introducing “cheque-in” presented by marketing team harmeet singh preeti chaudhary mehtab singh
TRANSCRIPT
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Introducing“Cheque-In”
Presented by Marketing Team Harmeet SinghPreeti ChaudharyMehtab Singh
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04/20/23
Agenda
Service Overview How to Use Terms of Use Positioning Target Market Price Place Promotion Budget Financial Objectives Call to Action
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Service Overview
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQlyPwtd0tS3XXVwMdY5GszpeizIf82DYKTmNOze844fuqmpq_7Sw
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Why Use Cheque-In
Make your Banking more smarter and convenient
4 Million cheques are written each day in Canada
33% of Canadians visit a branch to deposit a cheque
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How to Cheque-In
http://blogs.edmontonjournal.com/2013/06/17/ing-direct-lets-you-deposit-cheques-from-your-smartphone-or-tablet/
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Terms Of Use For Mobile Remote Deposit
The service
Agency
Hardware & Software
Cheque Criteria
Geographic limitation
Destruction of paper cheque
Duplicate deposits
Limits
Alterations
Representations
Indemnifications
Further obligations
Cancellations
Consent
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Positioning
First mover advantage Differentiation
Price
Perceived Value to customersSimple and convenientTime SavingNo waiting in queue
https://ssl.gstatic.com/gb/images/a/3a1e625196.png
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TARGET MARKET
• Existing Account Holders.
• Smart Phone Users
• Region.
• Income.
• Gender.
• Age.
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Price
Download Cheque-In App FREE
No Monthly fee for all customers
We can do this because we eliminate costs by having no branches
https://encrypted-tbn1.gstatic.com/images?q=tbn:ANd9GcRCxi4WvkFY6VaaXgMopZL0FAYaWjXAgeNBmQB9lxMdW6JLt_bG9XgIU5I
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Place
Canada wide however with a focus on major cities Accessibility. Availability (24*7). Affordability
http://www.georgiabroadband.net/portals/0/collab.jpg
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Promotion
Prime Time TV Slot – English and French Radio Out of home Newspaper ING Direct website Social Media – Facebook and Twitter Fan page
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Budget
Advertising Type Description Cost1 Time Creative Production Cost & Placement Fee
$320,000 + 800,000 ( 200,000 * 4 Months) = $1,120,000
1 Time Creative Production Cost & Placement Fee
$20,000 + $ 175,000 = $195,000 (Toatl Circulation = 24,92,100)
Out Of Home( Street Level & Mall Poster) Creation Cost + Placement Cost $180,000 + $52,000 = $232,000(4
weeks rate for both)
ING DIRECT "Cheque-IN"
Advertising Cost
Prime Time Tv Spot( Canadian Specialist Tv Station)
Total Cost $1,765,000
ING DIRECT Website Labour Cost $48,000(Social Media Specialist Salary)
Social Media ( Facebook, Twitter) Labour Cost Inclusive In Above Cost
Radio Mid Level Radio Presence$20,000(creative cost) + $150,000(1
Month cost) = $170,000
Newspaper
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Financial Objectives
Total Customer base – 2 Million
500000 customers to use this service in next 12 month
75000 new aqusiitions in next 12 months
Increases Annual Profit Increased customer retention Increased referrals
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Summary (CALL TO ACTION)
Easy and convenient banking experience for our customers Service at no cost Collaborating in the face of change
CHEQUE-IN. BELIEVE IT.
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Thank You