A S T R AT E G Y A N D C O L L A B O R AT I O N T O O L T H AT M A K E S A D I F F E R E N C E !

I N T R O D U C I N G T H E S H A R E D VA L U E C A N VA S

P H I L P R E S T O N C E O , T H E C O L L A B O R AT I V E A D VA N TA G E

C O P Y R I G H T: P H I L P R E S T O N 2 0 1 5

BUSINESSES interested in:

• Reducing market disruption risk

• Standing out in a crowded market

• Identifying new and profitable opportunities

• Getting people and partners on the same page

• Addressing specific problems or project issues

W H O I S T H I S R E L E VA N T F O R ?

GOVERNMENT effectiveness, including:

• Delivering more with less

• Helping businesses and non-profits collaborate

• Increasing buy-in from internal and external stakeholders

• Targeting specific socio-economic outcomes

• Reducing project and implementation risk

W H O I S T H I S R E L E VA N T F O R ?

Increasing NON-PROFIT impact, including:

• Accessing private sector resources and scale

• Developing effective partnerships

• Diversifying your funding base

• Dealing with constant regulatory change

• Getting people and partners on the same page

W H O I S T H I S R E L E VA N T F O R ?

In a process-lean and competitive market landscape, social factors are the new frontier for creating commercial advantage.

W H AT I S T H E C E N T R A L T H E M E ?

When a company addresses a social need in order to improve its own competitive positioning.

W H AT I S S H A R E D VA L U E ?

“In tomorrow's interdependent world, collaborative systems will outperform those characterised by adversarial, win-lose relationships”

– Gary Hamel, International management expert

The retail franchise, Battery World, started a free household battery recycling initiative that empowered school kids to help the environment and reduced waste stream contamination for local government. It also drove foot traffic and profit growth at its stores.

T H R E E E X A M P L E S

Real estate agents in Western Sydney work with social service providers to help avert tenant evictions. Not only does it prevent homelessness, it reduces hard costs, saves time for property managers and improves returns to landlords.

Property company, Stockland, funds the inclusion of social infrastructure, such as

schools, in new residential developments. It links access to quality, local education

with product value, which improves differentiation and profitability.

This is more effective than philanthropy…

I S I T A F O R M O F C H A R I T Y ?

It’s about creating shared value

…and goes well beyond social responsibility

P H I L A N T H R O P Y G I V E B A C K O N C E S U C C E S S F U L

S O C I A L R E S P O N S I B I L I T Y

R I G H T T H I N G T O D O / K E E P I N T E R E S T

G R O U P S O N S I D E

S H A R E D VA L U E C R E AT E VA L U E T O G E T H E R

A P P R O A C H M O T I VAT I O N

S P O N S O R A C H A R I T Y G O L F D AY

D I S T R I B U T E S U R P L U S G O O D S F O R U S E B Y

C H A R I T I E S

E M P L O Y E E D I V E R S I T Y D R I V E S A C C E S S T O N E W C U S T O M E R S

E X A M P L E

I L L U S T R AT I O N O F T H E D I F F E R E N C E S

“The resources, scale and innovation of business are needed in order for us to make real headway on social issues”

– Judith Rodin, President, The Rockefeller Foundation

Shared value involves improving business competitiveness, which calls for innovation, creativity and design skills

S K I L L S R E Q U I R E D ?

…which is why I teamed up with two leading business

innovation and design experts

Allan Ryan, Innovation expert and Executive Director, Hargraves

Institute

Jane Cockburn, Design Thinking expert

and Director, Kairos Now

W H AT W A S N E E D E D ?

To develop shared value initiatives, collaborators or “the collective” need a tool to help:

1. Have a clear, central objective

2. Align around social outcomes for beneficiaries

3. Identify and test key assumptions

W E M O D I F I E D T H E B U S I N E S S M O D E L C A N VA S T O O L …

… T O C R E AT E T H E S H A R E D VA L U E C A N VA S

Societal value proposition!What is the societal benefit or outcome?

Ongoing relationship!What type of relationship is being established and maintained with the user / beneficiary?

User / beneficiary!Who will benefit from this initiative?

Problem being solved!What problem(s) are we solving for them?

Channels!How are users / beneficiaries engaged or reached?

Key activities!!What key activities will be undertaken?

Key Resources!What key resources will be utilised?

The Collective!!List the major players that are collectively addressing this proposition

Problem being solved!For each party to the collective, what problem is it addressing for them?

Won’t work if …!What might get in the way or pose an unacceptable risk for this initiative?

Will work if …!What are the key indicators of success?

Developed by Jane Cockburn, Phil Preston and Allan Ryan Shared Value Canvas is adapted from Business Model Canvas (http://www.businessmodelgeneration.com/) and is licensed under the Creative Commons Attribution-Share Alike 3.0 Un-ported Licence

T H E S H A R E D VA L U E C A N VA S A C T S A S A “ M A S T E R - P L A N ”

Each member of the collective will have their

own business case

A master plan or mapping tool

The SHARED VALUE CANVAS has many benefits:

• It fits on one page and is easy to comprehend

• Similar to the well-known tool, the Business Model Canvas

• Great for workshopping ideas internally or with prospective partners

• It helps collaborators appreciate motivations and perspectives

• Easy to communicate up or down the line

F E AT U R E S A N D B E N E F I T S

A B O U T M E

• Practitioner who links the WHAT with HOW-TO tools

• Leading case study author

• Collaboration specialist with cross-sector experience

• SME, corporation, multi-national, NGO, charity and government sector clients

• Member of the Shared Value Project

P H I L P R E S T O N C E O , T H E C O L L A B O R AT I V E A D VA N TA G E

( E ) E N Q U I R I E S @ P H I L P R E S T O N . C O

N E X T S T E P S

To download your FREE GUIDE, including template and case study and a background paper …

… go to www.philpreston.co