we’re made of and how we work. Every part is animated and interactive —the heart beats, guts gurgle, and lungs breathe.



Fotopedia ReporterPublish stories to the Fotopedia community or share them on Facebook or Twitter. Follow great photographers, collaborate on story drafts, and get advice on your own work.



Letterpress ‐Word GameFind words, steal tiles, and color the board. It’s the perfect blend of words and design. Play against your friends or foes on Game Center to keep the game colorful.



Real Estate by Zillow ‐ Homes & Apartments, For Sale or RentFind homes for sale and for rent. Swipe through photos without leaving your search map. Get notifications when new listings hit the market. It’s your personal real estate broker on iPad.



The Whole PantryAccess easy, inspiring whole‐food recipes and lifestyle and wellness guides. It’s all designed with whole‐food benefits in mind: to improve sleep, lose weight, get clear skin, and get more energy.



Infinity Blade IIIThe power of the Infinity Blade is yours to discover in this timeless adventure. Along with villains, champions, and sword fighting. And love, betrayal, and redemption.



Memory of Colors presented by FotopediaThis masterpiece by Jaime Ocampo Rangel is a collection of 1300 high‐resolution portraits of people from 40 unique cultures, as a celebration of the diversity of humankind. The portraits span 18 countries (from Algeria to Yemen) and 5 continents.



Interactive AlphabetTeach the alphabet in so many ways. For babies, it’s a guided, touchable tour of A to Z. Kids can learn to write the ABCs with interactive letter toys and word drawings.



Intro to Letters, by MontessoriumBased on the Montessori method, this app helps kids learn to trace, read, and write. Students can also record letter sounds, names, and phonograms to practice their words.



Cooking Light Recipes: Quick and Healthy Menu MakerBuild a simple menu with a few swipes. Explore more than 300 easy, delicious entrées — then add sides and desserts to make healthy meals you and your family will love.



AutoCAD 360View and edit 2D and 3D DWG drawings with this easy to use drawing and drafting app. Add notes and suggest changes with powerful review and markup tools. Then seamlessly share your drawings with others.



NBCIt’s your favorite NBC shows, anytime, anywhere on iPad. Watch full‐length episodes, easily keep track of them all, and find out what’s coming up.



Paper by FiftyThreePaper is where ideas begin. Capture your ideas as sketches, diagrams, illustrations, notes, or drawings and share them across the web.



Popular Science+It’s the re‐imagined digital magazine on what’s next in technology, science, gadgets, space, and more. Access special iPad‐only features like photo galleries, videos, and other interactive content.



StockTouchThis app will change the way you understand the stock market. Asyou watch the market unfold, you can uncover insights on companies and sectors and study historical information.



Personal Capital Money and InvestingSee your entire financial picture at a glance. Monitor your personal finances with easy‐to‐understand charts and graphs. And get help from expert advisors.



Tayasui SketchesDesigned by artists and made for everyone, Sketches is perfect for jotting down ideas, illustrations, watercolor painting, or anything your creative mind can imagine.



Sketchbook Pro for iPadThis is serious sketching on iPad. Customize your canvas and use a brush library and color library to draw. Save your sessions with time‐lapse recording, then store them in a gallery.



Traktor DJThis pro DJ software brings high‐impact DJ‐ing to iPad. You’ll see the mixer layout with crossfader, 3‐band EQ, and filter on each channel. Create stunning mixes in seconds.



Diptic PDQPDQ (short for Pretty Dang Quick) is the fastest way to create photo collages and share them with friends. On your iPad Retina display, collages look pretty dang great.



Status BoardMake your life’s data beautiful. Use the easy built‐in panels to see your calendar, tweets, email, weather, news, and more. You can also see relevant data about your business or organization.



Writing Wizard ‐ Kids Learn to Write Letters & WordsKids learn how to trace letters in a fun and motivating way. TheWriting Wizard is customizable to suit every kid’s needs. And you can use reports and profiles to check progress.


There’s a reason everyone loves using apps on iPad. They’re not just phone apps stretched to fill a bigger screen. They’re designed to take full advantage

of all the things only iPad can do. Which is just about anything.

Apps on most tablets are just awkwardly scaled‐up phone apps. But iPad apps are built specifically for iPad. They use every pixel and fill up the stunning Retina display to give you an incredibly immersive experience. And only iPad apps can draw on all the other amazing technologies built into iPad, like the A7 chip, accelerometer, gyroscope, and compass.

The iTunes Store is the world’s largest and most trusted store for apps and entertainment. It’s easy to browse and find the apps you’re looking for. Or discover lots of great apps you weren’t looking for. Many apps appear on the App Store first, before they’re available anywhere else. And every app has been reviewed by Apple to guard against malware, so your downloads are safe and secure.

Discover new apps by browsing categories such as Business, Social Networking, and Travel. Within a category — say, Travel — you’ll see sections like Best New Apps and Essentials, as well as collections like Road Trip, Apps for the Weekend, and Apps for the Great Outdoors. So it’s easy to find apps for the places you go and the things you do.


There’s a reason everyone loves using apps on iPad. They’re not just phone apps stretched to fill a bigger screen. They’re designed to take full advantage

of all the things only iPad can do. Which is just about anything.

iOS 7 keeps all your apps up to date automatically. Which means never having to worry about updating apps yourself. You can even choose to let apps refresh their content automatically in the background over Wi‐Fi or cellular networks.

Wherever you find yourself — the Louvre, for instance — tap Near Me and you’ll see a list of apps you might find useful, including everything from the museum’s app to travel guides and more.

The new Kids category helps parents and teachers find age‐appropriate apps for children. It’s curated by our editors, who search the App Store for the best apps in each age group — up to 11 years old.


Take detailed notes. Take care of your finances. Or take five and play a game. Whatever you want to do with your iPad, there’s an app to help you do it.

iPad is ready for work. Create presentations, manage projects, monitor finances, and more with these 9‐to‐5 apps.

iPad is ready for work. Create presentations, manage projects, monitor finances, and more with these 9‐to‐5 apps.

Kick back and enjoy the show. Or find countless other ways to entertain yourself. These apps offer hours of viewing pleasure.

Turn every night into family night with interactive apps that are fun for the whole house.

Create budgets, pay bills, and more with financial apps that take everything into account.

Hungry? Thirsty? A little of both? Learn new recipes, drinks, and the secrets behind what makes a great meal.

The beautiful Retina display makes iPad a fantastic gaming device. Check out everything from first‐person shooters to strategy games.

Need a little motivation? Get yourself going with apps that help you plan a workout, drop pounds, and tone muscles.

Find the perfect recipe for Friday night. Or see what surf conditions are like on Saturday. Whatever your passion, there’s an app for you.


Take detailed notes. Take care of your finances. Or take five and play a game. Whatever you want to do with your iPad, there’s an app to help you do it.

The beat goes on with apps that help you discover new music or make some of your own.

Stay current on breaking news and weather with apps that cover your neighborhood, your country, and your world.

Take a photo, shoot a video, show it off, share it. Photo and video apps keep you ready to capture the moment, at a moment’s notice.

Your hands will be anything but idle with these productivity apps that help you get organized and get things done.

Whatever your sport, there’s a full field of apps that can get you closer to the game and even help you improve your own.

You’re going places. Or maybe you’d like to. Let iPad and these great travel apps help get you there.


Color Space Gray Silver

Models Wi‐Fi Wi‐Fi + Cellular

Capacity 16GB32GB64GB128GB

16GB32GB64GB128GB


Size and Weight

Height: 9.4 inches (240 mm) Width: 6.6 inches (169.5 mm) Depth: 0.29 inch (7.5 mm) Weight: 1.0 pound (469 g)

Height: 9.7 inches (240 mm) Width: 6.6 inches (169.5 mm) Depth: 0.29 inch (7.5 mm) Weight: 1.05 pound (478 g)

Display Retina display9.7‐inch (diagonal) LED‐backlit Multi‐Touch display with IPS technology 2048‐by‐1536 resolution at 326 pixels per inch (ppi) Fingerprint‐resistant oleophobic coating


ChipA7 chip with 64‐bit architecture

M7 motion coprocessor

Carriers ‐

Wireless and Cellular

Wi‐Fi (802.11a/b/g/n); dual channel (2.4GHz and5GHz) and MIMO

Bluetooth 4.0 technology

Wi‐Fi (802.11a/b/g/n); dual channel (2.4GHz and 5GHz) and MIMO

Bluetooth 4.0 technology

UMTS/HSPA/HSPA+/DC‐HSDPA (850, 900, 1900, 2100MHz); GSM/EDGE (850, 900, 1800, 1900 MHz)

CDMA EV‐DO Rev. A and Rev. B (800, 1900 MHz)

LTE (Bands 1, 2, 3, 4, 5, 7, 8, 13, 17, 18, 19, 20, 25, 26)

Data only


Chip

Power and Battery

Built‐in 32.4‐watt‐hour rechargeable lithium‐polymerbattery Up to 10 hours of surfing the web on Wi‐Fi, watchingvideo, or listening to musicCharging via power adapter or USB to computersystem

Built‐in 32.4‐watt‐hour rechargeable lithium‐polymerbattery Up to 10 hours of surfing the web on Wi‐Fi, watchingvideo, or listening to music Up to 9 hours of surfing the web using cellular datanetwork Charging via power adapter or USB to computersystem

FaceTime HD Camera1.2MP photos 720p HD video FaceTime video calling over Wi-Fi or cellular5 Face detection Backside illumination Tap to control exposure for video or still images Photo and video geotagging

Video Recording1080p HDvideo recording Video stabilization Face detection Tap to focuswhile recording Backside illumination 3x video zoom

iSight Camera5MP photos Autofocus Face detection Backside illumination Five‐element lens Hybrid IR filter ƒ/2.4 aperture Tap to focus videoor still images Tap to control exposure for video or still images Photo and video geotagging HDR photos


External Buttons and Connectors

External Buttons and Controls

Input/Output 3.5‐mm stereo headphone minijack Built‐in speaker Microphone

3.5‐mm stereo headphone minijack Built‐in speaker Microphone Nano‐SIM card tray

Sensors Three‐axis gyro Accelerometer Ambient light sensor

Three‐axis gyro Accelerometer Ambient light sensor


Connector Lightning

Operating System

iOS 7With an all‐new design and all‐new features, iOS 7 is the world’s most advanced mobile OS.In its most advanced form.

iOS 7 includes∙ AirDrop ∙ Sir ∙ iCloud∙ AirPlay ∙ Spotlight Search ∙ iCloud Keychain∙ AirPrint ∙ iTunes Radio ∙Multitasking∙ Control Center ∙Facebook Integration ∙ Passbook ∙ Notification Center ∙ Twitter Integration

Location Wi-Fi Digital compass

Wi-Fi Digital compass Assisted GPS Cellular

Video Calling FaceTime iPad Air to any FaceTime‐enabled device over Wi‐Fi

FaceTime iPad Air to any FaceTime‐enabled device over Wi‐Fior cellular


Audio Calling FaceTime iPad Air to any FaceTime‐enabled device over Wi‐Fi

FaceTime iPad Air to any FaceTime‐enabled device over Wi‐Fior cellular

Audio Playback Audio formats supported: AAC (8 to 320 Kbps), Protected AAC (from iTunes Store), HE‐AAC, MP3 (8 to 320 Kbps), MP3 VBR, Audible (formats 2, 3, 4, Audible Enhanced Audio, AAX, and AAX+), Apple Lossless, AIFF, and WAVUser‐configurable maximum volume limit

TV and Video AirPlay mirroring and video out to Apple TV (2nd and 3rd generation)

Video mirroring and video out support: Up to 1080p through Lightning Digital AV Adapter and Lightning to VGAAdapter (adapters sold separately)Video formats supported:H.264 video up to 1080p, 60 frames per second, High Profile level 4.2 with AAC‐LCaudio up to 160 Kbps, 48kHz, stereo audio in .m4v, .mp4, and .mov file formats; MPEG‐4 video up to 2.5 Mbps,640 by 480 pixels, 30 frames per second, Simple Profile with AAC‐LC audio up to 160 Kbps per channel, 48kHz,stereo audio in .m4v, .mp4, and .mov file formats; Motion JPEG (M‐JPEG) up to 35 Mbps, 1280 by 720 pixels, 30frames per second, audio in ulaw, PCM stereo audio in .avi file format

Mail Attachment Support

Viewable document types.jpg, .tiff, .gif (images); .doc and .docx (Microsoft Word); .htm and .html (web pages); .key (Keynote); .numbers (Numbers); .pages (Pages); .pdf (Preview and Adobe Acrobat); .ppt and .pptx (Microsoft PowerPoint); .txt (text); .rtf (rich text format); .vcf (contact information); .xls and .xlsx (Microsoft Excel); .zip; .ics


Built-in Apps

Free Apps from Apple

iPhoto

iTunes U

iMovie

Podcasts

GarageBand

Find My iPhone

Pages

Find My Friends

Numbers

Remote

Keynote

iTunes Trailers

Safari Mail FaceTimePhotos MapsiBooks

iTunes Store App Store Calendar Music

Videos Siri Reminders Contacts Camera Notes

Photo Booth Clock Game Center

MessagesNewsstand


Intelligent Assistant

SiriUse your voice to send messages, set reminders, and more.

Environmental Requirements

Operating temperature: 32° to 95° F (0° to 35° C) Nonoperating temperature: ‐4° to 113° F (‐20° to 45° C) Relative humidity: 5% to 95% noncondensing


Apple A7 application Processor

ElpidaF8164A1MD‐GD‐F , Dual‐channel, LPDDR3‐1600, 8Gb

Qualcomm WTR1605L transceiver

Apple M7 coprocessor, NXP LPC1800 series micro processor

Qualcomm MDM9615M baseband processor

WiFi module from USI. Broadcom BCM43241 WiFi/BT SoC

Broadcom BCM8976A0KUB2G touch screen controller

Apple 343S0655‐A1 PMIC (Dialog Semiconductor)

Apple 338S1116 audio codec (Cirrus Logic)

Qualcomm PM8018, PMIC for MDM9615M

TriQuint TQF6514Skyworks SKY77575‐13/Skyworks SKY77493‐19/Skyworks SKY77494‐22Avago A7920720

NXP 1610A1, unknown function

Bosch Sensortech BMA220 3‐axis accelerometer STM 3‐axis gyroscope

Main storage, 16/32/64/128GB density

Skyworks SKY73614

Maxim MAX98304 Mono 3.2W Class D Audio Amplifier


9.7”2048x1536

eDP

ALS

BroadcomBCM5976

FaceTime camera

iSight Front camera,

AKMAK8963

I2C/SPI NXPLPC18A1

BoschBMP220

I2C/SPI

STMGyroscope

I2C

QualcommPM8018

QualcommWTR1605L

QualcommMDM9615M

USI339S0213

SDIOUART

LPDDR3

NAND Flash 16/32/64GB

NAND Flash

ElpidaF8164A1MD‐GD‐F

8Gb LPDDR3LPDDR3

Apple343S0655‐A1

PMIC

Apple338S1116

Audio Codec

Touch Screen

Apple M7

Lightning

NXP1610A1

For 4G LTE model

BroadcomBCM5976

Dialog Semiconductor D2089A

BroadcomBCM43241

ParadeDP655

MaximMAX98304

TriQuintTQF6514

SkyworksSKY77575‐13



AvagoA7920720

OmniVision OV2C2BBB

OmniVision OV2E0BNN


Manufacturer Device Function

▼Processor

Apple Apple A7 Microprocessor(Apple APL5698)

‧Dual‐core, ARMv8 architecture, 1.4GHz‧Imagination PowerVR 6 series GPU‧Manufactured by SAMSUNG 28nm HKMG process

NXP NXP LPC18A1(Apple M7 Processor)

‧NXP LPC1800 series micro processor‧ARM Cortex‐M3

▼Memory

Elpida F8164A1MD‐GD‐F ‧32‐bit, Dual‐channel, 8Gb LPDDR3‐1600

Storage NAND Flash ‧16GB/32GB/64GB

▼PMIC

Apple 343S0655‐A1 PMIC for Apple A7 Processor

Qualcomm PM8018 PMIC for Qualcomm MDM9615M baseband processor

▼Audio

Apple Apple 338S1116(Cirrus Logic) Audio Codec

Maxim MAX98304 Mono 3.2W Class D Audio Amplifier

STMicroelectronics 331 microphones

▼Touch Screen Controller

Broadcom BCM5976C1KUB6G Touch Screen Controller

▼MEMs

STMicroelectronics Package markings B329 MEMS motion sensor: three‐axis digital output gyroscope

Bosch Sensortech BMA220 Ultra small triaxial, low‐g acceleration sensor with digital interfaces

AKM AK8963 Electronic Compass ‐ 3‐Axis, w/ built‐in ADC & 14‐16‐bit selectable digital output

▼Camera

OmniVision OV2C2BBB iSight camera front , 5 Mp CIS

OV2E0BNN FaceTime camera front , 1.2 Mp CIS


Manufacturer Device Function

▼Radio Frequency

USI 339S0213(Broadcom BCM43241)

Broadcom BCM43241‧ Dual‐band 2.4 GHz and 5 GHz IEEE 802.11 a/b/g/n Wi‐Fi connectivity‧ 2x2 multiple input/multiple output (MIMO) dual‐band combo chip ‧ Single‐stream IEEE 802.11n support for 20 MHz and 40 MHz channels provides PHY

layer rates up to 300 Mbps for typical upper‐layer throughput in excess of 200 Mbps ‧ Supports the IEEE 802.11n STBC (space‐time block coding) and LDPC (low‐density

parity check) options for improved range and power efficiency ‧ Complies with Bluetooth Core Specification Version 4.0 + HS with provisions for

supporting future specifications‧Bluetooth Class 1 or Class 2 transmitter operation

Qualcomm MDM9615M

Baseband Processor‧Rel 9 LTE TDD/FDD Cat 3(100/50Mbps)‧Rel 9 DCHSPA+(42/5.76Mbps)‧TD‐SCDMA(4.2/2.2Mbps)‧QICE‧Integrated Memory

WTR1605L Multi‐band plus 700/1500/2600/B41 GPS+Glonas

TriQuint TQF6514 RF Power Amplifier/Duplexer Module

Skyworks SKY77575‐13 RF Power Amplifier/Duplexer Module

SKY77493‐19 RF Power Amplifier/Duplexer Module

SKY77494‐22 RF Power Amplifier/Duplexer Module

SKY73614 RF Power Amplifier/Duplexer Module

Avago A7920720 RF Power Amplifier/Duplexer Module

Murata E50 filter bank

AWH switch/filter module

▼Others

Texas Instruments TPS65143 LCD Bias with Integrated Gamma Reference for Notebook PCs, Tablet PCs and Monitors

Parade Technologies Parade Technologies DP655 LCD timing controller (Tcon)

NXP 1610A1 Unknown function

introducing apple ipad air

Technology

rightfromipad air

theylook smart

mil pixels

pixels indiscernible

soall youseeisyourcontent

butm7ismore efficientatit

soy fillsyourviewmorethanever

soyoucando evenmorewithit