introduction and overview
TRANSCRIPT
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Introduction and Overview
&
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About MissionFish
About eBay
About eBay Giving Works
Some Results to Date
How It Works
• Community Selling
• Direct Selling
Legal & Financial Structure
Agenda
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About MissionFish
We help nonprofits benefit from trading on eBay• Provide technology, tools and support to make it safe, easy
and reliable
Founded in 1999 by nonprofit professionals to solve “the in-kind problem”
• Ran our own independent auction site from 2000-2003
We’re the only way to post certified charity listings, through an exclusive relationship with eBay
We’re a service of the Points of Light Foundation
Helping nonprofits benefit from online auctions since 2000
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About eBay
A force in Internet commerce:• $58 billion in gross merchandise sales annually or $1,640 every second• 222 million registered users• At any given time 104 million listings are available, 6.5 million new listings daily
A market with something for everyone:• An SUV sells every 9 minutes• A digital camera sells every 30 seconds• A CD sells every 6 seconds
The World’s Online Marketplace®
eBay is a global online trading platform where practically anyone can trade practically anything
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About eBay Giving Works
eBay Giving Works launched November 2003• Program allows eBay sellers to donate a percentage of their proceeds to nonprofits• Response to demand from eBay sellers• Powered by MissionFish
10,000+ registered nonprofits to date
Over $45 million raised through March 2007
+ =
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The MissionFish Guarantee
Our role is to enable and oversee this unique giving process, ensuring that:
• Participating nonprofits are tax-deductible and meet our community standards
• Buyers know who receives a donation and how much they’ll get
• Sellers make their donations as promised, and get a tax receipt for the gift
• Every donation reaches a nonprofit as intended
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Results to Date
2 Tickets to the final taping of Friends - $15K
A golf foursome and lunch with Tiger Woods - $425K Black Yamaha piano signed by
Elton John & 12 other celebs - $25K
Voting urn from Survivor Africa - $11K
Walk-on role to the hit series CSI - $6K
2 Signed chairs from the set of Oprah - $64K
Complete bound set of National Geographic 1888 to 2003 - $28K
FastForward Fastback Charity Mustang - $150K
Chevy SSR VIN #2 - $137K
Lunch with Avril Lavigne - $16K
NY Dinner with ’04 Miss Universe - $16K
Meet Trump & Stay at Mar-A-Lago Palm Beach - $15K
Poker in LA with Ben Affleck - $6K
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How It Works
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Two Ways to Fundraise
• Nonprofits can become eBay sellers listing
items on their own behalf.
• Nonprofit collects the final bid directly
from the buyer and ships item.
• eBay will credit the Insertion and Final
Value Fees back to your eBay account, for
items that sell.
• eBay sellers list items on eBay and
donate 10-100% of their proceeds to
a nonprofit.
• MissionFish collects the donation
and forwards to nonprofit less a
small transaction fee.
• eBay will credit the Insertion and
Final Value Fees back to the seller,
equal to the percentage of the final
sale price that he/she opted to donate.
Nonprofit Direct SellingCommunity Selling
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It Starts with Nonprofit Certification
• Nonprofits register for free to appear in the nonprofit directory
• Any tax-deductible organization can join and will be screened and certified by MissionFish
• MissionFish creates a homepage for each nonprofit that includes mission statement, link to their web site and provides a view of all listings benefiting the organization
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Community SellingeBay Sellers list items to benefit your nonprofit
• Sellers select a benefiting nonprofit and the donation percentage while listing their item
• Nonprofits may request the cancellation of inappropriate items
• The seller pays eBay fees.
• MissionFish collects the donation from the seller
• MissionFish pays the nonprofit (less the MissionFish share) and provides a tax receipt to the seller
• eBay will credit the Insertion and Final Value fees back to the seller, equal to the percentage they chose
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Sample Transaction
Final bid price: $1000.00Donation percentage: 50%Donation amount: $500.00
Seller donates 50% of a diamond necklace to a nonprofit
Seller shareSeller’s gross $1,000.00
Donation amount $500.00
eBay fees $31.43 (eBay fees may vary)
eBay fees credit $15.72
Seller’s net $484.29 (and a $500 tax deduction)
Nonprofit shareDonation amount: $500.00
MissionFish share: -$62.50
Nonprofit’s net $437.50 (87.5% of the original donation)
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Nonprofit Direct SellingNonprofits become eBay Sellers to list items to benefit themselves
• The nonprofit registers for an eBay Seller account
• The nonprofit links their MissionFish and eBay accounts
• The nonprofit selects itself as the benefiting nonprofit while listing an item on eBay
• The nonprofit receives the money from the buyer and ships the item
• There is no tax receipt
• For every Direct Seller item that sells, eBay will credit the Insertion and Final Value Fees back to the account
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Sample TransactionA nonprofit sells a donated digital camera
Final bid price: $100.00Donation percentage: 100%Donation amount: $100.00
Nonprofit shareDonation amount: $100.00
MissionFish share: $0.00
eBay fees $4.12 (eBay fees may vary)
eBay fees credit $4.12
Nonprofit’s net $100.00 (100.00% of the final sale price)
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All Giving Works Listings Feature:
The Giving Bar which displays the donation % and benefiting nonprofit prominently above the item description to build buyer confidence and confirm that the listing is a legitimate charity listing.
The Giving Works icon to signify to buyers that proceeds will benefit a nonprofit.
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Why Use eBay Giving Works?
eBay Giving Works items stand out• Distinguishing features for charity listings• Shop within charity items by name, category or nonprofit
eBay Giving Works Items vs. regular eBay items, on average:• Close with 40% higher prices• Sell 50% more often• Attract 20% more bids
Additional benefits for nonprofit direct sellers• Free opportunities to promote your auction event • eBay fees credit means selling is basically free
Give your supporters a new way to engage with your nonprofit!
Art, Clothing, Shoes & Accessories, and Collectibles are the most popular charity categories
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Spread the Word
Make sure constituents know they can support your nonprofit with eBay Giving Works. Tell them with:
• An enewsletter article• News article on your site• Dedicated page on your site about eBay Giving Works• On internet discussion boards• Press releases to local newspapers and radio stations• Blogs
Promote your MissionFish nonprofit homepage:• On your nonprofit’s homepage• In your email signature• All communications
"Missionfish has been a tremendous resource for
both raising funds for and raising awareness
about Project Night Night.“
--Kendra Robins, Executive Director, Project Night Night
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Opportunity to Join Targeted EventseBay and MissionFish heavily promote with:
• Graphics on eBay and MissionFish• News article on MissionFish• Board post on eBay• Announcements in MissionFish seller & nonprofit
enewsletters
Benefits of getting involved:• More traffic to listings that benefit your nonprofit• Your cause is top-of-mind for eBay Community• Listings that benefit your nonprofit will also appear on
microsite (see: missionfish.org/arts for example)
Easy to get involved:• Encourage supporters to Community Sell during an event
that resonates with your mission• Have corporate partners list items to benefit your nonprofit
during an event
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Selling Offline vs. On eBay
Item Offline results eBay results Difference
Gift basket of nail products $45 $91 +102%
4 nights at a hotel in the West Indies
$600 $1,745 +191%
Autographed poster $30 $161 +436%
2 tickets to the Ellen show $70 $1,025 +1,364%
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Legal & Financial Structure
MissionFish provides tools for nonprofits• We are not an agent or fundraiser acting on behalf of any nonprofit• We collect our share only on completed donations• We vet nonprofits to make sure they’re tax deductible and don’t promote hate or violence• We ensure the transaction goes smoothly for sellers and nonprofits involved• We provide a free eNewsletter and webinars with tools and tips for our users
MissionFish is a donor-advised fund• Donations made through eBay Giving Works listings are made to MissionFish-Points of
Light Foundation• We re-grant them to the designated nonprofit via EFT on the 25th of each month• Donations should be booked as unrestricted contributions• The donor’s tax receipt comes from us
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A New Option for Cause Marketing
Corporations can host high-profile auctions as a new way of supporting your work.
Small businesses can cause-market for your nonprofit too:
• $5 minimum donation allows any business to participate at a price point they can afford.
• Turn-key program is less work for you, manageable for the seller.
• Reach out to natural affinity current eBay sellers* Pet supplies if you are an animal shelter* Musical instruments if your nonprofit supports music education* Books if your nonprofit promotes literacy* Local sellers* Sellers who are already supporters
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Thanks for participating!
For more information about the eBay Giving Works program, visit:www.missionfish.org
http://givingworks.ebay.com
http://www.missionfish.org/include/toolstips/toolstips.jsp
Do you have a question or an idea to make our site better?http://missionfish.org/Help/contactus.jsp
Does your organization have a UK affiliate? They can sign up tobenefit from MissionFish too!www.missionfish.org.uk