introductiom to tata

8/13/2019 Introductiom to tata

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INTRODUCTION

Headquarters - Mumbai

TML is currently headed by Ratan N Tata.

Tata Motors Manufactures HCV, LCV, Passengerscars, MUV, and Military Vehicles

Global operation - UK, South Korea, Thailand and Spain

TMLWorlds fourthlargest truck Manufacturer. Worlds

secondlargest bus manufacturer The company have 24,000 plus employees


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MISSIONAt the Tata Group, our purpose is to improve the quality of life

of the communities we serve. We do this through leadership in

sectors of national economic significance, to which the Group

brings a unique set of capabilities.

The Tata name is a unique asset

representing LEADERSHIP WITH TRUST. Leveragingthis asset to unify our companies is the route to long-

term success and delivery of returns to the

shareholder in excess of the cost of capital.

VISION


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Competitors


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Work Specializations

Passenger & Utility Vehicles:-Tata Sumo,Tata Safari,Tata Indica,Tata Indigo, tata Marina,

Tata Winger,Tata Magic,

Tata Nano

Commercial Vehicles:- Tata Ace,Tata 407 Ex and Ex2,Tata 709 Ex,

Tata 809 Ex and Ex2, Tata 909 Ex and Ex2,Tata 1109,Tata Starbus.


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SWOT ANALYSIS

Strengths

Strong Domestic player (Indian market)

Demand driven, and customer-oriented,Takes care of customers taste and

preferences.

Long list of portfolios ( passenger cars, trucks,vans and coaches).

Global Presence.


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weaknessess

Low Return on Investment on TATA motors

shares.

Safety standards are not maintained/ often

ignored.

Targeted for economy class rather than for

luxury.

Limited consumer base


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Opportunities

chance to market vehicles in the luxury

segments

Nano is the cheapest car in the World -

retailing at little more than a motorbike

Emerging high demand for passenger cars at

low cost

New awaited products ( fuel efficient buses )


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Threats

High level of competition

Down turn of world economy

Environmental regulation

Oil rising prices


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Strategies

Innovation strategy :

Its ability to exploit information technology

Installed reversed guide system i.e weather proof

cameratohelp driver while reversing car

Pricing strategy

Giving discounts every month and special

promotional technology


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Social responsibilty

A Company that cares about the future

Committed to corporate social responsibility.

Environmentally-friendly products and technology

Two main concerns:

Reduction of pollution

Restoration of ecological balance

Implemented soil and water conservationprograms


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CONCLUSION

Tata Motors has been at the forefront of theIndian automobile industrys anti-pollutionefforts by introducing cleaner engines.

Therefore Tata Motors Limited is alwayscommited to understanding customers needs.The name of TATA itself says it all

Trust

Acceptability Transparency

Accountability

introductiom to tata

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