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Name KaleemAhmadProject Direct marketing IISelected Companies for Project

DawlanceUfone

Hp

We are really very much thankful to our respected teacher, who

provided us with an opportunity to learn entrepreneurship and to apply our

theoretical knowledge into our practical lives. We have been receiving a lot ofvaluable guidelines from his throughout the course.

Dawlance is one of the largest companies in Pakistan engaged in appliance business. It

started its business with refrigerator manufacturing in 1980. Now it is a well-known and

famous name in home appliance industry with a vast range including refrigerators, deep

freezers, washing machines, small appliances, air conditioners, televisions etc. Dawlance

has a prominent and significant market share in Pakistan because it provides its consumers

the benefits of modern lifestyle and world-class innovative products, unmatched

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nationwide customer support, a vast dealer network and after- sales-services throughout

the country. The other key players in the Pakistan industry besides Dawlance are LG, Haier,

Waves, PEL and Orient.

Specific to refrigerators, Dawlance has a variety of series of stylish and innovative

technology based refrigerators. They include Reflection series, H-Zone series, Designer

series, Monogram series, Aero Design series, and Horizontal series.

The purpose of this assignment is to find out the factors which help Dawlance to retain its

customers for a long time and creating customer life time value.

To analyze the core competencies of Dawlance, customer perceived value, and factors that

build customer loyalty to Dawlance Refrigerators, 20 persons of were selected randomly.

The characteristics of selected people are as follows:

CHARACTERISTICS DESCRIPTIONS

Age 24- 55 years

Gender9 Male

11 Female

Marital Status16 Married

4 Unmarried

Income Range Rs. 20,000 Rs. 100,000

Information collected from the respondents is as follows:

1. Refrigerator brand

2. Time Length of usage in years

3. Reason for selecting the brand

a. High quality and Reliability

b. Reasonable price

c. Brand name

d. Past experience (Perception from Family or closed people)

e. Stylish and innovative design

f. Advanced Technology

g. General perception

4. Preference to this brand while repurchase or suggest other to purchase this brand

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Dawlance updates is running todays that they give chance to their customers to win a

microwave oven

Just register themselves by given site

http://www.dawlance.com.pk/assets/images/feedbackHeader.png

http://www.dawlance.com.pk/assets/images/feedbackHeader.pnghttp://www.dawlance.com.pk/assets/images/feedbackHeader.pnghttp://www.dawlance.com.pk/assets/images/feedbackHeader.png

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There are 3557 likes of dawlance on Facebook official pagesYou can also see the status of dawlance by Facebook given site

https://www.facebook.com/DawlancePakistan?ref=br_tf

The screens shoot of dawlance official site is given below

You can watch e- catalog of dawlance by given site.

The response from the people in terms of percentage is as follows:

1. Refrigerator brand

75% of the respondents were using Dawlance refrigerators while the rest were using PEL

and Waves.

2. Time Length of usage in years

https://www.facebook.com/DawlancePakistan?ref=br_tfhttps://www.facebook.com/DawlancePakistan?ref=br_tfhttps://www.facebook.com/DawlancePakistan?ref=br_tf

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Out of 75 percent, 40 percent were associated with Dawlance for more than 15 years, 30

percent 50 percent between 5 to 15 years while the rest were using the product for less

than 5 years.

3. Reason for selecting the brand

The rating given by the respondents to the following factors is detailed below:

FACTORS RATING

High Quality and Reliability 100%

Reasonable price 40%

Past experience (Perception from Family or closed people) 90%

Advanced Technology 60%

General perception 70%

Brand name 90%

Stylish and innovative designs 100%

4. Preference to Dawlance while re-purchase or suggest other to purchase DawlanceRefrigerators

80% of the 20 respondents answered in YES, 10% answered in NO, while the rest of 10%

answered in CANNOT SAY.

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Ufone is the second largest cellular network in Pakistan. The head office of the Ufone is

located in 13-B, F-7 Markaz Islamabad, Pakistan. Every Organizational whether its

multinational, private business or Govt. Offices depend on its people. Telecom industry is

growing in Pakistan with new companies is getting license the competition is though as a

result is the consumer is getting benefits and enjoy low call rates. With a population of 15

million countries Ufone is one of the best telecommunication networks that generate

revenue. Ufone Company commenced its operations under the brand name of Ufone from

Islamabad on January 29 2001. Ufone Provide two kinds of Services that is Ufone Prepay

and Post pay. In postpaid they provide a lot of packages such as Uwon, Ushare. Public

Demand etc. in postpaid they provide a Black berry, payment choice, and value added

service.

With a wide range of products and features, UfonePrepay connection is a completecommunication solution that offers:SMS.

GPRS.MMS.

Call Features.

International Roaming

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Variety of amazing Mobile Products.

Ufonepost pay calling tariff

Ufonepost pay provides users with matchless call plans to suit their lifestyle andconnectivity drive. Ufonepost pay for business or leisure & stay connected all the time.

Following is our tariff offering,

post pay ZLR postpayEase

Postpay

Value

post-payExtra

Monthly Line Rent (Rs.) 0 199 399 999

Outgoing Call Charges (per 30 seconds)

Ufone to Ufone 0.90 0.60 0.50 0.40

Ufone to Other MobileOperators 1.15

1.10

1.10

0.90

Ufone to PTCL & WLLNetwork (Rs.)

1.00 0.80 0.70 0.60

SMS Charges

Ufone to Ufone (Rs.) 0.5 0.5 0.5 0.5

Ufone to Other MobileOperators (Rs.)

1 1 1 1

Free

Free Minutes 0 200 400 1000

Free SMS 0 25 50 100

Security Deposit

Local & Nationwide (Rs.) 750 1,000 1,500 2,500

International Dialing (Rs.) 2,500 2,500 3,000 5,000

International Roaming (Rs.) 15,000 15,000 15,000 15,000

Payment Modes

Cash or Credit Card

Pay Via SMS

Direct Debit

Using MCB ATM

Corporate ServicesUfone provide users with high-end corporate solutions for their convenience. Whetherones on a business trip or in a meeting, in the country or abroad, business needs aresatisfied by Ufonecorporate solutions. It offers the following features and more.

VPN Personal Network

GPRS

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MMS

International Roaming

Mobile Office Call Management Private Numbering Plan

Ufone use their home site for updates which is given below you can easily find there

updates over the given site

About Prepaid

Or Ufone Postpaid

http://www.ufone.com

Ufone follow for web marketing their home site which iswww.ufone.com

http://www.ufone.com/http://www.ufone.com/http://www.ufone.com/http://www.ufone.com/http://www.ufone.com/http://www.ufone.com/http://www.ufone.com/

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Ufone use face book and twitter as a social Media and 2058206 likes over face book which

is more benefited to ufone.

It's all about U!

Web:http://www.ufone.com/

Twitter:http://twitter.com/ufone

You can easly find the e catalog of ufone through by given web site

http://www.ufone.com/index.aspx

For the promotion of product, print media, electronic media, billboards, broachers and

leaflets has been utilized for the awareness of various customers.

http://www.ufone.com/http://www.ufone.com/http://www.ufone.com/http://twitter.com/ufonehttp://twitter.com/ufonehttp://twitter.com/ufonehttp://www.ufone.com/index.aspxhttp://www.ufone.com/index.aspxhttp://www.ufone.com/index.aspxhttp://twitter.com/ufonehttp://www.ufone.com/

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Hewlett-Packard Companyor HPis an American multinational information

technology corporation headquartered in Palo Alto, California, United States. It provides

hardware, software and services to consumers, small- and medium-sized businesses

(SMBs) and large enterprises, including customers in the government, health and education

sectors.

The company was founded in a one-car garage in Palo Alto by William "Bill" Redington

Hewlett and Dave Packard. HP is the world's leading PC manufacturer and has been since

2007, fending off a challenge by Chinese manufacturer Lenovo, according to Gartner.It

specializes in developing and manufacturing computing, data storage, and networking

hardware, designing software and delivering services. Major product lines include personalcomputing devices, enterprise and industry standard servers, related storage devices,

networking products, software and a diverse range of printers and other imaging products.

HP markets its products to households, small- to medium-sized businesses and enterprises

directly as well as via online distribution, consumer-electronics and office-supply retailers,

software partners and major technology vendors. HP also has strong services and

consulting business around its products and partner products. In 2012 it was the world's

largest PC vendor by unit sales.

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(With reference to Wikipedia)

Software update information website!

Hp site has been refreshed with a new look and replaces the Software Updates &

Media website. Find general information about software product releases as well asproduct support communication. Get details about signing up for HP Support Alerts and

how to download software updates link is given below..

http://www.hp.com/softwarereleases/releases-

media2/HPEredesign/pages/overview.html

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Hp using different Medias as social media like

Facebook

Twitter blogging for advertisement.

HP's mission is to invent technologies and services that drive business value, create social

benefit and improve the lives of customers with a focus on affecting the greatest number

of people possible.

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Printing:www.hp.com/go/printersPersonal Computing:www.hp.com/go/newpcsSoftware:www.hp.com/go/softwareServices:www.hp.com/go/servicesIT infrastructure:www.hp.com/go/convergedinfrastructure

http://www.hp.comhttp://www.hp.com/supportforumhttp://www.hp.com/hpinfo/newsroom/recall...

HP brings together a portfolio that spans printing, personal computing, software, services

and IT infrastructure to solve customer problems.

http://www.hp.com/go/printershttp://www.hp.com/go/printershttp://www.hp.com/go/printershttp://www.facebook.com/l.php?u=http%3A%2F%2Fwww.hp.com%2Fgo%2Fnewpcs&h=rAQElzHXO&s=1http://www.facebook.com/l.php?u=http%3A%2F%2Fwww.hp.com%2Fgo%2Fnewpcs&h=rAQElzHXO&s=1http://www.facebook.com/l.php?u=http%3A%2F%2Fwww.hp.com%2Fgo%2Fnewpcs&h=rAQElzHXO&s=1http://www.hp.com/go/softwarehttp://www.hp.com/go/softwarehttp://www.hp.com/go/softwarehttp://www.hp.com/go/serviceshttp://www.hp.com/go/serviceshttp://www.hp.com/go/serviceshttp://www.hp.com/go/convergedinfrastructurehttp://www.hp.com/go/convergedinfrastructurehttp://www.hp.com/go/convergedinfrastructurehttp://www.hp.com/http://www.hp.com/http://www.hp.com/supportforumhttp://www.hp.com/supportforumhttp://www.hp.com/hpinfo/newsroom/recalls/index.htmlhttp://www.hp.com/hpinfo/newsroom/recalls/index.htmlhttp://www.hp.com/hpinfo/newsroom/recalls/index.htmlhttp://www.hp.com/hpinfo/newsroom/recalls/index.htmlhttp://www.hp.com/hpinfo/newsroom/recalls/index.htmlhttp://www.hp.com/supportforumhttp://www.hp.com/http://www.hp.com/go/convergedinfrastructurehttp://www.hp.com/go/serviceshttp://www.hp.com/go/softwarehttp://www.facebook.com/l.php?u=http%3A%2F%2Fwww.hp.com%2Fgo%2Fnewpcs&h=rAQElzHXO&s=1http://www.hp.com/go/printers