Introducing Digital Media

@ UNICEF EthiopiaMay 2014

Zerihun SewunetUNICEF Ethiopia

Social Media?

Why Social Media?

Joining in conversation with target groups

ETHIOPIA: context and opportunities

5

6

Learn what our supporters are saying and sharing about you

Ask and answer questions

9

Drive traffic

Enable Easy Sharing

Enable grassroots movements in real-time and rapidly respond to emergencies.

11

Build new contacts

12

13

Who is on social media?

Governm

ent Donors

Donors agencies

Media

UN

Agencies +

multilateral

orgns

Private P

artners

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

90.00%

100.00%

Website

Facebook

Twitter

Youtube

How we do it

www.unicef.org/ethiopia

unicefethiopia.wordpress.com

twitter.com/UNICEFEthiopia

www.facebook.com/UNICEFETH

www.linkedin.com/company/unicef-ethiopia

www.flickr.com/unicefethiopia/

www.youtube.com/UNICEFEthiopia

Finding and managing information online

List your best three sources of information

How do you manage your information?

• From the work we do • Face-to-face meetings • Events / workshops • Internet • Publications or books • Media….

What are your information sources?

Finding information: problems ?

• Too much! - Too much information / knowledge out there – Too many platforms / tools?

• Dealing with information overload... • Quality Information • Filter failure?

Basic command:

• “...” : the exact phrase • *: Words starting with e.g People* • OR : Logical expression

Advanced search:

• [site: country code] : country code e.g et • [filetype:] : specific format e.g doc • Etc...

Using social media

Using social media: Yammer

Using social media: Twitter

Using social media: LinkedIn

UNICEF Ethiopia website

UNICEF Ethiopia blog

UNICEF Ethiopia photo collection

UNICEF Ethiopia Videos

Managing Information

To make informed decisions …

To re-use information… …And learn

from the past

How do we manage information?

• Organize our content • Categorize and tag it properly

Use different technology like: • Social media tools • Content management systems • Your note pad...

Managing information @ UNICEF Ethiopia

• Wikis• Blogs • Delicious • SlideShare • Flickr • YouTube • RSS feeds

UNICEF Ethiopia

P.O.Box 1169

Addis Ababa, Ethiopia

www.unicef.org/Ethiopia

© UNICEF

May 2014

Cover photo © UNICEF Ethiopia/2013/Ose