introducing the fishawack group
TRANSCRIPT
© 2014
IntroducingtheFishawackGroup
Standingoutfromthecrowd
DrDianeSutherland
FishawackCommunications,Oxfordshire,UK
Email:[email protected]
Tel:+441235462824
www.fishawack.com
WhoIam- abriefintroduction
Whoweare– TheFishawackGroupofCompanies
● Establishedin2001
● Nowoneofthelargestindependentagencies(~240staff)
● Groupofdynamichealthcarecommunicationscompanieswithareputationbuiltonexcellenceandcreativity
● TheFishawackGroupofCompaniesoperatesunder5 mainbrands
Whereweare– aGlobalMedicalCommunicationsCompany
FishawackGroupagencyPartneragency
USAEASTCOASTConshohocken,PA
UK:Abingdon,KnutsfordandBrighton
USAWESTCOAST:SanFrancisco,CA
SWITZERLAND:Basel
Singapore
INDIA:Hyderabad
55%medicalwritersorsafetyscientists,ofwhich90%holdPhDs/higherdegrees
Events Creative/Studio,Digital,IT ClientServiceAccount/ProjectManagement
Whoweare– ourPeople
Whatwedo– ourservices
Whatwedo– coveringawiderangeoftherapyareas
Cardiology
Dermatology
Respiratory
GastroenterologyHaematology
Infectiousdiseases–vaccinesandanti-microbials
Oncology
Neurology– multiplesclerosisandAlzheimer’s
Ophthalmology
Sexualhealth
Diabetes
Onpreferredsupplier listof15 ofthe
top20pharmacompanies
Whowedoitfor– ourclients
Howdowedoit?Alargeandtalentedteamofscientificwriterstoworkwithandlearnfrom…
●500+yearsofmedicalwritingexperienceacross>25agencies
● Experienced
● Broadknowledgeondifferentprojecttypesandtherapyareas
20+ years
● Fresh
● Newideas
1 month
…supportedanddevelopedbyafullyroundedtrainingprogramme…
Lunchandlearn
sessions–informalandinteractive
‘Onthejob’– senior
reviewandmentoring
Externalcourses–tailoredtoindividualneeds
Visitingexternaltrainers–tailoredtoteamneeds
Editorial
Aboutagencies
Internal(training
proceduresandteam
development)
Medical Writer
Editorial/Technical Director
Editorial Manager
Senior Medical Writer
0-3 yrs 2-4 yrs ≥4 yrs
≥8 yrs
Editorial Business Manager
≥4 yrsExternal(BDsupport,account
development)
Editorial Team
Leader
3-5 yrs
Principal Writer
≥3 yrsScience/
writingfocusScientific Director
Editorial Business Director
EditorialcareerprogressionatFishawack
Ourphilosophy
●Fishawackrepresentsasetofvaluesandavision:●Bethebestatwhatwedo●Showclientsthesamerespectwewishtobeshown●Demonstratehonestyandintegrity●Expressindividualitywhilstworkingwithintheprofessionalstandards
Standingoutfromthecrowd– afinalword
“Whenaskedtosummarisewhywestandoutfromthecrowdinonesentence,IsaythatFishawackisaspecialistmedicalcommunicationsbusinessthatencouragesindependentthinkingandembracesinnovationandcreativity.Thisremainsrareforamedicalcommunicationsbusiness.”