introduction: d. allen pattillo, usas board member and ... · website vs. social media . websites...
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Introduction: D. Allen Pattillo, USAS Board Member and NCRAC Extension Coordinator
Introduction: D. Allen Pattillo, USAS Board Member and NCRAC Extension Coordinator
Social Media: An Introduction for
Successful Use Sarah Cornelisse
Senior Extension Associate Penn State University
Agenda • Website vs. Social Media • The value in having a presence • Popular platforms • Best practices
Website vs. Social Media Websites • Static • Can be complicated to update • Good for
• Basic info: address, phone #, etc. • Information that doesn’t change
• Needs to be mobile friendly • Maintain control • Use as a hub
Social Media • Dynamic • Real time • Good for
• Conversations, follower engagement
• Fairly easy user interface • Optimized for SEO
Source: http://www.pewinternet.org/2015/10/08/social-networking-usage-2005-2015/
76% 65%
Why We Use Social Media • Communication • Building Relationships • Reputation Management • Customer Service • Information • Advertising • Entertainment
Source:http://www.slideshare.net/Radler27/pick-me-pick-me-the-value-of-professional-networking-social-media-and-electronic-portfolios
Chatter is the most important when using these social media tools. We don’t just want people to see it, we want them to talk about it.
~ Julie Flinchbaugh Flinchbaugh’s Orchard
Use by Platform
Source: http://www.pewinternet.org/2015/08/19/mobile-messaging-and-social-media-2015/
Source: http://www.slideshare.net/HubSpot/the-social-lifecycle-consumer-insights-to-improve-your-business
Social media components participants believed were mandatory for a winery to offer
(segmented by state)*
*Participants were allowed to select more than one response. Source: https://psuwineandgrapes.wordpress.com/category/wine-marketing-2/social-media-wine-marketing/page/2/
Benefits of Social Media
• Increased Brand Recognition • Improved Brand Loyalty • Better Search Engine Rankings • Richer Customer Experiences • Improved Customer Insights
Source:http://www.forbes.com/sites/jaysondemers/2014/08/11/the-top-10-benefits-of-social-media-marketing/
The Impact of Social Media
Source: http://www2.deloitte.com/content/dam/Deloitte/us/Documents/consumer-business/us-cb-navigating-the-new-digital-divide-051315.pdf
Choosing Social Media tools
• What are your goals? • Refer back to your business plan and SM strategy
• Who do you want to connect with? • Where are your competitors? • What type of content do you want to share? • How do you want to engage?
Frequency of Use
http://www.pewinternet.org/2015/08/19/mobile-messaging-and-social-media-2015-main-findings/2015-08-19_social-media-update_a_01/
Social Media Best Practices • Focus on the content • Cross link your efforts • Be welcoming & friendly/positive • Engage people • Inform/be accurate • Be respectful • Monitor self-promotion
• Listen • Be authentic • Tell the story of your business • Respond to what your followers
are looking for • Provide “value”
Social Media Don’ts • Aggressive sales pitches • Overly self-promote • Post too often • Stray from your areas of business into:
• personal information, politics, sports, religion, etc.
Measure success
Why analyze social media activity? • Are you meeting your social media, marketing, and business
objectives? • Are you efficient in your use of social media? • If not, where can you make changes?
• Timing, Content, Platform
Relationships
The most valuable aspect of having a social media presence is
in creating, developing, and maintaining relationships!
Thank You Sarah Cornelisse
Sr. Extension Associate Dept. of Agricultural Economics, Sociology, and Education
Penn State University
This webinar series is presented by the USAS, NCRAC, NAA and USDA grant #2012-38500-19550
with additional support from the
Questions about this webinar series should be directed to
Recorded webinars are available at:
• The National Aquaculture Association www.thenaa.net/industry • The North Central Regional Aquaculture Center www.ncrac.org/video • United States Aquaculture Society http://usaquaculture.org/webinars
