introducing siderean software (pc forum 2005)
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Introducing Siderean Software, Inc.
PC Forum
March 21st, 2005
Copyright © 2005 Siderean Software, Inc. All rights reserved.
What Siderean is all about
The way you think
Copyright © 2005 Siderean Software, Inc. All rights reserved.
How do we find things?
Finding a new shirt…
or
Copyright © 2005 Siderean Software, Inc. All rights reserved.
How do we find things?
Finding a second car…
or
Copyright © 2005 Siderean Software, Inc. All rights reserved.
How do we find things?
Finding Nemo…
or
Copyright © 2005 Siderean Software, Inc. All rights reserved.
How do we find things?
• People find things efficiently when:- They see the big picture from the start
- Things are well organized
- They can apply their own insight to quickly drill down to what matters
Copyright © 2005 Siderean Software, Inc. All rights reserved.
Machines are lousy at this
• Can’t see the forest for the trees
• Don’t know what matters
This is a fatal flaw confronting today’s enterprises, where unearthing the right information from the worldwide glut of accessible data is increasingly mission critical
Copyright © 2005 Siderean Software, Inc. All rights reserved.
Two extremes
Knowledge management:Insight hardwired
- Organized by specialists- Breathtakingly expensive - Users get someone else’s view
Search engines:Insight ignored
- One long unorganized list- Cheap but hit-or-miss- Users are on their own
Copyright © 2005 Siderean Software, Inc. All rights reserved.
What’s missing: the way you think
• Organize the way you think- Flexible categories, not rigid
classifications
• Search the way you think- Recognizing and clicking, not
recalling and typing
• Navigate the way you think- Knowing where you are, not
being completely at sea
Copyright © 2005 Siderean Software, Inc. All rights reserved.
Siderean’s technology
• World’s first turnkey navigation server
• A multi-dimensional view of the scope of all available information
• Users converge on the right information fast, and when other methods fail
• At home with massive stores of data, content, and everything in between – the digital universe
Demonstration
Copyright © 2005 Siderean Software, Inc. All rights reserved.
The Seamark Navigation Server
• Turnkey installation- Open standards based
- Leverages existing infrastructure
• Works the way you think- Leads users through the process of finding
the right information
- Allows users to organize information and their views of it
Copyright © 2005 Siderean Software, Inc. All rights reserved.
Under the hood
Con
ten
t S
ou
rces
Content and data feeds
SearchEngines
Web Services
WebBrowsers
FeedAggregators
Aggregator
NavigationWeb Services
Metadata Store
User navigationand user tagging
Copyright © 2005 Siderean Software, Inc. All rights reserved.
Early successes
•Retail
•High Technology
•Education
•Government
Copyright © 2005 Siderean Software, Inc. All rights reserved.
Business benefit
• Continuous improvement of the quality of information
- Consumers find and remix information the way they think
- Producers find information about the way consumers think
Consumers
Producers
Publishedinformation
Consumerattention &
feedback
Navigation andtagging
Navigation andtagging
Copyright © 2005 Siderean Software, Inc. All rights reserved.
User and customer reaction
• “In 3 clicks, I drilled down through 9700+ sites, to a more specific set of 98 things, down to one I found useful.”
• “Our ability to quickly and easily deliver the right content from our thousands of online example programs is invaluable to our customers.”
• “Permet à mon sens d'exploiter au mieux toute la puissance du bookmarking social” (“In my opinion, it allows me to best exploit all the power of social bookmarking”)
• “Это дико удобно!” (“It is wildly convenient!”)• “ 是很有趣的” (“Is very interesting”)
Copyright © 2005 Siderean Software, Inc. All rights reserved.
Facts about Siderean
• Founded July 2001• 17 employees• Venture backed by Clearstone, Red
Rock, Innocal• Headquartered in El Segundo, CA• Seamark Navigation Server 3.5 in
production at customer sites• Patents pending
Copyright © 2005 Siderean Software, Inc. All rights reserved.
Summary
• Getting the precise information we need from today’s data glut is profoundly difficult
• Solving this problem requires a solution that works the way you think
• Siderean is the first such technology that brings this to enterprises and people at large
Copyright © 2005 Siderean Software, Inc. All rights reserved.