introducing ditto, a photo analytics tool for brands
DESCRIPTION
Using computer vision and hundreds of high-powered servers, Ditto identifies when, where and how people use products. Now, for the first time, marketers can take advantage of the exploding visual web.TRANSCRIPT
Every day 500m photos are sharedDitto can “read” these photos
Dining
Recreation
Shopping
Fashion
Entertainment
300 million/day
15 million/day
42 million/day
80 million/day
Robust image analysis works on small, blurry, distorted and partial logos
Brand marketers relying on text based analytics are literally missing the picture.
Ditto’s image-recognition technology reveals the truth about how consumers actually interact with products and brands--in the wild.
Brand marketers relying on text based analytics are literally missing the picture.
Ditto’s image-recognition technology reveals the truth about how consumers actually interact with products and brands--in the wild.
Ditto has four services:1) Discovers photos that brands are otherwise blind to.2) Delivers photo analytics to see competitive trends.
3) Provides a database of influential brand-ambassadors.
4) Launch peer-to-peer photo campaigns to activate the social networks around a brand.
these could also be facebook likes
What you can do with Photo Analytics:
FINDING INFLUENCERS
PRODUCT DISCOVERY
CAMPAIGN INSPIRATION
CUSTOMER INSIGHTS
DIGITAL ACTIVATION
SOCIAL CAMPAIGN ROI
“We used to Ditto to look at actual photos. We found that Gatorade wasn’t just consumed during exercise, but by
teens during meals”
PRODUCT DISCOVERYCreative/Marketing
“We used Ditto to reach out directly to influential fans outside Harley’s core demographic--like Ashley”
FINDING INFLUENCERSBrand & Social Media Teams
“A new advertising concept was sparked by looking at how our competitor’s products were used. Cups are a messaging
canvas Dunkin can use.”
CAMPAIGN INSPIRATIONCreative/Marketing
“We used Ditto to land a new client, because our agency had data about the brand that others didn’t have.”
CUSTOMER INSIGHTSAccount Planning & Strategy Teams
LEARN
WATCH
ATTEND
“We want Ditto to get fans to convert their friends to Red Sox Nation. We will sell more game tickets, Red Sox
merchandise, and increase game viewership.”
DIGITAL ACTIVATIONBrand & Social Media Teams
“With Ditto we can evaluate how JetBlue’s social media campaigns are performing.”
SOCIAL CAMPAIGN ROIAnalytics and Media Planning
300 million/day
15 million/day
42 million/day
80 million/day
CONTENT
COMMUNITIES OF INTEREST
COMMERCE
LEARN
CALL
WATCH
CONNECT
GO
BROWSE
DONATE
Places
With a proprietary cloud-based recognition engine
Objects
#hashtags Captions
Logos Faces
Ditto runs campaigns to activate social networks, by adding actionable links to photos
Word-of-mouth influences friends through Instagram, Twitter, and Facebook photos
A link is inserted under your Facebook photo
Scanning animation transition
Actions pop-up
Customer pipeline is strong
Thesis
Market context
Product
Stragetic focus
IP
Team
G2M
Risks
Exit
Offering
David Rose, CEOHarvard, Ifactory, Opholio, Viant, Ambient Devices, Vitality
Josh Wachman, PresidentMIT Media Lab, Disney Imagineering, WatchPoint Media, Viant, Vitality
Neil Mayle, CTOMIT AI, Sloan, Opholio, Angel and BOD member
Amy Muntz, VP EngineeringCarnegie Mellon, Tufts, Babson MBA, Cognex, Ambient Devices, Laszlo, Nest
Phil Romanik, Chief ArchitectMIT, Cognex, Orange Imagineering, Brontes/3M, Nest, Rochester Inst. Tech
Minh Phan, Software DevelopmentMIT Artificial Intelligence Lab, General Dynamics
Jake Bailey, Head, Marketing Emerson, WeFunder, Rite Bros Clothing
Tailor Yates, Head, Business Development MIT Sloan School, FeedZai
Ditto has a seasoned team of image recognition and technology experts.
Thesis
Market context
Product
Stragetic focus
IP
Team
G2M
Risks
Exit
Offering
Ditto’s advisors span the ad-agency world, and social-influence researchers.
Nicholas Christakis MD PhDHarvard University
Sinan Aral PhDMIT, Harvard
Thesis
Market context
Product
Stragetic focus
IP
Team
G2M
Risks
Exit
Offering
Ditto’s advisors span the ad-agency world, and social-influence researchers.
Identifying Influential and Susceptible Members of Social Networks- SCIENCE
Competitor: Thinglink allows manual tagging of images
Competitor: Stipple allows manual tagging of images and reposting to Facebook at Twitter