introduction...introduction i n an industry where breaking news, product updates and other industry...
TRANSCRIPT
INTRODUCTION
In an industry where breaking news,
product updates and other industry alerts are fast
impacting the way we do business, it is important
for today’s travel professional to easily access the
most comprehensive and accurate tourism news
source, delivered in a quick and digestible format.
Welcome to Global Travel Media, a free
news service, which allows travel sellers to have
the world’s tourism news at their fingertips.
Global Travel Media is fast becoming one
of the most respected daily tourism news services
now to nearly 64,000 online subscribers it is equally
influencing and strengthening destination and
product awareness in all aspects of the industry’s
core business sectors.
Our team’s mission is to keep readers
informed of the changing dynamics within the travel
tourism industry on a daily basis. And quality news
is what drives readers to an online news service.
Additionally, it is the elements of the
website that provides travel sellers with an efficient
business tool.
Accordingly, Global Travel Media has
invested heavily in a highly-developed infrastructure
that expertly combines the latest technology and
comprehensive industry network, backed by a team
of highly-skilled travel industry journalists who provide
the reader with the latest and most well informed
tourism coverage in geographically based editions
which are relevant to the subscriber’s markets.
Global Travel Media ‘s tool for all travel pro-
fessionals.
Stephen Morton
Publisher/ Editor-In-Chief
"BRINGING TO YOUR DESK THE FIRST AND MOST TRUSTED SOURCE OF TRAVEL NEWS
FROM AROUND THE WORLD"
1
WHY ADVERTISE WITH GLOBAL TRAVEL MEDIA?
The Benefits of Direct Targeting:
The Reader
Distribution by Industry:
Global Travel Media is circulated free to online
subscribers, providing travel sellers and other industry
professionals with up-to-the-moment reportage on all
breaking news and industry developments.
With over 64,000 daily subscribers worldwide
(and continually expanding), Global Travel Media provides
each reader with a number of user-friendly, interactive
tools to access the news and become fully engaged with
the interactive content, thus in turn providing greater
connection and advertising exposure.
Global Travel Media bulletin stories are emailed
directly to the subscriber’s In-Box each day.
Each individual news update is also easily accessed on
the website’s homepage by clicking straight on to the
link.
Global Travel Media coverage is picked up by
the major search engines world-wide as
‘news-feeds’, which then direct readers back to the website
where the stories and advertisements are easily accessed.
How Does
Global Travel Media work?Source: Based upon active subscribers
Global Travel Media core subscribers include
Australian and New Zealand front-desk travel sellers,
tourism boards, professional conference organisers,
hospitality and airline personnel, industry executives,
regional tour operators and inbound operators, and
training facilities. International subscribers also include
the Americas, Asia, Europe and the United Kingdom.
2
INFLUENCING THE READER
3
Global Travel Media is delivered by lunch time
each day, with breaking news backed by product and
destination reports. Global Travel Media also provides
advertisers with a quick turnaround for delivering their
corporate message or price-driven product.
Global Travel Media has designed a clean yet
colourful layout, which includes breaking stories and
key advertisements. Each advertisement is positioned
on Global Travel Media website on the homepage and/
or category pages which are easily accessed by clicking
straight on to the link.
Global Travel Media provides display advertise-
ment tabs on every webpage.
Global Travel Media high-quality editorial
reportage and advertising layout is complemented by
an integration of other interactive tools including
podcasts and direct website links.
Further Engagement:
End-users are often subscribers to news however
Global Travel Media is indexed to attract major search
engines so that other readers can search and locate
relevant information about your company, placing your
business in front of your targeted audience on a mass
scale and optimising further commercial opportunities
4
Speak to your Global Travel Media account manager for more information
Advertising Options include:
• General Display Advertisements (text link a
dvertisements?)
• Leader Banner
• Home Page Banners
• Category Page Banners
• Hot Deals Advertisements
• Sponsored Email Banner
• Video Streaming
• Sponsored Category Links
• Email Blasts
5
6
7
8
9
10RATE CARD
Ad Type - Partnership Ad Size (Pixels) Rate per MonthPlatinum Partnership Logo
Elite Partnership Logo
Premier Partnership Logo
Ad Type - WebsiteLeader Banner
Home Page Banners pos. 1
Home Page Banners pos. 2
Home Page Banners pos. 3
Home Page Banners pos. 4
Home Page Banners pos. 5
Footer Leader Banner
Category Page Banners
Vertical Tower Banner “A”
Vertical Tower Banner “B”
SIDE BAR Banner pos 1
SIDE BAR Banner pos 2
SIDE BAR Banner pos 3
Ad Type - News AlertEmail News Alert – Mini Leader
Banner
Email Newsletter Banner A
Email Newsletter Banner B
Email Newsletter Banner C
Ad Type - Article Headline News Article
Headline News Article
Headline News Article
300 x 60 (Max File Size – 10KB)
125 x 125 (Max File size – 20KB)
125 x 60 (Max File size – 10KB)
Ad Size (Pixels) 728 x 90 (Max File size – 50KB)
468 x 220 (Max File size – 45KB)
468 x 220 (Max File size – 45KB)
468 x 220 (Max File size – 45KB)
468 x 220 (Max File size – 45KB)
468 x 220 (Max File size – 45KB)
728 x 90 (Max File size – 50KB)
468 x 220 (Max File size – 45KB)
300 x 600 (Max File size – 45KB)
300 x 600 (Max File size – 45KB)
300 x 300 (Max File size – 45KB)
300 x 300 (Max File size – 45KB)
300 x 300 (Max File size – 45KB)
Ad Size (Pixels) 300 x 60 (Max File size – 15KB)
468 x 220 (Max File size – 45KB)
468 x 220 (Max File size – 45KB)
468 x 220 (Max File size – 45KB)
Ad Size (Pixels) Top Banner 468 x 60
(Max file size 45 KB)
Bottom Banner 468 x 60
(Max file size 45 KB)
250 x 250 (Max File size – 45KB)
$2,190
$1,790
$1,390
Rate per Week$1,990
$1,790
$1,590
$1,490
$1,390
$1,290
$1,490
$790
$2,300
$1,800
$1,150
$1,050
$900
Rate per Week$2,200
$1,900
$1,800
$1,550
Rate per Week$1,050 (Per Article)
$950 (Per Article)
$900 (Per Article)
11
Rates current as of January 2018 and are shown exclusive of GST and are subject to change.
Ad Type - WebsiteGeneral Article
General News Article
General News Article
Ad Type - AdvertorialAdvertorial Feature
Guest Posts
Social Media Posting of releases
on Facebook, LinkedIn, Twitter,
Google+
GTM Press Clipping Service
Ad Size (Pixels) 250 x 250 (Max File size – 45KB)
Top Banner 468 x 60
(Max file size 45 KB)
Top Banner 468 x 60
(Max file size 45 KB)
Word CountApproximately 700 words and im-
ages
Including 2 Backlinks
Rate per Week$600 (Per Article)
$800 (Per Article)
$600 (Per Article)
Rate per Insertion$5,500
(Per Insertion into our Headline News)
$250 Per insertion
$100(Per Month)
$200(Per Month)
RATE CARD
12BANNER SPECIFICATIONS FOR ADVERTISERS
Media Compatibility Chart
Product
Platinum Partnership Logo - EP300x60
Elite Partnership Logo - EP125x125
Premier Partnership Logo - PP125x60
S728x90
468x220
300x600
300x300
250x250
468x220 X X
X
X
X
X
X
X
X
X
X
X
X
X
X
Websit Advertising
Websit Advertising
Amimated Media Static Media
General Media Standards
EP125 x 125 PP125 x 60
•Width: 125 pixels Height: 125 pixels
•Third Party Click Tracking?: Yes
•File Format: .gif or .jpg
•Max. File Size
•Width: 125 pixels Height: 60 pixels
•Third Party Click Tracking?: Yes
•File Format: .gif or .jpg
•Max. File Size
o Animated .GIF: N/A
o Static Media: 20k
o Animated .GIF: N/A
o Static Media: 30k
S728 x 90
•Width: 728pixels Height: 90pixels
•Third Party Click Tracking?: Yes
•File Format: .gif or .jpg
•Max. File Size
o Animated .GIF: 50k
o Animation length: 15 seconds in total/ Multiple
loops
o Static Media: 50k
13BANNER SPECIFICATIONS FOR ADVERTISERS
General Media Standards
S250x250
•Width: 250 pixels Height: 250 pixels
•Third Party Click Tracking?: Yes
•File Format: .gif or .jpg
•Max. File Size
o Animated .GIF: 50k
o Animation length: 15 seconds in total/ Multiple loops
o Static Media: 50k
• Width: 300 pixels Height: 60 pixels
• Third Party Click Tracking?: Yes
• File Format: .gif or .jpg
• Max. File Size
o Animated .GIF: N/A
o Static Media: 30k
S468 x 220
•Width: 468 pixels Height: 220 pixels
•Third Party Click Tracking?: Yes
•File Format: .gif or .jpg
•Max. File Size
o Animated .GIF: 45k
o Animation length: 15 seconds in total/
Multiple loops
o Static Media: 45k
S300x300
•Width: 300 pixels Height: 300 pixels
•Third Party Click Tracking?: Yes
•File Format: .gif or .jpg
•Max. File Size
o Animated .GIF: 45k
o Animation length: 15 seconds in total/ Multiple loops
o Static Media: 45kS300x60
14ILLUSTRATION IS FOR DISPLAY PURPOSES ONLY
15ILLUSTRATION IS FOR DISPLAY PURPOSES ONLY
16ILLUSTRATION IS FOR DISPLAY PURPOSES ONLY
17GLOBAL TRAVEL MEDIA STATS BY REGION
Oceania Dec-15 Dec-16 Dec-17
Australia
New Zealand
Fiji
Solomon Islands
Papua New Guinea
Vanuatu
Total
Austria
Bulgaria
Belgium
Czech Republic
Denmark
Bhutan
Cambodia
China
Indonesia
Japan
Laos
Malaysia
Myanmar
Philippines
Singapore
South Korea
Taiwan
Thailand
Vietnam
Total
2,892,757
158,205
0
0
0
0
3,050,962
8,721
2,591
3,410
2,535
3,218
14,425
4,170
223,930
89,237
28,694
497
57,262
1,508
19,816
228,769
31,204
14,703
408,238
39,474
1,161,927
3,043,519
185,687
3,247
369
586
487
3,233,895
3,098,548
191,104
3,308
391
466
492
3,294,309
3,957
5,778
2,994
4,740
1,414
5,204
5,223
4,232
6,015
4,602
629
6,221
349,396
98,516
15,298
136
55,160
5,124
22,313
249,879
37,367
12,449
427,021
52,892
1,332,401
601
14,822
363,796
70,050
53,943
151
119,794
5,003
21,895
247,765
10,566
16,002
485,850
55,191
1,465,429
Asia / China Dec-15 Dec-16 Dec-17
Europe Dec-15 Dec-16 Dec-17
18GLOBAL TRAVEL MEDIA STATS BY REGION
Europe Dec-15 Dec-16 Dec-17
Finland
France
Germany
Greece
Hungary
Ireland
Italy
Netherlands
Norway
Poland
Portugal
Romania
Spain
Sweden
Switzerland
Turkey
Ukrane
United Kingdom
Russia
Total
Argentina
Brazil
Canada
Colombia
Mexico
United States of America
Total
16,775
345,641
141,337
1,605
17,722
20,803
9,500
102,331
426,621
2,909
13,015
3,823
11,944
5,139
24,154
7,038
9,071
94,355
64,944
1,339,202
1,389
5,724
81,275
800
2,745
6,344,585
6,436,518
102,845
468,576
132,063
1,925
1,753
60,280
12,304
62,812
422,155
27,512
14,097
7,522
20,606
7,322
15,693
26,399
52,847
190,375
23,994
1,669,963
103,020
478,466
135,216
8,432
1,911
62,149
15,877
104,384
432,493
16,131
14,021
3,799
22,001
13,011
16,762
25,165
13,993
198,309
30,304
1,720,720
6,509
11,132
129,063
723
9,017
2,537,010
2,693,454
6,441
7,472
82,820
646
13,219
2,462,580
2,573,178
America’s Dec-15 Dec-16 Dec-17
19GLOBAL TRAVEL MEDIA STATS BY REGION
South Asia Dec-15 Dec-16 Dec-17
India
Sri Lanka
Pakistan
Bangledesh
Nepal
Total
Iran
Israel
Jordan
Kuwait
Oman
Qatar
Saudia Arabia
UAE
Total
Morocco
South Africa
Total
Other Countries
72,170
7,959
1,733
766
418
83,046
604
9,463
668
0
1,224
0
1,827
73,949
87,735
1,173
71,784
72,957
321,396
160,708
3,127
2,023
1,702
871
168,431
147,099
4,139
14,002
1,698
859
167,797
1,737
25,231
938
954
1,802
26,177
8,216
59,347
124,402
1,689
1,288
903
999
1,805
29,969
3,613
66,699
106,965
1,508
23,934
25,442
327,155
1,503
74,360
75,863
338,679
Middle East Dec-15 Dec-16 Dec-17
Africa Dec-15 Dec-16 Dec-17
21CONTACT OUR TEAM MEMBERS
Australian Editorial Team
India and South Asia Editorial Team
Stephen Morton
Chief Executive Officer
T: + 61 2 8005 8352
Richard Coles
Training Insights Contributor / Trainer / Presenter
M: +61 4341 52545
Ian McIntosh
Contributing Editor
Peter Needham
Managing Editor - Australasia
T: + 61 2 8006 0240 M: +61 4 1558 4342
John Savage
Journalist
e: [email protected] M: +61 413121215
Jill Walsh
Business Travel Editor
Anand Katti
Managing Editor India & South Asia
e: [email protected] [email protected]
T: +91-222765 7927 M: +91-98204 94322
Madhura Katti
Managing Editor India & South Asia
e: [email protected] [email protected]
T: + 91-22-2765 7927
M: +91-9833129133
Thailand and South East Asia Editorial Team
Reinhard Hohler
Contributing Editor South East Asia
M: +66-891210268
Earth Saiswang
Social and Hospitality Editor
T: +66 81435 4243
Praevaryn Sucharitachandra
Business Development Manager and Editorial Contributor
M: +66 93 584 6748
22CONTACT OUR TEAM MEMBERS
Global Travel Media Americas Editorial
Global Travel Media Sales Team
Matthew Thomas
Managing Editor – Americas
T: +61 415 468 4800
M: +61 415 518 2300
Stephen Morton
Global Partnership Manager
T: + 61 2 8005 8352
Anand Katti
Partnership Manager - India & South Asia
e: [email protected] e: [email protected]
T: +91 222765 7927
M: +91 98204 94322
Matthew Thomas
Partnership manager – Americas
T: +61 415 468 4800 M: +61 415 518 2300