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Introduction Casa de Santiago LLC Robert E. Harris Owner 440 Burroughs, Box 155 Detroit, MI 48202 313.820.4702 direct 313.875.5850 fax

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Introduction. Casa de Santiago LLC Robert E. Harris Owner 440 Burroughs, Box 155 Detroit, MI 48202 313.820.4702 direct 313.875.5850 fax www.casadesantiagollc.com. Building Safety Challenge – Fires. Building Safety Challenge – Earthquakes. - PowerPoint PPT Presentation

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Page 1: Introduction

Introduction

Casa de Santiago LLC Robert E. Harris

Owner440 Burroughs, Box 155

Detroit, MI 48202313.820.4702 direct313.875.5850 fax

www.casadesantiagollc.com

Page 2: Introduction

Building Safety Challenge – Fires

Page 3: Introduction

Building Safety Challenge – Earthquakes

Page 4: Introduction

Building Safety Challenge – Hurricanes

Page 5: Introduction

Solution - Arxx Insulated Concrete Forms

- Safer - Healthier

- Stronger - Energy Efficient

Page 6: Introduction

Solution - Arxx Insulated Concrete Forms

California Wildfires 2008

Page 7: Introduction

Solution - Arxx Insulated Concrete Forms

Hurricane Katrina

Page 8: Introduction

Solution - Arxx Insulated Concrete Forms

Meets engineering requirement for earthquakes

Page 9: Introduction

Solution - Arxx Insulated Concrete Forms

Healthier living environment

Page 10: Introduction

Energy Efficiency – Winter - $50/month/unit

65% Lower !!

Page 11: Introduction

Technology – Arxx Edge, Prime & Steel

Speed

Field Assembled

Industrial

http://www.arxx.com/Content/Products/Products-ARXX-Prime.html
http://www.arxx.com/Content/Products/Products-ARXX-Edge.html
http://www.arxx.com/Content/Products/Products-ARXX-Steel.html
Page 12: Introduction

Business Development

2008 2009 2010 2011 2012

Founded Trained Trained Start StartDetroit 70 Installers 24 Installers 8-10 Res., 10-12 Res.,Dealer- 1 Comm. 2 Comm.ship Started Tech Projects Projects Town Smart- Began Assisted Start Program Installer on 3 ProjectsTraining 4th Quarter

- Start 2 Projects

Page 13: Introduction

Competition

Nudura

Reward

Superior Wall

ConventionalConstruction

Arxx Advantage – Unmatched Technical Support and Customer Service

Page 14: Introduction

Competition – Insulating Concrete Form Detail

Competition - Other Insulating Concrete Forms

Arxx Nudura Superior Wall Reward

Founded 1978 2000 1981 1988

Distribution International International 22 States National

Plants 11 1 17 6

Customer        

Support +++ + ++ ++

Warrentee 30 years +++ na 15 years ++ +

Fire 950 d +++ 698 d ++ na na

R-Value R-22 +++ R-22 +++ R-12 + R-22 +++

Page 15: Introduction

Competition – Conventional Construction Detail

ICF Wood Steel MasonryEnergy        Efficiency ++ - - -Energy        Payback 5 years -- -- --Fire Rating ++ -- + +Strength ++ -- + +Cost $$$ $ $$ $$

Page 16: Introduction

Market Size

75%

10%

9%4%

2%

6%

Sales

WoodMasonrySteelOther ICFArxx

Page 17: Introduction

Go to Market Strategy

Homes - Detroit $87 Million

American Reinvestment and Recovery Act

Page 18: Introduction

Go to Market Strategy

DPS Schools andDetroit Medical Center$1 Billion Market2011 thru 2015

Page 19: Introduction

Management Team

Robert E. Harris – Owner/Manager- 17 years in construction trades- 13 years self-employed

Jim Quain – ICF Consultant/Estimator- 17 years as Insulating Concrete Form Distributor- Sold/installed over 200 basements, 150 homes, and 15 commercial buildings

Stephanie Abernathy-Lane – Human Resources/Marketing- Master’s of Business Administration

To Be Added- CFO, Office Manager, IT Support

Page 20: Introduction

Business Model

Arxx Sales, Bracing Rental & Work Force

Page 21: Introduction

Financial Projections

Total Sales2010 2011 2012 2013 2014

ICF Sales $52,000 $413,800 $538,332 $721,423 $990,583Rental $6,000 $41,400 $52,596 $68,962 $92,880Labor $2,000 $8,800 $10,032 $11,737 $14,085Total Sale $60,000 $464,000 $600,960 $802,123 $1,097,548

Revenue, Expenses and Profit2010 2011 2012 2013 2014

Total Sales $60,000 $464,000 $600,960 $802,123 $1,097,548Expenses $54,000 $396,000 $492,480 $634,154 $843,529Profit $6,000 $68,000 $108,480 $167,969 $254,019

Page 22: Introduction

Ask, Use of Funds, Exit

$50,000 Dollars, 1st Round Trailer Bracing Tools Office and Office Equipment Grant Writer

Sell Michigan Business – 2015 and Transition Business to Caribbean

Page 23: Introduction

Casa de Santiago LLC

Robert E. HarrisOwner

440 Burroughs, Box 155Detroit, MI 48202

313.820.4702 direct313.879.5850 fax

Website: casadesantiagollc.com


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