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An SAP Services Webcast - June 12th, 2012 Introducing SAP Advanced Delivery Management: The New Way of Implementing SAP Solutions Marianne Heer Senior Vice President of Delivery SAP Consulting North America Ann Rosenberg Director, Strategy and Transformation SAP Services Delivery Peggy Swalwell Vice President North America Sustainability Services Follow along on Twitter #SAPCNS

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An SAP Services Webcast - June 12th, 2012

Introducing SAP Advanced Delivery

Management: The New Way of

Implementing SAP Solutions

Marianne Heer Senior Vice President of Delivery

SAP Consulting North America

Ann Rosenberg Director, Strategy and

Transformation

SAP Services Delivery

Peggy Swalwell Vice President

North America Sustainability Services

Follow along on Twitter #SAPCNS

Introducing SAP Advanced Delivery Management:

The New Way of Implementing SAP Solutions

Marianne Heer Senior Vice President of Delivery

SAP Consulting North America

© 2012 SAP AG. All rights reserved. 3 Confidential

Introduction:

Key Customer Requirements

… highly predictable and accelerated

means to adopt and deploy business

solutions

… rapid integration of business

requirements to start and grow without

compromises and quicker innovation with

new technologies

… choice from a modular, ready-to-use

portfolio of solutions, with flexible

deployment and pricing options

…and of course, at lower cost!

© 2012 SAP AG. All rights reserved. 4 Confidential

Agenda

SAP Advanced Delivery Management: An

Overview

Examples of Services delivered via the new

SAP Advanced Delivery Model

Assemble to Order and Industrialized Delivery Model

Design based Delivery Model

How to get more information and Upcoming

Events & Resources

Discussion and Q&A

Peggy Swalwell Vice President

North America Sustainability Services

© 2012 SAP AG. All rights reserved. 6 Confidential

Agenda

SAP Advanced Delivery Management: An

Overview

Examples of Services delivered via the new

SAP Advanced Delivery Model

Assemble to Order and Industrialized Delivery Model

Design based Delivery Model

How to get more information and Upcoming

Events & Resources

Discussion and Q&A

© 2012 SAP AG. All rights reserved. 7 Confidential

Mission: Radically Change Traditional Services Model

Shorten

Implementation

Time to Weeks

Deliver in Factory

Mode that Scales

Globally

© 2012 SAP AG. All rights reserved. 8 Confidential

The Big Idea – Apply Modular* Approach to Services

START four variants with high

effort of creation

MODULARIZATION two configurable

parts (modules)

RESULT any number of variants

possible with minimal effort

* Source: Porsche Consulting, „Caracho― 07, „Varianten Reichtum―

© 2012 SAP AG. All rights reserved. 9 Confidential

The 4 Delivery Models Which Drives a Consistent Shift

Towards Assemble-to-order Delivery

9

Expert Based Design based Assemble to Order Industrialized

Highly skilled

consultant delivering

―one-off‖ results. e.g.

QA Services, Expert

on demand

Traditional projects,

with strong reliance

on blueprinting. e.g.

CRM,ERP,SCM, PLM,

SRM projects

Assembled using

predefined building

blocks. e.g. Fast Track

to deliver ERP solution

Highly

packaged

service with

fixed scope,

fixed price.

e.g. RDS,

Technical

Upgrade

DELIVERY

APPROACH

DEPLOYMENT

MODE

REMOTE

SHARE

ASPIRATION

Build to Order Assemble to

Order

Local, Nearshore, Offshore

HIGH MEDIUM to HIGH LOW to MEDIUM LOW

Shift towards Assemble to Order

© 2012 SAP AG. All rights reserved. 10 Confidential

Mapping Customer Requirements to our 4 Delivery

Models…

An Automotive Customer may reach out to SAP for one of the following

scenarios…

Scenario 1 : Customer would like SAP experts to review the project and identify

any quality concerns.

Scenario 2 : Customer would like to design and innovate to-be sales processes

and implement SAP solutions utilizing industry standards and best practices.

(Detailed Blueprinting, Rapid Deployment of SAP CRM and SAP CRM rapid-

deployment solution for customer segmentation with SAP HANA)

Scenario 3 : Customer would like to implement defined to-be sales processes

according to industry standards and best practices as well as enhance the

capability to target potential customers using SAP solutions. (Rapid Deployment of

SAP CRM and SAP CRM rapid- deployment solution for customer segmentation

with SAP HANA)

Scenario 4 : Customer already has a strong sales process running with the help of

SAP CRM. Customer wants to further improve performance of analyzing customer

data. Hence they need Customer Segmentation with SAP HANA (SAP CRM rapid-

deployment solution for customer segmentation with SAP HANA)

© 2012 SAP AG. All rights reserved. 11 Confidential

How SAP Advanced Delivery Model Answers Customer‟s

Requirements..

RDS CRM

QA

Services

Industry

Business

Process

Content

RDS

Customer

Segmentati

on with SAP

HANA

QA

Services

QA

Services

QA

Services

RDS

Customer

Segmentati

on with SAP

HANA

RDS

Customer

Segmentati

on with SAP

HANA

RDS CRM

Scenario 1

Scenario 4

Scenario 3

Scenario 2

Expert-based

Industrialized

Assembled-to-order

Design-based

© 2012 SAP AG. All rights reserved. 12 Confidential

The Methodology Behind the 4 Delivery Models –

ASAP for Advanced Delivery Management

Mapping of Delivery Model per Service

Introduction of tasks for every deliverable

Delivery Models with clear work breakdown structures

which include

Deployment mode (local, nearshore, offshore)

Delivery mode (on-site, remote)

Q-Gate acceptance criteria

Tasks

Skills level needed per task

PMI accreditation

1

2

3

0

1

2

3

4

© 2012 SAP AG. All rights reserved. 13 Confidential

Pre-packaged Content and Lean Implementation

Technology (Supported by SAP Solution Manager)

Content

Content

Delivery

Content Task

Repository

Bid

Scoping Assembling Estimation,

calculation,

pricing

Initiation,

planning

Execution,

monitoring

Start

Scoping

Start

Assembling

See Automated

Calculation

See Planning

Cockpit

Start Guided

Deployment

Systems & Tools

Aligned Content Architecture is key to assembling building blocks

(structured assembly)

‒ Enabling reuse ‒ Ensuring consistency ‒ Common standards

Task Repository key component for content reuse

Need for clear assembly Guidelines

(e.g. to cover dependencies between Services, implementation sequence)

© 2012 SAP AG. All rights reserved. 14 Confidential

Project Efficiency and the Reaction from Customers is

Very Encouraging

…SAP would not have won the Services deal

had it not been for the Advanced Delivery

Management approach. ADM (ERP FIS) was

the deal maker for SAP services and a big part

of SAP signing a group software deal as

well….―

Trevor Harding, CIO, RainbowFoods

The rapid deployment allowed us to implement

the solution with minimal staff – our dedicated

CRM IT employee started two weeks after

going live…‖

Craig Pedersen, Director of ecommerce,

Hunter Douglas, Inc

Customer Service company completed SAP ERP

implementation in 12 weeks.

Manufacturing customer implemented SAP CRM

solution in 16 weeks.

Life Sciences company implemented SAP CRM solution

in 13 weeks.

Chemical company implemented Sybase Mobile Sales

for SAP CRM in 7 weeks.

Public Services Organization implemented SAP SRM

and Master Data Management in 16 weeks.

Pharmaceutical Company implemented SAP CRM in

15 weeks.

Public Services Organization implemented SAP

Learning Solution in 13 weeks.

Implementation Projects

© 2012 SAP AG. All rights reserved. 15 Confidential

SAP Receives 2012 Vision Award from the Technology

Services Industry Association

“Introduced in 2010 and growing year over year, the TSIA Vision Awards recognize game-changing ideas in technology

services that propel the industry ahead and shape emerging trends,” said J.B. Wood, CEO of TSIA. SAP not only delighted

and impressed the audience with its new SAP Advanced Delivery Management Approach, but it demonstrated a most

unique and compelling approach to driving technology services toward the future. We were proud to honor them at our TSW

Best Practices event.”

More information on the Vision Awards and the Service Revolutions competition can be found at

www.tsia.com/awards_and_certifications/service_revolutions_awards.html.

SAP Demonstrates Game-Changing Innovation in Technology Services

SAP was named as the winner of the 2012 TSIA Vision Award in the Services Practitioner category

during the TSIA Awards Luncheon at Technology Services World 2012 Best Practices conference in

Santa Clara.

The awards were the result of TSIA‘s third annual Service Revolutions competition, featuring a

series of on-stage demonstrations revealing the latest innovations in technology services—from

cutting-edge services new to the market, to start-ups with innovative service models, to the newest

advances in service technology, to the latest breakthroughs from the emerging world of service

science. Winners were selected by a live audience of industry practitioners along with a panel of

expert judges.

The 2012 Vision Awards are based on the theme, ―True vision is having the intelligent foresight to

define a better, more productive future.‖ SAP demonstrated its new SAP Advanced Delivery

Management Approach.

Ann Rosenberg

Director, Strategy and Transformation

SAP Services Delivery

© 2012 SAP AG. All rights reserved. 17 Confidential

Agenda

SAP Advanced Delivery Management: An

Overview

Examples of Services delivered via the new

SAP Advanced Delivery Model

Assemble to Order and Industrialized Delivery Model

Design based Delivery Model

How to get more information and Upcoming

Events & Resources

Discussion and Q&A

© 2012 SAP AG. All rights reserved. 19 Confidential

Overview

Customer Segmentation with SAP HANA

SAP Rapid Deployment

Solution for Customer

Segmentation with SAP HANA

Solution for customer segmentation

analysis that…

Defines the set of customers who should be

part of your marketing campaign.

Enables Target group identification ready for

execution at any time using a range of

customer parameters and customer

behavior metrics

Provides flexibility on creation of filters to

segment data.

Create more effective marketing campaigns

and improve performance of your product

Core Features

Scalable solution that allows marketers

deal with large number of end-

consumers to reach their target

audiences with relevant marketing

messages

The solution falls under the ‗HANA

accelerator‘ category for driving high

performance for huge data volumes

Clear visualization in graphical modeler

through Waterfall approach

– Gain transparency by dividing complex process

into steps

HANA data load facility for initial build

HANA delta-replication capability

Plug-and-play activation

© 2012 SAP AG. All rights reserved. 20 Confidential

Implementation

Testing

Key User Training

Successful rollout and

adoption

Configuration

documentation

Get Up and Running in as Little as 5 Weeks!

Run (Go-Live Support) Deploy (Realization) Start (Preparation)

Expectations

1 3

Project management

Kick-off workshop

participation

Preparing technical

infrastructure

Mutually-approved scope

document

Working SAP HANA™

system

User-acceptance testing

Onsite and remote support

Superior support to ensure

smooth functioning

2

Note: This slide represents a typical deployment. Exact details may differ according to solution.

Results

© 2012 SAP AG. All rights reserved. 21 Confidential

Pre-defined Services for Rapid-Deployment Solutions

Your path to Go-Live: fast, efficiently and at predictable cost

Fixed-price Implementation Services Pre-defined Project Methodology

Ready-to-use Accelerators

Start (Preparation)

Run (Go-Live Support)

Deploy (Realization)

1 3 2

Project management

Kick-off workshop participation

Preparing technical infrastructure

Accelerators / Deliverables Consulting Delivery Guide Project schedule WBS

Service Delivery Model, roles and responsibilities

Request for consultants template Process descriptions Process-flow-documents Kick-off presentation Consumption Guide Pre-delivery requirements and

checklist

Solution Realization

Master Data Load

Refinement Workshop &

Refinement Realization

Knowledge Transfer to Key Users

Accelerators / Deliverables Installation guide

Solution Documentation

Solution Manager content

Best-Practices content

(pre-configuration)

Configuration activities

Consulting Delivery Guide

Implementation Content

Performance Tests

End User Training

Sign off of solution

Go-Live Preparation

Go-Live

Post go-live support and activities

Improvements and road map

workshop

Accelerators / Deliverables Test cases

Deliverable acceptance forms

Training Materials –

Process-flow recordings etc.

Go-Live Checklist

Note: This slide represents a typical deployment. Exact details may differ according to solution.

© 2012 SAP AG. All rights reserved. 22 Confidential

Configuration Guide

Scoping Questionnaire

Kickoff Workshop

Project Schedule

Support Portal Check Lists

Implementation Methodology – ASAP for ADM

Start Run Deploy 1 3 2

Note: This slide represents a typical deployment. Exact details may differ according to solution.

Access to the implementation

methodology materials:

http://service.sap.com/hana-

cust-seg

© 2012 SAP AG. All rights reserved. 23 Confidential

Further Details

Customer Segmentation with SAP HANA

http://www.sap.com/solutions/rapid-deployment/hana-customer-

segmentation/implementation.epx

© 2012 SAP AG. All rights reserved. 24 Confidential

How SAP Advanced Delivery Model Answers Customer‟s

Requirements – Assembled-to-order

RDS CRM

RDS

Customer

Segmentati

on with

SAP HANA

QA

Services

RDS

Customer

Segmentati

on with

SAP HANA

Scenario 4

Scenario 3

Industrialized

Assembled-to-order

Via the Delivery Model Assemble to Order you can assemble services to cover

your project scope

Assemble services to cover your project scope

© 2012 SAP AG. All rights reserved. 25 Confidential

SAP Services

Catalog Engineered Services

Assembled to Order – The New Way to Deliver

Illustrative Use Case

RDS 1

RDS 2

Deployment Phase 1

Go

-Liv

e

Value / Expert Services

Understand

Business Needs

Deliver value early and

build baseline

RDS 3

Enhance your Solution

in manageable portions / iterations

Discovery RDS 4

BPM Service

Deployment Phase 2

Go

-Liv

e

Development

RDS 5

RDS 6

Deployment Phase 3

Go

-Liv

e

Development

© 2012 SAP AG. All rights reserved. 26 Confidential

Assembled to Order – Banking out of the Box

Illustrative Use Case for Multiple RDSs over Time

Savings and Current

Accounts Life-Cycle

Consumer Loans Lifecycle

Phase 1 - Production / Settlement

Go

-Liv

e

Understand

Business Needs

Deliver value early and

build baseline

Data Migration

for SAP Loans

Enhance your Solution

in manageable portions / iterations

Discovery HANA:

Transaction History

HANA:

Financial Reporting

Phase 2 - Accounting Reporting

Go

-Liv

e

Expert Services

SAP Services

Catalog Engineered Services Value / Expert Services

© 2012 SAP AG. All rights reserved. 27 Confidential

Deliver Value Early Through Assembled to Order

Actual Customer Example for New Technologies and

Mobility

<Month 1>

Go Live in 2 months (start to finish)

<Month 2> <Month 3>

Kick Off

Deploy Sybase

Unwired Platform

Deploy Mobile Sales

CRM Expense Reporting

Deploy Afaria

Knowledge Transfer

and Go Live

Duration Milestone

Mobile Sales for SAP CRM

Knowledge transfer of

Sybase Unwired Platform

Travel and Expense (T&E)

Mobility application

Afaria

Solution Scope

© 2012 SAP AG. All rights reserved. 28 Confidential

Agenda

SAP Advanced Delivery Management: An

Overview

Examples of Services delivered via the new

SAP Advanced Delivery Model

Assemble to Order and Industrialized Delivery Model

Design based Delivery Model

How to get more information and Upcoming

Events & Resources

Discussion and Q&A

© 2012 SAP AG. All rights reserved. 29 Confidential

Overview

Industry Business Process Content

Coverage of all Layers of the

Customers„ Business & IT Reality

Core Features

The Industry Business Process Content

allows SAP to demonstrate true industry

and process thought leadership to

customers. This helps customers with

Business content in customer language for

industry and cross industry processes

Broad content: covers business process

descriptions and process expert content

(KPIs, PPIs, benchmarks, value levers,

solution mapping)

Integrated with ASAP for ADM: content used

as accelerator especially during project

preparation and blueprinting phase

Key benefits: improve blueprint quality,

lower implementation costs and create

predictable project results

Value

Process

Application

Data

Infrastructure

Information

© 2012 SAP AG. All rights reserved. 30 Confidential

Implementation

Testing

Key User

Training

Successful

rollout and

adoption

Configuration

documentation

Value Packages Are Used in the Discovery and Design

Phase - Get Up and Running Fast

Start (Preparation) Deploy (Realization)

Expectations

1

Project

management

Kick-off workshop

Preparing technical

infrastructure

Mutually-approved

scope document

Working SAP

system

3

Results

Design (Blue-print) 2

Value/ Process

Maps

RACI, KPI & PPI

workshop

Preparing

Solution

Mapping

Well designed,

improved

Process Maps

with mapped

SAP solutions

Discovery 0

Scoping

Quick scan

Feasibility study

Process

improvement

potentials

Solution

recommendation

Realization

roadmap

Use of Value Pack Use of Value Pack

© 2012 SAP AG. All rights reserved. 31 Confidential

How SAP Advanced Delivery Model Answers Customer‟s

Requirements – Design-based

RDS CRM

Industry

Business

Process

Content

RDS

Customer

Segmentati

on with

SAP HANA

QA

Services

QA

Services

RDS

Customer

Segmentati

on with

SAP HANA

RDS

Customer

Segmentati

on with

SAP HANA

RDS CRM

Scenario 4

Scenario 3

Scenario 2

Industrialized

Assembled-to-order

Design-based

Via the Design-based delivery model you can start with a Detailed Blueprinting leveraging Industry

Business Process Content and value drivers which are map to the building implementation

content and by this apply Assembled-to-order according to your scope

From Detailed Blueprinting to Assembled-to-order leveraging Industry

Business Process Content and value drivers

© 2012 SAP AG. All rights reserved. 32 Confidential

A Consolidated View of the Project Scenarios

Project Scenarios Model Service Delivery Mode Accelerators

Customer would like SAP

experts to review the project and

identify any quality concerns

Model 1 :

Expert-

based

QA Service Mainly onsite Project schedule

Service Delivery Model, roles and responsibilities

QA guidelines

…..

Customer would like to design

and innovate to-be sales

processes and implement SAP

solutions utilizing industry

standards and best practices.

Model 2 :

Design-

based

Industry Process Content

with Rapid Deployment of

SAP CRM and SAP CRM

rapid- deployment solution

for customer segmentation

with SAP HANA

Mix of onsite and

remote

Project schedule

Business Process Descriptions

Process Flows, RACIs

KPIs / PPIs, Benchmarks, Best Practices

Value levers, Solution Mapping

Installation guide, Solution Documentation

BCSets, Reports, Forms ….

TestCases

Training Material….

Customer would like to

implement defined to-be sales

processes according to industry

standards and best practices as

well as enhance the capability to

target potential customers using

SAP solutions

Model 3 :

Assemble

d-to-order

Rapid Deployment of SAP

CRM and SAP CRM rapid-

deployment solution for

customer segmentation

with SAP HANA

Mainly remote

Project schedule

Installation guide

Solution Documentation

Solution Manager content

Installation guide

BCSets, Reports, Forms ….

Test Cases

Training Material….

Customer already has a strong

sales process running with the

help of SAP CRM. Customer

wants to further improve

performance of analyzing

customer data

Model 4 :

Industriali

zed

CRM rapid- deployment

solution for customer

segmentation with SAP

HANA

Mainly remote Project schedule

Installation guide

Solution Documentation

Solution Manager content

Installation guide

BCSets, Reports, Forms ….

TestCases

Training Material….

© 2012 SAP AG. All rights reserved. 33 Confidential

Agenda

SAP Advanced Delivery Management: An

Overview

Examples of Services delivered via the new

SAP Advanced Delivery Model

Assemble to Order and Industrialized Delivery Model

Design based Delivery Model

How to get more information and Upcoming

Events & Resources

Discussion and Q&A

© 2012 SAP AG. All rights reserved. 34 Confidential

Upcoming Events and Resources

Upcoming Events and more information:

SAP Advanced Delivery Management please go to: http://scn.sap.com/community/advanced-delivery-management

SAP Advanced Delivery Management Webinar Series please go to: http://scn.sap.com/docs/DOC-27840

Register here and receive our Newsletter directly. – SAP Advanced Delivery Management Webinar newsletter

SAP World Forum:

Multi-city event coming in Q3/Q4 2012 highlighting SAP Innovations and Solutions Leadership

More information to come, please visit www.sapevents.com/

SAPinsider Managing Your SAP Projects 2012, “The most important event of the year for teams that

plan, manage, and support SAP and SAP BusinessObjects projects”:

Co-located with Reporting & Analytics 2012 conference in Las Vegas NV October 28th to 31st 2012

For more information please go to www.sapprojects2012.com

Questions and Resources:

SAP Advanced Delivery Management Short Overview: scn.sap.com/docs/DOC-28555

SAPinsider Article ―SAP Advanced Delivery Management - SAP´s new delivery approach enabling innovation‖ Q3 SAPinsider

Magazine and www.sapinsideronline.com (included in post-event follow-up)

SAP Press Book Coming Soon: ―The New Way of implementing SAP Solutions‖ www.sap-press.com

SAP Services web site: www.sap.com/services

Contact your SAP Services Client Partner or call 866-609-1124

© 2012 SAP AG. All rights reserved. 35 Confidential

Design Partner Council – SAP Advanced Delivery

Management

Influence

We are setting up a Design Partner

Council (DPC). If you are interested to

influence and drive our NEW Delivery

Approach ―SAP Advanced Delivery

Management― please nominate yourself!

You can sign-up for the nomination

process by just giving your Business

Card to the presenter.

We appreciate your help - thank you

very much.

© 2012 SAP AG. All rights reserved. 36 Confidential

Agenda

SAP Advanced Delivery Management: An

Overview

Examples of Services delivered via the new

SAP Advanced Delivery Model

Assemble to Order and Industrialized Delivery Model

Design based Delivery Model

How to get more information and Upcoming

Events & Resources

Discussion and Q&A

© 2012 SAP AG. All rights reserved. 37 Confidential

SAP Services Webcast:

Discussion and Q&A

Introducing SAP Advanced Delivery Management:

The New Way of Implementing SAP Solutions

Marianne Heer Senior Vice President of Delivery

SAP Consulting North America

Ann Rosenberg Director, Strategy and

Transformation

SAP Services Delivery

Peggy Swalwell Vice President

North America Sustainability

Services

Thank You!