introducing the new energy saver… mastercolour cdm-t/tc elite 50w/930 the energy saving...

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Introducing the new energy saver… MASTERColour CDM-T/TC Elite 50W/930 the energy saving alternative for 70W 830 lamps… November 2010 Elite

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Page 1: Introducing the new energy saver… MASTERColour CDM-T/TC Elite 50W/930 the energy saving alternative for 70W 830 lamps… November 2010 Elite

Introducing the new energy saver…

MASTERColour CDM-T/TC Elite 50W/930the energy saving alternative for 70W 830 lamps…

November 2010

Elite

Page 2: Introducing the new energy saver… MASTERColour CDM-T/TC Elite 50W/930 the energy saving alternative for 70W 830 lamps… November 2010 Elite

Commercial presentation CDM-T/TC Elite 50W 930 - 20101102 2

MASTERColour CDM Elite 50Wa simple story…

50W Elite gives more light than

CDM 70W on EM gear

(4 khrs) and on EL gear

(9 khrs)

Difference between

CDM 70W and

Elite 50W is less than 4% within

3 khrs.

50W Elite has 3 khrs longer life

Elite 50W = more light + higher CRI + longer life + less energy!

Page 3: Introducing the new energy saver… MASTERColour CDM-T/TC Elite 50W/930 the energy saving alternative for 70W 830 lamps… November 2010 Elite

Commercial presentation CDM-T/TC Elite 50W 930 - 20101102 3

Get the lumen package of a 70W lamp with 30% less energy…• 50W Elite provides more light over life compared to 70W standard ceramic lamps

• a 50W system uses 25W less compared to a 70W system

…and dramatically improve quality of light…

• visibly improve light quality: 50W Elite has CRI = 90!

• and is excellent on red

… for lowest total cost of ownership.

• 30% less energy saves you 15 euro per light point per year

• 25% longer life: enable extended relamping intervals

• systems are retrofit in existing luminaires

MASTERColour CDM-T/TC Elite 50W / 930the value proposition…

Page 4: Introducing the new energy saver… MASTERColour CDM-T/TC Elite 50W/930 the energy saving alternative for 70W 830 lamps… November 2010 Elite

Commercial presentation CDM-T/TC Elite 50W 930 - 20101102 4

replace and …

• …get similar lightoutput

• …save 30% energy (25W on system level)

•…improve quality of light with CRI = 90!

•…dramatically improve red coloring

• …get 25% longer life

•... keep your luminaire (50W lamp and 50W gear fit in 70W luminaire)

CDM-T/TC 70W/830

CDM-T/TC Elite 50W/930

MASTERColour CDM-T/TC Elite 50W / 930making the choice simple for relamping…

Elite

Page 5: Introducing the new energy saver… MASTERColour CDM-T/TC Elite 50W/930 the energy saving alternative for 70W 830 lamps… November 2010 Elite

Commercial presentation CDM-T/TC Elite 50W 930 - 20101102 5

T/TC CDM Elite

50W/930

Lumen output 5.400

Efficacy lm/W 108

CRI 90

Lumen maintenance @ 15.000 hr 80%

survival 95% (hr) 9.000

survival 90% (hr) 10.000

survival 80% (hr) 11.000

survival 50% (hr) 15.000

service life 80% (hr) 10.000

MASTERColour CDM-T/TC Elite 50W / 930product specs…

50W Elite T and TC lamps have standard CDM T/TC dimensions.

50W gears have standard HID-PV dimensions. For details on lamps and gear: see separate prelim. datasheet

Page 6: Introducing the new energy saver… MASTERColour CDM-T/TC Elite 50W/930 the energy saving alternative for 70W 830 lamps… November 2010 Elite

Commercial presentation CDM-T/TC Elite 50W 930 - 20101102 6

Unique eliptical burner shapes for optimal lumen output and longer lifetime

Crisp white sparkling light with excellent colour rendering and high lumen output.

Standard dimensions

standard G12 or G8.5 (TC) lamp foot

Lowest total cost of ownership

Retrofit into existing 70W luminaires.

Extended lifetime: 15.000hrs.

Highly efficient 108 Lumen per Watt MASTERColour CDM Elite burner

Philips Green Flagship product ->

MASTERColour CDM-T/TC Elite 50W / 930features and benefits…

High tech material compsition greatly improves color stability between lamps and during life

High lumen maintenance: 80% @ 15.000hrs (!).

Page 7: Introducing the new energy saver… MASTERColour CDM-T/TC Elite 50W/930 the energy saving alternative for 70W 830 lamps… November 2010 Elite

Commercial presentation CDM-T/TC Elite 50W 930 - 20101102 7

MASTERColour CDM-T/TC Elite 50W / 930benchmark…

CDM

70W/830

EM gear

T

CDM

70W/830

EL gear

T

Elite

50W /930

EL gear

T

Lumen output initial (lm) 6.600 6.600 5.400

Lamp efficacy initial (lm/W) 85 85 108

Lumen output @ 2000hrs 5.600 5.600 5.300

CRI 82 82 90

R9 -10 -10 40

Lumen maintenance

10.000hrs

12.000hrs

15.000hrs

60%

55%

n.a.

70%

67%

n.a.

>83%

> 80%

80%

Life (50%, hrs) 12.000 12.000 15.000

Today there are no other 50W / 930 ceramic lamps

on the market...

Page 8: Introducing the new energy saver… MASTERColour CDM-T/TC Elite 50W/930 the energy saving alternative for 70W 830 lamps… November 2010 Elite

Commercial presentation CDM-T/TC Elite 50W 930 - 20101102 8

pricingTo be discussed with local KAM.

datasheets Preliminary datasheet now available (with product management).

Systems (PRISMA and SAP) will be filled in November.

The product will be visible in the eCAT after commercial release in December.

samplingSamples (limited) will be available per 2010.11.25 onwards.

introduction timingCommercial release is planned for December 20th,2010 after which the lamps can be ordered.

MASTERColour CDM-T/TC Elite 50W/930 positioning, pricing, sampling and timing…

Page 9: Introducing the new energy saver… MASTERColour CDM-T/TC Elite 50W/930 the energy saving alternative for 70W 830 lamps… November 2010 Elite

Commercial presentation CDM-T/TC Elite 50W 930 - 20101102 9

packing– Same size and weight as 35W and 70W. Elite

New generation:

MASTERColour CDM-T/TC Elite 50W / 930logistics and packing…

naming 12NC = GPC EOC

MASTERColour CDM-T Elite 50W/930 G12 1CT 9281 917 05131 93060300

MASTERColour CDM-TC Elite 50W/930 G8.5 1CT 9281 918 05131 93062700

HID-PV C 50 /S CDM 220-240V 50/60Hz 9137 006 64966 93363500

HID-PV C 50 /P CDM 220-240V 50/60Hz 9137 006 65066 94338200

HID-PV C 50 /I CDM 220-240V 50/60Hz 9137 006 65166 93365900

Page 10: Introducing the new energy saver… MASTERColour CDM-T/TC Elite 50W/930 the energy saving alternative for 70W 830 lamps… November 2010 Elite

Commercial presentation CDM-T/TC Elite 50W 930 - 20101102 10

MASTERColour CDM Elite35W, 50W, 70W…

50W Elite gives more light than

CDM 70W on EM gear

(4 khrs) and on EL gear

(9 khrs)

50W Elite .

50W Elite has 3 khrs longer life

Page 11: Introducing the new energy saver… MASTERColour CDM-T/TC Elite 50W/930 the energy saving alternative for 70W 830 lamps… November 2010 Elite

Commercial presentation CDM-T/TC Elite 50W 930 - 20101102 11

What is new or different in this new generation of Elite lamps?This new generation CDM Elite lamps is based on breakthroughs in burner design, metal halide composition and burner processing. Burner shape is the only visible change compared to the existing Elite lamps, but the largest part of the change from Elite to the new generation happens inside the burner.

What performance increase can we expect?- more light +10% for 35W and +5% for 70W

- more life: +25%

- Improved red rendering (R9)

When will the new lamps be available?The new lamps will become available from Sept. 1st 2010 onwards, with new codes (to enable easy phase in and phase out). There will be a phase-over period of 3 months.

Can this new Elite generation also run on Electromagnetic (EM) gear?The new CDM-T Elite lamps are designed to run on both EL and EM gear.

NOTE: We do not recommend using the CDM-TC (standard or Elite) in combination with EM gear because of end-of-life safety.

MASTERColour CDM-T/TC Elite 35W/70W / 930FAQ (1)…

Page 12: Introducing the new energy saver… MASTERColour CDM-T/TC Elite 50W/930 the energy saving alternative for 70W 830 lamps… November 2010 Elite

Commercial presentation CDM-T/TC Elite 50W 930 - 20101102 12

Will performance be different on EM gear?The spec table on the next page lists target performance on EM gear and shows differences in lumen output, lumen maintenance and life time. At release, we have evidence of maximum 12.000hrs of life on EM gear. We will continue tests and update specs once proven.

What is the benefit of relamping standard CDM on EM gear with the new Elite generation on EM gear?The new Elite lamps perform much better than normal CDM, even on EM gear. See table next page. Conclusion: relamping from normal CDM to Elite new generation gives more light (+15%) with superior maintenance (+20%..+30%), improves light quality (CRI + 8points), and makes red look visibly better.

Do I need a new reflector when I change current Elite to the new generation Elite? • The lamps have been designed with the same LCL and are retrofit in existing luminaires. In most

cases a new reflector design is not needed. Some remarks: just like with any ceramic metal halide lamps, we advice to use facetted reflectors for optimal light distribution. In some applications, optical behaviour could be different compared to CDM lamps with cylindrical burners. This depends amongst others on reflector design and beam angle in combination with burning orientation. We provide optical files to support reflector optimisation.

MASTERColour CDM-T/TC Elite 35W/70W / 930FAQ (2)…

Page 13: Introducing the new energy saver… MASTERColour CDM-T/TC Elite 50W/930 the energy saving alternative for 70W 830 lamps… November 2010 Elite

Commercial presentation CDM-T/TC Elite 50W 930 - 20101102 13

Please contact:

Bob vd Linden

Product Marketing CDM

Philips Lighting GBU HID

Steenweg op Gierle 417

B-2300 Turnhout, Belgium

office: +32 (0)14 40 7692

cell: +32 (0)471 97 76 76

email: [email protected]

More questions?

Freek Langeveld

Business Development Manager CDM

Philips Lighting

Mathildelaan 1

5611 BD Eindhoven, The Netherlands

office: +31 (0)40 275 60 85

cell: +31 (0)6 212 40 599

email: [email protected]

Page 14: Introducing the new energy saver… MASTERColour CDM-T/TC Elite 50W/930 the energy saving alternative for 70W 830 lamps… November 2010 Elite