introducing bbj media agency

Agenda

1) Company profile

ü Portfolio and Partner

2) Services provided

ü ORM: Online Reputation Management

ü Website

ü SEM/SEO/CPL

ü Prize contest and special project

ü Online Advertising (Creativity and planning)

ü Market reseatch

ü  Content Delivery

ü  Mobile

3

) Qualification

ü programming

ü Platform

4) Case Histories

BBJ is an italian independent media agency that provides strategies, concepts and execution in the new media scenario for more than 10 years. A multidisciplinar team involved every day in a deep comparison with digital’s opportunities, business and communication models. Scouting new media, web marketing tools and digital communication topics to realize performance concept to grow business revenues. BBJ’s Keywords: • Performance: built a digital concept by focusing on business revenues • Continuity: drive a long term digital strategy • Integration: realize the execution in harmony with off line strategy

Who we are

BBJ SERVICES QUALIFICATON

ORM WEBSITE SEM/SEO PRIZE CONTEST PROGRAMMING PROFILE PORTFOLIO PARTNER

SPECIAL PROJECTS

ONLINE ADV

CONTENT DELIVERY

MOBILE PLATFORMS

RESEARCH

Who we are: project value chain [f.e. on Infostrada campaign] Brief Brainstorming

Concept idea

Execution

Monitoring

Results and reporting


ORM WEBSITE SEM/SEO PRIZE CONTEST PROGRAMMING PROFILE PORTFOLIO PARTNER

ONLINE ADV

MOBILE RESEARCH SPECIAL PROJECTS

CONTENT DELIVERY PLATFORMS

07/09/11

Portfolio

5

ORM WEBSITE SEM/SEO ONLINE ADV

CONTENT DELIVERY

MOBILE

SERVICES

PUBLISHER


PRIZE CONTEST PROGRAMMING PROFILE PORTFOLIO PARTNER

RESEARCH SPECIAL PROJECTS PLATFORMS

07/09/11

Portfolio

6

BBJ

PORTFOLIO PARTNER ORM WEBSITE SEM/SEO ONLINE

ADV CONTENT DELIVERY

MOBILE

RETAIL

B2B

CORPORATE

SERVICES QUALIFICATON

PRIZE CONTEST PROGRAMMING PROFILE

SPECIAL PROJECTS PLATFORMS

RESEARCH

07/09/11

Partnership

Official reseller in the italian market of Comscore, the global leader in measuring digital audience and market intelligence.

7

BBJ

PORTFOLIO PARTNER ORM WEBSITE SEM/SEO ONLINE

ADV CONTENT DELIVERY

MOBILE

Media partnership with an international leader in the performance marketing campaign planning.

Long term partnership with Demoskopea, the major italian independent group in the survey market, in order to integrate its metodology with online projects.

DS Group, one of the global leader in the mobile business applications development.




RESEARCH

Provided services

BBJ SERVIZI

ORM WEBSITE SEM/SEO ONLINE ADV

CONTENT DELIVERY

MOBILE

Online Reputation Management Web site SEM/SEO Prize contest Special

Project

Advertising OnLine Market research Content

Delivery Mobile

PORTFOLIO PARTNER ONLINE

ADV




RESEARCH

IDENTIFY THE STRENGTHS AND WEAKNESSES OF ANY BRAND IN ORDER TO ELABORATE A STRATEGY TO PROTECT AND STRENGTHEN THE ONLINE BRAND REPUTATION.

The analysis of brand reputation aims to monitor all conversations on the Web dealing with the brand / product, such as the potentially dangerous and those as marketing opportunities.

Online Reputation Management (ORM)

The service of Brand Reputation is built using an advanced platform that allows you to extract all the contents that deal with / brands in the analysis of different online channels (websites, search engines, blogs, news, forums, videos , feed RSS and social networks), assign a sentiment positive / negative / neutral and then proceed with further analysis of the most relevant content.

BBJ

PORTFOLIO PARTNER ORM WEBSITE SEM/SEO ONLINE ADV

CONTENT DELIVERY

MOBILE PROFILE


PRIZE CONTEST PROGRAMMING


RESEARCH

ORM - Brand Protection & Crisis Spontaneous conversations on the internet often show negativity or problems related to the brand or product.

OPERATING ON THE CONVERSATIONS AND TURN THE PERCEPTION

Open interactions with the users is often the best way to restore credibility and trust of the brand.

Dialogues should be managed according to a conversation which is peculiar to the net: online conversations are not the same as in everyday life and have different dynamics this also because of the typical crisis of conventional media.

The opening and management of information must be maintained in real time, providing the user with the correct counterpart.

ad hoc interventions on:

ü Websites ü Blogs

ü Forums

ü Social Network platforms

ü Videosharing platforms

BBJ


CONTENT DELIVERY

MOBILE PROFILE




RESEARCH

ORM - Seeding & Feeding

The analysis of brand reputation allows to trace blogs and forums that are most suitable for the communication of the brand / product, as

well as conversations that need proactive actions. This allows us to identify and act through two lines:

ü  Blog/Websites/Portals: Feeding: preparing and sending communications that are optimized for Web 2.0, to give visibility to the initiatives

Seeding: integration of comments regarding the brand / product and its initiatives

ü  Forum:

Feeding: comments to ongoing discussions with a conversational approach

Seeding: insertion of new conversation thread (if possible)

BBJ


CONTENT DELIVERY

MOBILE PROFILE




RESEARCH

ORM - Social Networking Strategy Not all "places" of the network are equal and the communication is not

effective everywhere. The relational and conversational perspective on the web has brought Web 2.0: the possibility of a direct interaction between users, which goes beyond the concept of mass communication .

Social Networks have become the object of communication for excellence, the tool to reach potential customers.

But each social network has its unique characteristics, in terms of platform, users, communication methods, content.

At the same time social networks work in synergy: there isn’t 1 social network but a network in the network.

ü Determine the target on the web ü Locate the most suitable social platform ü Define a concept / approach to the platform ü Developing the activities ü Managing the conversations and the direct engagement with

the users ü Measuring results

BBJ


CONTENT DELIVERY

MOBILE PROFILE




RESEARCH

ORM - Analytics Detailed reports of the response in terms of target audience and level of engagement

BBJ


CONTENT DELIVERY

MOBILE PROFILE




RESEARCH

07/09/11

Web site

14

BBJ

PORTFOLIO PARTNER ORM SEM/SEO ONLINE ADV

CONTENT DELIVERY

MOBILE PROFILE




RESEARCH WEBSITE

SEM/SEO

BBJ

PORTFOLIO PARTNER ORM WEBSITE ONLINE ADV

CONTENT DELIVERY

MOBILE PROFILE




RESEARCH SEM/SEO

07/09/11

Prize contest

16

BBJ


CONTENT DELIVERY

MOBILE PROFILE

SERVICES QUALIFICATON PRIZE

CONTEST PROGRAMMING SPECIAL

PROJECTS PLATFORMS RESEARCH

07/09/11

Special projects

17

bet&fun

BBJ


CONTENT DELIVERY

MOBILE PROFILE




RESEARCH

07/09/11

Online Advertising - Banner

18

NORGE DECATHLON INFOSTRADA

BBJ

PORTFOLIO PARTNER ORM WEBSITE SEM/SEO CONTENT DELIVERY

MOBILE PROFILE




RESEARCH ONLINE ADV

07/09/11

Online Advertising - Dem

19

SALEWA TELEPASS LUXGALLERY

BBJ


MOBILE PROFILE




RESEARCH ONLINE ADV

07/09/11

Online Advertising - Viral

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STORYBOARD Video EMAR for ROCHE

BBJ


MOBILE PROFILE




RESEARCH ONLINE ADV

07/09/11

2. Service: Online Advertising - Planning

21

BBJ analyzes business objectives and leverages the knowledge of the target audience

through a partnership with comScore

BBJ supports media buying, developing campaigns that

integrate different modalities of visibility (CPC, CPM and

CPA) that allow to reach their goals in a more

effective way

Delivers the ADV campaign thanks

to ADServer technology ,

optimizing it and continuously

following it day by day

Provides a complete and comprehensive reporting, that allows

to understand the obtained results

BBJ


MOBILE PROFILE




RESEARCH ONLINE ADV

07/09/11

2. Service: Innovative Market Research

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Social Media analysis Analysis of support for the definition of a digital strategy

Site generation Analysis of support to the origin / redesign of a site

Web Creative Lab Analysis of support to the exploration of a concept / target market

Mind M@ps Psycholinguistic analysis to analyze the emotional positioning of a concept

Target in-depth Ethnographic analysis of behavioral and lifestyle of a specific target using video support

Home Focus Analysis of the dynamics of interaction in the real context of implementation

BBJ


MOBILE PROFILE




ONLINE ADV

RESEARCH

07/09/11

2. Service: Classic Market Research

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Scenario Analysis Quantitative analysis to verify the characteristics of a market

Analysis for the segmentation of demand

Positioning Analysis

Brand Equity DNA analysis of a brand

Advertising test Analysis and optimization of pre-and post-launch advertising campaigns

Concept/product/ pack test

Price Sensitivity Analysis for the definition of a price

Shopalong Costs to analyze the shopping experience

BBJ


MOBILE PROFILE




ONLINE ADV

RESEARCH

07/09/11

2. Service: Content Delivery – Mister Send MASS MAILER and SMS WITH ADVANCED REPORTING

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E-mails, newsletters, text messages, any digital content sent to targeting lists – free of charge - with the ability to monitor in real time the result

BBJ

PORTFOLIO PARTNER ORM WEBSITE SEM/SEO MOBILE PROFILE




ONLINE ADV

RESEARCH CONTENT DELIVERY

07/09/11

2. Service: Mobile

25

Site optimization for mobile devices to the design and deployment of applications and viral campaigns MMS / SMS

BBJ

PORTFOLIO PARTNER ORM WEBSITE SEM/SEO PROFILE




ONLINE ADV

RESEARCH CONTENT DELIVERY MOBILE

07/09/11

3. Qualification: Programming Languages

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Great experience in all major programming languages on the market: according to customer needs, BBJ uses the most suitable language to ensure the best results.

BBJ





ONLINE ADV


07/09/11

Forum E-commerce

3. Qualification: Platforms

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CMS (Content management system)

ADServer

BBJ





ONLINE ADV


07/09/11


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The tool for the management of Display Advertising The tool improves the performance of advertising on your sites and easily manage multiple advertisers and publishers. With three levels of administration (admin, publishers and advertisers) you are able to decide what limits to impose on each user and allow a customized display of the statistics.

The tool for Web Analytics Analyze the return on investment by monitoring your website and all online marketing campaigns with one tool. The extreme ease of installation and consultation, flexibility and data export, make ConversionLab an indispensable tool to monitor all online marketing campaigns.

BBJ





ONLINE ADV


07/09/11


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The tool for Web Usability Improve your site more easily and convert users into customers, visualizing behavior on the site. VisualPath is a tool that allows intuitive navigation to benefit from data of users in a simple and complete way.

The tool for the management of the Bid Management Save time and money by managing and automatically optimizing all your keyword advertising campaign. A single control panel, is ideal for managing the keyword lists, monitor the progress of the campaign, manage and automate the BID based on the defined strategy and monitoring the competitors.

BBJ





ONLINE ADV


07/09/11

THANKS

Via Alamanni 16/2 20141 Milano

Tel: (+39) 02.36.50.46.50 Fax: (+39) 02.36.50.46.62

http://www.bbj.it

introducing bbj media agency

Business