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INTRODUCING YOURSELF Marketing 350 -15 Kenn Troyer

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Page 1: Introducing Yourself

INTRODUCING YOURSELFMarketing 350 -15Kenn Troyer

Page 2: Introducing Yourself

MY NEEDS AND WANTSCaffeine

Knowledge

Communication

Page 3: Introducing Yourself

NEEDS MODELS• Caffeine

• TIMES - Energy• Knowledge

• Maslow’s Self-actualization / Esteem Needs(Maslow also places this off his pyramid entirely, seeing it as a predecessor to every hierarchy) http://www.learning-knowledge.com/maslow.html

• Communication• Maslow’s Social Needs, Self-actualization

Page 4: Introducing Yourself

PRODUCTS THAT HELP SATISFY MY NEEDS

Coffee espresso

Books Radio Internet

Iphone

Facebook

Page 5: Introducing Yourself

WHERE AND HOW I SHOP• Online

• I usually search google and order from any store which has the item I want at the best price (after shipping).

• Brick and mortar

Page 6: Introducing Yourself

MY LIFESTYLE

Page 7: Introducing Yourself

MACRO ENVIRONMENTAL CONCERNS

• Societal values

• Growing entitlement

• Growing inability of people to listen to one another

Page 8: Introducing Yourself

2017 2022

Me Demographically •Male•White American•Born May 30, 1987•Home Owner•Education- some college, student•Self-employed •Two children•Married•Vehicle type – Pickup

• Education- BBA• Three Children• Income +

Lifestyle Categories • Father• Outdoorsman• Craftsman• Workaholic

Ill probably have time to pick up a few more hobbies2

Geographically Holland, MI West Michigan


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