introducing contentai: the future of one-to-one engagement
TRANSCRIPT
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Introducing ContentAI:
The Future of One-to-One Engagement
Cindy ChaoAssociate Product Marketing Manager
Marketo
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Housekeeping
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Digital Transformation has changed everything
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Buyer Expectations Are Higher Than Ever
only consider brands that show they understand and
care about ‘me.’
(Wunderman)
79%
say customer experience is more important than price in
buying decisions.
(Forrester)
64% 70%
of buying experiences are based on how customers feel they're
being understood.
(McKinsey)
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of buyers believe brands try to deliver value.
of marketers say their engagement efforts
are effective.
33% 83%
Most Buyers Don’t Believe You Are Trying to
Understand Them
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Winning Means Delivering Personalized and
Authentic Experiences at Scale
Email Web MobileSocial Ads
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CONTENT CHANNEL
Most of All: Adapt to Changing
Customer Needs
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Built for
Marketers1
2
3Provides Transparency
& Control
The Empowered Marketer with Artificial Intelligence
Performs on
Centralized Data
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Marketo ContentAI
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Web Email
ContentAI Simplifies One-to-One
Personalization
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Gain Visibility into Audience Insights
So you can:
• Focus content development efforts
• Drive more conversions
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Leverage A.I. to Predict the Best Content
This helps you:
• Use the right content for regional or industry marketing efforts
• Boost campaign results
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Understand Content Inventory & Performance
So you can:
• Make informed decisions for additional recommendations
• Improve content ROI
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Who Uses ContentAI ?
Content Marketing
Demand Generation
Product Marketing
Marketing Leaders
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Marketo empowers Mirantis to drive engagement with relevant content across web and emails, contributing to a 27% boost in views.
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• Analyzes performance of different assets for different audiences
• Machine learning algorithms learn which content works best and for who in real-time – continuously optimized
• Add the human touch to AI – marketers determine what content gets recommended, through which channels and where
• Bar, Rich Media, Email
Artificial Intelligence Provides Scale and is
Balanced by Human Control
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PREDICT
PERSONALIZE
PERFORM
34 78 28 18
ENGAGEMENT
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Questions?